{"id":7688,"date":"2016-09-16T17:05:14","date_gmt":"2016-09-16T14:05:14","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7688"},"modified":"2016-09-16T17:08:50","modified_gmt":"2016-09-16T14:08:50","slug":"raport-castiga-mentine-clienti-prin-continut","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/raport-castiga-mentine-clienti-prin-continut","title":{"rendered":"RAPORT Cum s\u0103-\u021bi implici \u0219i s\u0103-\u021bi men\u021bii clien\u021bii prin con\u021binut de calitate"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raport-castiga-mentine-clienti-prin-continut\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Ecommerce-content.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-7682\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Ecommerce-content.jpg\" alt=\"ecommerce-content\" width=\"611\" height=\"321\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Ecommerce-content.jpg 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Ecommerce-content-300x157.jpg 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/a>\u00cen universul\u00a0omnichannel de ast\u0103zi, descoperirea, cercetarea \u0219i cump\u0103rarea sunt p\u0103r\u021bi ale aceluia\u0219i proces \u0219i, ca urmare, conceptele de marketing \u0219i canale de v\u00e2nz\u0103ri au disp\u0103rut. Comercian\u021bii \u0219i m\u0103rcile sunt de acord cu faptul c\u0103 <strong>este esen\u021bial con\u021binutul<\/strong> pentru a oferi o experien\u021b\u0103 digital\u0103 optim\u0103, care face diferen\u021ba \u0219i care\u00a0se transform\u0103 \u00een v\u00e2nz\u0103ri.<\/p>\n<p>\u00cen recentul raport\u00a0<em>&#8222;Is Your Platform Ready for the Content &amp; Commerce Collision?&#8221;<\/em>, <a href=\"https:\/\/www.ecommercewiki.org\/Prot:FitForCommerce_Whitepaper32_Content-Commerce\" target=\"_blank\"><strong>FitForCommerce<\/strong><\/a>\u00a0precizeaz\u0103:<\/p>\n<blockquote><p>\u00cen drumul lor c\u0103tre achizi\u021bia online, consumatorii \u0219i v\u00e2nz\u0103torii vor s\u0103 fie educa\u021bi, \u00eenc\u00e2nta\u021bi \u0219i inspira\u021bi, a\u0219a cum se \u00eent\u00e2mpl\u0103 \u00een magazinele fizice. Retailerii avansa\u021bi se \u00eendreapt\u0103 c\u0103tre\u00a0\u201cstorytelling\u201d \u0219i marketing de con\u021binut, ca moduri de a-i atrage pe cump\u0103r\u0103tori \u0219i pentru a ie\u0219i \u00een eviden\u021b\u0103 \u00een marketplace-urile aglomerate.<\/p><\/blockquote>\n<p><!--more--><\/p>\n<p>Pentru a g\u0103si cump\u0103r\u0103tori oriunde s-ar afla ace\u0219tia \u00een procesul de cump\u0103rare, companiile trebuie s\u0103:<\/p>\n<ul>\n<li>Ofere combina\u021bia\u00a0potrivit\u0103 de con\u021binut \u0219i comer\u021b pentru acel stadiu al procesului;<\/li>\n<li>Ofere con\u021binut consistent, de calitate, prin mai multe puncte de acces &#8211; inclusiv e-mail, social media, web, mobile &#8211; online \u0219i offline, prin canale de v\u00e2nz\u0103ri directe \u0219i indirecte;<\/li>\n<li>Personalizeze experien\u021ba acolo unde este cazul.<\/li>\n<\/ul>\n<p>Pe m\u0103sur\u0103 ce retailerii, brand-urile \u0219i produc\u0103torii exploreaz\u0103 mix-ul de con\u021binut \u0219i comer\u021b, ei pot \u00eenv\u0103\u021ba de la concuren\u021bii lor \u0219i de la cei din aceea\u0219i pia\u021b\u0103 cu ei. Iat\u0103 c\u00e2teva bune practici eviden\u021biate \u00een raport:<\/p>\n<p><span style=\"color: #800000;\">\u27a4 <strong>Asigur\u0103-te c\u0103 sunt implica\u021bi clien\u021bii.<\/strong><\/span>\u00a0F\u0103 acest lucru prin con\u021binut informativ, educa\u021bional, fie c\u0103 este vorba de e-mail, articole pe blog, articole educative, clipuri video sau alt tip de con\u021binut.<\/p>\n<p><span style=\"color: #800000;\"><strong>\u27a4 \u00cencurajeaz\u0103-i pe clien\u021bi s\u0103 contribuie.<\/strong>\u00a0<\/span>\u00cencurajeaz\u0103-i s\u0103 trimit\u0103 con\u021binut &#8211; recenzii, ghiduri de utilizare, fotografii &#8211; prin e-mail sau prin site, \u00een schimbul unor bani pentru viitoarele achizi\u021bii. De exemplu, &#8222;Trimite prima recenzie \u0219i prime\u0219ti 5 dolari reducere la urm\u0103toarea ta comand\u0103&#8221;.<\/p>\n<p><span style=\"color: #800000;\"><strong>\u27a4 Creeaz\u0103 landing page-uri personalizate<\/strong><\/span>\u00a0pentru promo\u021biile la produse \u0219i pentru lichid\u0103rile de stoc, folosind instrumentele din CMS-ul magazinului t\u0103u.<\/p>\n<p><span style=\"color: #800000;\"><strong>\u27a4 Creeaz\u0103 senza\u021bia de urgen\u021b\u0103.<\/strong> <\/span>C\u00e2nd stocul la un produs sau mai multe ajunge la un anumit nivel, afi\u0219eaz\u0103 pe site produse sau marcaje care s\u0103-i \u00eendemne pe vizitatori s\u0103 ac\u021bioneze rapid.<\/p>\n<p><span style=\"color: #800000;\"><strong>\u27a4 Plaseaz\u0103 con\u021binut persuasiv \u00een punctul de conversie.<\/strong> <\/span>Adaug\u0103 elemente educative, inspira\u021bionale sau orice alt con\u021binut la lista de produse sau \u00een paginile de produs \u0219i testeaz\u0103 r\u0103spunsul pentru a stimula rate mai mari de conversie.<\/p>\n<p>C\u00e2nd cump\u0103r\u0103, oamenii sunt interesa\u021bi s\u0103 \u00eenve\u021be \u0219i s\u0103 interac\u021bioneze cu magazinul, cu brand-ul sau cu produc\u0103torul \u0219i cu al\u021bi cump\u0103r\u0103tori. Con\u021binutul educa\u021bional \u0219i informativ care vine \u00een plus fa\u021b\u0103 de catalogul de produse poate atrage trafic pe site \u0219i \u00eencurajeaz\u0103 conversiile at\u00e2t online c\u00e2t \u0219i \u00een magazinul fizic.<\/p>\n<p>Con\u021binutul eficient stimuleaz\u0103 consumatorii oriunde s-ar afla pe traseul de achizi\u021bie &#8211; de la descoperire la checkout &#8211; \u0219i poate \u00eent\u0103ri unele caracteristici de comer\u021b care pot stimula <strong>implicarea, conversia \u0219i vizitele repetate pe site<\/strong>. Prin furnizarea de informa\u021bii valoroase cump\u0103r\u0103torilor, retailerii, brand-urile \u0219i produc\u0103torii pot crea <a href=\"http:\/\/www.trusted.ro\" target=\"_blank\">site-uri de \u00eencredere<\/a> care s\u0103 atrag\u0103, s\u0103-i implice \u0219i s\u0103-i ghideze pe cump\u0103r\u0103tori c\u0103tre achizi\u021bie.<\/p>\n<p><em><strong><a href=\"https:\/\/www.ecommercewiki.org\/Prot:FitForCommerce_Whitepaper32_Content-Commerce\" target=\"_blank\">Citi\u021bi \u00eentregul raport<\/a><\/strong>\u00a0\u0219i afla\u021bi cum pute\u021bi c\u00e2\u0219tiga, men\u021bine\u00a0\u0219i motiva clien\u021bii, printr-un mix potrivit de con\u021binut \u0219i context!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raport-castiga-mentine-clienti-prin-continut\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen universul\u00a0omnichannel de ast\u0103zi, descoperirea, cercetarea \u0219i cump\u0103rarea sunt p\u0103r\u021bi ale aceluia\u0219i proces \u0219i, ca urmare, conceptele de marketing \u0219i canale de v\u00e2nz\u0103ri au disp\u0103rut. Comercian\u021bii \u0219i m\u0103rcile sunt de acord cu faptul c\u0103 este esen\u021bial con\u021binutul pentru a oferi o experien\u021b\u0103 digital\u0103 optim\u0103, care face diferen\u021ba \u0219i care\u00a0se transform\u0103 \u00een v\u00e2nz\u0103ri. \u00cen recentul raport\u00a0&#8222;Is Your Platform Ready for the Content &amp; Commerce Collision?&#8221;, FitForCommerce\u00a0precizeaz\u0103: \u00cen drumul lor c\u0103tre achizi\u021bia online, consumatorii \u0219i v\u00e2nz\u0103torii vor s\u0103 fie educa\u021bi, \u00eenc\u00e2nta\u021bi \u0219i inspira\u021bi, a\u0219a cum se \u00eent\u00e2mpl\u0103 \u00een magazinele fizice. Retailerii avansa\u021bi se \u00eendreapt\u0103 c\u0103tre\u00a0\u201cstorytelling\u201d \u0219i marketing de con\u021binut, ca moduri de a-i atrage pe cump\u0103r\u0103tori \u0219i pentru a ie\u0219i \u00een eviden\u021b\u0103 \u00een marketplace-urile aglomerate.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[571,572],"class_list":["post-7688","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-continut","tag-raport"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7688"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7688\/revisions"}],"predecessor-version":[{"id":7692,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7688\/revisions\/7692"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}