{"id":6830,"date":"2016-05-27T10:09:27","date_gmt":"2016-05-27T07:09:27","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6830"},"modified":"2016-05-27T16:03:18","modified_gmt":"2016-05-27T13:03:18","slug":"gpec-summit-2016-ziua-3-live-blogging","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-2016-ziua-3-live-blogging","title":{"rendered":"GPeC Summit 2016 \u2013 Ziua 3 (LIVE BLOGGING)"},"content":{"rendered":"
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\u00cen ultima zi de la GPeC Summit avem 6\u00a0workshop-uri sus\u021binute de speakeri din Rom\u00e2nia.\u00a0Agenda evenimentului poate fi gasita aici!<\/a><\/strong><\/p>\n

#GPeCSummit #GPeC11<\/strong><\/p>\n

\"IMG_3006\"<\/a>14:30 \u2013 16:00 Workshop \u201cRata de retentie \u2013 sosul secret din reteta unui ecommerce de succes\u201c \u2013 Valentin Radu, CEO\u00a0Marketizator<\/strong><\/p>\n

– Companiile care au cu adev\u0103rat succes genereaz\u0103 emo\u021bii pozitive clien\u021bilor.<\/p>\n

– Reten\u021bia clien\u021bilor \u021bine de diploma\u021bie.<\/p>\n

– Dup\u0103 24 de luni, peste 50% din venituri vin de la clien\u021bii care se re\u00eentorc la magazinul t\u0103u online, potrivit un studiu realizat pe 800 de magazine online worldwide.<\/p>\n

– Ce afecteaz\u0103 rata de reten\u021bie: igiena \u0219i cosmeticele<\/p>\n

– Experien\u021ba: \u00eenainte de achizi\u021bie – experien\u021ba de vizitator; \u00een timpul achizi\u021biei – experien\u021ba user-ului; dup\u0103 achizi\u021bie – experien\u021ba consumatorului.<\/p>\n

– Trebuie s\u0103 reu\u0219im s\u0103 gener\u0103m emo\u021bii pozitive \u0219i s\u0103-i determin\u0103m\u00a0pe utilizatori s\u0103 formeze obiceiuri de consum.<\/p>\n

– Recomandare de carte: The power of habit<\/a><\/p>\n

– Cercetarea legat\u0103 de rata de rene\u021bie porne\u0219te de la \u00eentreb\u0103rile: C\u00e2\u021bi dintre clien\u021bi fac a doua comanda? De ce fac a doua comand\u0103?<\/p>\n

– Din cei care nu mai comand\u0103, c\u00e2\u021bi nu o mai fac din cauza produselor? Dar c\u00e2\u021bi nu o mai fac din cauza serviciilor?<\/p>\n

– Cu ajutorul tool-ului Marketizator po\u021bi\u00a0livra diferite landing page-uri \u00een func\u021bie de cine le\u00a0viziteaz\u0103.<\/p>\n

– Despre modelul RFM:<\/p>\n

Recency – C\u00e2t de recent a cump\u0103rat clientul?<\/p>\n

Frequency – Cu ce frecven\u021b\u0103?<\/p>\n

Monetary Value – Care este valoarea achizi\u021biilor?<\/p>\n

– Diferen\u021biere nu se face prin pre\u021b, ci prin over -delivery.<\/p>\n

– Clien\u021bi Marketizator: Samsung, F64, Avon, Telekom.<\/p>\n

\"IMG_2991\"<\/a>14:30 \u2013 16:00 Workshop \u201cSecretele unei rela\u021bii win-win \u00eentre magazinele online \u0219i programatori\u201d \u2013 Liviu Taloi, Senior e-commerce consultant<\/strong><\/p>\n

\"IMG_2981\"<\/a>12:00 \u2013 13:30 Workshop \u201cGestioneaz\u0103-\u021bi afacerea \u00een cloud folosind Office 365 \u0219i Microsoft Azure\u201d \u2013 Ionu\u021b Cocias & Lucian Daia (Zitec)<\/strong><\/p>\n

– Folosind Office 360 ai avantajul de a avea toate serviciile \u00eentr-un sigur loc \u0219i le po\u021bi gestiona mult mai u\u0219or. \u00cen plus, fiec\u0103rui angajat i se poate oferi acces la serviciile la care are nevoie (email, Skype, documente \u00een cloud etc.)<\/p>\n

– Microsoft Azure (Cloud Computing Platform & Services) are un uptime-ul de 99.95 %.<\/p>\n

\"IMG_2974\"<\/a>10:00 \u2013 11:30 Workshop \u201cBrandul, diferentiere si avantaj competitiv in comertul electronic\u201d \u2013 Mugur P\u0103tra\u0219cu, Founder & Managing director Screen Native<\/strong><\/p>\n

– \u00cen comunicare totul \u021bine de diferen\u021biere. Dar \u00een mediul online accentul s-a mutat c\u0103tre partea de\u00a0v\u00e2nz\u0103ri.<\/p>\n

– \u00cencepem cu o idee care ne ofer\u0103 diferen\u021biere, dup\u0103 care alerg\u0103m dup\u0103 un anumit standard.<\/p>\n

– Este mult mai simplu ast\u0103zi s\u0103 porne\u0219ti o afacere \u00een domeniul online. Nu ai nevoie de o super idee.<\/p>\n

– E-commerce-ul este marketing-ul f\u0103cut invers.<\/p>\n

– Cheia reu\u0219itei \u00een comer\u021bul online este din ce \u00een ce mai pu\u021bin site-ul \u0219i \u00een m\u0103sur\u0103 din ce \u00een ce mai mare felul \u00een care cre\u0219tem un brand \u00een jurul afacerii.<\/p>\n

– Rela\u021bia cu consumatorii trebuie s\u0103 treac\u0103 de simpla comunicare pe email a promo\u021biilor.<\/p>\n

– Studiu de caz: Ray Ban – ce face brand-ul pentru a \u00eent\u0103ri rela\u021bia cu clien\u021bii<\/p>\n

– eMAG \u00eenc\u0103 nu a reu\u0219it s\u0103 construiasc\u0103 un brand \u00een Rom\u00e2nia. Magazinul doar este pozi\u021bionat ca lider de pia\u021b\u0103.<\/p>\n

– Brandul este ceva intangibil, o rela\u021bie la nivel personal cu clientul.<\/p>\n

– C\u00e2teva avantaje ale\u00a0brandului: valoare ad\u0103ugat\u0103 afacerii, dar \u0219i pentru angaja\u021bi; ie\u0219irea din b\u0103t\u0103lia pre\u021bului.<\/p>\n

– C\u00e2nd intru pe un site de e-commerce trebuie s\u0103 g\u0103sesc ceva WOW, magazinul trebuie s\u0103 livreze o anumit\u0103 experien\u021b\u0103 vizitatorilor.<\/p>\n

\"IMG_2979\"<\/a><\/p>\n

– Amazon s-a asociat cu tehnologia; \u0219i-a propus s\u0103 aduc\u0103 produse \u00een casa ta care se asociaz\u0103 cu magazinul lor online.<\/p>\n

– Este foarte important s\u0103-\u021bi alegi\u00a0o misiune \u00een afara categoriei magazinului t\u0103u, dar totu\u0219i s\u0103 p\u0103strezi o leg\u0103tur\u0103 cu produsele tale. De exemplu, aplica\u021bia Back Me Up realizat\u0103 de\u00a0Always.<\/p>\n

– Trebuie g\u0103sit un beneficiu pe termen lung pe care s\u0103-l livra\u021bi \u0219i s\u0103-l sus\u021bine\u021bi.<\/p>\n

– E-commerce-ul este un exerci\u021biu de construire a unui brand \u0219i un un test de usability.<\/p>\n","protected":false},"excerpt":{"rendered":"

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\u00cen ultima zi de la GPeC Summit avem 6\u00a0workshop-uri sus\u021binute de speakeri din Rom\u00e2nia.\u00a0Agenda evenimentului poate fi gasita aici! #GPeCSummit #GPeC11 14:30 \u2013 16:00 Workshop \u201cRata de retentie \u2013 sosul secret din reteta unui ecommerce de succes\u201c \u2013 Valentin Radu, CEO\u00a0Marketizator – Companiile care au cu adev\u0103rat succes genereaz\u0103 emo\u021bii pozitive clien\u021bilor. – Reten\u021bia clien\u021bilor \u021bine de diploma\u021bie. – Dup\u0103 24 de luni, peste 50% din venituri vin de la clien\u021bii care se re\u00eentorc la magazinul t\u0103u online, potrivit un studiu realizat pe 800 de magazine online worldwide. – Ce afecteaz\u0103 rata de reten\u021bie: igiena \u0219i cosmeticele – Experien\u021ba: \u00eenainte de achizi\u021bie – experien\u021ba de vizitator; \u00een timpul achizi\u021biei – experien\u021ba user-ului; dup\u0103 achizi\u021bie – experien\u021ba consumatorului. – Trebuie s\u0103 reu\u0219im s\u0103 gener\u0103m emo\u021bii pozitive \u0219i s\u0103-i determin\u0103m\u00a0pe utilizatori s\u0103 formeze obiceiuri de consum. – Recomandare de carte: The power of habit – Cercetarea legat\u0103 de rata de rene\u021bie porne\u0219te<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[100],"class_list":["post-6830","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6830"}],"version-history":[{"count":16,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6830\/revisions"}],"predecessor-version":[{"id":6851,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6830\/revisions\/6851"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}