{"id":6156,"date":"2016-03-31T10:00:07","date_gmt":"2016-03-31T07:00:07","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6156"},"modified":"2018-05-07T10:32:52","modified_gmt":"2018-05-07T07:32:52","slug":"stirile-saptamanii-inovatii-in-e-commerce-ce-facem-cu-rata-de-conversie-si-site-uri-de-comparare-a-produselor","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-inovatii-in-e-commerce-ce-facem-cu-rata-de-conversie-si-site-uri-de-comparare-a-produselor","title":{"rendered":"Inova\u021bii \u00een e-commerce, ce facem cu rata de conversie \u0219i site-uri de comparare a produselor"},"content":{"rendered":"
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\"1-Amazon-Selfie\"<\/a>Inova\u021bii \u00een e-commerce<\/h3>\n

Prietenii de la\u00a0TRUSTED.ro <\/strong>sunt aten\u021bi la ce se \u00eent\u00e2mpl\u0103 \u00een e-commerce-ul rom\u00e2nesc \u0219i mondial \u0219i adun\u0103\u00a0inova\u021bii, idei n\u0103stru\u0219nice de marketing \u0219i schimb\u0103ri de detaliu. \u00cen articolul cu num\u0103rul\u00a018-lea<\/a><\/strong>\u00a0din aceast\u0103 serie\u00a0ei vorbesc despre:\u00a0Amazon \u0219i\u00a0Style Code Live, cum po\u021bi cump\u0103ra un \u00eentreg outfit de la Answear,\u00a0serviciul UPS Temperature True Cryo, plata cu un selfie, aplica\u021bia rom\u00e2neasc\u0103 de dating Intersect \u0219i produsul Real Shit<\/em>.<\/p>\n

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\"2-rata-de-conversie\"<\/a>Ce facem cu rata de conversie<\/h3>\n

Raluca Radu <\/strong>(Answear.com \u0219i GPeC),\u00a0Cosmin Nastasa <\/strong>(Edge \u0219i\u00a02Parale),\u00a0Cristian Ignat\u00a0<\/strong>(Canopy) \u0219i\u00a0Olivian Breda<\/strong> explic\u0103 \u00een acest articol\u00a0ce este rata de conversie \u0219i de ce ar trebui ca oamenii de marketing s\u0103-i dea importan\u021b\u0103.\u00a0Cosmin Nastasa: \u201eRata de conversie e ca un fel de nota obtinuta la examenul eficientei in business\u201d. Mai multe detalii pe\u00a0www.marketingfocus.ro<\/a><\/strong>.<\/p>\n

\"3-site-uri-comparatoare-de-preturi-apc-romania-foto\"<\/a>Nu cump\u0103ra f\u0103r\u0103 s\u0103 compari<\/h3>\n

Asocia\u021bia pentru Protec\u021bia Consumatorilor din Rom\u00e2nia (APC Rom\u00e2nia<\/strong>) a realizat un articol despre comparatoarele de pre\u021buri<\/a><\/strong>.<\/p>\n

Bogdan Manolea<\/strong> (TRUSTED.ro) men\u021bioneaz\u0103 c\u0103 \u201e\u00een cazul Internetului, intermediarii care compar\u0103 bunuri \u0219i servicii au \u00eentotdeauna au o pozi\u021bie delicat\u0103 \u0219i trebuie s\u0103 facem distinc\u021bia \u00eentre dou\u0103 categorii majore: cei care intervin \u00een con\u021binutul afi\u0219at \u0219i cei care nu fac acest lucru\u201d. Vezi \u00een articol \u0219i ce declar\u0103\u00a0Irina Chiri\u021boiu<\/strong>, Director Centrul European al Consumatorilor – ECC Romania, Dr. ec. Emil Bojin<\/strong>, vicepre\u0219edinte Asocia\u021bia Pro Consumatori \u0219i Conf. univ. dr. Costel Stanciu<\/strong>, pre\u0219edinte Asocia\u021bia Pro Consumatori.<\/p>\n

\"4-elefant.ro-PICK-UP-POINTS-foto-tudor-stanica-blog\"<\/a>Elefant.ro anun\u021b\u0103 5 noi\u00a0pickup point<\/em>-uri<\/h3>\n

\u00cen momentul de fa\u021b\u0103 magazinul online are deschise\u00a019 puncte de livrare, din care 8 sunt \u00een sta\u021biile de metrou din Bucure\u0219ti \u0219i alte 2 se afl\u0103 \u00een Ia\u0219i \u0219i Cluj-Napoca. \u201eCifrele arat\u0103 c\u0103, dup\u0103 deschiderea unui pickup point<\/em>, are loc o cre\u0219tere semnificativ\u0103 a v\u00e2nz\u0103rilor \u00een zona sau ora\u0219ul respectiv. Vom deschide \u00een urm\u0103toarele s\u0103pt\u0103m\u00e2ni un punct de livrare \u00een Timi\u0219oara \u0219i vor urma alte patru \u00een afara Capitalei p\u00e2n\u0103 la finele anului\u201d, a spus Alen Todorov<\/strong>, directorul de marketing al magazinului online Elefant.ro. Mai multe detalii g\u0103si\u021bi pe profit.ro<\/a><\/strong>.<\/p>\n

\"5-farmec-magazin-online\"<\/a>Primul milion de euro se face mai greu<\/h3>\n

Magazinul online al produc\u0103torului rom\u00e2n de cosmetice Farmec a \u00eenregistrat \u00een 2015\u00a0v\u00e2nz\u0103ri de peste un milion de euro. Planurile companiei pe 2016 sunt de a se dezvolta \u0219i mai multe \u00een mediul online. \u00a0Mai multe despre Farmec g\u0103si\u021bi pe site-ul www.magazinulprogresiv.ro<\/a><\/strong>.<\/p>\n

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Acestea sunt\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile.<\/p>\n

Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0echipa (@) gpec.ro<\/em>\u00a0sau l\u0103sa\u021bi un comentariu mai jos.<\/p>\n

V\u0103 mul\u021bumim!<\/p>\n","protected":false},"excerpt":{"rendered":"

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Inova\u021bii \u00een e-commerce Prietenii de la\u00a0TRUSTED.ro sunt aten\u021bi la ce se \u00eent\u00e2mpl\u0103 \u00een e-commerce-ul rom\u00e2nesc \u0219i mondial \u0219i adun\u0103\u00a0inova\u021bii, idei n\u0103stru\u0219nice de marketing \u0219i schimb\u0103ri de detaliu. \u00cen articolul cu num\u0103rul\u00a018-lea\u00a0din aceast\u0103 serie\u00a0ei vorbesc despre:\u00a0Amazon \u0219i\u00a0Style Code Live, cum po\u021bi cump\u0103ra un \u00eentreg outfit de la Answear,\u00a0serviciul UPS Temperature True Cryo, plata cu un selfie, aplica\u021bia rom\u00e2neasc\u0103 de dating Intersect \u0219i produsul Real Shit.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[8,420,539,329,208,13],"class_list":["post-6156","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-comert-electronic-2","tag-cosmin-nastasa","tag-elefant","tag-raluca-radu","tag-stirile-saptamanii","tag-trusted-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6156"}],"version-history":[{"count":11,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6156\/revisions"}],"predecessor-version":[{"id":12913,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6156\/revisions\/12913"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}