{"id":8026,"date":"2016-10-27T09:54:24","date_gmt":"2016-10-27T06:54:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8026"},"modified":"2016-11-07T13:09:46","modified_gmt":"2016-11-07T10:09:46","slug":"become-a-legendary-brand-cu-bryan-eisenberg-16-noiembrie-2016-gpec-all-day-bryan","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/become-a-legendary-brand-cu-bryan-eisenberg-16-noiembrie-2016-gpec-all-day-bryan","title":{"rendered":"&#8222;Become a legendary brand&#8221; cu Bryan Eisenberg, 16 Noiembrie 2016, GPeC All Day Bryan &#8211; agenda evenimentului"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/become-a-legendary-brand-cu-bryan-eisenberg-16-noiembrie-2016-gpec-all-day-bryan\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Bryan-Eisenberg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7820 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Bryan-Eisenberg-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Bryan-Eisenberg-199x300.jpg 199w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Bryan-Eisenberg.jpg 333w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a><\/p>\n<p>Da! <a title=\"Bryan Eisenberg GPeC Summit Bucharest, Romania All Day Bryan Special Event\" href=\"http:\/\/www.bryaneisenberg.com\/about\/bryan-eisenberg\/\" target=\"_blank\"><strong>Bryan Eisenberg<\/strong><\/a> vine \u00een Rom\u00e2nia pentru a doua oar\u0103 la <a title=\"GPeC Summit - The most important E-Commerce Event in Central and Eastern Europe\" href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\" target=\"_blank\"><strong>GPeC Summit<\/strong><\/a>, de data aceasta sus\u021bin\u00e2nd un <strong>eveniment special de o zi \u00eentreag\u0103 pe data de 16 noiembrie 2016<\/strong>! #GPeC_AllDayBryan<\/p>\n<p>Foarte pe scurt \u0219i doar pentru cine nu \u0219tie \u00eenc\u0103, Bryan Eisenberg este unul din pionierii marketing-ului online la nivel interna\u021bional \u0219i are peste 20 de ani de experien\u021b\u0103 \u00een optimizarea site-urilor de e-commerce \u0219i a proceselor de customer experience, fiind unul din oamenii-cheie care au contribuit la succesul gigantului <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\"><strong>Amazon.com<\/strong><\/a>.<\/p>\n<p>Pe <strong>16 noiembrie<\/strong>, GPeC \u00ee\u021bi aduce &#8211; \u00een premier\u0103 &#8211; o zi \u00eentreag\u0103 cu <strong>Bryan Eisenberg \u00een persoan\u0103<\/strong> (nu live streaming, nu webinar), iar ast\u0103zi avem onoarea s\u0103 \u00ee\u021bi dezv\u0103luim agenda evenimentului, adic\u0103 ce vei afla concret de la Bryan (<em>&#8222;Guru \u00een User Experience la nivel global&#8221;<\/em>, potrivit <a href=\"https:\/\/econsultancy.com\/\" target=\"_blank\"><strong>eConsultancy<\/strong><\/a>) \u00een a\u0219a fel \u00eenc\u00e2t <strong>business-ul t\u0103u s\u0103 devin\u0103 un brand legendar<\/strong>.<\/p>\n<p>Nu uita c\u0103 <strong>doar ast\u0103zi p\u00e2n\u0103 la ora 23:59 mai po\u021bi profita de Oferta Early-Bird<\/strong> care \u00ee\u021bi asigur\u0103 pre\u021bul de doar <strong>79 EUR + TVA\/persoan\u0103<\/strong> pentru GPeC Summit, a\u0219adar <a title=\"Formular de inscriere GPeC Summit 15-16 Noiembrie\" href=\"http:\/\/www.gpec.ro\/inscriere-gpec-summit-noiembrie\/\" target=\"_blank\"><strong>completeaz\u0103 formularul de \u00eenscriere acum<\/strong><\/a> \u0219i rezerv\u0103-\u021bi locul la Evenimentul Anului \u00een E-Commerce!<!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/c7P2tS7HtFA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>Agenda GPeC All Day Bryan Eisenberg, 16 Noiembrie 2016, Bucure\u0219ti<\/h4>\n<h4><strong>09:30\u00a0&#8211; 11:00<\/strong>\u00a0<strong>The 4 Pillars of E-Commerce Success<\/strong><\/h4>\n<p>Amazon has laid out a playbook for how to succeed with today\u2019s customers and anyone can do it. From the largest online retailer to the smallest, these pillars characterize a cultural shift that every business should use today:<\/p>\n<p>1. What does &#8222;customer centric&#8221; actually mean?<\/p>\n<p>2. How to organize your teams for today&#8217;s business environment<\/p>\n<p>3. What is the simple formula that empowers your organization from boardroom to stockroom?<\/p>\n<p style=\"text-align: center;\"><em>11:00\u00a0&#8211; 11:30\u00a0Coffee Break<\/em><\/p>\n<h4><strong>11:30\u00a0&#8211; 13:00<\/strong>\u00a0<strong>A Process for Creating a Legendary Brand<\/strong><\/h4>\n<p>Buyer Legends was developed after working two years with one of the largest digital companies in the world.\u00a0Buyer Legends is a business process that uses storytelling techniques to\u00a0<strong>map the critical paths<\/strong>\u00a0a prospective buyer might follow on his journey to becoming a buyer.\u00a0 You will learn how this process aligns strategy to brand story to the buyer\u2019s actual experience on their customer journey.<\/p>\n<p>1. How to choose the right hero for your story that guarantees customer success<\/p>\n<p>2. Learn insider techniques to make your persona&#8217;s come to life<\/p>\n<p>3. How missing one key part to your persona can guarantee people won&#8217;t use them<\/p>\n<p style=\"text-align: center;\"><em>13:00\u00a0&#8211; 14:00\u00a0Lunch Break<\/em><\/p>\n<h4><strong>14:00\u00a0&#8211; 15:30\u00a0The Unexpected Technique to Improve Customer Experience<\/strong><\/h4>\n<p>Some of our largest conversion wins over the last two decades ever were the result of our clients going through this exercise. This\u00a0technique is not for the faint hearted as it may show you things about your precious baby that are not as attractive as you wanted to believe. This will include an exercise for you guys, my friends who will attend GPeC.<\/p>\n<p style=\"text-align: center;\"><em>15:30\u00a0&#8211; 16:00\u00a0Coffee Break<\/em><\/p>\n<h4><strong>16:00\u00a0&#8211; 17:00\u00a0An Unusual Twist to Mapping the Customer Journey<\/strong><\/h4>\n<p>This step requires you to get very specific about how and why every decision and action needs to be taken in the buying journey.\u00a0 It\u2019s specificity also makes this step important to measuring and optimizing your customer experience when you finally implement it. Your Buyer Legend isn\u2019t fiction so every detail must be accounted for, not only that but you must create persuasive momentum at every step. This will include another great exercise for you.<\/p>\n<h4><strong>17:00 &#8211; 17:30 Q&amp;A Session &#8222;Ask Bryan Anything&#8221;<br \/>\n<\/strong><\/h4>\n<p style=\"text-align: center;\"><em>17:45 &#8211; 18:45 Dinner<\/em><\/p>\n<h4><strong>19:00 &#8211; Festivitatea de Decernare a Premiilor \u00een Comer\u021bul Electronic Rom\u00e2nesc Gala Premiilor eCommerce, a 11-a edi\u021bie anual\u0103 (MC: <a title=\"George Buhnici Gala Premiilor eCommerce\" href=\"http:\/\/www.protv.ro\/vedete\/george-buhnici.html\" target=\"_blank\">George Buhnici<\/a>, vedet\u0103 Pro TV)<\/strong><\/h4>\n<p>Pe <strong>15 noiembrie<\/strong>, cu o zi \u00eenainte de evenimentul special GPeC All Day Bryan Eisenberg \u0219i de Festivitatea de Premiere Gala Premiilor eCommerce, <strong>te a\u0219tept\u0103m la Conferin\u021ba GPeC Summit cu unii dintre <a title=\"Speakeri alesi pe spranceana la GPeC Summit\" href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\" target=\"_blank\">cei mai buni speakeri interna\u021bionali \u0219i rom\u00e2ni<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Ultima-zi-de-Early-Bird.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8044 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Ultima-zi-de-Early-Bird-300x181.jpg\" alt=\"ultima-zi-de-early-bird\" width=\"300\" height=\"181\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Ultima-zi-de-Early-Bird-300x181.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Ultima-zi-de-Early-Bird.jpg 439w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Doar ast\u0103zi, <strong>27 octombrie 2016, p\u00e2n\u0103 la ora 23:59<\/strong> <strong>mai po\u021bi profita de Oferta Early-Bird<\/strong> care \u00ee\u021bi asigur\u0103 pre\u021buri semnificativ reduse la biletele de acces pentru cele dou\u0103 zile de GPeC Summit!<\/p>\n<p><strong>Doar azi p\u00e2n\u0103 la miezul nop\u021bii, pl\u0103te\u0219ti 79 EUR + TVA\/persoan\u0103 pentru biletul de acces la GPeC Summit 15-16 Noiembrie 2016 &#8211; Evenimentul Anului \u00een E-Commerce &amp; Digital Marketing. <a title=\"Formular de inscriere GPeC Summit 15-16 Noiembrie\" href=\"http:\/\/www.gpec.ro\/inscriere-gpec-summit-noiembrie\/\" target=\"_blank\">\u00censcrie-te acum! <\/a><\/strong><\/p>\n<p>__________________________________________________<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/become-a-legendary-brand-cu-bryan-eisenberg-16-noiembrie-2016-gpec-all-day-bryan\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Da! Bryan Eisenberg vine \u00een Rom\u00e2nia pentru a doua oar\u0103 la GPeC Summit, de data aceasta sus\u021bin\u00e2nd un eveniment special de o zi \u00eentreag\u0103 pe data de 16 noiembrie 2016! #GPeC_AllDayBryan Foarte pe scurt \u0219i doar pentru cine nu \u0219tie \u00eenc\u0103, Bryan Eisenberg este unul din pionierii marketing-ului online la nivel interna\u021bional \u0219i are peste 20 de ani de experien\u021b\u0103 \u00een optimizarea site-urilor de e-commerce \u0219i a proceselor de customer experience, fiind unul din oamenii-cheie care au contribuit la succesul gigantului Amazon.com. Pe 16 noiembrie, GPeC \u00ee\u021bi aduce &#8211; \u00een premier\u0103 &#8211; o zi \u00eentreag\u0103 cu Bryan Eisenberg \u00een persoan\u0103 (nu live streaming, nu webinar), iar ast\u0103zi avem onoarea s\u0103 \u00ee\u021bi dezv\u0103luim agenda evenimentului, adic\u0103 ce vei afla concret de la Bryan (&#8222;Guru \u00een User Experience la nivel global&#8221;, potrivit eConsultancy) \u00een a\u0219a fel \u00eenc\u00e2t business-ul t\u0103u s\u0103 devin\u0103 un brand legendar. Nu uita c\u0103 doar ast\u0103zi p\u00e2n\u0103 la ora<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[59,98,471,184,62,409,583,100],"class_list":["post-8026","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","tag-bryan-eisenberg","tag-conversion-optimization","tag-customer-experience","tag-digital-marketing","tag-e-commerce","tag-gpec","tag-gpec-all-day-bryan-eisenberg","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8026"}],"version-history":[{"count":32,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8026\/revisions"}],"predecessor-version":[{"id":8131,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8026\/revisions\/8131"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}