{"id":6809,"date":"2016-05-26T10:11:42","date_gmt":"2016-05-26T07:11:42","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6809"},"modified":"2016-05-26T16:00:29","modified_gmt":"2016-05-26T13:00:29","slug":"gpec-summit-2016-ziua-2-live-blogging","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-2016-ziua-2-live-blogging","title":{"rendered":"GPeC Summit 2016 \u2013 Ziua 2 (LIVE BLOGGING)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-2016-ziua-2-live-blogging\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A \u00eenceput a doua\u00a0zi de GPeC Summit! Ast\u0103zi avem preg\u0103tite 6\u00a0workshop-uri sus\u021binute de speakeri interna\u021bionali.\u00a0<strong><a href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-2016-ziua-1-live-blogging#GPECSUMMIT%20#GPEC11\" target=\"_blank\">Agenda evenimentului poate fi gasita aici!<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>#GPeCSummit #GPeC11<\/strong><\/p>\n<h5><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2967.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6826\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2967.jpg\" alt=\"IMG_2967\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2967.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2967-300x225.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>14:30 \u2013 16:00<\/strong> WORKSHOP \u201cSOCIAL MEDIA TOOLS &amp; STRATEGIES TO ENHANCE YOUR E-COMMERCE BUSINESS\u201d<strong> \u2013 <a href=\"https:\/\/www.linkedin.com\/in\/cwhague?authType=NAME_SEARCH&amp;authToken=pTDk&amp;locale=en_US&amp;srchid=83103721461141804232&amp;srchindex=1&amp;srchtotal=68&amp;trk=vsrp_people_res_name&amp;trkInfo=VSRPsearchId%3A83103721461141804232%2CVSRPtargetId%3A158112733%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH\" target=\"_blank\">CHRIS HAGUE<\/a>, COMMUNICATION &amp; MARKETING MANAGER <a href=\"http:\/\/www.zoomsphere.com\/\" target=\"_blank\">ZOOMSPHERE<\/a><\/strong><\/h5>\n<p>&#8211; Cum te pot ajuta tool-urile de social media pentru a dezvolta un magazin online<\/p>\n<p>&#8211; Pentru a vinde ai nevoie de o foarte bun\u0103 comunicare cu clientul. Social media te poate ajuta \u00een acest sens.<\/p>\n<p>&#8211; 95% dintre utilizatorii cu v\u00e2rste \u00eentre 18-34 de ani urm\u0103resc\u00a0brand-uri \u0219i companii pe social media (92% pentru cei cu v\u00e2rste \u00eentre 35-44 de ani; 85% pentru cei cu v\u00e2rste \u00eentr 45-55 ani)<\/p>\n<p>&#8211; Utilizatorii urm\u0103resc brand-uri pe social media pentru c\u0103 doresc s\u0103 cumpere de la ace\u0219tia<\/p>\n<p>&#8211; Social media \u0219i mobile sunt medii comode pentru utilizatori.<\/p>\n<p>&#8211; Cum salvezi timp: programare, acces c\u0103tre toate platformele \u0219i automatizare.<\/p>\n<p>&#8211; Este foarte util s\u0103-\u021bi securizezi conturile de social media \u0219i s\u0103 dai acces doar persoanelor \u00een care ai \u00eencredere.<\/p>\n<p>&#8211; API-ul de la Facebook este unul dintre cele mai permisive, po\u021bi avea acces la foarte multe date. Inclusiv po\u021bi accesa informa\u021bii despre pagini de Facebook al concuren\u021bei.<\/p>\n<p>&#8211; Partea de\u00a0<em>customer care\u00a0<\/em>\u00a0este foarte important\u0103 \u00een social media, iar un tool bun te ajut\u0103 s\u0103 r\u0103spunzi la mesajele clien\u021bilor de pe toate platformele.<\/p>\n<p>&#8211; Vrem s\u0103 ajunge la oamenii care nu sunt mul\u021bumi\u021bi de competitorii no\u0219tri \u0219i care scriu acest lucru online.<\/p>\n<p>&#8211; Tool-urile de social media te pot ajuta s\u0103\u00a0identifici persoanele influente pentru ni\u0219a ta de produse.<\/p>\n<hr \/>\n<h5><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/817C4918.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6823 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/817C4918-1024x682.jpg\" alt=\"817C4918\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/817C4918-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/817C4918-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/817C4918.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>12:00 \u2013 13:30<\/strong> WORKSHOP \u201c<b>FOCUSING ON WHAT MATTERS TO DRIVE YOUR BUSINESS TO THE NEXT LEVEL<\/b>\u201d\u00a0 \u2013 <strong><a title=\"Alex Langshur pentru prima oara in Romania la GPeC Summit 2016!\" href=\"https:\/\/www.linkedin.com\/in\/alexlangshur\" target=\"_blank\">ALEX LANGSHUR<\/a><\/strong>, CO-FOUNDER &amp; SENIOR PARTNER <strong><a href=\"http:\/\/www.cardinalpath.com\/\" target=\"_blank\">CARDINAL PATH<\/a><\/strong><\/h5>\n<p>&#8211; \u00cen mediul de afaceri trebuie s\u0103 fii creativ pentru a avea succes, pentru a putea s\u0103 te dezvol\u021bi.<\/p>\n<p>&#8211; Ai nevoie de un plan strategic de afaceri. \u00cencepi acest plan prin a r\u0103spunde la aceste \u00eentreb\u0103ri:<\/p>\n<ul>\n<li>Unde sunt\u00a0ast\u0103zi?<\/li>\n<li>Unde vreau s\u0103 ajung?<\/li>\n<li>Ce trebuie s\u0103 fac pentru a ajunge unde vreau?<\/li>\n<\/ul>\n<p>&#8211; Alex Langshur a preg\u0103tit o parte practic\u0103. Participan\u021bii trebuie s\u0103 spun\u0103 ce \u00een\u021beleg ei prin: <em>Finance<\/em>, <em>Marketing<\/em> \u0219i <em>Operations<\/em>.\u00a0Apoi fiecare a trebuit s\u0103-\u0219i dea o not\u0103 pentru ace\u0219ti indicatori de performan\u021b\u0103\u00a0\u0219i s\u0103 discute cu colegul de l\u00e2ng\u0103 de ce a dat aceast\u0103 not\u0103.<\/p>\n<p>&#8211; Networking-ul personal este cel mai valoros aspect pentru un om de afaceri.<\/p>\n<p>&#8211;\u00a0Cash is what makes you sleep well at night.<\/p>\n<p>&#8211; Nu trebuie s\u0103 te limitezi, nu asculta de vocea ta din interior dac\u0103 aceasta este negativ\u0103.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2927.jpg\" target=\"_blank\"><br \/>\n<\/a><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2927.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6813\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2927.jpg\" alt=\"IMG_2927\" width=\"1024\" height=\"660\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2927.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2927-300x193.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>10:00 \u2013 11:30 WORKSHOP \u201cHOW TO BUILD A WINNING OPTIMIZATION PROGRAM\u201d \u2013 MARIE POLLI, SENIOR OPTIMIZATION STRATEGIST CONVERSION XL<\/strong><\/p>\n<p>&#8211; Utilizatorul trebuie s\u0103 afle din primele 3 secunde ce produse vinzi pe site-ul t\u0103u.<\/p>\n<p>&#8211; Cele 4 puncte pe care trebuie pus accent pe pagina de produs:<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">1. Complete product information (descriere, fotografii)<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">2. Motivate me to buy<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">3. Answer relevant questions (transport, )<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">4. Cross-sell<\/p>\n<p style=\"text-align: left;\">&#8211; \u00cen func\u021bie de domeniul de activitate, trebuie pus accent pe descriere sau pe fotografii. De exemplu, la serviciile bancare e indicat s\u0103 ai descrieri lungi \u00een care s\u0103 explici toate aspectele \u0219i costurile, iar la un magazin fashion e bine s\u0103 pui accent pe fotografii.<\/p>\n<p style=\"text-align: left;\">&#8211; Cea mai important\u0103 parte: co\u0219ul de cump\u0103r\u0103turi \u0219i check-out. Nu trebui folosit cross-sell \u00een aceast punct. Consumatorul nu trebuie s\u0103 i se ofere posibilitatea s\u0103 se r\u0103zg\u00e2ndeasc\u0103.<\/p>\n<p style=\"text-align: left;\">&#8211; Analiza paginii de check-out la magazinul eMAG.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2932.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6815\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2932.jpg\" alt=\"IMG_2932\" width=\"600\" height=\"415\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2932.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2932-300x207.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">&#8211; (DIY) C\u00e2teva lucruri pe care le po\u021bi seta singur \u00een contul de Google Analytics:<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">(1) cum s\u0103 afli dac\u0103 ai\u00a0pagini pe site-ul t\u0103u care au bounce rate o<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">(2) cum s\u0103 activezi Search Tracking \u00a0pentru magazinul t\u0103u online<\/p>\n<p style=\"padding-left: 30px;\">(3) cum s\u0103 afli dac\u0103 tranzac\u021biile din contul t\u0103u sunt num\u0103rate de mai multe ori<\/p>\n<p style=\"padding-left: 30px;\">(4) cum s\u0103 verifici dac\u0103 sunt monitorizate\u00a0toate KPI-urile<\/p>\n<p>\u00a0&#8211;\u00a0<strong><span style=\"font-weight: 400;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1haz94qe4zG7OzV687yWK52BTShHhSz_XYtn2W_PzfUA\/edit#heading=h.mikxes2gi84s\" target=\"_blank\">Google Analytics health check<\/a><\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2956.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6819\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2956-772x1024.jpg\" alt=\"IMG_2956\" width=\"600\" height=\"795\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2956-772x1024.jpg 772w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2956-226x300.jpg 226w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/05\/IMG_2956.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong><span style=\"font-weight: 400;\">&#8211; Resurse\u00a0foarte util\u0103 pentru marketeri:\u00a0<a href=\"https:\/\/conversionxl.com\/institute\/\" target=\"_blank\">Conversionxl.com\/institute<\/a>\u00a0<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-2016-ziua-2-live-blogging\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A \u00eenceput a doua\u00a0zi de GPeC Summit! Ast\u0103zi avem preg\u0103tite 6\u00a0workshop-uri sus\u021binute de speakeri interna\u021bionali.\u00a0Agenda evenimentului poate fi gasita aici! #GPeCSummit #GPeC11 14:30 \u2013 16:00 WORKSHOP \u201cSOCIAL MEDIA TOOLS &amp; STRATEGIES TO ENHANCE YOUR E-COMMERCE BUSINESS\u201d \u2013 CHRIS HAGUE, COMMUNICATION &amp; MARKETING MANAGER ZOOMSPHERE &#8211; Cum te pot ajuta tool-urile de social media pentru a dezvolta un magazin online &#8211; Pentru a vinde ai nevoie de o foarte bun\u0103 comunicare cu clientul. Social media te poate ajuta \u00een acest sens. &#8211; 95% dintre utilizatorii cu v\u00e2rste \u00eentre 18-34 de ani urm\u0103resc\u00a0brand-uri \u0219i companii pe social media (92% pentru cei cu v\u00e2rste \u00eentre 35-44 de ani; 85% pentru cei cu v\u00e2rste \u00eentr 45-55 ani) &#8211; Utilizatorii urm\u0103resc brand-uri pe social media pentru c\u0103 doresc s\u0103 cumpere de la ace\u0219tia &#8211; Social media \u0219i mobile sunt medii comode pentru utilizatori. &#8211; Cum salvezi timp: programare, acces c\u0103tre toate platformele \u0219i automatizare. &#8211;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[100],"class_list":["post-6809","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6809"}],"version-history":[{"count":14,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6809\/revisions"}],"predecessor-version":[{"id":6829,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6809\/revisions\/6829"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}