{"id":7760,"date":"2016-09-28T16:34:42","date_gmt":"2016-09-28T13:34:42","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=7760"},"modified":"2016-09-28T16:39:44","modified_gmt":"2016-09-28T13:39:44","slug":"google-penguin-4-0-impact-seo","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/google-penguin-4-0-impact-seo","title":{"rendered":"Google Penguin 4.0: what impact on SEO in e-commerce?"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/google-penguin-4-0-impact-seo\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-7757\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO.jpg\" alt=\"google-seo\" width=\"291\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO.jpg 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/Google-SEO-300x174.jpg 300w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/a>Google finally rolled out its Google 4.0 algorithm update at the end of last week.<\/p>\n<p>Penguin is now part of Google\u2019s core algorithm, penalising websites that use various black-hat link schemes to manipulate search rankings.<\/p>\n<p>Other important changes include:<!--more--><\/p>\n<ul>\n<li>Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed.<\/li>\n<li>Penguin now devalues spam by adjusting ranking of the offending page, rather than affecting the whole site.<\/li>\n<\/ul>\n<p>Here are the opinions of some experts about this update, from <a href=\"https:\/\/searchenginewatch.com\/2016\/09\/28\/penguin-4-0-what-does-it-mean-for-seo-practitioners\/\" target=\"_blank\">Search Engine Watch<\/a>:<\/p>\n<p><strong>Kevin Gibbons, Managing Director at Blue Glass:<\/strong><\/p>\n<blockquote><p>Of course Google\u2019s algorithm is always a moving target \u2013 but it is becoming harder to be manipulated at scale. In some verticals it can even be a game of whoever doesn\u2019t have the worst backlinks might win.\u00a0Aim to tell your story via content, data-driven analysis and knowledge \u2013 and amplify to a targeted audience via multiple channels; social media, paid search, digital PR etc.<\/p><\/blockquote>\n<p><strong>Gerald Murphy, Client Service Manager at EMEA at BrightEdge:<\/strong><\/p>\n<blockquote><p>I think that, with the rise of AI, Google will soon be able to understand links more. A flower shop on Valentines Day, for example, will get away with more spam-like links but this won\u2019t be the case in September.\u00a0This most effecient way to analyse this update is to breakdown links by category, sub category, and page level, and then compare this with data, such as, visits, average blended rank, and revenue, for example.<\/p><\/blockquote>\n<p><strong>Nikolay Stoyanov, freelance SEO consultant at niksto.com:<\/strong><\/p>\n<blockquote><p>After more than 700 days of waiting we can finally rest assured that whatever SEO mistakes we make we will be able to quickly fix afterwards.\u00a0Another great change with Penguin 4.0 is the fact that it became more \u201cgranular\u201d. This means that whatever penalties hit our sites from now on they will impact separate pages on the site and not the whole domain in general.\u00a0Write well researched and useful content and build quality links to it. That\u2019s it! Nothing\u2019s changed.<\/p><\/blockquote>\n<h5>Photo: <a href=\"https:\/\/www.flickr.com\/photos\/moneyblognewz\/5267464508\" target=\"_blank\">MoneyBlogNews<\/a><\/h5>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/google-penguin-4-0-impact-seo\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is now part of Google\u2019s core algorithm, penalising websites that use various black-hat link schemes to manipulate search rankings. Other important changes include:<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-7760","post","type-post","status-publish","format-standard","hentry","category-world-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=7760"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7760\/revisions"}],"predecessor-version":[{"id":7766,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/7760\/revisions\/7766"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=7760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=7760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=7760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}