{"id":7379,"date":"2016-08-25T09:52:04","date_gmt":"2016-08-25T06:52:04","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7379"},"modified":"2016-09-02T17:48:37","modified_gmt":"2016-09-02T14:48:37","slug":"scoala-de-vara-gpec-2016-prima-zi-de-workshop-uri-cu-lucia-ciuca-horia-neagu-si-liviu-taloi","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-prima-zi-de-workshop-uri-cu-lucia-ciuca-horia-neagu-si-liviu-taloi","title":{"rendered":"\u0218coala De Var\u0103 GPeC 2016: prima zi de workshop-uri cu Lucia Ciuc\u0103, Horia Neagu \u0219i Liviu Taloi"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-prima-zi-de-workshop-uri-cu-lucia-ciuca-horia-neagu-si-liviu-taloi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0050.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7384\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0050-974x1024.jpg\" alt=\"IMG_0050\" width=\"600\" height=\"631\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0050-974x1024.jpg 974w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0050-285x300.jpg 285w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0050.jpg 1252w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li>\u00a009:00 \u2013 10:30:\u00a0Workshop-ul\u00a0<strong>\u201eThe story behind the data &#8211; 10 data sets to increase your e-commerce business\u201d\u00a0<\/strong>sus\u021binut de<strong> LUCIA CIUC\u0102<\/strong>,\u00a0Managing Director <a href=\"http:\/\/www.quantumdatascience.ro\/\" target=\"_blank\">Quantum Data Science<\/a><\/li>\n<\/ul>\n<p>Am \u00eenceput workshop-urile din acest an de la\u00a0\u0218coala De Var\u0103 cu o discu\u021bie <strong>despre date \u00een contextul unui business de e-commerce<\/strong>. Prima provocare pentru participan\u021bi: s\u0103 pun\u0103 curiozit\u0103\u021bile, \u00eentreb\u0103rile cele mai arz\u0103toare legate de business-ul lor la care se poate r\u0103spunde cu ajutorul datelor. Curiozit\u0103\u021bi\u00a0de la\u00a0cum po\u021bi m\u0103ri comanda medie \u00een co\u0219ul de cump\u0103r\u0103turi, cum calcul\u0103m ROI \u00een campanii p\u00e2n\u0103 la \u00een ce punct\u00a0se blocheaz\u0103 clientul pe site-urile de e-commerce.<!--more--><\/p>\n<p>R\u0103spunsurile au venit imediat! Le discut\u0103m pe scurt aici:<\/p>\n<p>&#8211; A\u0219 putea <strong>cre\u0219te v\u00e2nz\u0103rile<\/strong> \u00een perioadele \u00een care acestea sunt mai sc\u0103zute? Da, cu promo\u021bii \u0219i investi\u021bii de marketing. \u00cens\u0103 uneori aceast\u0103 cheltuial\u0103 se poate dovedi a fi ineficient\u0103. Este o decizie. Dac\u0103 \u00een\u021belegi sezonalitatea produselor tale, nu ar trebui s\u0103 te panichezi \u0219i s\u0103 vrei o cre\u0219tere care nu este natural\u0103.<\/p>\n<p>&#8211; Conform Institulului Baymard, <strong>rata de abandon a co\u0219ului de cump\u0103r\u0103turi este de 68%<\/strong>. Este natural.<\/p>\n<p>&#8211; Ai nevoie de un indicator care s\u0103-\u021bi arate c\u0103 tot ce faci tu te ajut\u0103 s\u0103 reu\u0219e\u0219ti s\u0103 fii mai bun. Marketing faci pentru clien\u021bi \u0219i pentru a-\u021bi cre\u0219te business-ul.<strong> Costul comenzii este un indicator.<\/strong> \u00ce\u021bi arat\u0103 ce campanie performeaz\u0103 \u0219i ce canal de marketing este eficient. Este cel mai simplu indicator al ROI \u00een e-commerce.<\/p>\n<p>&#8211; Nu optimiz\u0103m bugetul \u00eentre canale, ci <strong>optimiz\u0103m eficien\u021ba investi\u021biei pe fiecare canal<\/strong>. Dac\u0103 facem t\u0103ieri, cei care \u00eenainte ne \u00eent\u00e2lneau pe un canal (<em>social media<\/em>, spre exemplu) \u0219i \u00ee\u0219i aminteau, astfel, de noi, nu-\u0219i vor mai aminti \u00een lipsa comunic\u0103rii pe care am t\u0103iat-o din planul de marketing.<\/p>\n<p>&#8211; <strong>Costul de achizi\u021bie al unui client<\/strong> ar trebui s\u0103 fie acoperit din valoarea generat\u0103 de acesta \u00een perioada \u00een care este activ ( o norm\u0103 \u00een industrie este o medie de 2 ani). Dac\u0103 tu \u00ee\u021bi dore\u0219ti un business \u00een care clientul s\u0103 stea cu tine 3 ani, 5 ani sau mai mult, a\u0219a \u00eel faci. Dar dac\u0103 nu e\u0219ti preg\u0103tit pentru genul acesta de efort, e mai \u201eieftin\u201d s\u0103 aduci mereu clien\u021bi noi.<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0079.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7389\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0079-1024x682.jpg\" alt=\"IMG_0079\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0079-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0079-300x199.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0079.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/strong><\/p>\n<p><strong>Talking Data:\u00a0<\/strong>workshop-ul Luciei Ciuc\u0103 se \u00eencheie cu un exerci\u021biu dinamic! Analiz\u0103m datele unui business de e-commerce \u0219i r\u0103spundem la c\u00e2teva \u00eentreb\u0103ri: Ai investi \u00een business-ul acesta? Are poten\u021bial? Ce date indic\u0103 r\u0103spunsurile?<\/p>\n<p>Recomandare de tool-uri:\u00a0<strong><a href=\"https:\/\/www.inspectlet.com\/\" target=\"_blank\">Inspectlet.com<\/a><\/strong> \u0219i <strong><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\">SimilarWeb<\/a>\u00a0<\/strong>(heatmap-uri, trafic web, video-uri \u00a0cu ce fac utilizatorii pe site \u0219i multe altele)<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0129.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7401\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0129-1024x682.jpg\" alt=\"IMG_0129\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0129-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0129-300x199.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0129.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li>11:00 \u2013 12:30: Workshop-ul <strong>\u201eConversion killers Anonymous. Terapie de grup pentru e-commerce\u201c<\/strong>, sus\u021binut de <strong>HORIA\u00a0NEAGU<\/strong>, Digital Marketing Consultant<\/li>\n<\/ul>\n<p>&#8211; \u00cen ultimii ani, am ajuns la concluzia c\u0103 doar cu SEO f\u0103r\u0103 UX ob\u021bii doar o cre\u0219tere superficial\u0103. Degeaba e\u0219ti bine reprezentat \u00een c\u0103ut\u0103rile Google dac\u0103 experien\u021ba utilizatorului pe site nu este una bun\u0103.<\/p>\n<p>&#8211; Homepage-ul nostru trebuie: s\u0103 <strong>\u00eenformeze<\/strong> clientul, s\u0103 <strong>conving\u0103<\/strong> clientul \u0219i s\u0103 <strong>determine<\/strong> o ac\u021biune. Totul \u00een <strong>3 secunde<\/strong>! Un homepage reu\u0219it poate fi creat aplic\u00e2nd regula benzilor desenate &#8211; arta secven\u021bial\u0103. Nu trebuie s\u0103 fii educat s\u0103 cite\u0219ti \u00eentr-un anumit fel benzi desenate, e intuitiv.<\/p>\n<p>&#8211; <strong>Nu v\u0103 teme\u021bi de\u00a0<em>whitespace<\/em> <\/strong>&#8211; \u00eembun\u0103t\u0103\u021be\u0219te vizibilitatea, ajut\u0103 la separare \u0219i organizare, cre\u0219te gradul de \u00een\u021belegere cu 20% \u0219i eviden\u021biaz\u0103 CTA-urile.<\/p>\n<p>&#8211; Avem, adesea, <strong>obsesia labirintului<\/strong> atunci c\u00e2nd vine\u00a0vorba de\u00a0<strong>homepage<\/strong>. Po\u021bi s\u0103 direc\u021bionezi utilizatorul \u00een mod inteligent astfel \u00eenc\u00e2t el s\u0103 aib\u0103 o \u201ec\u0103l\u0103torie\u201d frumoas\u0103 pe site-ul t\u0103u.<\/p>\n<p>&#8211; Meniul cade sub\u00a0<strong>povara cognitiv\u0103<em> &#8211;\u00a0<\/em><\/strong>cu c\u00e2t \u00eel asalt\u0103m pe utilizator cu prea\u00a0multe informa\u021bii, cu at\u00e2t mai greu \u00eei va fi acestuia s\u0103 le proceseze. 7+\/- op\u021biuni de navigare = optim.<\/p>\n<p>&#8211; Dou\u0103 recomand\u0103ri de c\u0103r\u021bi: Steve Krug &#8211; \u201eDont Make me Think\u201d \u0219i \u00a0George A. Miller &#8211; \u201eThe Magical Number Seven, Plus or Minus Two\u201d<\/p>\n<p>&#8211; Privirea ierarhizeaz\u0103 elementele de pe o pagin\u0103. Nu trebuie s\u0103 \u00eei d\u0103m utilizatorului o singur\u0103 op\u021biuni, ci\u00a0<em>\u00een special<\/em> acea op\u021biunea (precum Adaug\u0103 \u00een Co\u0219ul de cump\u0103r\u0103turi).<\/p>\n<p><strong>Concluzii<\/strong><\/p>\n<p>&#8211; Whitespace-ul evien\u021biaz\u0103 elementele cheie;<br \/>\n&#8211; 7 plus\/ minus 2 op\u021biuni de navigare;<br \/>\n&#8211; USP-ul trebuie s\u0103 trimit\u0103 c\u0103tre o nevoie a consumatorului;<br \/>\n&#8211; Rata de aten\u021bie s\u0103 fie de 1\/1;<br \/>\n&#8211; Este important s\u0103 grup informa\u021bia, s\u0103 punem accent pe vizualuri;<br \/>\n&#8211; Trebuie s\u0103 form\u0103m un angajament. Lucrurile gratuite atrag achizi\u021biile.<\/p>\n<p><strong>Exerci\u021biu cu participan\u021bii:<\/strong> se analizeaz\u0103 o pagin\u0103 de produs- dezastru din punct de vedere UX, iar participan\u021bii vin cu posibile solu\u021bii la problemele pe care le identific\u0103 la aceast\u0103 pagin\u0103.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Untitled.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7411\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Untitled-1024x546.jpg\" alt=\"Untitled\" width=\"600\" height=\"320\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Untitled-1024x546.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Untitled-300x160.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Untitled.jpg 1107w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u00cen \u00eencercarea de a\u00a0\u201esalva\u201d pagina, participan\u021bii de la #ScoalaDeVaraGPeC au mizat fie pe\u00a0<strong><em>storytelling<\/em><\/strong>, pun\u00e2nd informa\u021bia \u00eentr-o form\u0103 \u00een care ea s\u0103 spun\u0103, per ansamblu, o poveste, fie pe <strong>regulile de baz\u0103 de UX.<\/strong>\u00a0Eviden\u021bierea identit\u0103\u021bii magazinului (prin logo \u0219i descriptor) a fost una dintre cele importante observa\u021bii f\u0103cute. \u00a0\u00a0<strong>Concluzia exerci\u021biului:<\/strong> Always be <strong>testing<\/strong> -&gt; Always be <strong>converting<\/strong>!<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0206.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7418\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0206-1024x658.jpg\" alt=\"IMG_0206\" width=\"600\" height=\"386\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0206-1024x658.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0206-300x192.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0206.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li><strong>13:00 \u2013 14:30<\/strong>: Workshop-ul<strong> \u201eCel mai bine p\u0103zit secret al co\u0219ului de cump\u0103r\u0103turi\u201d<\/strong>, sus\u021binut de<strong> LIVIU TALOI<\/strong>, Senior Consultant \u00een E-Commerce, Usability, Analytics, Conversion Rate Optimization and Online Marketing <a href=\"http:\/\/ecompedia.ro\/\" target=\"_blank\">ECOMpedia<\/a><\/li>\n<\/ul>\n<p>&#8211; Cart \u2013 Checkout \u2013 Thank You Page \u2013 o parte important\u0103 a unui <em>customer journey.<\/em><\/p>\n<p>&#8211;\u00a0Nu am v\u0103zut niciodat\u0103 un co\u0219 de cump\u0103r\u0103turi perfect. Exist\u0103, \u00eens\u0103, unele care pot fi perfec\u021bionate.<\/p>\n<p>&#8211; O abordare inginereasc\u0103 a organiz\u0103rii cart-ului este una pe c\u00e2mpuri. Putem s\u0103 ne concentr\u0103m \u0219i pe\u00a0<em>layout<\/em>\/design.<\/p>\n<p>&#8211; Este foarte important s\u0103 nu \u00eencerci s\u0103 p\u0103c\u0103le\u0219ti clientul. \u00cen text\/descrieri, fii consecvent \u0219i coerent \u00een exprimare.<\/p>\n<p>&#8211; \u00cen procesul de <em>checkout <\/em>trebuie s\u0103 facem tot posibilul s\u0103 sc\u0103dem anxietatea\/fricile clientului, s\u0103 elimin\u0103m sursele de distragere a aten\u021biei \u0219i s\u0103 cre\u0219tem nivelul de claritate \u0219i cel de relevan\u021b\u0103. Principala func\u021bie a co\u0219ului de cump\u0103r\u0103turi este s\u0103 reducem fricile clientului. Cele mai des \u00eent\u00e2lnite frici vin din zona de certitudine, autonomie \u0219i corectitudine a magazinului.<\/p>\n<p>&#8211; Certitudinea e foarte important\u0103 pentru client. Dac\u0103 nu \u0219tie ce va urma, va fi nesigur \u0219i va da \u00eenapoi. Orice element care \u00eel face s\u0103 simt\u0103 c\u0103 nu poate\u00a0anticipa ce se va \u00eent\u00e2mpla \u00een continuare \u00eel\u00a0face s\u0103 se\u00a0\u00eentoarc\u0103.<\/p>\n<p>&#8211; C\u00e2nd promi\u021bi ceva ce nu oferi de fapt (prin AdWords, bannere \u0219.a.), \u00eei provoci dezgust utilizatorului. Este o reac\u021bie natural\u0103 care se aplic\u0103 \u0219i \u00een acest mediu.<\/p>\n<p>&#8211; Orice ac\u021biune a utilizatorului trebuie s\u0103 provoace o \u201ereac\u021bie\u201d din partea site-ului. Altfel utilizatorul nu va \u0219ti dac\u0103 lucrurile func\u021bioneaz\u0103 cum trebuie (exemplu: ap\u0103sarea butonului de Add to Cart trebuie s\u0103 aduc\u0103 o confirmare a ad\u0103ug\u0103rii produsului \u00een co\u0219).<\/p>\n<p>&#8211; Consecven\u021ba cu care trimi\u021bi informa\u021bia pleac\u0103 de la promovare \u0219i trebuie s\u0103 ajung\u0103 p\u00e2n\u0103 la client acas\u0103. Dac\u0103 oferi un <em>discount<\/em>, \u00eel comunici de la AdWords p\u00e2n\u0103 pe factur\u0103. Asta \u00eenseamn\u0103 corectitudine.<\/p>\n<p>&#8211; O mare gre\u0219eal\u0103 este s\u0103 \u00eentrerupi fluxul de comand\u0103.<\/p>\n<p>&#8211; La trecerea de pe o pagin\u0103 pe alta, utilizatorul poate fi cuprins de\u00a0<em>the doorway effect<\/em> &#8211; s\u0103 uite scopul pentru care a ajuns acolo.<\/p>\n<p>&#8211; Nu po\u021bi calma cu adev\u0103rat\u00a0clientul \u00eentr-un <em>one-step<\/em> <em>chekout<\/em>.<\/p>\n<p>&#8211; Atunci c\u00e2nd ceri informa\u021bii \u00een\u00a0<em>checkout<\/em>, spune-i utilizatorului \u0219i de ce ai nevoie de informa\u021bia respectiv\u0103. \u0218i folose\u0219te\u00a0<em>inline error validation<\/em>.<\/p>\n<p>&#8211; Inamicul no.1 al co\u0219ului de cump\u0103r\u0103turi e\u00a0<em>voucher<\/em>-ul. :)<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0227.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7426\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0227-1024x682.jpg\" alt=\"IMG_0227\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0227-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0227-300x199.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/IMG_0227.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u00cen urm\u0103toarea parte a zilei, urmeaz\u0103 discu\u021bii libere \u00eentre participan\u021bi \u0219i trainerii de ast\u0103zi, iar apoi team building. <a href=\"http:\/\/www.gpec.ro\/agenda-scoala-de-vara-de-e-commerce-gpec-2016\/\" target=\"_blank\"><strong>Agenda poate fi g\u0103sit\u0103 aici<\/strong><\/a>.<\/p>\n<hr \/>\n<p><strong>Vezi acum \u0219i albumele foto<\/strong> de la <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\/photos\/?tab=album&amp;album_id=1470998086259477\" target=\"_blank\">WORKSHOP-uri<\/a><\/strong> \u0219i de la <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\/photos\/?tab=album&amp;album_id=1470883419604277\" target=\"_blank\">ACTIVIT\u0102\u021aILE<\/a> <\/strong>de la \u0218coala De Var\u0103 GPeC 2016! Fotografiile sunt realizate de <a href=\"https:\/\/www.gpec.ro\/blog\/author\/lucian-rotaru\" target=\"_blank\"><strong>Lucian Rotaru<\/strong><\/a> cu un Canon 70D primit de la\u00a0<a href=\"http:\/\/www.f64.ro\/\" target=\"_blank\"><strong>magazinul F64<\/strong><\/a>.<\/p>\n<hr \/>\n<p><strong>GPeC 2016, editia de 11 ani, este un eveniment powered by <\/strong><a href=\"http:\/\/www.fancourier.ro\/\" target=\"blank\"><strong>FAN Courier<\/strong><\/a><strong> \u2013 liderul pietei de curierat din Romania<\/strong><\/p>\n<p><strong>Eveniment sustinut de<\/strong>: <a href=\"http:\/\/www.allpacka.ro\/\" target=\"blank\"><strong>Allpacka.ro<\/strong><\/a>, <a href=\"http:\/\/www.altex.ro\/\" target=\"blank\"><strong>ALTEX<\/strong><\/a>, <a href=\"https:\/\/www.avon.ro\/\" target=\"blank\"><strong>AVON<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.yourccc.com\/\" target=\"blank\"><strong>Competence Call Center<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.contentspeed.ro\/\" target=\"blank\"><strong>ContentSpeed<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\" target=\"blank\"><strong>DPD<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\" target=\"blank\"><strong>DWF<\/strong><\/a><strong>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\">Frisbo<\/a>, <\/strong><a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"blank\"><strong>Garanti Bank<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"blank\"><strong>Mediapost Hit Mail<\/strong><\/a><strong>, <a href=\"https:\/\/www.microsoft.com\/ro-ro\" target=\"_blank\">Microsoft<\/a>,<\/strong><a href=\"http:\/\/www.newblack.ro\/\" target=\"blank\"><strong>New Black<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.newsman.ro\/\" target=\"blank\"><strong>NewsMAN<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/online-online.ro\/\" target=\"blank\"><strong>Online-Online.ro by Credius<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.orange.ro\/\" target=\"blank\"><strong>Orange<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.payu.ro\/\" target=\"blank\"><strong>PayU<\/strong><\/a><strong>,<a href=\"https:\/\/www.salesmanago.com\/welcome.htm?\" target=\"_blank\">SALESmanago<\/a>, <\/strong><a href=\"http:\/\/www.simartis.com\/\" target=\"blank\"><strong>Simartis<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/retargeting.biz\/ro\" target=\"blank\"><strong>Retargeting.biz<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.visa.ro\/\" target=\"blank\">Visa<\/a>, <a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">Zitec<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner: <\/strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"blank\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/www.citylimo.ro\/\" target=\"_blank\"><strong>Citylimo<\/strong><\/a><\/p>\n<p><strong>Mobility Partner<\/strong>: <a href=\"http:\/\/www.bmw.ro\/ro\/all-models\/bmw-i\/i3\/2016\/dintr-o-privire.html\" target=\"_blank\"><strong>BMW<\/strong><\/a><\/p>\n<p><strong>Official Radio: <a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\">KissFM<\/a><\/strong><\/p>\n<p><strong>Cu sprijinul: <\/strong><a href=\"http:\/\/www.2parale.ro\/\" target=\"blank\">2Parale<\/a>, <a href=\"http:\/\/www.agilemedia.com\/\" target=\"blank\">Agile Media<\/a>, <a href=\"http:\/\/www.alindobrin.ro\/\" target=\"blank\">Alin Dobrin Photo<\/a>, <a href=\"http:\/\/www.canopy.ro\/\" target=\"_blank\">Canopy<\/a>, <a href=\"http:\/\/www.casadetraduceri.ro\/\" target=\"_blank\">Casa de Traduceri<\/a>,<a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\">Creadiv<\/a>, <a href=\"http:\/\/www.customsoft.ro\/ro\/acasa\/\" target=\"_blank\">CustomSoft<\/a>, <a href=\"http:\/\/www.ecompedia.ro\/\" target=\"blank\">ECOMpedia<\/a>, <a href=\"http:\/\/www.easyhost.ro\/\" target=\"blank\">easyhost<\/a>, <a href=\"http:\/\/www.enrose.ro\/\" target=\"blank\">enRose<\/a>, <a href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>, <a href=\"http:\/\/www.cupe-medalii.ro\/\" target=\"blank\">Infinity Trophy<\/a>,<a href=\"http:\/\/www.marketizator.com\/\" target=\"blank\">Marketizator<\/a>, <a href=\"http:\/\/www.saveur.ro%20\/\" target=\"_blank\">Saveur<\/a>, <a href=\"http:\/\/www.silkweb.ro\/\" target=\"blank\">Silkweb<\/a>, <a href=\"http:\/\/www.smartbill.ro\/\" target=\"_blank\">SmartBill<\/a>, <a href=\"http:\/\/www.teaforte.ro\/\" target=\"_blank\">TeaForte<\/a>, <a href=\"http:\/\/www.trusted.ro\/\" target=\"blank\">TRUSTED.ro<\/a>,<a href=\"http:\/\/www.webdigital.ro\/\" target=\"blank\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\/\" target=\"blank\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\/\" target=\"blank\">Zelist<\/a><\/p>\n<p><strong>Mandri sa fim sustinuti de:<\/strong><\/p>\n<p><strong>Bloggeri parteneri<\/strong>: <a href=\"http:\/\/adrianorbai.com\/\" target=\"blank\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"blank\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"blank\">Auras Mihai Geambasu<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"blank\">Carmen Albisteanu<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\" target=\"blank\">Claudia Tocila<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"blank\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"blank\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"blank\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"blank\">Elena Ciric<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"blank\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"blank\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"blank\">Ionut Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"blank\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"blank\">Marius Ovidiu Calugaru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"blank\">Madalin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"blank\">Olivian Breda<\/a>, <a href=\"http:\/\/ovidiubalcacian.ro\/\" target=\"blank\">Ovidiu Balcacian<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"blank\">Sabina Cornovac<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"blank\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"blank\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\" target=\"blank\">ARIES<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"blank\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"blank\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"blank\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"blank\">Comunicate de Presa<\/a>, <a href=\"http:\/\/ctrl-d.ro\/\" target=\"blank\">CTRL-D<\/a>,<a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"blank\">ECOMJOBS<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/\" target=\"blank\">Femei In Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"blank\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"blank\">IAB Romania<\/a>,<a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"blank\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"blank\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>,<a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"blank\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"blank\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"blank\">Romania Pozitiva<\/a>,<a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"blank\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"blank\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"blank\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"blank\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"blank\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-prima-zi-de-workshop-uri-cu-lucia-ciuca-horia-neagu-si-liviu-taloi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00a009:00 \u2013 10:30:\u00a0Workshop-ul\u00a0\u201eThe story behind the data &#8211; 10 data sets to increase your e-commerce business\u201d\u00a0sus\u021binut de LUCIA CIUC\u0102,\u00a0Managing Director Quantum Data Science Am \u00eenceput workshop-urile din acest an de la\u00a0\u0218coala De Var\u0103 cu o discu\u021bie despre date \u00een contextul unui business de e-commerce. Prima provocare pentru participan\u021bi: s\u0103 pun\u0103 curiozit\u0103\u021bile, \u00eentreb\u0103rile cele mai arz\u0103toare legate de business-ul lor la care se poate r\u0103spunde cu ajutorul datelor. Curiozit\u0103\u021bi\u00a0de la\u00a0cum po\u021bi m\u0103ri comanda medie \u00een co\u0219ul de cump\u0103r\u0103turi, cum calcul\u0103m ROI \u00een campanii p\u00e2n\u0103 la \u00een ce punct\u00a0se blocheaz\u0103 clientul pe site-urile de e-commerce.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[558,145,469,702],"class_list":["post-7379","post","type-post","status-publish","format-standard","hentry","category-scoala-de-vara-gpec","tag-horia-neagu","tag-liviu-taloi","tag-lucia-ciuca","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7379"}],"version-history":[{"count":38,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7379\/revisions"}],"predecessor-version":[{"id":7574,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7379\/revisions\/7574"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}