{"id":6878,"date":"2016-05-30T15:32:50","date_gmt":"2016-05-30T12:32:50","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6878"},"modified":"2016-05-30T16:14:39","modified_gmt":"2016-05-30T13:14:39","slug":"over-850-attendees-at-gpec-summit-may-2016-the-most-important-e-commerce-event-in-cee","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/over-850-attendees-at-gpec-summit-may-2016-the-most-important-e-commerce-event-in-cee","title":{"rendered":"Over 850 attendees at GPeC Summit May 2016 – The Most Important E-Commerce Event in CEE"},"content":{"rendered":"
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\"GPeCGPeC Summit<\/strong><\/a> \u2013 the Spring edition of the Most Important E-Commerce Event in Central and Eastern Europe – happened in Bucharest on May 25-26-27, reuniting\u00a0over 850 attendees\u00a0<\/strong>for the 3 event days.\u00a09 amazing\u00a0international speakers<\/a>\u00a0<\/strong>were part of this edition’s lineup, together with representatives of the top local companies such as\u00a0Altex<\/a><\/strong>, eMAG<\/a><\/strong>, Google<\/strong>, Netopia mobilPay<\/strong><\/a>,\u00a0Orange<\/a><\/strong>, Oracle<\/a><\/strong>, Microsoft<\/a> <\/strong>etc.<\/p>\n

May 25 2016 was dedicated to the Conference and GPeC E-Commerce Expo<\/a> where over 20 e-commerce services and solutions providers had the chance to meet and set partnerships with online shops present at the event.<\/p>\n

The Conference started with the Romanian E-Commerce market overview moderated by\u00a0Dorin Boerescu<\/strong><\/a> (CEO 2Parale<\/a><\/strong>). According to\u00a0Marius Costin<\/strong><\/a> (PayU<\/strong><\/a>), amazing growth in online payments has been registered for the first quarter of 2016,\u00a0<\/strong>a growth of over 60% YoY.<\/p>\n

Antonio Eram<\/strong><\/a> (Netopia mobilPay<\/strong><\/a>) emphasized that\u00a0Romanian people are not at all reluctant to modern payment methods<\/strong>\u00a0such as mobile payments (through the eWallet app developed by mobilPay) and the general market trend is friendly for such convenient methods..<\/p>\n

\"Adrian<\/a>According to\u00a0Adrian Urd\u0103<\/strong><\/a> (Altex<\/strong><\/a>), the well-known Romanian IT&C retailer will focus on online in 2016 <\/strong>and especially on the improvement of the platform, logistics and call-center.<\/p>\n

At the same time, eMAG<\/a>\u00a0<\/strong>focuses on\u00a0the buying experience\u00a0<\/strong>of the users updating its platform every day (2-3 updates per day) and on extending the product range. eMAG is also focused on improving its operations in order to improve the customer experience: logistics, transport, pickup points, according to\u00a0Tudor Manea<\/strong><\/a> (General Manager eMag Romania<\/strong>).<\/p>\n

\"Elisabeta<\/a>From\u00a0Elisabeta Moraru<\/a>‘s point of view\u00a0<\/strong>(Industry Manager\u00a0Google Rom\u00e2nia<\/strong>), the main trend that online retailers should pay attention to is video: \u201c<\/em>70-80% of all online content will be video in 2 years time\u201d<\/em><\/strong>.<\/p>\n

\"817C4128\"<\/a>Brian Dean<\/strong>, one of the most well-known world-wide experts in SEO was present for the first time in Romania at GPeC Summit. According to Brian, any online retailer should focus on good quality content on its blog and promote this content in order to become an authority in its field.\u00a0<\/strong>However, Brian also emphasised that purely commercial posts will not benefit a brand in any way.<\/p>\n

\"817C4153\"<\/a>Ana-Maria Ilie<\/strong> (Digital Marketing Manager\u00a0Orange Romania<\/strong><\/a>) talked about the\u00a0importance of mobile in e-commerce and presented case<\/strong>\u00a0studies and tools<\/strong> that Orange uses in order to optimise its web presence – tools that are available to any online merchant, disregarding its business size.<\/p>\n

Marie Polli<\/strong> (ConversionXL<\/strong>) explained the main pillars that any small traffic online shop should focus on in order to optimize its conversions: constant measurements, analysis, user testing and customer survey together with A\/B testing<\/strong>\u00a0are the main elements that any online merchant should be looking at.<\/p>\n

\"817C4227\"<\/a>Doina V\u00eelceanu<\/strong> (ContentSpeed<\/strong><\/a>) offered practical examples about the challenges that online shops have and recommendations according to the current user requests such as:\u00a0the importance of the logistics automation process, the importance to integrate loyalty and retention programs, the importance of offering customers a wide variety of options for payment and delivery (including pick-up points).\u00a0<\/strong><\/p>\n

David Darmanin<\/strong><\/a>, Founder & CEO\u00a0Hotjar<\/strong><\/a>, focused on consumer behavior facts and figures that are useful to any e-commerce business: 71% of users make the buying decision based on social media feedback and over 90% say it is essential for the product they search for to have reviews and ratings.<\/strong><\/p>\n

\"817C4284\"<\/a>\u0218tefan Bochi\u0219<\/strong> (Product Manager\u00a0Credius IFN<\/strong><\/a>) showed the audience how easy it can be to implement\u00a0alternative payment solutions such as the online credit granting<\/strong>.<\/p>\n

Karl Gilis<\/strong><\/a> (Co-Founder\u00a0AGConsult<\/strong>) focused on 10 essential tips and tricks that online shops should take into account, building a parallel between the relationship online shops have with their customers and a dating relationship. Just to name a few examples: listen to your customer, don’t talk about yourself only, forget about the banners, know all elements of your website and make sure they are there for a reason<\/strong>.<\/strong><\/p>\n

\"Felix<\/a>The panel about the e-commerce courier services reunited high profile companies and market leaders such as\u00a0FAN Courier<\/strong><\/a>, DPD Rom\u00e2nia<\/strong><\/a>, Mediapost Hit Mail<\/strong><\/a>, Frisbo<\/strong><\/a>, Allpacka<\/strong><\/a>\u00a0discussed topics such as the present market situation and its constant change and fast growth, the infrastructure issues and the legal regulations challenges that prevent the growth and development.<\/p>\n

Felix P\u0103tr\u0103\u0219canu<\/strong><\/a> (FAN Courier<\/strong>) also insisted on the importance of\u00a0keeping the workforce in Romania<\/strong>, this being one of the major challenges courier companies face.<\/p>\n

Adrian Ionescu<\/strong> (Microsoft Rom\u00e2nia<\/strong>) presented the advantages online shops have by chosing Azure cloud solutions especially during Black Friday events when website traffic is really high.<\/p>\n

\"817C4477\"<\/a>Paul Rouke<\/strong> (CEO PRWD<\/strong>) talked about\u00a0conversion optimization<\/strong>, offering recommendations and strategies to grow online sales. The focus was on data and their correct interpretation. This was also the focus of Daniel Waisberg and Alex Langshur.<\/p>\n

Bogdan Manolea<\/strong><\/a> (TRUSTED.ro<\/strong>) explained the most important KPI to measure online shops’ performance \u2013 NPS (Net Promoter Score)<\/strong>, focusing on the voice of the customers and the importance of ratings and comments. Feedback is extremely valuable and the validation of an online shop’s services quality can be dome through the feedback system\u00a0Feedback.Trusted.ro<\/strong><\/a>.<\/p>\n

\"817C4775\"<\/a><\/p>\n

GPeC Summit May 25 Conference day ended in a high note with an awesome e-commerce party in True Social Club. GPeC Party attendees could enjoy the performance of the live band The ROCK (an AC\/DC tribute band).<\/p>\n

GPeC Summit May 26 and 27 days were dedicated to practical workshops where topics like\u00a0conversion rate optimization, split testing,\u00a0<\/strong>marketing automation, management, social media, reten\u021bia clien\u021bilor, branding<\/strong>\u00a0were in focus.<\/p>\n

_________________________<\/p>\n

GPeC 2016,\u00a0the 11th annual edition, is The Most Important E-Commerce Event in CEE\u00a0powered by <\/strong>FAN Courier<\/strong><\/a> \u2013\u00a0leader of the Romanian courier services<\/strong><\/p>\n

Event sponsored\u00a0by<\/strong>: Allpacka.ro<\/strong><\/a>, ALTEX<\/strong><\/a>, AVON<\/strong><\/a>, <\/strong>Competence Call Center<\/strong><\/a>, <\/strong>ContentSpeed<\/strong><\/a>, <\/strong>DPD<\/strong><\/a>, <\/strong>DWF<\/strong><\/a>, Frisbo<\/a>, <\/strong>Garanti Bank<\/strong><\/a>, <\/strong>Mediapost Hit Mail<\/strong><\/a>, Microsoft<\/a>, <\/strong>New Black<\/strong><\/a>, <\/strong>NewsMAN<\/strong><\/a>, <\/strong>Online-Online.ro by Credius<\/strong><\/a>, <\/strong>Orange<\/strong><\/a>, <\/strong>PayU<\/strong><\/a>, SALESmanago<\/a>, <\/strong>Simartis<\/strong><\/a>, <\/strong>Retargeting.biz<\/strong><\/a>, <\/strong>Visa<\/a>, Zitec<\/a><\/strong><\/p>\n

Recommended Payment Processor Partner: <\/strong>mobilPay<\/strong><\/a><\/p>\n

Limousine Service<\/strong>: Citylimo<\/strong><\/a><\/p>\n

Official Radio: KissFM<\/a><\/strong><\/p>\n

With the support of: <\/strong>2Parale<\/a>, Agile Media<\/a>, Alin Dobrin Photo<\/a>, Canopy<\/a>, Casa de Traduceri<\/a>, Creadiv<\/a>, CustomSoft<\/a>, ECOMpedia<\/a>, easyhost<\/a>, enRose<\/a>, Extended<\/a>, Infinity Trophy<\/a>, Marketizator<\/a>, Saveur<\/a>, Silkweb<\/a>, SmartBill<\/a>, TeaForte<\/a>, TRUSTED.ro<\/a>, WebDigital<\/a>, White Image<\/a>, Zelist<\/a><\/p>\n

Proud to be supported by:<\/strong><\/p>\n

Official Bloggers<\/strong>: Adrian Gabriel Orbai<\/a>, Alin Vlad<\/a>, Andra Zaharia<\/a>, Auras Mihai Geambasu<\/a>, Carmen Albisteanu<\/a>, Claudia Tocila<\/a>, Corina-Maria Scheianu<\/a>, Cristian China Birta<\/a>, Cristian Iosub<\/a>, Cristina Chipurici<\/a>, Elena Ciric<\/a>, Fulvia Meirosu<\/a>, George Hari Popescu<\/a>, Ionut Bunescu<\/a>, Lavinia Biberi<\/a>, Marius Ovidiu Calugaru<\/a>, Madalin Blidaru<\/a>, Olivian Breda<\/a>, Ovidiu Balcacian<\/a>, Sabina Cornovac<\/a><\/p>\n

Media Partners<\/strong>: AdHugger<\/a>, AGORA<\/a>, ANIS<\/a>, ARIES<\/a>, Business Days<\/a>, Business Woman<\/a>, Cariere<\/a>, Comunicate de Afaceri<\/a>, Comunicate de Presa<\/a>, CTRL-D<\/a>, ECOMJOBS<\/a>, Femei In Afaceri<\/a>, FNTM<\/a>, HowToWeb<\/a>, HRB Trends<\/a>, IAB Romania<\/a>, IQads<\/a>, Institutul de Marketing<\/a>, Jurnalul de Afaceri<\/a>, Lumea SEO PPC<\/a>, Magazinul Progresiv<\/a>, Manager.ro<\/a>, MarketingFocus<\/a>, NewEditionNews<\/a>, Romania Pozitiva<\/a>, Shopmania BIZ<\/a>, Softlead<\/a>, SMARK<\/a>, Startups.ro<\/a>, TechCafe<\/a>, TechHub<\/a>, Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

GPeC Summit \u2013 the Spring edition of the Most Important E-Commerce Event in Central and Eastern Europe – happened in Bucharest on May 25-26-27, reuniting\u00a0over 850 attendees\u00a0for the 3 event days.\u00a09 amazing\u00a0international speakers\u00a0were part of this edition’s lineup, together with representatives of the top local companies such as\u00a0Altex, eMAG, Google, Netopia mobilPay,\u00a0Orange, Oracle, Microsoft etc. May 25 2016 was dedicated to the Conference and GPeC E-Commerce Expo where over 20 e-commerce services and solutions providers had the chance to meet and set partnerships with online shops present at the event. The Conference started with the Romanian E-Commerce market overview moderated by\u00a0Dorin Boerescu (CEO 2Parale). According to\u00a0Marius Costin (PayU), amazing growth in online payments has been registered for the first quarter of 2016,\u00a0a growth of over 60% YoY. Antonio Eram (Netopia mobilPay) emphasized that\u00a0Romanian people are not at all reluctant to modern payment methods\u00a0such as mobile payments (through the eWallet app<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[],"class_list":["post-6878","post","type-post","status-publish","format-standard","hentry","category-gpec-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6878"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6878\/revisions"}],"predecessor-version":[{"id":6883,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6878\/revisions\/6883"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}