{"id":7296,"date":"2016-08-19T12:30:19","date_gmt":"2016-08-19T09:30:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7296"},"modified":"2016-08-19T13:42:46","modified_gmt":"2016-08-19T10:42:46","slug":"livrarea-internationala-un-avantaj-imens-pe-piata-de-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/livrarea-internationala-un-avantaj-imens-pe-piata-de-e-commerce","title":{"rendered":"Livrarea interna\u021bional\u0103, un avantaj imens pe pia\u021ba de e-commerce"},"content":{"rendered":"
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\"Delivery<\/a>Marile companii au ridicat stacheta \u00een ceea ce prive\u0219te livrarea, introduc\u00e2nd livrarea a doua zi, apoi Click and Collect, livrarea \u00een aceea\u0219i zi \u0219i chiar \u00eentr-o or\u0103, se arat\u0103 \u00eentr-un raport realizat de\u00a0Pitney Bowes and WBR Digital<\/strong><\/a>. Provocarea pentru comercian\u021bi este faptul c\u0103 acum clien\u021bii nu vor s\u0103 pl\u0103teasc\u0103 mai mult pentru livrare, deci magazinele trebuie s\u0103 g\u0103seasc\u0103 cea mai bun\u0103 solu\u021bie din punct de vedere comercial.<\/span><\/p>\n

Raportul eviden\u021biaz\u0103 rezultatele unei cercet\u0103ri din mai 2016, c\u00e2nd au fost consulta\u021bi 100 de persoane \u00eens\u0103rcinate cu Opera\u021biunile, Logistica sau E-commerce-ul \u00een general, \u00een companiile respective.<\/span><\/p>\n

<\/span><\/p>\n

Europa de Est – o\u00a0destina\u021bie important\u0103<\/span><\/h3>\n

\"EuropeanCercetarea a fost derulat\u0103 \u00een urm\u0103toarele \u021b\u0103ri:<\/span><\/p>\n

    \n
  • Danemarca<\/span><\/li>\n
  • Finlanda<\/span><\/li>\n
  • Fran\u021ba<\/span><\/li>\n
  • Germania<\/span><\/li>\n
  • Norvegia<\/span><\/li>\n
  • Suedia<\/span><\/li>\n
  • Marea Britanie<\/span><\/li>\n<\/ul>\n

    Pentru cei mai mul\u021bi comercian\u021bi, livr\u0103rile \u00een interiorul \u021b\u0103rii<\/strong> reprezint\u0103 majoritatea v\u00e2nz\u0103rilor. Cu toate acestea, v\u00e2nz\u0103rile interna\u021bionale au devenit tot mai importante. 40% dintre responden\u021bi au raportat c\u0103 \u00eentre\u00a0o treime \u0219i jum\u0103tate din livr\u0103rile lor sunt interna\u021bionale.<\/span><\/p>\n

    Europa de Est<\/strong> \u0219i de Vest sunt pe primele locuri \u00een top-ul livr\u0103rilor (98, respectiv 66%), urmate de America (61%) \u0219i Asia\u00a0(56%). C\u00e2t despre serviciile furnizate, 20% dintre comercian\u021bi nu ofer\u0103 \u00eenc\u0103 urm\u0103rirea online a coletului \u0219i 17% nu ofer\u0103 notific\u0103ri prin e-mail sau SMS.<\/span><\/p>\n

    De la\u00a0offline la online\u00a0\u0219i \u00eenapoi<\/span><\/h3>\n

    Este foarte greu s\u0103 urm\u0103re\u0219ti comportamentul de cump\u0103rare al consumatorilor de la online la magazinul fizic \u0219i \u00eenapoi, mai ales \u00eentr-un mediu \u00een care multe trasee de cump\u0103rare \u00eencep \u00eentr-un canal \u0219i se termin\u0103 \u00een altele.\u00a0<\/span><\/p>\n

    \u00cen ceea ce prive\u0219te op\u021biunile de transport \u0219i curierat, majoritatea comercian\u021bilor folosesc curieri mainstream<\/strong> pentru transporturile lor.\u00a0Pitney Bows consider\u0103 c\u0103, de la comoditate la serviciu personalizat \u0219i la pre\u021b competitiv, folosirea unei op\u021biuni multi-curier vine \u00een beneficiul comerciantului dar \u0219i al clientului. S\u0103 le permi\u021bi clien\u021bilor s\u0103 aleag\u0103 cea mai bun\u0103 op\u021biune pentru nevoile lor ajut\u0103 la \u00eendeplinirea a\u0219tept\u0103rilor lor \u0219i genereaz\u0103 fidelitate.<\/span><\/p>\n

    \n","protected":false},"excerpt":{"rendered":"
    <\/div><\/div><\/div>

    Marile companii au ridicat stacheta \u00een ceea ce prive\u0219te livrarea, introduc\u00e2nd livrarea a doua zi, apoi Click and Collect, livrarea \u00een aceea\u0219i zi \u0219i chiar \u00eentr-o or\u0103, se arat\u0103 \u00eentr-un raport realizat de\u00a0Pitney Bowes and WBR Digital. Provocarea pentru comercian\u021bi este faptul c\u0103 acum clien\u021bii nu vor s\u0103 pl\u0103teasc\u0103 mai mult pentru livrare, deci magazinele trebuie s\u0103 g\u0103seasc\u0103 cea mai bun\u0103 solu\u021bie din punct de vedere comercial. Raportul eviden\u021biaz\u0103 rezultatele unei cercet\u0103ri din mai 2016, c\u00e2nd au fost consulta\u021bi 100 de persoane \u00eens\u0103rcinate cu Opera\u021biunile, Logistica sau E-commerce-ul \u00een general, \u00een companiile respective.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[381,545],"class_list":["post-7296","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-cercetare-de-piata","tag-livrare"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7296"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7296\/revisions"}],"predecessor-version":[{"id":7314,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7296\/revisions\/7314"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}