{"id":6967,"date":"2016-06-14T13:39:34","date_gmt":"2016-06-14T10:39:34","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=6967"},"modified":"2016-06-14T13:39:34","modified_gmt":"2016-06-14T10:39:34","slug":"interviu-cu-adrian-urda-vp-altex-romania-suntem-in-piata-electro-it-de-peste-20-de-ani-dar-astazi-ne-ocupam-de-consolidarea-si-cresterea-din-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-cu-adrian-urda-vp-altex-romania-suntem-in-piata-electro-it-de-peste-20-de-ani-dar-astazi-ne-ocupam-de-consolidarea-si-cresterea-din-online","title":{"rendered":"Interviu cu Adrian Urda, VP Altex Romania: Suntem in piata electro-IT de peste 20 de ani, dar astazi ne ocupam de consolidarea si cresterea din online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-adrian-urda-vp-altex-romania-suntem-in-piata-electro-it-de-peste-20-de-ani-dar-astazi-ne-ocupam-de-consolidarea-si-cresterea-din-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/adrian-urda-vp-altex-romania-interviu-GPeC-Summit-MAI-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6970\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/adrian-urda-vp-altex-romania-interviu-GPeC-Summit-MAI-2016-300x180.jpg\" alt=\"adrian-urda-vp-altex-romania-interviu-GPeC-Summit-MAI-2016\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/adrian-urda-vp-altex-romania-interviu-GPeC-Summit-MAI-2016-300x180.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/adrian-urda-vp-altex-romania-interviu-GPeC-Summit-MAI-2016.jpg 713w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Adrian Urda (<span lang=\"EN-GB\">VP <a href=\"http:\/\/http:\/\/www.altex.ro\/\" target=\"_blank\">Altex Rom\u00e2nia<\/a><\/span>)<\/strong> a fost unul dintre participantii care au urcat pe scena GPeC Summit (25 mai 2016) in panel-ul\u00a0<strong>E-COMMERCE-UL ROMANESC (DE) LA INALTIME. <\/strong>Sesiunea\u00a0a fost\u00a0moderata de <strong>Dorin Boerescu<\/strong>\u00a0(CEO <strong>2Performant<\/strong>), iar ceilalti invitati au fost\u00a0<strong>Antonio Eram <\/strong>(CEO &amp; Founder <strong>Netopia mobilPay<\/strong>),\u00a0<strong>Elisabeta Moraru<\/strong> (Industry Manager<strong> Google<\/strong>),\u00a0<strong>Marius Costin<\/strong> (CEO <strong>PayU Rom\u00e2nia<\/strong>) si\u00a0<strong>Tudor Manea<\/strong> (General Manager <strong>eMAG<\/strong>).<\/p>\n<p>Dup\u0103 ce a avut loc aceast\u0103 dezbatere de la GPeC Summit,<strong> Adrian Urda<\/strong>\u00a0 a oferit un interviu\u00a0reporterului nostru oficial,\u00a0<a title=\"andra zaharia digital marketing\" href=\"http:\/\/andrazaharia.ro\/\" target=\"_blank\"><strong>Andra Zaharia<\/strong><\/a> (Marcom Manager <a title=\"heimdal security cyber\" href=\"https:\/\/heimdalsecurity.com\/en\/\" target=\"_blank\">Heimdal Security<\/a>).<\/p>\n<p>&#8211; <strong><a href=\"http:\/\/www.altex.ro\/\" target=\"_blank\">Altex Romania<\/a><\/strong>\u00a0este un brand foarte cunoscut in offline, iar noi astazi ne ocupam de consolidarea si cresterea din online &#8211; <a href=\"http:\/\/www.altex.ro\" target=\"_blank\">www.altex.ro<\/a> si <a href=\"http:\/\/www.mediagalaxy.ro\" target=\"_blank\">www.mediagalaxy.ro<\/a>. Suntem in piata electro-IT de peste 20 de ani de zile.<\/p>\n<p>&#8211; Punem impreuna cele doua baze de date, cea din offline si cea din online, si astfel ne concentram pe o afacere de tipul omnichannel<\/p>\n<p>&#8211; Cei mai multi dintre noi ne informam online. Este un mediu pe care il cunoastem, indiferent de varsta. Astazi cu totii suntem in mediul online.<\/p>\n<p>&#8211; Exista categorii de produse care se vand foarte bine online: telefoane, tablete, console de jocuri si multe altele.<\/p>\n<p>Vezi interviul video de mai jos pentru a afla mai multe despre <a href=\"http:\/\/www.altex.ro\/\" target=\"_blank\">Altex Romania<\/a>, despre modelul lor de afacere, despre asteptarile consumatorlui si despre planurile de viitor ale companiei.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/HRLslVnRoUo?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Multumim echipei <strong><a title=\"flexilive\" href=\"http:\/\/about.flexi.live\/\" target=\"_blank\">FLEXILIVE<\/a>\u00a0<\/strong>pentru realizarea si montarea interviului.<\/p>\n<hr \/>\n<p><!--more--><\/p>\n<p>GPeC iti aduce la fiecare editie continut e-commerce premium pentru ca tu sa ai parte de cele mai actualizate si mai utile informatii din zonele de marketing digital si e-commerce. <strong>GPeC Summit<\/strong> <strong>25-26-27 Mai 2016<\/strong> a reunit peste 850 de participanti din industria de comert electronic si marketing online din Europa Centrala si de Est pentru 3 zile de e-commerce intensiv si multi speakeri straini de calibru international, majoritatea pentru prima oara la un eveniment de asemenea proportii din aceasta zona a Europei.<\/p>\n<p><strong>GPeC 2016, editia de 11 ani, este un eveniment powered by <\/strong><a href=\"http:\/\/www.fancourier.ro\/\" target=\"blank\"><strong>FAN Courier<\/strong><\/a><strong> \u2013 liderul pietei de curierat din Romania<\/strong><\/p>\n<p><strong>Eveniment sustinut de<\/strong>: <a href=\"http:\/\/www.allpacka.ro\/\" target=\"blank\"><strong>Allpacka.ro<\/strong><\/a>, <a href=\"http:\/\/www.altex.ro\/\" target=\"blank\"><strong>ALTEX<\/strong><\/a>, <a href=\"https:\/\/www.avon.ro\/\" target=\"blank\"><strong>AVON<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.yourccc.com\/\" target=\"blank\"><strong>Competence Call Center<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.contentspeed.ro\/\" target=\"blank\"><strong>ContentSpeed<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\" target=\"blank\"><strong>DPD<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\" target=\"blank\"><strong>DWF<\/strong><\/a><strong>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\">Frisbo<\/a>, <\/strong><a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"blank\"><strong>Garanti Bank<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"blank\"><strong>Mediapost Hit Mail<\/strong><\/a><strong>, <a href=\"https:\/\/www.microsoft.com\/ro-ro\" target=\"_blank\">Microsoft<\/a>,<\/strong><a href=\"http:\/\/www.newblack.ro\/\" target=\"blank\"><strong>New Black<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.newsman.ro\/\" target=\"blank\"><strong>NewsMAN<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/online-online.ro\/\" target=\"blank\"><strong>Online-Online.ro by Credius<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.orange.ro\/\" target=\"blank\"><strong>Orange<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.payu.ro\/\" target=\"blank\"><strong>PayU<\/strong><\/a><strong>,<a href=\"https:\/\/www.salesmanago.com\/welcome.htm?\" target=\"_blank\">SALESmanago<\/a>, <\/strong><a href=\"http:\/\/www.simartis.com\/\" target=\"blank\"><strong>Simartis<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/retargeting.biz\/ro\" target=\"blank\"><strong>Retargeting.biz<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.visa.ro\/\" target=\"blank\">Visa<\/a>, <a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">Zitec<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner: <\/strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"blank\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/www.citylimo.ro\/\" target=\"_blank\"><strong>Citylimo<\/strong><\/a><\/p>\n<p><strong>Official Radio: <a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\">KissFM<\/a><\/strong><\/p>\n<p><strong>Cu sprijinul: <\/strong><a href=\"http:\/\/www.2parale.ro\/\" target=\"blank\">2Parale<\/a>, <a href=\"http:\/\/www.agilemedia.com\/\" target=\"blank\">Agile Media<\/a>, <a href=\"http:\/\/www.alindobrin.ro\/\" target=\"blank\">Alin Dobrin Photo<\/a>, <a href=\"http:\/\/www.canopy.ro\/\" target=\"_blank\">Canopy<\/a>, <a href=\"http:\/\/www.casadetraduceri.ro\/\" target=\"_blank\">Casa de Traduceri<\/a>,<a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\">Creadiv<\/a>, <a href=\"http:\/\/www.customsoft.ro\/ro\/acasa\/\" target=\"_blank\">CustomSoft<\/a>, <a href=\"http:\/\/www.ecompedia.ro\/\" target=\"blank\">ECOMpedia<\/a>, <a href=\"http:\/\/www.easyhost.ro\/\" target=\"blank\">easyhost<\/a>, <a href=\"http:\/\/www.enrose.ro\/\" target=\"blank\">enRose<\/a>, <a href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>, <a href=\"http:\/\/www.cupe-medalii.ro\/\" target=\"blank\">Infinity Trophy<\/a>,<a href=\"http:\/\/www.marketizator.com\/\" target=\"blank\">Marketizator<\/a>, <a href=\"http:\/\/www.saveur.ro%20\/\" target=\"_blank\">Saveur<\/a>, <a href=\"http:\/\/www.silkweb.ro\/\" target=\"blank\">Silkweb<\/a>, <a href=\"http:\/\/www.smartbill.ro\/\" target=\"_blank\">SmartBill<\/a>, <a href=\"http:\/\/www.teaforte.ro\/\" target=\"_blank\">TeaForte<\/a>, <a href=\"http:\/\/www.trusted.ro\/\" target=\"blank\">TRUSTED.ro<\/a>, <a href=\"http:\/\/www.webdigital.ro\/\" target=\"blank\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\/\" target=\"blank\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\/\" target=\"blank\">Zelist<\/a><\/p>\n<p><strong>Mandri sa fim sustinuti de:<\/strong><\/p>\n<p><strong>Bloggeri parteneri<\/strong>: <a href=\"http:\/\/adrianorbai.com\/\" target=\"blank\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"blank\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"blank\">Auras Mihai Geambasu<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"blank\">Carmen Albisteanu<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\" target=\"blank\">Claudia Tocila<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"blank\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"blank\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"blank\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"blank\">Elena Ciric<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"blank\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"blank\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"blank\">Ionut Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"blank\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"blank\">Marius Ovidiu Calugaru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"blank\">Madalin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"blank\">Olivian Breda<\/a>, <a href=\"http:\/\/ovidiubalcacian.ro\/\" target=\"blank\">Ovidiu Balcacian<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"blank\">Sabina Cornovac<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"blank\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"blank\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\" target=\"blank\">ARIES<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"blank\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"blank\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"blank\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"blank\">Comunicate de Presa<\/a>, <a href=\"http:\/\/ctrl-d.ro\/\" target=\"blank\">CTRL-D<\/a>,<a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"blank\">ECOMJOBS<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/\" target=\"blank\">Femei In Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"blank\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"blank\">IAB Romania<\/a>,<a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"blank\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"blank\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"blank\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"blank\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"blank\">Romania Pozitiva<\/a>,<a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"blank\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"blank\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"blank\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"blank\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"blank\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-adrian-urda-vp-altex-romania-suntem-in-piata-electro-it-de-peste-20-de-ani-dar-astazi-ne-ocupam-de-consolidarea-si-cresterea-din-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Adrian Urda (VP Altex Rom\u00e2nia) a fost unul dintre participantii care au urcat pe scena GPeC Summit (25 mai 2016) in panel-ul\u00a0E-COMMERCE-UL ROMANESC (DE) LA INALTIME. Sesiunea\u00a0a fost\u00a0moderata de Dorin Boerescu\u00a0(CEO 2Performant), iar ceilalti invitati au fost\u00a0Antonio Eram (CEO &amp; Founder Netopia mobilPay),\u00a0Elisabeta Moraru (Industry Manager Google),\u00a0Marius Costin (CEO PayU Rom\u00e2nia) si\u00a0Tudor Manea (General Manager eMAG). Dup\u0103 ce a avut loc aceast\u0103 dezbatere de la GPeC Summit, Adrian Urda\u00a0 a oferit un interviu\u00a0reporterului nostru oficial,\u00a0Andra Zaharia (Marcom Manager Heimdal Security). &#8211; Altex Romania\u00a0este un brand foarte cunoscut in offline, iar noi astazi ne ocupam de consolidarea si cresterea din online &#8211; www.altex.ro si www.mediagalaxy.ro. Suntem in piata electro-IT de peste 20 de ani de zile. &#8211; Punem impreuna cele doua baze de date, cea din offline si cea din online, si astfel ne concentram pe o afacere de tipul omnichannel &#8211; Cei mai multi dintre noi ne informam online. Este<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[527,100],"class_list":["post-6967","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-altex-romania","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=6967"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6967\/revisions"}],"predecessor-version":[{"id":6971,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/6967\/revisions\/6971"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=6967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=6967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=6967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}