{"id":7210,"date":"2016-08-05T13:31:19","date_gmt":"2016-08-05T10:31:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7210"},"modified":"2016-08-08T18:08:35","modified_gmt":"2016-08-08T15:08:35","slug":"interview-with-paul-rouke-prwd-the-majority-of-online-business-dont-really-understand-their-customers-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/interview-with-paul-rouke-prwd-the-majority-of-online-business-dont-really-understand-their-customers-video","title":{"rendered":"Interview with Paul Rouke, PRWD: The majority of online business don&#8217;t really understand their customers VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/interview-with-paul-rouke-prwd-the-majority-of-online-business-dont-really-understand-their-customers-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Paul Rouke<\/strong>, the founder of PRWD, offered an interview to our official reporter,\u00a0<a title=\"andra zaharia digital marketing\" href=\"http:\/\/andrazaharia.ro\/\" target=\"_blank\"><strong>Andra Zaharia<\/strong><\/a> (Marcom Manager <a title=\"heimdal security cyber\" href=\"https:\/\/heimdalsecurity.com\/en\/\" target=\"_blank\">Heimdal Security<\/a>). Watch the video recorded at the\u00a0<strong>GPeC Summit<\/strong>:<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Y0Lner3LqGM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/paulrouke?authType=NAME_SEARCH&amp;authToken=BEn2&amp;locale=en_US&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CentityType%3AentityHistoryName%2CclickedEntityId%3Amynetwork_7024380%2Cidx%3A2\" target=\"_blank\">Paul Rouke<\/a><\/strong>\u00a0is, since 2004, the\u00a0<strong>Founder <\/strong>of<strong>\u00a0<a href=\"https:\/\/www.prwd.co.uk\/\" target=\"_blank\">PRWD<\/a><\/strong> \u2013 one of the best agencies in the UK specialized on Usability and Conversion Optimization. Before founding PRWD, Paul worked for 7 years for the group\u00a0<a href=\"https:\/\/www.shopdirect.com\/\" target=\"_blank\"><strong>Shop Direct<\/strong><\/a>, where he specialized on Usability and Customer Experience, as he believed that, in order to timprove the online user experience, it is very important to first understand the users&#8217; behaviour and expectations from your online shop.<\/p>\n<p>At the GPeC Summit, Paul Rouke spoke about <strong>conversion optimization in e-commerce<\/strong> and the future in this field.<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<p>GPeC brings you every time premium e-commerce content because we want you to receive\u00a0the most updated and useful information in digital marketing and e-commerce. The <strong>GPeC Summit on May 25-26-27 2016<\/strong> gathered around 850 participants from the e-commerce and online marketing industries in Central and Eastern Europe, for a 3-day intensive e-commerce event and also a lot of international notorious speakers, most of them for the first time at such an important event in the region.<\/p>\n<p><strong>GPeC 2016, the anniversary 11-year edition, is an event powered by <\/strong><a href=\"http:\/\/www.fancourier.ro\/\" target=\"blank\"><strong>FAN Courier<\/strong><\/a><strong> \u2013 the leader of the courier market in\u00a0Romania<\/strong><\/p>\n<p><strong>Event supported by:<\/strong> <a href=\"http:\/\/www.allpacka.ro\/\" target=\"blank\"><strong>Allpacka.ro<\/strong><\/a>, <a href=\"http:\/\/www.altex.ro\/\" target=\"blank\"><strong>ALTEX<\/strong><\/a>, <a href=\"https:\/\/www.avon.ro\/\" target=\"blank\"><strong>AVON<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.yourccc.com\/\" target=\"blank\"><strong>Competence Call 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href=\"http:\/\/www.citylimo.ro\/\" target=\"_blank\"><strong>Citylimo<\/strong><\/a><\/p>\n<p><strong>Mobility Partner<\/strong>: <a href=\"http:\/\/www.bmw.ro\/ro\/all-models\/bmw-i\/i3\/2016\/dintr-o-privire.html\" target=\"_blank\"><strong>BMW<\/strong><\/a><\/p>\n<p><strong>Official Radio: <a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\">KissFM<\/a><\/strong><\/p>\n<p><strong>With the support of: <\/strong><a href=\"http:\/\/www.2parale.ro\/\" target=\"blank\">2Parale<\/a>, <a href=\"http:\/\/www.agilemedia.com\/\" target=\"blank\">Agile Media<\/a>, <a href=\"http:\/\/www.alindobrin.ro\/\" target=\"blank\">Alin Dobrin Photo<\/a>, <a href=\"http:\/\/www.canopy.ro\/\" target=\"_blank\">Canopy<\/a>, <a href=\"http:\/\/www.casadetraduceri.ro\/\" target=\"_blank\">Casa de Traduceri<\/a>,<a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\">Creadiv<\/a>, <a href=\"http:\/\/www.customsoft.ro\/ro\/acasa\/\" target=\"_blank\">CustomSoft<\/a>, <a href=\"http:\/\/www.ecompedia.ro\/\" 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to be promoted by:<\/strong><\/p>\n<p><strong>Partner blogs:<\/strong> <a href=\"http:\/\/adrianorbai.com\/\" target=\"blank\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"blank\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"blank\">Auras Mihai Geambasu<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"blank\">Carmen Albisteanu<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\" target=\"blank\">Claudia Tocila<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"blank\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"blank\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"blank\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"blank\">Elena Ciric<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"blank\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"blank\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"blank\">Ionut Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"blank\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"blank\">Marius Ovidiu Calugaru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"blank\">Madalin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"blank\">Olivian Breda<\/a>, <a href=\"http:\/\/ovidiubalcacian.ro\/\" target=\"blank\">Ovidiu Balcacian<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"blank\">Sabina Cornovac<\/a><\/p>\n<p><strong>Media partners<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"blank\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"blank\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\" target=\"blank\">ARIES<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"blank\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"blank\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"blank\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"blank\">Comunicate de Presa<\/a>, <a href=\"http:\/\/ctrl-d.ro\/\" target=\"blank\">CTRL-D<\/a>,<a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"blank\">ECOMJOBS<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/\" target=\"blank\">Femei In Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"blank\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"blank\">IAB Romania<\/a>,<a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"blank\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"blank\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>,<a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"blank\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"blank\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"blank\">Romania Pozitiva<\/a>,<a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"blank\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"blank\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"blank\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"blank\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"blank\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/interview-with-paul-rouke-prwd-the-majority-of-online-business-dont-really-understand-their-customers-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Paul Rouke, the founder of PRWD, offered an interview to our official reporter,\u00a0Andra Zaharia (Marcom Manager Heimdal Security). Watch the video recorded at the\u00a0GPeC Summit: Paul Rouke\u00a0is, since 2004, the\u00a0Founder of\u00a0PRWD \u2013 one of the best agencies in the UK specialized on Usability and Conversion Optimization. Before founding PRWD, Paul worked for 7 years for the group\u00a0Shop Direct, where he specialized on Usability and Customer Experience, as he believed that, in order to timprove the online user experience, it is very important to first understand the users&#8217; behaviour and expectations from your online shop. At the GPeC Summit, Paul Rouke spoke about conversion optimization in e-commerce and the future in this field.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[],"class_list":["post-7210","post","type-post","status-publish","format-standard","hentry","category-gpec-interviews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7210"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7210\/revisions"}],"predecessor-version":[{"id":7215,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7210\/revisions\/7215"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}