{"id":7694,"date":"2016-09-19T13:15:42","date_gmt":"2016-09-19T10:15:42","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7694"},"modified":"2016-09-19T13:50:20","modified_gmt":"2016-09-19T10:50:20","slug":"report-ecommerce-europe-emarsys","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/report-ecommerce-europe-emarsys","title":{"rendered":"REPORT Europe’s e-commerce is faster, broader, closer to customers"},"content":{"rendered":"
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\"jeff-bezos-quote-bookstores\"<\/a>„Selling into new markets is about more than language. It\u2019s also about localisation through content that reflects the local culture”, writes Steven Ledgerwood, UK Managing Director at Emarsys<\/a>, in the report „IREU Top 500: A performance ranking of Europe\u2019s Top500 ecommerce and multichannel retailers”<\/strong>.<\/p>\n

The report<\/a> is the first Europe-wide retail performance index, ranking the Top 500 most significant multichannel and eCommerce retailers from 31 countries (the members of the European Economic Area – EEA plus Switzerland), based on their performance across seven dimensions:<\/p>\n

    \n
  1. Footprint<\/li>\n
  2. Customer<\/li>\n
  3. Operations and Logistics<\/li>\n
  4. Merchandising<\/li>\n
  5. Brand Engagement<\/li>\n
  6. Mobile and Cross-channel<\/li>\n
  7. Strategy and Innovation<\/li>\n<\/ol>\n

     <\/p>\n

    IREU Top500 research shows that, as a group, leading European retailers are often starting to foster cross-border trade, but have by no means completed the task.<\/p>\n

    The average IREU Top500 trader sells not in 13 currencies but in two<\/strong>, and in three languages, rather than the 26 that are possible in the region. New ecommerce rules proposed by the European Commission in May 2016 aim to encourage cross-border ecommerce by tackling geoblocking, making cross-border parcel delivery more affordable and efficient while at the same time encouraging trust among customers through better protection and enforcement.<\/p>\n

    Learn from Europe’s best<\/h3>\n

    The largest<\/strong> top 10 retailers, based on the seven dimensions in the report, are:<\/p>\n

      \n
    1. Albert Heijn<\/li>\n
    2. Amazon<\/li>\n
    3. Apple Store<\/li>\n
    4. Argos<\/li>\n
    5. Asda<\/li>\n
    6. Auchan<\/li>\n
    7. A.S. Adventure<\/li>\n
    8. Bershka<\/li>\n
    9. Boots<\/li>\n
    10. C&A<\/li>\n<\/ol>\n

       <\/p>\n

      12% of the top 500 online shops from Europe have activities in Romania<\/strong>. And a record: the IKEA online shop has the lowest loading time from all the shop’s websites (~2 seconds). The web pages load the fastest in Europe in Norway, Denmark and The Netherlands.<\/p>\n