{"id":6602,"date":"2016-05-16T07:36:30","date_gmt":"2016-05-16T04:36:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6602"},"modified":"2016-05-16T10:53:08","modified_gmt":"2016-05-16T07:53:08","slug":"if-you-havent-done-any-testing-then-theres-a-very-high-likelyhood-your-conversion-rate-could-be-better-interview-with-marie-polli-conversionxl","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/if-you-havent-done-any-testing-then-theres-a-very-high-likelyhood-your-conversion-rate-could-be-better-interview-with-marie-polli-conversionxl","title":{"rendered":"If you haven\u2019t done any testing then there\u2019s a very high likelihood your conversion rate could be better – Interview with Marie Polli, ConversionXL"},"content":{"rendered":"
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\"Marie-Polli-ConversionXL\"<\/a>We’re very very close to an outstanding edition of The Most Important E-Commerce Event in Central and Eastern Europe: GPeC Summit May 25-26-27. We’ve got amazing speakers in store, highly practical workshops, awesome times to come and 3 great premium e-commerce content days. One of the wonderful speakers which we can hardly wait to welcome in Bucharest in a few days is Marie Polli, Senior Optimization Strategist\u00a0at Conversion XL.<\/p>\n

You’re going to meet Marie both on the 25th for her keynote speech „What to do if you don’t have enough traffic for testing. How to optimize low traffic websites” <\/strong><\/em>during the e-commerce conference and on the 26th for her workshop „How to build a winning optimization program<\/strong><\/em>„. Prior to her joining GPeC Summit, we’ve asked Marie a few questions about conversion rate optimization, you can read it all in the interview below:<\/p>\n

GPeC:\u00a0Which media tools for communicating with your customer on the web is more important \u2013 text, graphics, moving images or sound?<\/em><\/strong><\/p>\n

Marie:\u00a0<\/strong>I recently participated in an un-conference type of discussion session about this topic and the main conclusion was that it really depends on the industry, but it can\u2019t be just one or the other as people like to consume information differently – some read, some look for explanatory infographics and some like to see a video. For example people read more when it\u2019s a financial product than a fashion item.<\/p>\n

GPeC:\u00a0What is a good conversion rate for an e-commerce website?<\/em><\/strong><\/p>\n

Marie: <\/strong>It could be anywhere between 0.01% to 50%. Nowadays it\u2019s possible to buy everything from food to a house, yacht or an airplane online. There\u2019s no such thing as an optimal conversion rate for e-commerce. If you haven\u2019t done any testing then there\u2019s a very high likelyhood your conversion rate could be better.<\/p>\n

GPeC:\u00a0Where do you start if you have a low conversion rate on your website?<\/em><\/strong><\/p>\n

Marie:<\/strong> You have to ask yourself 2 questions:<\/p>\n

1. Can I optimize without testing?<\/p>\n

2. How can I come up with a powerful hypothesis that results in an uplift that I can actually measure?<\/p>\n

The answer to the first one is yes you can and to the second is that by conducting research and testing only high potential data driven hypothesis.\u00a0We\u2019ve, at ConversionXL Agency, developed a model for tackling low traffic sites. I\u2019ll talk more about it on stage during the first day of GPec 2016.<\/p>\n

GPeC:\u00a0Should we focus on good design or on valuable information?<\/em><\/strong><\/p>\n

Marie:<\/strong> Both. Good design contains valuable information and supports the key KPI\u2019s of a website.<\/p>\n

If you wish to hear more on the ConversionXL model for optimizing low traffic websites then we say you should’t miss GPeC Summit May 25-26-27. <\/strong>The event agenda<\/a><\/strong>\u00a0can be checked on our website and registrations for GPeC Summit are done by filling in the online formmhere<\/b>:\u00a0http:\/\/www.gpec.ro\/en\/registration-gpec-summit-may\/<\/a><\/strong><\/p>\n

_________________________<\/p>\n

GPeC 2016, the 11th annual edition, is an event\u00a0powered by <\/strong>FAN Courier<\/strong><\/a> \u2013\u00a0the leader of the Romanian courier market<\/strong><\/p>\n

Event sponsored by<\/strong>: Allpacka.ro<\/strong><\/a>, ALTEX<\/strong><\/a>, AVON<\/strong><\/a>, <\/strong>Competence Call Center<\/strong><\/a>, <\/strong>ContentSpeed<\/strong><\/a>, <\/strong>DPD<\/strong><\/a>, <\/strong>DWF<\/strong><\/a>, Frisbo<\/a>, <\/strong>Garanti Bank<\/strong><\/a>, <\/strong>Mediapost Hit Mail<\/strong><\/a>, Microsoft<\/a>, <\/strong>New Black<\/strong><\/a>, <\/strong>NewsMAN<\/strong><\/a>, <\/strong>Online-Online.ro by Credius<\/strong><\/a>, <\/strong>Orange<\/strong><\/a>, <\/strong>PayU<\/strong><\/a>, SALESmanago<\/a>, <\/strong>Simartis<\/strong><\/a>, <\/strong>Retargeting.biz<\/strong><\/a>, <\/strong>Visa<\/a>, Zitec<\/a><\/strong><\/p>\n

Recommended Payment Processor Partner: <\/strong>mobilPay<\/strong><\/a><\/p>\n

Limousine Service<\/strong>: Citylimo<\/strong><\/a><\/p>\n

Official Radio: KissFM<\/a><\/strong><\/p>\n

Event supported by: <\/strong>2Parale<\/a>, Agile Media<\/a>, Alin Dobrin Photo<\/a>, Canopy<\/a>, Casa de Traduceri<\/a>, Creadiv<\/a>, CustomSoft<\/a>, ECOMpedia<\/a>, easyhost<\/a>, enRose<\/a>, Extended<\/a>, Infinity Trophy<\/a>, Marketizator<\/a>, Saveur<\/a>, Silkweb<\/a>, SmartBill<\/a>, TeaForte<\/a>, TRUSTED.ro<\/a>, WebDigital<\/a>, White Image<\/a>, Zelist<\/a><\/p>\n

Proud to be supported by:<\/strong><\/p>\n

Official Bloggers<\/strong>: Adrian Gabriel Orbai<\/a>, Alin Vlad<\/a>, Andra Zaharia<\/a>, Auras Mihai Geambasu<\/a>, Carmen Albisteanu<\/a>, Claudia Tocila<\/a>, Corina-Maria Scheianu<\/a>, Cristian China Birta<\/a>, Cristian Iosub<\/a>, Cristina Chipurici<\/a>, Elena Ciric<\/a>, Fulvia Meirosu<\/a>, George Hari Popescu<\/a>, Ionut Bunescu<\/a>, Lavinia Biberi<\/a>, Marius Ovidiu Calugaru<\/a>, Madalin Blidaru<\/a>, Olivian Breda<\/a>, Ovidiu Balcacian<\/a>, Sabina Cornovac<\/a><\/p>\n

Media Partners<\/strong>: AdHugger<\/a>, AGORA<\/a>, ANIS<\/a>, ARIES<\/a>, Business Days<\/a>, Business Woman<\/a>, Cariere<\/a>, Comunicate de Afaceri<\/a>, Comunicate de Presa<\/a>, CTRL-D<\/a>, ECOMJOBS<\/a>, Femei In Afaceri<\/a>, FNTM<\/a>, HowToWeb<\/a>, HRB Trends<\/a>, IAB Romania<\/a>, IQads<\/a>, Institutul de Marketing<\/a>, Jurnalul de Afaceri<\/a>, Lumea SEO PPC<\/a>, Magazinul Progresiv<\/a>, Manager.ro<\/a>, MarketingFocus<\/a>, NewEditionNews<\/a>, Romania Pozitiva<\/a>, Shopmania BIZ<\/a>, Softlead<\/a>, SMARK<\/a>, Startups.ro<\/a>, TechCafe<\/a>, TechHub<\/a>, Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

We’re very very close to an outstanding edition of The Most Important E-Commerce Event in Central and Eastern Europe: GPeC Summit May 25-26-27. We’ve got amazing speakers in store, highly practical workshops, awesome times to come and 3 great premium e-commerce content days. One of the wonderful speakers which we can hardly wait to welcome in Bucharest in a few days is Marie Polli, Senior Optimization Strategist\u00a0at Conversion XL. You’re going to meet Marie both on the 25th for her keynote speech „What to do if you don’t have enough traffic for testing. How to optimize low traffic websites” during the e-commerce conference and on the 26th for her workshop „How to build a winning optimization program„. Prior to her joining GPeC Summit, we’ve asked Marie a few questions about conversion rate optimization, you can read it all in the interview below: GPeC:\u00a0Which media tools for communicating with your customer<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[],"class_list":["post-6602","post","type-post","status-publish","format-standard","hentry","category-gpec-interviews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6602"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6602\/revisions"}],"predecessor-version":[{"id":6667,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6602\/revisions\/6667"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}