{"id":7756,"date":"2016-09-28T16:17:15","date_gmt":"2016-09-28T13:17:15","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7756"},"modified":"2016-09-28T18:14:45","modified_gmt":"2016-09-28T15:14:45","slug":"google-penguin-4-0-impactul-seo","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/google-penguin-4-0-impactul-seo","title":{"rendered":"Google Penguin 4.0: impactul asupra SEO-ului din e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-penguin-4-0-impactul-seo\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-7757\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO.jpg\" alt=\"google-seo\" width=\"291\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO.jpg 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO-300x174.jpg 300w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/a>La sf\u00e2r\u0219itul s\u0103pt\u0103m\u00e2nii trecute, Google a lansat versiunea 4.0\u00a0a algoritmului\u00a0s\u0103u.<\/p>\n<p>Penguin este acum parte din algoritmul de baz\u0103 al lui Google \u0219i va\u00a0penaliza site-urile care folosesc scheme de link-uri de tip black hat, cu inten\u021bia de a manipula rezultatele c\u0103ut\u0103rilor.<\/p>\n<p>Alte schimb\u0103ri importante:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Datele pentru\u00a0Penguin sunt actualizate \u00een timp real, deci schimb\u0103rile vor avea efect imediat ce paginile respective vor fi fost din nou indexate.<\/li>\n<li>Penguin va ajusta de acum doar ranking-ului paginii care face spam, nu al\u00a0\u00eentregului site.<\/li>\n<\/ul>\n<p>Iat\u0103 ce cred c\u00e2\u021biva exper\u021bi \u00eentreba\u021bi de\u00a0<a href=\"https:\/\/searchenginewatch.com\/2016\/09\/28\/penguin-4-0-what-does-it-mean-for-seo-practitioners\/\" target=\"_blank\">Search Engine Watch<\/a>\u00a0despre aceast\u0103 actualizare:<\/p>\n<p><strong>Kevin Gibbons, Managing Director &#8211; Blue Glass:<\/strong><\/p>\n<blockquote><p>Sigur, algoritmul lui Google este mereu o \u021bint\u0103 \u00een mi\u0219care, dar devine tot mai greu s\u0103-l manipulezi la scar\u0103 mare. Pe anumite verticale, totul se reduce la un joc\u00a0\u00een care cel care nu are cele mai rele backlink-uri c\u00e2\u0219tig\u0103. Spune\u021bi-v\u0103 mereu povestea prin con\u021binut, prin analize bazate pe date \u0219i prin cuno\u0219tin\u021be acumulate \u0219i extinde\u021bi-v\u0103 la publicul \u021bint\u0103 prin canele multiple: social media, rezultate pl\u0103tite ale c\u0103ut\u0103rilor, PR digital etc.<\/p><\/blockquote>\n<p><strong>Gerald Murphy, Client Service Manager EMEA &#8211; BrightEdge:<\/strong><\/p>\n<blockquote><p>Cred c\u0103, pe m\u0103sur\u0103 ce se dezvolt\u0103 inteligen\u021ba artificial\u0103, Google va \u00een\u021belege mai bine link-urile. De Valentine&#8217;s Day, de exemplu, o flor\u0103rie online va sc\u0103pa mai u\u0219or cu link-uri de tip spam, dar nu o va mai face \u00een septembrie. Cel mai eficient\u00a0mod de a analiza aceast\u0103 actualizare este de a \u00eemp\u0103r\u021bi link-urile pe categorii, subcategorii \u0219i pagini \u0219i apoi a compara aceste date cu altele de tipul vizitelor \u0219i al conversiilor, de exemplu.<\/p><\/blockquote>\n<p><strong>Nikolay Stoyanov, freelance SEO consultant &#8211; niksto.com:<\/strong><\/p>\n<blockquote><p>Dup\u0103 mai mult de 700 de zile de a\u0219teptare, putem s\u0103 fim lini\u0219ti\u021bi pentru c\u0103 orice gre\u0219eal\u0103 SEO am face, vom putea s\u0103 o repar\u0103m dup\u0103 aceea. O alt\u0103 schimbare major\u0103 pe care o aduce Penguin 4.0 este faptul c\u0103 a devenit mai &#8222;granular&#8221;. Acest lucru \u00eenseamn\u0103 c\u0103 penalit\u0103\u021bile se vor aplica\u00a0la pagini individuale din site, nu la site \u00een general. Scrie\u021bi con\u021binut bine documentat \u0219i folositor \u0219i construi\u021bi pe el link-uri de calitate! Asta e tot. Nimic nu s-a schimbat.<\/p><\/blockquote>\n<h5>Foto: <a href=\"https:\/\/www.flickr.com\/photos\/moneyblognewz\/5267464508\" target=\"_blank\">MoneyBlogNews<\/a><\/h5>\n<hr \/>\n<h5><\/h5>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-penguin-4-0-impactul-seo\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La sf\u00e2r\u0219itul s\u0103pt\u0103m\u00e2nii trecute, Google a lansat versiunea 4.0\u00a0a algoritmului\u00a0s\u0103u. Penguin este acum parte din algoritmul de baz\u0103 al lui Google \u0219i va\u00a0penaliza site-urile care folosesc scheme de link-uri de tip black hat, cu inten\u021bia de a manipula rezultatele c\u0103ut\u0103rilor. Alte schimb\u0103ri importante:<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[256,67],"class_list":["post-7756","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-google","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7756"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7756\/revisions"}],"predecessor-version":[{"id":7768,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7756\/revisions\/7768"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}