{"id":6952,"date":"2016-06-10T07:32:59","date_gmt":"2016-06-10T04:32:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6952"},"modified":"2016-06-10T07:32:59","modified_gmt":"2016-06-10T04:32:59","slug":"interview-karl-gilis-agconsult-sell-buy-2","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/interview-karl-gilis-agconsult-sell-buy-2","title":{"rendered":"Interview with Karl Gilis, AGConsult: companies should stop selling the way they want to sell and should start selling the way customers want to buy"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/interview-karl-gilis-agconsult-sell-buy-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/karl-gilis-sell-to-customers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6949\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/karl-gilis-sell-to-customers-300x168.jpg\" alt=\"karl-gilis-sell-to-customers\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/karl-gilis-sell-to-customers-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/karl-gilis-sell-to-customers-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/karl-gilis-sell-to-customers.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>As you know,<strong> GPeC <\/strong>is focused on bringing premium e-commerce and digital marketing content to its audience for every edition. <em><strong>GPeC Summit May 25-26-27 <\/strong><\/em> reunited over<em> <strong>850 participants from the CEE e-commerce and online marketing industries<\/strong><\/em> for 3 whole days of amazing e-commerce know-how and internationally acclaimed speakers, most of them speaking for the first time in the region.<\/p>\n<p><strong><a title=\"karl gilis web usability\" href=\"https:\/\/www.linkedin.com\/in\/webusability\" target=\"_blank\">Karl Gilis<\/a> <\/strong>(Co-Founder <a title=\"agconsult\" href=\"http:\/\/www.agconsult.com\/nl\" target=\"_blank\">AGConsult<\/a>, Belgian company focusing on web usability and conversion optimization) answered a few questions on A\/B testing, web usability and conversion rate optimization in a short video interview with <a title=\"andra zaharia marketing communication\" href=\"http:\/\/www.andrazaharia.ro\" target=\"_blank\"><strong>Andra Zaharia<\/strong><\/a> (Marcom Manager Heimdal Security), the official reporter of GPeC Summit May 2016.<\/p>\n<p>You can watch the full interview with <strong><a title=\"karl gilis web usability\" href=\"https:\/\/www.linkedin.com\/in\/webusability\" target=\"_blank\">Karl Gilis<\/a><\/strong> below (a big thank you to the <a title=\"flexi live video\" href=\"http:\/\/about.flexi.live\/\" target=\"_blank\">flexlive <\/a>team for this video):<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/F3idZpwLU3I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>_________________________<\/p>\n<p><strong>GPeC 2016, the 11th annual edition, is an event powered by <\/strong><a href=\"http:\/\/www.fancourier.ro\/\" target=\"blank\"><strong>FAN Courier<\/strong><\/a><strong> \u2013 the leader of the Romanian courier market<\/strong><\/p>\n<p><strong>Event sponsored by<\/strong>: <a href=\"http:\/\/www.Allpacka.ro\" target=\"blank\"><strong>Allpacka.ro<\/strong><\/a>, <a href=\"http:\/\/www.altex.ro\" target=\"blank\"><strong>ALTEX<\/strong><\/a>, <a href=\"https:\/\/www.avon.ro\/\" target=\"blank\"><strong>AVON<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.yourccc.com\" target=\"blank\"><strong>Competence Call Center<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.contentspeed.ro\/\" target=\"blank\"><strong>ContentSpeed<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\" target=\"blank\"><strong>DPD<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\" target=\"blank\"><strong>DWF<\/strong><\/a><strong>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\">Frisbo<\/a>, <\/strong><a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"blank\"><strong>Garanti Bank<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"blank\"><strong>Mediapost Hit Mail<\/strong><\/a><strong>, <a href=\"https:\/\/www.microsoft.com\/ro-ro\" target=\"_blank\">Microsoft<\/a>, <\/strong><a href=\"http:\/\/www.newblack.ro\" target=\"blank\"><strong>New Black<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.newsman.ro\/\" target=\"blank\"><strong>NewsMAN<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/online-online.ro\/\" target=\"blank\"><strong>Online-Online.ro by Credius<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.orange.ro\/\" target=\"blank\"><strong>Orange<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.payu.ro\" target=\"blank\"><strong>PayU<\/strong><\/a><strong>, <a href=\"https:\/\/www.salesmanago.com\/welcome.htm?\" target=\"_blank\">SALESmanago<\/a>, <\/strong><a href=\"http:\/\/www.simartis.com\/\" target=\"blank\"><strong>Simartis<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/retargeting.biz\/ro\" target=\"blank\"><strong>Retargeting.biz<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.visa.ro\/\" target=\"blank\">Visa<\/a>, <a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">Zitec<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner: <\/strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"blank\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/www.citylimo.ro\/\" target=\"_blank\"><strong>Citylimo<\/strong><\/a><\/p>\n<p><strong>Official Radio: <a href=\"http:\/\/www.kissfm.ro\" target=\"_blank\">KissFM<\/a><\/strong><\/p>\n<p><strong>Event supported by: <\/strong><a href=\"http:\/\/www.2parale.ro\" target=\"blank\">2Parale<\/a>, <a href=\"http:\/\/www.agilemedia.com\" target=\"blank\">Agile Media<\/a>, <a href=\"http:\/\/www.alindobrin.ro\" target=\"blank\">Alin Dobrin Photo<\/a>, <a href=\"http:\/\/www.canopy.ro\/\" target=\"_blank\">Canopy<\/a>, <a href=\"http:\/\/www.casadetraduceri.ro\" target=\"_blank\">Casa de Traduceri<\/a>, <a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\">Creadiv<\/a>, <a href=\"http:\/\/www.customsoft.ro\/ro\/acasa\/\" target=\"_blank\">CustomSoft<\/a>, <a href=\"http:\/\/www.ecompedia.ro\" target=\"blank\">ECOMpedia<\/a>, <a href=\"http:\/\/www.easyhost.ro\" target=\"blank\">easyhost<\/a>, <a href=\"http:\/\/www.enrose.ro\" target=\"blank\">enRose<\/a>, <a href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>, <a href=\"http:\/\/www.cupe-medalii.ro\" target=\"blank\">Infinity Trophy<\/a>, <a href=\"http:\/\/www.marketizator.com\" target=\"blank\">Marketizator<\/a>, <a href=\"http:\/\/www.saveur.ro%20\" target=\"_blank\">Saveur<\/a>, <a href=\"http:\/\/www.silkweb.ro\" target=\"blank\">Silkweb<\/a>, <a href=\"http:\/\/www.smartbill.ro\" target=\"_blank\">SmartBill<\/a>, <a href=\"http:\/\/www.teaforte.ro\" target=\"_blank\">TeaForte<\/a>, <a href=\"http:\/\/www.trusted.ro\" target=\"blank\">TRUSTED.ro<\/a>, <a href=\"http:\/\/www.webdigital.ro\" target=\"blank\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\" target=\"blank\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\" target=\"blank\">Zelist<\/a><\/p>\n<p><strong>Proud to be supported by:<\/strong><\/p>\n<p><strong>Official Bloggers<\/strong>: <a href=\"http:\/\/adrianorbai.com\/\" target=\"blank\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"blank\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"blank\">Auras Mihai Geambasu<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"blank\">Carmen Albisteanu<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\" target=\"blank\">Claudia Tocila<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"blank\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"blank\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"blank\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"blank\">Elena Ciric<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"blank\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"blank\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"blank\">Ionut Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"blank\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"blank\">Marius Ovidiu Calugaru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"blank\">Madalin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"blank\">Olivian Breda<\/a>, <a href=\"http:\/\/ovidiubalcacian.ro\/\" target=\"blank\">Ovidiu Balcacian<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"blank\">Sabina Cornovac<\/a><\/p>\n<p><strong>Media Partners<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"blank\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"blank\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\" target=\"blank\">ARIES<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"blank\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"blank\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"blank\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"blank\">Comunicate de Presa<\/a>, <a href=\"http:\/\/ctrl-d.ro\/\" target=\"blank\">CTRL-D<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"blank\">ECOMJOBS<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/\" target=\"blank\">Femei In Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"blank\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"blank\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"blank\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"blank\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"blank\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"blank\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"blank\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"blank\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"blank\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"blank\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"blank\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"blank\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/interview-karl-gilis-agconsult-sell-buy-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>As you know, GPeC is focused on bringing premium e-commerce and digital marketing content to its audience for every edition. GPeC Summit May 25-26-27 reunited over 850 participants from the CEE e-commerce and online marketing industries for 3 whole days of amazing e-commerce know-how and internationally acclaimed speakers, most of them speaking for the first time in the region. Karl Gilis (Co-Founder AGConsult, Belgian company focusing on web usability and conversion optimization) answered a few questions on A\/B testing, web usability and conversion rate optimization in a short video interview with Andra Zaharia (Marcom Manager Heimdal Security), the official reporter of GPeC Summit May 2016. You can watch the full interview with Karl Gilis below (a big thank you to the flexlive team for this video): _________________________ GPeC 2016, the 11th annual edition, is an event powered by FAN Courier \u2013 the leader of the Romanian courier market Event sponsored<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6952","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6952"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6952\/revisions"}],"predecessor-version":[{"id":6953,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6952\/revisions\/6953"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}