{"id":8124,"date":"2016-11-07T13:08:17","date_gmt":"2016-11-07T10:08:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8124"},"modified":"2016-11-07T19:30:31","modified_gmt":"2016-11-07T16:30:31","slug":"interviu-bryan-eisenberg-alldaybryan-gpec-summit","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-bryan-eisenberg-alldaybryan-gpec-summit","title":{"rendered":"INTERVIU VIDEO cu Bryan Eisenberg, invitatul special la GPeC Summit: &#8222;Vocea va fi urm\u0103torul lucru extraordinar \u00een marketing-ul online din viitorii doi ani&#8221;"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-bryan-eisenberg-alldaybryan-gpec-summit\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Bryan Eisenberg<\/strong> vine \u00een Rom\u00e2nia pentru a doua oar\u0103 la <a title=\"GPeC Summit - The most important E-Commerce Event in Central and Eastern Europe\" href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\" target=\"_blank\"><strong>GPeC Summit<\/strong><\/a>, de data aceasta sus\u021bin\u00e2nd un <strong>eveniment special de o zi \u00eentreag\u0103 pe data de 16 noiembrie 2016<\/strong>! #GPeC_AllDayBryan<\/p>\n<p>L-am rugat pe Bryan s\u0103 r\u0103spund\u0103 la c\u00e2teva \u00eentreb\u0103ri despre inova\u021biile \u00een marketing-ul online, pia\u021ba de e-commerce \u00een continu\u0103 schimbare \u0219i despre prezent\u0103rile <a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8135\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret-199x300.jpg\" alt=\"bryan-eisenberg-portret\" width=\"199\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret-199x300.jpg 199w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret.jpg 550w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a>\u0219i sesiunile Q&amp;A pe care le-a preg\u0103tit pentru GPeC Summit.<\/p>\n<h3>Persona marketing, marketing offline, content marketing<\/h3>\n<p>Bryan Eisenberg consider\u0103 c\u0103, \u00een majoritatea cazurilor, oamenii au \u00een vedere o strategie de marketing foarte larg\u0103, dar problema este c\u0103, atunci c\u00e2nd vrei s\u0103 te adresezi tuturor, nu ajunge mesajul la nimeni. Folosind persona marketing, vei \u00een\u021belege diferitele tipuri de clien\u021bi care vin c\u0103tre magazinul t\u0103u, le oferi <strong>experien\u021be bune<\/strong> \u0219i con\u021binutul de care au nevoie.<\/p>\n<blockquote><p>&#8222;Deci persona marketing poate fi un instrument puternic, pentru a putea spune povestea clien\u021bilor vo\u0219tri, de la ac\u021biune la decizie. Este o parte foarte important\u0103 a marketing-ului de ast\u0103zi.&#8221;<\/p><\/blockquote>\n<p>Pentru un magazin online, cel mai important lucru este s\u0103 creezi o experien\u021b\u0103 extraordinar\u0103.<\/p>\n<blockquote><p>&#8222;G\u00e2ndi\u021bi-v\u0103 la Uber, la Google care a preluat domina\u021bia tuturor celorlalte motoare de c\u0103utare. Aceste companii sunt mari, dar nu erau mari acum c\u00e2\u021biva ani. Te diferen\u021biezi cre\u00e2nd o experien\u021b\u0103 ie\u0219it\u0103 din comun, cu o voce puternic\u0103 \u0219i e\u0219ti foarte concentrat pe crearea unei experien\u021be foarte bune pentru consumator. Vom vorbi mai mult despre acest lucru \u00een Rom\u00e2nia.&#8221;<\/p><\/blockquote>\n<p>Chiar dac\u0103 \u00een Rom\u00e2nia <strong>marketing-ul offline<\/strong> nu este prioritar \u00een strategia de promovare a magazinelor online, Eisenberg \u00eendeamn\u0103 to\u021bi proprietarii de e-shop-uri s\u0103 abordeze orice canal care nu este folosit de concuren\u021b\u0103:<\/p>\n<blockquote><p>&#8222;Folosi\u021bi radio-ul, folosi\u021bi televiziunea dac\u0103 v\u0103 permite\u021bi, presa scris\u0103. Folosi\u021bi orice canal de comunicare prin care pute\u021bi ajunge la clien\u021bi!&#8221;<\/p><\/blockquote>\n<p>Specialistul \u00een e-commerce crede \u0219i \u00een <strong>marketing-ul de con\u021binut<\/strong>, pentru c\u0103 &#8222;oamenii au nevoie de con\u021binut tot timpul&#8221;. El crede c\u0103 &#8222;scopul marketing-ului de con\u021binut este s\u0103 r\u0103spunzi la \u00eentreb\u0103rile clien\u021bilor, pentru a-i face s\u0103 cumpere&#8221;.<\/p>\n<h3>Vocea va fi urm\u0103toarea inova\u021bie remarcabil\u0103<\/h3>\n<p>Bryan Eisenberg a pus cap la cap ce se \u00eent\u00e2mpl\u0103 \u00een industrie \u0219i crede c\u0103 vocea va fi urm\u0103torul lucru puternic \u00een marketing-ul viitorilor doi ani.<\/p>\n<blockquote><p>&#8222;Este complicat s\u0103 interac\u021bionezi cu tastatura, cu ecranele tactile, vocea este un proces mult mai natural, va mai dura c\u00e2\u021biva ani dar vom vedea tot mai multe nout\u0103\u021bi, mult mai mul\u021bi vor face asta. De exemplu, cu Amazon Echo acum po\u021bi s\u0103 comanzi din nou orice produs dore\u0219ti. Este uimitor, deci cred c\u0103 vocea va fi urm\u0103torul lucru extraordinar \u00een urm\u0103torii doi ani.&#8221;<\/p><\/blockquote>\n<p><strong>Marketplace-urile<\/strong> sunt \u00een plin\u0103 dezvoltare \u00een comer\u021bul electronic mondial, iar \u00een Rom\u00e2nia se fac primii pa\u0219i de c\u00e2\u021biva ani. Bryan a spus c\u0103 marketplace-urile prezint\u0103 o provocare \u00een a p\u0103stra balan\u021ba economic\u0103, au efecte asupra marjei de profit, sunt o provocare. Dar el \u00eendeamn\u0103 magazinele online rom\u00e2ne\u0219ti s\u0103 intre \u00een marketplace-uri dup\u0103 ce c\u00e2nt\u0103resc cu aten\u021bie punctele pozitive \u0219i negative.<\/p>\n<h3><span style=\"color: #ff0000;\"><strong>Urm\u0103ri\u021bi interviul video cu Bryan Eisenberg:<\/strong><\/span><\/h3>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/v2uyRCQ5-3Y?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<h3>Agenda GPeC All Day Bryan Eisenberg, 16 Noiembrie 2016, Bucure\u0219ti<\/h3>\n<h4><strong>09:30\u00a0&#8211; 11:00<\/strong>\u00a0<strong>The 4 Pillars of E-Commerce Success<\/strong><\/h4>\n<p>Amazon has laid out a playbook for how to succeed with today\u2019s customers and anyone can do it. From the largest online retailer to the smallest, these pillars characterize a cultural shift that every business should use today:<\/p>\n<p>1. What does &#8222;customer centric&#8221; actually mean?<\/p>\n<p>2. How to organize your teams for today&#8217;s business environment<\/p>\n<p>3. What is the simple formula that empowers your organization from boardroom to stockroom?<\/p>\n<p style=\"text-align: center;\"><em>11:00\u00a0&#8211; 11:30\u00a0Coffee Break<\/em><\/p>\n<h4><strong>11:30\u00a0&#8211; 13:00<\/strong>\u00a0<strong>A Process for Creating a Legendary Brand<\/strong><\/h4>\n<p>Buyer Legends was developed after working two years with one of the largest digital companies in the world.\u00a0Buyer Legends is a business process that uses storytelling techniques to\u00a0<strong>map the critical paths<\/strong>\u00a0a prospective buyer might follow on his journey to becoming a buyer.\u00a0 You will learn how this process aligns strategy to brand story to the buyer\u2019s actual experience on their customer journey.<\/p>\n<p>1. How to choose the right hero for your story that guarantees customer success<\/p>\n<p>2. Learn insider techniques to make your persona&#8217;s come to life<\/p>\n<p>3. How missing one key part to your persona can guarantee people won&#8217;t use them<\/p>\n<p style=\"text-align: center;\"><em>13:00\u00a0&#8211; 14:00\u00a0Lunch Break<\/em><\/p>\n<h4><strong>14:00\u00a0&#8211; 15:30\u00a0The Unexpected Technique to Improve Customer Experience<\/strong><\/h4>\n<p>Some of our largest conversion wins over the last two decades ever were the result of our clients going through this exercise. This\u00a0technique is not for the faint hearted as it may show you things about your precious baby that are not as attractive as you wanted to believe. This will include an exercise for you guys, my friends who will attend GPeC.<\/p>\n<p style=\"text-align: center;\"><em>15:30\u00a0&#8211; 16:00\u00a0Coffee Break<\/em><\/p>\n<h4><strong>16:00\u00a0&#8211; 17:00\u00a0An Unusual Twist to Mapping the Customer Journey<\/strong><\/h4>\n<p>This step requires you to get very specific about how and why every decision and action needs to be taken in the buying journey.\u00a0 It\u2019s specificity also makes this step important to measuring and optimizing your customer experience when you finally implement it. Your Buyer Legend isn\u2019t fiction so every detail must be accounted for, not only that but you must create persuasive momentum at every step. This will include another great exercise for you.<\/p>\n<h4><strong>17:00 &#8211; 17:30 Q&amp;A Session &#8222;Ask Bryan Anything&#8221;<br \/>\n<\/strong><\/h4>\n<p style=\"text-align: center;\"><em>17:45 &#8211; 18:45 Dinner<\/em><\/p>\n<h4><strong>19:00 &#8211; Festivitatea de Decernare a Premiilor \u00een Comer\u021bul Electronic Rom\u00e2nesc Gala Premiilor eCommerce, a 11-a edi\u021bie anual\u0103 (MC: <a title=\"George Buhnici Gala Premiilor eCommerce\" href=\"http:\/\/www.protv.ro\/vedete\/george-buhnici.html\" target=\"_blank\">George Buhnici<\/a>, vedet\u0103 Pro TV)<\/strong><\/h4>\n<p>Pe <strong>15 noiembrie<\/strong>, cu o zi \u00eenainte de evenimentul special GPeC All Day Bryan Eisenberg \u0219i de Festivitatea de Premiere Gala Premiilor eCommerce, te a\u0219tept\u0103m la Conferin\u021ba GPeC Summit cu unii dintre <a title=\"Speakeri alesi pe spranceana la GPeC Summit\" href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-noiembrie\/\" target=\"_blank\">cei mai buni speakeri interna\u021bionali \u0219i rom\u00e2ni<\/a>.<\/p>\n<p><strong>\u00cenc\u0103 \u00ee\u021bi mai po\u021bi cump\u0103ra biletul de acces la GPeC Summit 15-16 noiembrie 2016 &#8211; Evenimentul Anului \u00een E-Commerce &amp; Digital Marketing. <a title=\"Formular de inscriere GPeC Summit 15-16 Noiembrie\" href=\"http:\/\/www.gpec.ro\/inscriere-gpec-summit-noiembrie\/\" target=\"_blank\">\u00censcrie-te acum!<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-bryan-eisenberg-alldaybryan-gpec-summit\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Bryan Eisenberg vine \u00een Rom\u00e2nia pentru a doua oar\u0103 la GPeC Summit, de data aceasta sus\u021bin\u00e2nd un eveniment special de o zi \u00eentreag\u0103 pe data de 16 noiembrie 2016! #GPeC_AllDayBryan L-am rugat pe Bryan s\u0103 r\u0103spund\u0103 la c\u00e2teva \u00eentreb\u0103ri despre inova\u021biile \u00een marketing-ul online, pia\u021ba de e-commerce \u00een continu\u0103 schimbare \u0219i despre prezent\u0103rile \u0219i sesiunile Q&amp;A pe care le-a preg\u0103tit pentru GPeC Summit. Persona marketing, marketing offline, content marketing Bryan Eisenberg consider\u0103 c\u0103, \u00een majoritatea cazurilor, oamenii au \u00een vedere o strategie de marketing foarte larg\u0103, dar problema este c\u0103, atunci c\u00e2nd vrei s\u0103 te adresezi tuturor, nu ajunge mesajul la nimeni. Folosind persona marketing, vei \u00een\u021belege diferitele tipuri de clien\u021bi care vin c\u0103tre magazinul t\u0103u, le oferi experien\u021be bune \u0219i con\u021binutul de care au nevoie. &#8222;Deci persona marketing poate fi un instrument puternic, pentru a putea spune povestea clien\u021bilor vo\u0219tri, de la ac\u021biune la decizie. Este o parte foarte<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[59,583,100],"class_list":["post-8124","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-bryan-eisenberg","tag-gpec-all-day-bryan-eisenberg","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8124"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8124\/revisions"}],"predecessor-version":[{"id":8151,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8124\/revisions\/8151"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}