{"id":7472,"date":"2016-08-27T09:29:01","date_gmt":"2016-08-27T06:29:01","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7472"},"modified":"2016-09-02T17:48:57","modified_gmt":"2016-09-02T14:48:57","slug":"scoala-de-vara-gpec-2016-a-treia-zi-de-workshop-uri-cu-valentin-radu-roxana-magopet-si-victor-kapra","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-a-treia-zi-de-workshop-uri-cu-valentin-radu-roxana-magopet-si-victor-kapra","title":{"rendered":"\u0218coala De Var\u0103 GPeC 2016: a treia zi de workshop-uri cu Valentin Radu, Roxana Magopet \u0219i Victor Kapra"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-a-treia-zi-de-workshop-uri-cu-valentin-radu-roxana-magopet-si-victor-kapra\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/program-sambata1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7496\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/program-sambata1.jpg\" alt=\"program sambata\" width=\"600\" height=\"609\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/program-sambata1.jpg 956w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/program-sambata1-295x300.jpg 295w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>A treia zi de la <a href=\"https:\/\/www.facebook.com\/hashtag\/scoaladevaragpec\" target=\"_blank\"><strong>\u0218coala De Var\u0103 GPeC<\/strong><\/a> a adus \u00een sal\u0103 trei speakeri care au vorbit despre subiecte importante din e-commerce: rata de conversie, curierat \u0219i social media. G\u0103se\u0219ti \u00een acest articol c\u00e2teva din ideile prezentate la aceste workshop-uri.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>09:00 \u2013 10:30 Workshop\u00a0<strong>\u201eScurt pe doi: Cum s\u0103 analizezi \u0219i s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti rata de conversie \u00een e-commerce\u201d<\/strong> sus\u021binut de <strong>VALENTIN RADU <\/strong>&#8211;\u00a0CEO <a href=\"https:\/\/www.marketizator.com\/\" target=\"_blank\">Marketizator<\/a><\/li>\n<\/ul>\n<p>&#8211; Nu cred \u00een diferen\u021bierea pe pre\u021b, dar sunt companii care reu\u0219esc a\u0219a. \u00cens\u0103 sunt pu\u021bine.\u00a0Avem o gr\u0103mad\u0103 de tipuri de vizitatori si trebuie sa ne pliem pe fiecare. S\u0103 abord\u0103m lucrurile <strong>personalizat<\/strong>.<\/p>\n<p>&#8211; Metodologia bazat\u0103 pe performan\u021b\u0103 \u00eencepe cu un\u00a0<em>buyer persona<\/em>. Apoi \u00eencepem s\u0103 le povestim \u00een func\u021bie de nevoile lor. Apoi ne juc\u0103m cu <strong>motiva\u021bia lor intrinsec\u0103<\/strong> &#8211;\u00a0<em>pain data.\u00a0<\/em>Apoi ne ad\u00e2ncim \u00een Google Analytics \u0219i facem segmentare, urmat\u0103 de personalizare. \u00cen principiu trebuie s\u0103 testezi ca s\u0103 vezi ce merge. La OLX avem \u0219i\u00a0cre\u0219teri\u00a0de 60% prin personalizarea site-ului. Apoi ajungem la microconversii.<\/p>\n<p>&#8211; Problema cu <strong>remarketing<\/strong>-ul a\u0219a cum se face acum este c\u0103 ajungem s\u0103 ar\u0103t\u0103m acela\u0219i produs aceluia\u0219i om &#8211; produs pe care nici nu-l vrea!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7473\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/marketizator.jpg\" alt=\"marketizator\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/marketizator.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/marketizator-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&#8211; C\u00e2nd te love\u0219ti pentru prima dat\u0103 de un produs online, nu alegi s\u0103-l cumperi de la un <strong>necunoscut<\/strong>. De aceea magazinele au nevoie de\u00a0<strong><em>awareness<\/em><\/strong>.<\/p>\n<p>&#8211; Dac\u0103 nu reu\u0219im s\u0103 aducem oamenii pe <strong>pagini de produse<\/strong>, suntem ca un magazin fizic \u00een care oamenii intr\u0103 \u0219i ies f\u0103r\u0103 s\u0103 fac\u0103 nicio ac\u021biune. Momentul \u00een care omul a atins produsul \u00een magazinul fizic = momentul \u00een care utilizatorul ajunge pe pagina de produs.<\/p>\n<p>&#8211; Conform <em>econsultancy.com<\/em>, site-urile care au f\u0103cut AB Testing au crescut rata de conversie\u00a0cu ~ 20%. Dar asta nu se \u00eent\u00e2mpl\u0103 imediat.<\/p>\n<p>&#8211; Apuca\u021bi-v\u0103 de AB Testing \u00een momentul \u00een care\u00a0ave\u021bi cel pu\u021bin 300 de comenzi pe lun\u0103. Cei de la <em>booking.com<\/em> au f\u0103cut 14.000 de experimente \u00een ultimul an.<\/p>\n<p>&#8211; Primul pas din <strong>metodologia de cre\u0219tere a ratei de conversie<\/strong> este analiza. Dac\u0103 nu \u0219tii ce s\u0103 schimbi, nu po\u021bi face nimic. Ai, astfel, un\u00a0<em>insight\u00a0<\/em>care genereaz\u0103 o ipotez\u0103. Aceast\u0103 ipotez\u0103 o putem verifica printr-un experiment\/ test. Multe teste pot fi\u00a0<em>false positives<\/em>, \u00eens\u0103, a\u0219a c\u0103 avem nevoie de c\u00e2teva ajust\u0103ri. \u0218i totul se \u00eencheie cu un raport al lucrurilor descoperite.<\/p>\n<p>&#8211; \u00centre 40 &#8211; 95% dintre cazuri, oamenii g\u0103sesc ce vor pe site, dar exist\u0103 probleme legate de produs, servicii, brand sau UX. Dac\u0103 nu putem s\u0103 determin\u0103m dac\u0103 avem o problem\u0103 de produs sau de servicii, suntem termina\u021bi.<\/p>\n<p>&#8211; C\u0103ut\u0103m s\u0103 descoperim lucrurile pu\u021bine care aduc valoare mai mare, dup\u0103 <strong>principiul Pareto<\/strong>.<\/p>\n<p>&#8211; Am f\u0103cut la un moment dat un\u00a0<em>exit intent\u00a0<\/em>cu m\u0103rimile pentru un site de\u00a0<em>fashion.\u00a0<\/em>Am observat c\u0103 vizitatorii care foloseau filtrele de m\u0103rimi converteau mai bine. \u00cen felul acesta, se creeaz\u0103\u00a0scenarii conversa\u021bionale cu vizitatorii prin care \u00eei men\u021bii pe site \u0219i \u00eei lini\u0219te\u0219ti g\u0103sind posibile solu\u021bii la problema\/c\u0103utarea lor.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Roxana-Magopet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7492\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Roxana-Magopet.jpg\" alt=\"Roxana Magopet\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Roxana-Magopet.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Roxana-Magopet-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li>11:00 \u2013 12:30 Q&amp;A SESSION: \u201e<strong>100% Transparen\u021b\u0103: Ce e bine \u0219i ce e r\u0103u \u00een rela\u021bia magazinelor online cu serviciile de curierat \u0219i ce se poate \u00eembun\u0103t\u0103\u021bi de ambele p\u0103r\u021bi pentru e-commerce\u201d <\/strong>sus\u021binut de <strong>ROXANA MAGOPET<\/strong><strong>\u00a0<\/strong>\u2013 Marketing &amp; PR Manager <a href=\"http:\/\/www.fancourier.ro\/\" target=\"_blank\">FAN Courier<\/a><\/li>\n<\/ul>\n<div class=\"\" data-block=\"true\" data-editor=\"3tg1t\" data-offset-key=\"3l07h-0-0\">\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\"><span data-offset-key=\"3l07h-0-0\"><span data-text=\"true\">&#8211; <strong>E-commerce-ul este \u00abprin\u021besa\u00bb cre\u0219terilor din pia\u021ba de curierat.<\/strong> Ne a\u0219tept\u0103m s\u0103 ajungem la 40% anul acesta.<\/span><\/span><\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; Transport\u0103m colete care nu sunt ambalate la interior. Curierul preia un colet sigilat \u0219i nu \u0219tie cum este ambalat la interior. O problem\u0103 mare este legat\u0103 de faptul c\u0103 expeditorul transfer\u0103 responsabilitatea integrit\u0103\u021bii coletului c\u0103tre curier. Am avut, de exemplu, un client care trimitea chiuvete de ceramic\u0103 \u0219i ne-am dat seama c\u0103 coletele de la baz\u0103 se deteriorau, suport\u00e2nd greutatea \u00eentregii stive.<\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; Acum realiz\u0103m <strong>grupaje<\/strong> pentru trasee, astfel \u00eenc\u00e2t s\u0103 \u0219tim c\u00e2te\u00a0\u201ecu\u0219ti\u201d trebuie s\u0103 ajung\u0103 \u00een fiecare ora\u0219.<\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; \u00cencerc\u0103m s\u0103 tragem ora de plecare a ma\u0219inilor c\u00e2t mai jos, \u00eens\u0103 \u00een perioadele foarte aglomerate, cum ar fi <strong>Black Friday<\/strong>, ma\u0219inile se \u00eentorc mai t\u00e2rziu, ceea ce \u00eenseamn\u0103 c\u0103 pleac\u0103 mai t\u00e2rziu.<\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; Din p\u0103cate, <strong>Self AWB<\/strong>\u00a0\u00eenc\u0103 este ca un smartphone care face foarte multe lucruri, dar foarte mul\u021bi clien\u021bi nu folosesc dec\u00e2t dou\u0103 butoane. De aceea, Call Center-ul \u00eenc\u0103 se aglomereaz\u0103 foarte mult \u0219i se nasc, evident, frustr\u0103ri. Scopul Self AWB-ului este s\u0103 \u00eenlocuiasc\u0103 AWB-ul pretip\u0103rit, clasic.<\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; Avem nevoie de <strong>disponibilitatea de comunicare<\/strong> pe anumite chestiuni cu magazinele online. Spre exemplu, \u00een privin\u021ba posibilit\u0103\u021bii set\u0103rii unor termene de livrare mai mari pentru perioadele aglomerate, cum este octombrie-noiembrie.<\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; Fiecare curier poate fi penalizat. Banii ne\u00eencasa\u021bi, coletele pierdute, <strong>orice problem\u0103 se pl\u0103te\u0219te<\/strong>. Ne-am g\u00e2ndit deja la o platform\u0103 cu\u00a0<em>review<\/em>-uri publice\u00a0ale\u00a0curierilor de la clien\u021bi.<\/p>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">&#8211; Marii juc\u0103tori cu care am stat de vorb\u0103 estimeaz\u0103 cre\u0219teri de 50% fa\u021b\u0103 de anul 2015. Asta va aduce \u00eent\u00e2rzieri. Facem investi\u021bii \u0219i c\u0103ut\u0103m solu\u021bii, \u00eens\u0103 cu asemenea volume nu e posibil s\u0103 nu fie \u00eent\u00e2rzieri.<\/p>\n<hr \/>\n<p class=\"_1mf _1mj\" data-offset-key=\"3l07h-0-0\">\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"3tg1t\" data-offset-key=\"6cfn6-0-0\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/817C3509_size.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7506\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/817C3509_size-1024x682.jpg\" alt=\"817C3509_size\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/817C3509_size-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/817C3509_size-300x199.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/817C3509_size.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"3tg1t\" data-offset-key=\"6cfn6-0-0\">\n<ul>\n<li>13:00 \u2013 14:30 Workshop-ul<strong> \u201eSocial Media &amp; Content Marketing pentru cre\u0219terea v\u00e2nz\u0103rilor online \u0219i loializarea clien\u021bilor\u201d<\/strong>\u00a0sus\u021binut de\u00a0<strong><a href=\"http:\/\/www.victorkapra.ro\/\" target=\"_blank\">VICTOR KAPRA<\/a> &#8211;\u00a0<\/strong>\u00a0Consultant Independent<\/li>\n<\/ul>\n<p>&#8211;\u00a0Pofta oamenilor pentru re\u021bele sociale exist\u0103 de mii de ani. Acum a devenit un fenomen pentru c\u0103 are suportul acesta extraordinar, Internetul. Ast\u0103zi avem Social Media, care este, \u00een principal, <strong>conversa\u021bie<\/strong>.<\/p>\n<p>&#8211; \u00cen momentul de fa\u021b\u0103, magazinele online sunt\u00a0\u201eautiste\u201d, nu discut\u0103 cu clien\u021bii. V\u0103 imagina\u021bi cum ar func\u021biona un magazin fizic a\u0219a?<\/p>\n<p>&#8211; Ca realitate, foarte <strong>mul\u021bi clien\u021bi sunt \u00eenc\u00e2nta\u021bi s\u0103 li se cear\u0103\u00a0<em>feedback<\/em><\/strong>. Este mai u\u0219or s\u0103 facem un\u00a0<em>focus group\u00a0<\/em>\u00een comunitatea clien\u021bilor no\u0219tri dec\u00e2t s\u0103 facem unul pl\u0103tit.<\/p>\n<p>&#8211; E mai bine s\u0103 \u00eentre\u021bii <strong>un singur canal Social Media actualizat<\/strong> constant dec\u00e2t multe \u0219i p\u0103r\u0103site. Stabili\u021bi resursele de care dispune\u021bi \u0219i apoi canalele pe care le pute\u021bi men\u021bine active.<\/p>\n<p>&#8211; <strong>Canale Social Media recomandate<\/strong>: Facebook, Blog de companie\/manager\/produs, Youtube (acum al doilea motor de c\u0103utare dup\u0103 Google) &#8211; mai ales pentru magazinele online cu produse care necesit\u0103 indica\u021bii de folosire, Instagram. \u00cen plus, a\u0219 recomanda postarea materialelor de pe Facebook \u0219i pe Google+ pentru indexare.<\/p>\n<figure id=\"attachment_7509\" aria-describedby=\"caption-attachment-7509\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Victor-Kapra.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7509\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Victor-Kapra.jpg\" alt=\"Exerci\u021biu propus de Victor Kapra: ce a\u021bi face pentru a promova prin Social Media  o pereche de pantofi din piele cu 50 euro?\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Victor-Kapra.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/Victor-Kapra-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-7509\" class=\"wp-caption-text\">Exerci\u021biu propus de Victor Kapra: ce a\u021bi face pentru a promova prin Social Media o pereche de pantofi din piele cu 50 euro?<\/figcaption><\/figure>\n<p>&#8211; Magazinul online performant a devenit <strong>Publisher<\/strong>. Produce \u0219i genereaz\u0103 con\u021binut.<\/p>\n<p>&#8211; Acum un an de zile, depozitul Lenovo era plin de un anumit model de laptop care nu se vindea. A\u0219a c\u0103 cei de la Lenovo au construit o poveste prin\u00a0<em>branded content,\u00a0<\/em>al\u0103turi de vloggerul<a href=\"https:\/\/www.youtube.com\/watch?v=KoDWiSh7xes\" target=\"_blank\"> Mikey Ha\u0219<\/a>. \u0218i a func\u021bionat.<\/p>\n<p>&#8211; <strong>Exploata\u021bi la maxim fiecare pies\u0103 de con\u021binut<\/strong> pe care o produce\u021bi &#8211; este prea scump\u0103 s\u0103 nu o face\u021bi (bani, timp, energie).<\/p>\n<p>&#8211;\u00a0Num\u0103rul c\u0103ut\u0103rilor pe Google cu termenul \u201einfografic\u201d a crescut cu 800%. Recomand folosirea lor \u0219i asta nu \u00eenseamn\u0103 doar infografice a\u0219a cum sunt \u00een\u021belese de majoritatea oamenilor, cele lungi, pe vertical\u0103 sau orizontal\u0103. Pot fi scurte \u0219i la obiect, important e c\u0103 transmit vizual o informa\u021bie care, \u00een scris, ar fi greu de digerat.<\/p>\n<p>&#8211; Pune\u021bi-v\u0103 clien\u021bii s\u0103 v\u0103 promoveze (aproape) gratis &#8211;&gt; <strong>User Generated Content\u00a0<\/strong>cum ar fi\u00a0<em>review<\/em>-urile.<\/p>\n<p>&#8211; Social Media poate fi cea mai eficient\u0103 cale de cre\u0219tere a v\u00e2nz\u0103rilor. \u0218i vorbim aici nu de campaniile pl\u0103tite, ci de ideile geniale, originale. Dac\u0103 apela\u021bi \u0219i la emo\u021bii \u0219i o face\u021bi \u00een mod onest, este \u0219i mai bine.<\/p>\n<p>&#8211; Avem foarte pu\u021bin timp pentru a-l c\u00e2\u0219tiga pe client online. Intervalul de timp \u00een care\u00a0<strong>utilizatorul r\u0103m\u00e2ne atent\u00a0<\/strong><strong>pe un site a sc\u0103zut de la 12 secunde la 8 secunde!\u00a0<\/strong>De aceea avem nevoie de\u00a0<em>snackable content<\/em> &#8211; u\u0219or de digerat, memorabil, cu accent pe componenta vizual\u0103.<\/p>\n<p>&#8211; C\u00e2nd facem\u00a0<em>Real Time Marketing<\/em> trebuie s\u0103 fim aten\u021bi cu ce ne asociem, s\u0103 avem umor \u0219i inteligen\u021b\u0103 \u0219i s\u0103 ne mi\u0219c\u0103m foarte repede.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<ul>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-prima-zi-de-workshop-uri-cu-lucia-ciuca-horia-neagu-si-liviu-taloi\" target=\"_blank\">Vezi cum a fost \u00een prima zi de la \u0218coala de Var\u0103 GPeC<\/a><\/strong>, la\u00a0workshop-urile cu Lucia Ciuc\u0103, Horia Neagu \u0219i Liviu Taloi \u0219i<strong> <a title=\"\u0218coala De Var\u0103 GPeC 2016: a doua zi de workshop-uri cu R\u0103zvan Gavrila\u0219, Ionu\u021b Munteanu \u0219i Raluca Radu\" href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-a-doua-zi-de-workshop-uri-cu-razvan-gavrilas-ionut-munteanu-si-raluca-radu\" target=\"_blank\">a doua zi<\/a><\/strong>, la workshop-urile cu R\u0103zvan Gavrila\u0219, Ionu\u021b Munteanu \u0219i Raluca Radu<\/li>\n<li><strong>Vezi acum \u0219i albumele foto<\/strong> de la <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\/photos\/?tab=album&amp;album_id=1470998086259477\" target=\"_blank\">WORKSHOP-uri<\/a><\/strong> \u0219i de la <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\/photos\/?tab=album&amp;album_id=1470883419604277\" target=\"_blank\">ACTIVIT\u0102\u021aILE<\/a> <\/strong>de la \u0218coala De Var\u0103 GPeC 2016!<\/li>\n<\/ul>\n<p><em>Fotografiile sunt realizate de <strong><a href=\"http:\/\/www.alindobrin.ro\/\" target=\"_blank\">Alin Dobrin<\/a>,<\/strong>\u00a0<strong><a href=\"https:\/\/www.gpec.ro\/blog\/author\/lucian-rotaru\" target=\"_blank\">Lucian Rotaru<\/a>\u00a0<\/strong>\u0219i<strong>\u00a0<\/strong><strong><a href=\"https:\/\/www.facebook.com\/anca.i.toma\" target=\"_blank\">Anca Toma<\/a><\/strong><strong>.<\/strong>\u00a0Mul\u021bumim \u0219i\u00a0<a href=\"http:\/\/www.f64.ro\/\" target=\"_blank\">magazinului F64<\/a>\u00a0pentru ajutorul tehnic!<\/em><\/p>\n<hr \/>\n<p><strong>GPeC 2016, editia de 11 ani, este un eveniment powered by <\/strong><a href=\"http:\/\/www.fancourier.ro\/\" target=\"blank\"><strong>FAN Courier<\/strong><\/a><strong> \u2013 liderul pietei de curierat din Romania<\/strong><\/p>\n<p><strong>Eveniment sustinut de<\/strong>: <a href=\"http:\/\/www.allpacka.ro\/\" target=\"blank\"><strong>Allpacka.ro<\/strong><\/a>, <a href=\"http:\/\/www.altex.ro\/\" target=\"blank\"><strong>ALTEX<\/strong><\/a>, <a href=\"https:\/\/www.avon.ro\/\" target=\"blank\"><strong>AVON<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.yourccc.com\/\" target=\"blank\"><strong>Competence Call Center<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.contentspeed.ro\/\" target=\"blank\"><strong>ContentSpeed<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\" target=\"blank\"><strong>DPD<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\" target=\"blank\"><strong>DWF<\/strong><\/a><strong>, <a href=\"http:\/\/www.frisbo.ro\/\" target=\"_blank\">Frisbo<\/a>, <\/strong><a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"blank\"><strong>Garanti Bank<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.mediapost-hitmail.ro\/\" target=\"blank\"><strong>Mediapost Hit Mail<\/strong><\/a><strong>, <a href=\"https:\/\/www.microsoft.com\/ro-ro\" target=\"_blank\">Microsoft<\/a>,<\/strong><a href=\"http:\/\/www.newblack.ro\/\" target=\"blank\"><strong>New Black<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.newsman.ro\/\" target=\"blank\"><strong>NewsMAN<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/online-online.ro\/\" target=\"blank\"><strong>Online-Online.ro by Credius<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.orange.ro\/\" target=\"blank\"><strong>Orange<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.payu.ro\/\" target=\"blank\"><strong>PayU<\/strong><\/a><strong>,<a href=\"https:\/\/www.salesmanago.com\/welcome.htm?\" target=\"_blank\">SALESmanago<\/a>, <\/strong><a href=\"http:\/\/www.simartis.com\/\" target=\"blank\"><strong>Simartis<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/retargeting.biz\/ro\" target=\"blank\"><strong>Retargeting.biz<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.visa.ro\/\" target=\"blank\">Visa<\/a>, <a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">Zitec<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner: <\/strong><a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"blank\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/www.citylimo.ro\/\" target=\"_blank\"><strong>Citylimo<\/strong><\/a><\/p>\n<p><strong>Mobility Partner<\/strong>: <a href=\"http:\/\/www.bmw.ro\/ro\/all-models\/bmw-i\/i3\/2016\/dintr-o-privire.html\" target=\"_blank\"><strong>BMW<\/strong><\/a><\/p>\n<p><strong>Official Radio: <a href=\"http:\/\/www.kissfm.ro\/\" target=\"_blank\">KissFM<\/a><\/strong><\/p>\n<p><strong>Cu sprijinul: <\/strong><a href=\"http:\/\/www.2parale.ro\/\" target=\"blank\">2Parale<\/a>, <a href=\"http:\/\/www.agilemedia.com\/\" target=\"blank\">Agile Media<\/a>, <a href=\"http:\/\/www.alindobrin.ro\/\" target=\"blank\">Alin Dobrin Photo<\/a>, <a href=\"http:\/\/www.canopy.ro\/\" target=\"_blank\">Canopy<\/a>, <a href=\"http:\/\/www.casadetraduceri.ro\/\" target=\"_blank\">Casa de Traduceri<\/a>,<a href=\"https:\/\/creadiv.ro\/\" target=\"_blank\">Creadiv<\/a>, <a href=\"http:\/\/www.customsoft.ro\/ro\/acasa\/\" target=\"_blank\">CustomSoft<\/a>, <a href=\"http:\/\/www.ecompedia.ro\/\" target=\"blank\">ECOMpedia<\/a>, <a href=\"http:\/\/www.easyhost.ro\/\" target=\"blank\">easyhost<\/a>, <a href=\"http:\/\/www.enrose.ro\/\" target=\"blank\">enRose<\/a>, <a href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>, <a href=\"http:\/\/www.cupe-medalii.ro\/\" target=\"blank\">Infinity Trophy<\/a>,<a href=\"http:\/\/www.marketizator.com\/\" target=\"blank\">Marketizator<\/a>, <a href=\"http:\/\/www.saveur.ro%20\/\" target=\"_blank\">Saveur<\/a>, <a href=\"http:\/\/www.silkweb.ro\/\" target=\"blank\">Silkweb<\/a>, <a href=\"http:\/\/www.smartbill.ro\/\" target=\"_blank\">SmartBill<\/a>, <a href=\"http:\/\/www.teaforte.ro\/\" target=\"_blank\">TeaForte<\/a>, <a href=\"http:\/\/www.trusted.ro\/\" target=\"blank\">TRUSTED.ro<\/a>,<a href=\"http:\/\/www.webdigital.ro\/\" target=\"blank\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\/\" target=\"blank\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\/\" target=\"blank\">Zelist<\/a><\/p>\n<p><strong>Mandri sa fim sustinuti de:<\/strong><\/p>\n<p><strong>Bloggeri parteneri<\/strong>: <a href=\"http:\/\/adrianorbai.com\/\" target=\"blank\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\" target=\"blank\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\" target=\"blank\">Auras Mihai Geambasu<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\" target=\"blank\">Carmen Albisteanu<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\" target=\"blank\">Claudia Tocila<\/a>, <a href=\"http:\/\/www.korinams.ro\/\" target=\"blank\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\" target=\"blank\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\" target=\"_blank\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\" target=\"blank\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\" target=\"blank\">Elena Ciric<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\" target=\"blank\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\" target=\"blank\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\" target=\"blank\">Ionut Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\" target=\"blank\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\" target=\"blank\">Marius Ovidiu Calugaru<\/a>, <a href=\"http:\/\/blidaru.net\/\" target=\"blank\">Madalin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\" target=\"blank\">Olivian Breda<\/a>, <a href=\"http:\/\/ovidiubalcacian.ro\/\" target=\"blank\">Ovidiu Balcacian<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"blank\">Sabina Cornovac<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\" target=\"blank\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\" target=\"blank\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\" target=\"blank\">ARIES<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\" target=\"blank\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\" target=\"blank\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\" target=\"blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\" target=\"blank\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\" target=\"blank\">Comunicate de Presa<\/a>, <a href=\"http:\/\/ctrl-d.ro\/\" target=\"blank\">CTRL-D<\/a>,<a href=\"https:\/\/www.ecomjobs.ro\/\" target=\"blank\">ECOMJOBS<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/\" target=\"blank\">Femei In Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\" target=\"blank\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\" target=\"_blank\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\" target=\"blank\">IAB Romania<\/a>,<a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\" target=\"blank\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\" target=\"blank\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>,<a href=\"http:\/\/www.magazinulprogresiv.ro\/\" target=\"blank\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\" target=\"blank\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\" target=\"blank\">Romania Pozitiva<\/a>,<a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"blank\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\" target=\"blank\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\" target=\"blank\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"blank\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\" target=\"blank\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\" target=\"_blank\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2016-a-treia-zi-de-workshop-uri-cu-valentin-radu-roxana-magopet-si-victor-kapra\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A treia zi de la \u0218coala De Var\u0103 GPeC a adus \u00een sal\u0103 trei speakeri care au vorbit despre subiecte importante din e-commerce: rata de conversie, curierat \u0219i social media. G\u0103se\u0219ti \u00een acest articol c\u00e2teva din ideile prezentate la aceste workshop-uri.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[543,702,99,534],"class_list":["post-7472","post","type-post","status-publish","format-standard","hentry","category-scoala-de-vara-gpec","tag-roxana-magopet","tag-scoala-de-vara-gpec","tag-valentin-radu","tag-victor-kapra"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7472"}],"version-history":[{"count":37,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7472\/revisions"}],"predecessor-version":[{"id":7576,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7472\/revisions\/7576"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}