{"id":7168,"date":"2016-08-04T09:52:08","date_gmt":"2016-08-04T06:52:08","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7168"},"modified":"2018-05-07T10:31:37","modified_gmt":"2018-05-07T07:31:37","slug":"stirile-saptamanii-in-e-commerce-transportul-in-e-commerce-si-start-up-ul-romanesc-twotap","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-in-e-commerce-transportul-in-e-commerce-si-start-up-ul-romanesc-twotap","title":{"rendered":"Importan\u021ba transportului \u0219i start-up-ul rom\u00e2nesc TwoTap"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-in-e-commerce-transportul-in-e-commerce-si-start-up-ul-romanesc-twotap\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7171\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016-300x133.jpg\" alt=\"Delivery person\" width=\"300\" height=\"133\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016-300x133.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016-1024x456.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016.jpg 1732w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Transportul face diferen\u021ba\u00a0<\/strong><\/p>\n<p>Potrivit unui studiu denumit \u201eDifferentiating Delivery: How to Win the eCommerce Battle\u201d, realizat pe 1100 de magazine mici \u0219i mijlocii din 10 \u021b\u0103ri diferite de pe 5 continente, transportul este \u00een continuare un factor foarte important pentru consumatori. 26% dintre magazine au men\u021bionat c\u0103 folosesc cel pu\u021bin trei firme de curierat pentru a asigura cel mai bun pre\u021b \u0219i pentru a minimiza num\u0103rul pachetelor pierdute, scrie <a href=\"http:\/\/e-commercefacts.com\/17-general\/6159-delivery-remains-a-critical-differentiator-for-e-commerce-success\" target=\"_blank\" rel=\"noopener\"><strong>e-commercefacts.com<\/strong><\/a>.<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Two-Tap-Razvan-Roman-Radu-Spineanu-stirile-saptamanii-ecommerce-gpec-2016-foto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7172\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Two-Tap-Razvan-Roman-Radu-Spineanu-stirile-saptamanii-ecommerce-gpec-2016-foto-300x167.jpg\" alt=\"Two-Tap-Razvan-Roman-Radu-Spineanu-stirile-saptamanii-ecommerce-gpec-2016-foto\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Two-Tap-Razvan-Roman-Radu-Spineanu-stirile-saptamanii-ecommerce-gpec-2016-foto-300x167.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Two-Tap-Razvan-Roman-Radu-Spineanu-stirile-saptamanii-ecommerce-gpec-2016-foto.jpg 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Rom\u00e2nii reinventeaz\u0103 e-commerce-ul<\/strong><\/p>\n<p>Doi rom\u00e2ni au lansat\u00a0un tool denumit <strong><a href=\"http:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fwww.twotap.com%2F&amp;h=zAQEWpnE4AQGbFWG0wSRgh4IroqAHdkz6w4_K6ShUus4CjA&amp;enc=AZP29fgegfekBmAyp9mMYVHzZO0T9aOONOIB8CR0zTYWb-OWD9y6jmCD8aXeDwk7eDtT85OjE2CmqV_cUgisNEpf7WF28XDcAwWR8cxlQDu6FTVtbW66VgTlRaPx4qdkrsFYKqAoqNsKi9olfTFlEx9Vo4KMVvwigxL2yHj5fFLV64iLiO6vKj5mFJQL4o55ZHWGB53VwdgSTVDfTN-P_qca&amp;s=1\" target=\"_blank\" rel=\"nofollow noopener\">TwoTap<\/a><\/strong>, prin care utilizatorii pot cump\u0103ra un produs direct din site-ul de afiliere (blog sau publica\u021bie online).\u00a0Razvan Roman \u0219i\u00a0Radu Spineanu au pus bazele acestui proiect \u00een SUA la \u00eenceputul anului 2013, pornind de la idee c\u0103 \u201elink-urile nu reprezint\u0103 viitorul \u00een afiliere\u201d. Unul dintre cei doi fondatori,\u00a0Radu Spineanu, a lucrat \u00een Rom\u00e2nia la compania 2 Parale (ast\u0103zi <strong><a href=\"https:\/\/2performant.com\/\" target=\"_blank\" rel=\"noopener\">2Performant<\/a><\/strong>),\u00a0 prima platform\u0103 de marketing afiliat din Rom\u00e2nia. Mai multe detalii \u00een articolul de pe <strong><a href=\"https:\/\/www.techinasia.com\/two-tap-anyone-amazon-ecommerce\u00a0\" target=\"_blank\" rel=\"noopener\">techinasia.com<\/a><\/strong>.<\/p>\n<p><strong>Consumatori, date private \u0219i magazine online\u00a0<\/strong><\/p>\n<p>Printre dezavantajele un sistem omnichannel se num\u0103r\u0103 \u0219i partea legat\u0103 de datele private ale utilizatorilor. 60% dintre consumatori\u00a0nu vor ca informa\u021biile din offline \u0219i cele din online s\u0103 fie adunate \u00een acela\u0219i loc de c\u0103tre retaileri. Cel pu\u021bin acestea sunt concluziile unui studiu realizat pe 1674 de consumatori din SUA \u0219i UK de c\u0103tre Periscope. Studiul poate fi desc\u0103rcat de pe\u00a0<a href=\"https:\/\/www.periscope-solutions.com\/download.aspx?fileID=6718\" target=\"_blank\" rel=\"noopener\"><strong>www.periscope-solutions.com<\/strong><\/a>.<\/p>\n<p><strong>Blog-ul nu e la mod\u0103 \u00een comer\u021bul electronic<\/strong><\/p>\n<p>Un studiu DWF &#8211; Digital WorkForce realizat pe un e\u0219antion de 3.000 magazine online arat\u0103 c\u0103 doar 1 din 12 a implementat un blog \u00een cadrul platformei de e-commerce. Mul\u021bi antreprenori neglijeaz\u0103 importan\u021ba con\u021binutului introdus pe blog, poveste\u0219te Sorin Draghici \u00een acest interviu publicat de <a href=\"http:\/\/www.business24.ro\/internet\/comert-online\/vrei-sa-investesti-in-comertul-online-afla-ce-trebuie-sa-faci-ca-sa-merite-banii-interviu-cu-sorin-draghici-dwf-1573297\" target=\"_blank\" rel=\"noopener\"><strong>Business24<\/strong><\/a>.<\/p>\n<p><strong>PE SCURT<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.trusted.ro\/blog\/de-ce-mergem-la-scoala-de-vara-gpec-2016-an-de-an\/\" target=\"_blank\" rel=\"noopener\">De ce mergem, an de an, la \u0218coala de Var\u0103 de eCommerce GPeC<\/a><\/li>\n<li><a href=\"http:\/\/thenextweb.com\/facebook\/2016\/08\/03\/facebooks-new-page-sections-help-small-businesses-actually-make-money\/\" target=\"_blank\" rel=\"noopener\">Facebook lanseaz\u0103 o nou\u0103 sec\u021biune<\/a> pentru Pages denumit\u0103 <em>Servicii<\/em><\/li>\n<li><a href=\"http:\/\/www.businessmagazin.ro\/actualitate\/afaceri\/cursa-spre-podium-cum-vrea-answear-sa-ajunga-in-primii-trei-jucatori-de-pe-piata-de-fashion-online-15542062\" target=\"_blank\" rel=\"noopener\">Answear.ro\u00a0a\u015fteapt\u0103 afaceri de 3,6 milioane de euro \u00een acest an<\/a>\u00a0\u0219i vrea s\u0103 ajung\u0103\u00a0\u00een primii trei juc\u0103tori de pe pia\u0163a de fashion online<\/li>\n<li>Dup\u0103 7 ani de la lansare<a href=\"http:\/\/www.zfcorporate.ro\/imm\/retailerul-online-de-haine-fashionup-a-bifat-afaceri-de-2-5-milioane-de-euro-la-sase-luni-si-tinteste-pragul-de-7-milioane-de-euro-pana-la-finalul-anului-15541548\" target=\"_blank\" rel=\"noopener\"> FashionUP a avut p\u00e2n\u0103 acum peste 200.000 de clien\u021bi<\/a>, la care au ajuns aproximativ 600.000 de produse<\/li>\n<li><a href=\"http:\/\/www.theverge.com\/2016\/7\/28\/12307328\/amazon-launchpad-kickstarter-collection\" target=\"_blank\" rel=\"noopener\">Amazon.com \u0219i Kickstarter au semnat un parteneriat<\/a>\u00a0cu scopul de a ajuta acele proiecte finan\u021bate s\u0103 ajung\u0103 la c\u00e2t mai multe persoane (<a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=13514636011\" target=\"_blank\" rel=\"noopener\">link c\u0103tre noua sec\u021biune<\/a>)<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<hr \/>\n<p><em>Acestea sunt\u00a0cele mai importante \u0219tiri din comer\u021bul electronic din ultimele 7 zile. <strong><a href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-in-e-commerce-elefant-ro-noi-investitii-si-revista-cross-border-magazine\" target=\"_blank\" rel=\"noopener\">Vezi acum \u0219i articolul de s\u0103pt\u0103m\u00e2na trecut\u0103!\u00a0<\/a><\/strong><\/em><\/p>\n<p><em>Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0echipa (@) gpec.ro\u00a0sau l\u0103sa\u021bi un comentariu mai jos.<\/em><\/p>\n<p><em>V\u0103 mul\u021bumim!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-in-e-commerce-transportul-in-e-commerce-si-start-up-ul-romanesc-twotap\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Transportul face diferen\u021ba\u00a0 Potrivit unui studiu denumit \u201eDifferentiating Delivery: How to Win the eCommerce Battle\u201d, realizat pe 1100 de magazine mici \u0219i mijlocii din 10 \u021b\u0103ri diferite de pe 5 continente, transportul este \u00een continuare un factor foarte important pentru consumatori. 26% dintre magazine au men\u021bionat c\u0103 folosesc cel pu\u021bin trei firme de curierat pentru a asigura cel mai bun pre\u021b \u0219i pentru a minimiza num\u0103rul pachetelor pierdute, scrie e-commercefacts.com. Rom\u00e2nii reinventeaz\u0103 e-commerce-ul Doi rom\u00e2ni au lansat\u00a0un tool denumit TwoTap, prin care utilizatorii pot cump\u0103ra un produs direct din site-ul de afiliere (blog sau publica\u021bie online).\u00a0Razvan Roman \u0219i\u00a0Radu Spineanu au pus bazele acestui proiect \u00een SUA la \u00eenceputul anului 2013, pornind de la idee c\u0103 \u201elink-urile nu reprezint\u0103 viitorul \u00een afiliere\u201d. Unul dintre cei doi fondatori,\u00a0Radu Spineanu, a lucrat \u00een Rom\u00e2nia la compania 2 Parale (ast\u0103zi 2Performant),\u00a0 prima platform\u0103 de marketing afiliat din Rom\u00e2nia. Mai multe detalii \u00een articolul de<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-7168","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7168"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7168\/revisions"}],"predecessor-version":[{"id":12903,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7168\/revisions\/12903"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}