{"id":8202,"date":"2016-11-15T09:12:20","date_gmt":"2016-11-15T06:12:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8202"},"modified":"2016-11-16T15:51:57","modified_gmt":"2016-11-16T12:51:57","slug":"live-blogging-gpec-summit-2016-ziua-1","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-1","title":{"rendered":"Live blogging: GPeC SUMMIT 2016, Ziua 1"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-1\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Momentul\u00a0mult a\u0219teptat a sosit, ast\u0103zi este\u00a0prima zi de <strong>GPeC Summit<\/strong>, cel mai important eveniment de e-commerce din\u00a0Rom\u00e2nia. V\u0103 vom \u021bine la curent cu cele mai importante cifre din pia\u021b\u0103, p\u0103reri ale speciali\u0219tilor, sfaturi ale exper\u021bilor rom\u00e2ni \u0219i interna\u021bionali.<\/p>\n<p>Pute\u021bi s\u0103 mai arunca\u021bi o privire \u0219i pe <a href=\"http:\/\/facebook.com\/gpecro\" target=\"_blank\">pagina noastr\u0103 de Facebook<\/a>\u00a0unde vom publica fotografii proaspete.\u00a0Consulta\u021bi <a href=\"http:\/\/www.gpec.ro\/agenda-gpec-summit-noiembrie\/#tab-1477899573481-10\" target=\"_blank\">agenda zilei de azi<\/a> pe site-ul nostru.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Speakeri-la-GPeC-ziua-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8289\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Speakeri-la-GPeC-ziua-1.jpg\" alt=\"speakeri-la-gpec-ziua-1\" width=\"593\" height=\"395\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Speakeri-la-GPeC-ziua-1.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Speakeri-la-GPeC-ziua-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/a><!--more--><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>09:00 \u2013 09:15 THE UNUSUAL OPENING SPEECH \u2013 TALES FROM A GUY DEDICATED TO E-COMMERCE SINCE 2005 \u2013 <span style=\"color: #ff0000;\">ANDREI RADU<\/span> (FOUNDER &amp; CEO GPEC)<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Andrei-Radu-CEO-GPeC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8209\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Andrei-Radu-CEO-GPeC-300x168.jpg\" alt=\"andrei-radu-ceo-gpec\" width=\"229\" height=\"128\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Andrei-Radu-CEO-GPeC-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Andrei-Radu-CEO-GPeC.jpg 1000w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/a>Scopul criteriilor de jurizare GPeC este clientul;<\/li>\n<li>Am remarcat c\u0103 multe magazine online sunt pe un trend \u00een care sunt foarte atente la aspectele tehnice \u0219i nu se mai g\u00e2ndesc at\u00e2t de mult la <strong>clientul final<\/strong>;<\/li>\n<li>&#8222;Nu-\u021bi trata utilizatorul ca pe o conversie, ca pe o cifr\u0103&#8221;;<\/li>\n<li>Exist\u0103 magazine care nu arat\u0103 conform ultimelor standarde de design, dar \u0219i-au crescut comunit\u0103\u021bi \u0219i v\u00e2nd;<\/li>\n<li>Am v\u0103zut \u0219i magazine online care arat\u0103 impecabil, dar atunci c\u00e2nd dau o comand\u0103 \u0219i primesc un mesaj de tipul &#8222;comanda a fost procesat\u0103&#8221;, nu m\u0103 simt valorizat; ofer\u0103 deci clientului un <strong>mesaj uman, personalizat<\/strong>;<\/li>\n<li>Cele dou\u0103 aspecte importante \u00een e-commerce azi:\n<ol>\n<li>magazinul online s\u0103 fie \u00een trend;<\/li>\n<li>leg\u0103tura uman\u0103 cu clientul.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>09:15 \u2013 09:50 STAGE ON FIRE: E-COMMERCE MARKET DISSECTED &#8211;<\/strong>\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andrei-canda-ph-d-671156a\" target=\"_blank\"><strong>Andrei C\u00e2nda<\/strong><\/a>\u00a0(Managing Partner iSense Solutions), <strong><a href=\"https:\/\/ro.linkedin.com\/in\/catalin-cretu-a31a4b18\" target=\"_blank\">C\u0103t\u0103lin Cre\u021bu<\/a> <\/strong>(General Manager Romania, Croatia, Slovenia, Malta at Visa Europe), <strong><a href=\"https:\/\/www.linkedin.com\/in\/antonioeram\" target=\"_blank\">Antonio Eram<\/a><\/strong> (CEO &amp; Founder NETOPIA mobilPay), <a href=\"https:\/\/www.linkedin.com\/in\/elisabeta-moraru-418b7519\" target=\"_blank\"><strong>Elisabeta Moraru<\/strong><\/a> (Country Manager Google Rom\u00e2nia), <a href=\"https:\/\/www.linkedin.com\/in\/boerescu\" target=\"_blank\"><strong>Dorin Boerescu<\/strong><\/a> (CEO 2Performant)<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-E-COMMERCE-MARKET-DISSECTED.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8215\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-E-COMMERCE-MARKET-DISSECTED-300x168.jpg\" alt=\"stage-on-fire-e-commerce-market-dissected\" width=\"257\" height=\"144\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-E-COMMERCE-MARKET-DISSECTED-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-E-COMMERCE-MARKET-DISSECTED.jpg 1000w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/a><em>C\u0103t\u0103lin Cre\u021bu<\/em>:<\/p>\n<ul>\n<li>Cre\u0219terea pe toate card-urile din Rom\u00e2nia este de 30-40%;<\/li>\n<li>rata de abandon a sc\u0103zut la 40% prin introducerea de parole dinamice de c\u0103tre b\u0103nci;<\/li>\n<li><strong>3D-Secure 2.0 va aduce optimizarea pe mobile<\/strong> \u0219i a\u0219tept\u0103m cu ner\u0103bdare acest standard care va duce la un moment dat la eliminarea parolei;<\/li>\n<li>pl\u0103\u021bile in-app fac tranzac\u021bia mai u\u0219oar\u0103 \u0219i clien\u021bii devin recuren\u021bi;<\/li>\n<li>nu exist\u0103 experien\u021b\u0103 de cump\u0103rare care s\u0103 nu fie influen\u021bat\u0103 de experien\u021ba de plat\u0103;<\/li>\n<li>3D Secure a fost o implementare f\u0103cut\u0103 &#8222;dup\u0103 ureche&#8221;, acum lucrurile sunt mai bune, tranzac\u021biile sunt mai rapide; sunt din ce \u00een mai pu\u021bine cazuri de fraud\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Dorin Boerescu<\/em>:<\/p>\n<ul>\n<li>Am v\u0103zut o cre\u0219tere a co\u0219ului mediu, a traficului, iar toate acestea au dus la alocarea unei buc\u0103\u021bi mai mari din veniturile familiei pe cump\u0103r\u0103turi;<\/li>\n<li>la comercian\u021bi, <strong>sim\u021bim o maturizare<\/strong> prin bugetele tot mai mari \u0219i modul \u00een care fac treaba;<\/li>\n<li>pia\u021ba va cre\u0219te cu 40-50% anul acesta;<\/li>\n<li>anul acesta, cosmeticele au fost tot mai c\u0103utate, iar aici po\u021bi avea o valoare a co\u0219ului mai mare;<\/li>\n<li>de asemenea, <strong>vor cre\u0219te produsele pentru copii \u0219i categoria home&amp;deco<\/strong>;<\/li>\n<li>sim\u021bim un interes pentru Black Friday mai devreme de aceast\u0103 perioad\u0103;<\/li>\n<li>testa\u021bi-v\u0103 site-ul \u00eenainte de BF, eventual la o rat\u0103 de 30X, ca s\u0103 nu ave\u021bi surprize.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Elisabeta Moraru<\/em>:<\/p>\n<ul>\n<li>Acum, mai mult de 50% din traficul magazinelor online vine din mobile;<\/li>\n<li>cred c\u0103 sunt cam 30% conversii din zona mobil\u0103;<\/li>\n<li>cred c\u0103 sunt industrii \u00een care o aplica\u021bie mobil\u0103 nu are sens dac\u0103 nu este f\u0103cut\u0103 dup\u0103 ultimele standarde;<\/li>\n<li>fashion-ul \u0219i marketplace-urile se preteaz\u0103 la aplica\u021bii mobile mai mult dec\u00e2t alte domenii;<\/li>\n<li><strong>rom\u00e2nii caut\u0103 cel mai mult televizoare de Black Friday<\/strong>;<\/li>\n<li>se caut\u0103 mult video, pentru c\u0103 lumea vrea s\u0103 se informeze c\u00e2t mai bine \u0219i consider\u0103 c\u0103 prin video pot primi consultan\u021b\u0103 mai bun\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Antonio Eram<\/em>:<\/p>\n<ul>\n<li>La plata cu cardul, magazinul are banii mult mai repede, lua\u021bi acest lucru \u00een considerare;<\/li>\n<li>\u00een Rom\u00e2nia, se fac tranzac\u021bii anuale cu Bitcoin de 1 milion de euro.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>09:55 \u2013 10:05 <span style=\"color: #ff0000;\">MARIUS COSTIN<\/span> (CEO PAYU ROM\u00c2NIA) \u2013 ALL ABOUT THE MONEY<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MARIUS-COSTIN.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8221\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MARIUS-COSTIN-300x175.jpg\" alt=\"marius-costin\" width=\"219\" height=\"128\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MARIUS-COSTIN-300x175.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MARIUS-COSTIN.jpg 1000w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/a>Exist\u0103 o problem\u0103 de \u00eencredere \u00eentre comercian\u021bi \u0219i clien\u021bi, de aceea unii pl\u0103tesc \u00eenainte, al\u021bii dup\u0103 ce primesc produsul\/serviciul; <strong>pl\u0103\u021bile online sunt un barometru al \u00eencrederii<\/strong>;<\/li>\n<li>Alege\u021bi parteneri de \u00eencredere, cum ar fi <a href=\"http:\/\/TRUSTED.ro\" target=\"_blank\">TRUSTED.ro<\/a>;<\/li>\n<li>Folosi\u021bi o platform\u0103 ter\u021b\u0103 de colectare a opiniilor clien\u021bilor (eventual <a href=\"http:\/\/feedback.trusted.ro\" target=\"_blank\">Opinii de \u00cencredere<\/a>);<\/li>\n<li>Dac\u0103 \u0219tim s\u0103 ascult\u0103m, banii ne spun lucruri despre clien\u021bii no\u0219tri;<\/li>\n<li>Modelul de business e ales \u00een func\u021bie de \u00eencrederea pe care o au comercian\u021bii \u00een el dar \u0219i de natura serviciului.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>10:05 \u2013 10:30 NAKED TRUTH: THE CHALLENGES AND STRENGTHS BEHIND THE UNICORN\u2019S RISE IN E-COMMERCE \u2013 OPEN DIALOGUE WITH <span style=\"color: #ff0000;\">IULIAN STANCIU<\/span>, CEO EMAG<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/IULIAN-STANCIU.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8223\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/IULIAN-STANCIU-300x187.jpg\" alt=\"iulian-stanciu\" width=\"226\" height=\"141\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/IULIAN-STANCIU-300x187.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/IULIAN-STANCIU.jpg 1000w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/><\/a><strong>Cea mai bun\u0103 decizie a lui eMAG a fost de a introduce Black Friday \u00een Rom\u00e2nia<\/strong>; cea mai rea cred c\u0103 tot BF a fost, am creat crize \u00een organiza\u021bie foarte mari, din punctul de vedere al infrastructurii de IT, al comunic\u0103rii etc.;<\/li>\n<li>Anul acesta, <strong>introducem inovativ energia electric\u0103 la BF<\/strong>, avem 1.000 de pachete promo\u021bionale pe pia\u021ba liber\u0103 a energiei;<\/li>\n<li>Deja nu mai este o pia\u021b\u0103 local\u0103, ci regional\u0103; avem \u00een Rom\u00e2nia ASOS \u0219i AliExpress, de exemplu (de\u0219i cei din urm\u0103 recurg la metode &#8222;neortodoxe&#8221; prin nedeclararea valorii produsului expediat;<\/li>\n<li>Tehnologia conteaz\u0103 foarte mult azi \u00een comer\u021b &#8211; vezi Booking.com, Uber etc. &#8211; \u0219i \u00een alte domenii va produce mari schimb\u0103ri (chiar \u0219i \u00een agricultur\u0103, de exemplu);<\/li>\n<li>Pentru a rezolva problema \u00eencrederii, <strong>explica\u021bi-le clien\u021bilor c\u00e2t mai mult<\/strong>, dar avem o problem\u0103 a \u00eencrederii \u00een general \u00een societatea noastr\u0103; este un proces de durat\u0103, chiar de vindecare a societ\u0103\u021bii;<\/li>\n<li>Marketplace: informa\u021bia din ambele direc\u021bii este public\u0103, nu cred c\u0103 este un pericol ca eMAG s\u0103 vrea s\u0103 ia locul vreunui comerciant care vinde bine anumite produse; ne putem uita \u00een Google Trends, la InterSport, Decathlon etc.; marketplace-ul cre\u0219te cu 100% de la an la an.<\/li>\n<li>Topul categoriilor la noi e dominat electrocasnicele mari;<\/li>\n<li>Peste 100 euro este co\u0219ul mediu, pentru c\u0103 \u0219i venitul mediu al oamenilor este \u00een cre\u0219tere;<\/li>\n<li>Rata de retur este de 2%;<\/li>\n<li>25-30% sunt pl\u0103\u021bile online;<\/li>\n<li>mobile-ul este 60% din totalul de trafic.<\/li>\n<li><strong>Card on file<\/strong> (salvarea datelor card-ului \u00een contul clientului) este un lucru foarte valoros, poate cre\u0219te cu 20% volumul de cump\u0103r\u0103turi anuale ale clientului; clientul poate combina acest lucru cu <strong>push notifications<\/strong> \u0219i poate cump\u0103ra un produs \u00eentr-o secund\u0103 sau dou\u0103.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>10:35 \u2013 11:20 KEYNOTE <span style=\"color: #ff0000;\">TALIA WOLF<\/span> (CONVERSION OPTIMIZATION EXPERT) \u2013 HOW TO CREATE ONLINE EXPERIENCES THAT STICK<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/TALIA-WOLF.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8227\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/TALIA-WOLF-300x170.jpg\" alt=\"talia-wolf\" width=\"258\" height=\"146\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/TALIA-WOLF-300x170.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/TALIA-WOLF.jpg 1000w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/a>De fiecare dat\u0103 c\u00e2nd vorbesc la evenimente, aud c\u0103 oamenii cheltuiesc prea mult pe optimizarea conversiilor \u0219i nu v\u0103d rezultatele dorite;<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/interviu-video-talia-wolf-umanizarea-proceselor-gpec-summit\">Metodologia dezvoltat\u0103 de mine<\/a>, bazat\u0103 pe targetarea emo\u021bional\u0103, ajut\u0103 \u0219i la dezvoltarea unei rela\u021bii mai bune dintre comercian\u021bi \u0219i clien\u021bi;<\/li>\n<li>Problema adev\u0103rat\u0103 suntem noi, pentru c\u0103-i trat\u0103m pe clien\u021bi ca pe ni\u0219te cifre; sunt \u00eens\u0103 oameni \u00een spatele acelui ecran;<\/li>\n<li><strong>Exist\u0103 trei etape ale metodologiei: <\/strong>\n<ol>\n<li><strong>Find a leak<\/strong><\/li>\n<li><strong>Create a new variation<\/strong><\/li>\n<li><strong>Launch the A\/B test.<\/strong><\/li>\n<\/ol>\n<\/li>\n<li>G\u00e2nde\u0219te-te ce te face unic pe tine, de ce s\u0103 cumpere oamenii de la tine;<\/li>\n<li>dar mai \u00eent\u00e2i trebuie s\u0103-i cunoa\u0219tem pe consumatori;<\/li>\n<li>arat\u0103-le care este caracteristica ta unic\u0103 \u00eenc\u0103 de pe prima pagin\u0103.<\/li>\n<li>O secund\u0103 \u00een plus la \u00eenc\u0103rcarea site-ului v\u0103 poate costa o pierdere de 17% \u00een rata de conversie;<\/li>\n<li><strong>Oamenii nu sunt interesa\u021bi de ce le spui, ci de cum \u00eei faci s\u0103 se simt\u0103<\/strong>;<\/li>\n<li>Primul lucru pe care trebuie s\u0103-l face\u021bi: vorbi\u021bi cu clien\u021bii, \u00eentreba\u021bi de ce au cump\u0103rat produsul, ce problem\u0103 rezolv\u0103 produsul, dar \u0219i cine este modelul lor \u00een via\u021b\u0103 sau locul preferat pentru vacan\u021be (astfel v\u0103 ve\u021bi putea segmenta mai bine publicul); apoi vorbi\u021bi cu angaja\u021bii vo\u0219tri;<\/li>\n<li>Cel mai r\u0103u lucru pe care s\u0103-l face\u021bi este s\u0103 copia\u021bi de la concuren\u021bii vo\u0219tri, mai bine citi\u021bi review-urile clien\u021bilor de pe site-urile competi\u021biei;<\/li>\n<li>Mai multe despre metodologia bazat\u0103 targetarea emo\u021bional\u0103, <a href=\"http:\/\/www.taliagw.com\/\" target=\"_blank\"><strong>pe site-ul Taliei Wolf<\/strong><\/a>.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>12:00 \u2013 12:05 <span style=\"color: #ff0000;\">BOGDAN MANOLEA<\/span> (CO-FOUNDER <a href=\"http:\/\/TRUSTED.RO\" target=\"_blank\">TRUSTED.RO<\/a>)<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bogdan-Manolea.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8233\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bogdan-Manolea-300x168.jpg\" alt=\"bogdan-manolea\" width=\"221\" height=\"124\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bogdan-Manolea-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bogdan-Manolea.jpg 1000w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/a>Cel mai important factor care-l determin\u0103 pe client este feedback-ul de la al\u021bi clien\u021bi;<\/li>\n<li>Dar unele opinii pot fi neadev\u0103rate, glume sau nici nu sunt opinii;<\/li>\n<li>Unele opinii pot fi adev\u0103rate &#8222;opere de art\u0103&#8221;;<\/li>\n<li>Alte opinii ale clien\u021bilor pot fi mai bune dec\u00e2t ai scrie tu textele pentru produsele pe care le vinzi;<\/li>\n<li><strong><strong>\u201dOferta special\u0103 GPeC\u00a0<\/strong><\/strong>pentru Marca de \u00cencredere TRUSTED.ro\n<p>Sus\u021binem sectorul ONG \u0219i pentru orice magazin online atestat TRUSTED.ro care sponsorizeaz\u0103 un ONG, noi oferim aproape gratuit (doar 10 euro) marca TRUSTED.ro pentru magazinul ONG-ului.\u00cen cazul \u00een care nu \u0219tia\u021bi, orice firm\u0103 poate s\u0103-\u0219i redirec\u021bioneze cei 20% din impozitul pe profit (\u00een limita a 0.5% din CA) c\u0103tre diverse ONG-uri.<\/p>\n<div class=\"text_exposed_show\">\n<p>Pentru mai multe detalii, a\u0219tept\u0103m email-urile voastre la adresa contact@trusted.ro\u201d<\/p>\n<\/div>\n<p>\u25ba\u00a0<strong>Ofert\u0103 valabil\u0103 p\u00e2n\u0103 la 31.12.2016<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>12:05 \u2013 12:40 STAGE ON FIRE: THE STORY OF SUCCESSFUL ONLINE SHOPS WITH FACTS AND FIGURES &#8211; <span style=\"color: #ff0000;\">Anna Sliwinska<\/span> (International Sales &amp; Marketing Manager of ANSWEAR.com), <span style=\"color: #ff0000;\">Mihai P\u0103tra\u0219cu<\/span> (Founder &amp; CEO evoMAG), <span style=\"color: #ff0000;\">Monica Cadogan<\/span> (CEO &amp; Co-Fondator Vivre), <span style=\"color: #ff0000;\">Ovidiu Ababei<\/span> (Online Director Altex &amp; Media Galaxy). Moderator: <span style=\"color: #ff0000;\">Raluca Mateiu<\/span> (CEO InternetCorp)<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-STORY-OF-SUCCESSFUL-ONLINE-SHOPS-WITH-FACTS-AND-FIGURES.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8235\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-STORY-OF-SUCCESSFUL-ONLINE-SHOPS-WITH-FACTS-AND-FIGURES-300x168.jpg\" alt=\"stage-on-fire-the-story-of-successful-online-shops-with-facts-and-figures\" width=\"254\" height=\"142\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-STORY-OF-SUCCESSFUL-ONLINE-SHOPS-WITH-FACTS-AND-FIGURES-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-STORY-OF-SUCCESSFUL-ONLINE-SHOPS-WITH-FACTS-AND-FIGURES.jpg 1000w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/a><\/em><em>Mihai P\u0103tra\u0219cu<\/em>:<\/p>\n<ul>\n<li>Lucr\u0103m cu mai mul\u021bi consultan\u021bi pentru ne extinde \u00een afara \u021b\u0103rii, <strong>p\u00e2n\u0103 la finalul anului vom vinde \u00een dou\u0103 \u021b\u0103ri str\u0103ine<\/strong>.<\/li>\n<li>\u00cen 11 ani, ne-am mutat de 4 ori, pentru c\u0103 cea mai mare problem\u0103 a unui magazin online este logistica, iar acum provocarea pentru noi este c\u0103 nu mai sunt to\u021bi angaja\u021bii \u00een acela\u0219i loc.<\/li>\n<li>Nu am reu\u0219it \u00eens\u0103 s\u0103 d\u0103m drumul la un marketplace, dar vom face acest lucru \u00een ianuarie.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Anna Sliwinska<\/em>:<\/p>\n<ul>\n<li>femeile din Rom\u00e2nia cump\u0103r\u0103 mai multe rochii dec\u00e2t cele din alte \u021b\u0103ri din zona CEE \u0219i sunt mai orientate c\u0103tre brand-uri;<\/li>\n<li>plata ramburs este foarte popular\u0103 \u00een Rom\u00e2nia \u0219i peste 8% din pl\u0103\u021bi se fac online;<\/li>\n<li>vom mai lansa brand-uri scumpe aici.<\/li>\n<li>b\u0103rba\u021bii nu petrec mult timp pe site, dar \u00een general termin\u0103 vizita printr-o achizi\u021bie.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Monica Cadogan<\/em>:<\/p>\n<ul>\n<li><strong>Rom\u00e2nia r\u0103spunde bine la brand-urile autohtone<\/strong>, dar acestea au succes \u0219i pe alte pie\u021be;<\/li>\n<li>\u00cen toate \u021b\u0103rile \u00een care oper\u0103m, oferim retur gratuit.<\/li>\n<li>Noi asem\u0103n\u0103m BF-ul cu un examen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Ovidiu Ababei<\/em>:<\/p>\n<ul>\n<li>Anul acesta, am observat c\u0103 tot mai mult\u0103 lume caut\u0103 BF;<\/li>\n<li>Se fac BF-uri pe sezoane, dar impactul cel mai mare \u00eel are cel tradi\u021bional.<\/li>\n<li>BF implic\u0103 o logistic\u0103 foarte serioas\u0103.<\/li>\n<li>Regula noastr\u0103: magazinele noastre pot vinde offline orice produs la pre\u021bul pe care-l avem online.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>12:45 \u2013 13:00 <span style=\"color: #ff0000;\">MACIEK MIKO\u0141AJCZAK<\/span> (BUSINESS DEVELOPMENT DIRECTOR CEE RTB HOUSE) \u2013 DEEP LEARNING: REACHING BEYOND E-COMMERCE YOU KNOW<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MACIEK-MIKO\u0141AJCZAK.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8239\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MACIEK-MIKO\u0141AJCZAK-300x176.jpg\" alt=\"maciek-mikolajczak\" width=\"251\" height=\"147\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MACIEK-MIKO\u0141AJCZAK-300x176.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MACIEK-MIKO\u0141AJCZAK.jpg 1000w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/><\/a>Vorbind despre inteligen\u021ba artificial\u0103, pot pune pariu c\u0103 ma\u0219inile care se conduc singure vor fi mai multe peste 20 de ani dec\u00e2t cele cu \u0219ofer.<\/li>\n<li>Pute\u021bi introduce datele din experien\u021bele de Black Friday \u0219i algoritmul machine learning (ML) poate face previziuni pe termen scurt, dar <strong>deep learning (DL) poate lua \u00een considerare KPI \u0219i poate ajunge la concluzii mult mai interesante<\/strong>; ambele v\u0103 duc c\u0103tre scop, dar DL pe termen lung; DL poate s\u0103 elimine anumite presupozi\u021bii umane pentru c\u0103 va considera c\u0103 nu sunt importante.<\/li>\n<li>Recomand mecanismul implementat la Shoes.com, bazat pe <a href=\"http:\/\/www.sentient.ai\/aware\/\" target=\"_blank\">Sentient Aware<\/a>; acesta va fi viitorul \u00een urm\u0103torii ani.<\/li>\n<li>Traducerile sunt un alt exemplu de impact pe care DL \u00eel poate avea asupra e-commerce-ului.<\/li>\n<li>De asemenea, <strong>DL poate ajuta \u00een retargeting<\/strong> (25% mai multe conversii).<\/li>\n<li>Aceste strategii sunt foarte potrivite pentru magazinele online mari; magazinele mici pot lucra cu IT-i\u0219ti \u0219i statisticieni.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>13:05 \u2013 13:20 <span style=\"color: #ff0000;\">MUGUR COSMIN FRUNZETTI<\/span> (CO-FOUNDER &amp; CMO RETARGETING) \u2013 COMPUTERS OR HUMAN? WHO IS MORE EFFICIENT IN CRO OPTIMISATION BY MARKETING AUTOMATION?<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MUGUR-COSMIN-FRUNZETTI.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8243\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MUGUR-COSMIN-FRUNZETTI-300x168.jpg\" alt=\"mugur-cosmin-frunzetti\" width=\"255\" height=\"143\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MUGUR-COSMIN-FRUNZETTI-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/MUGUR-COSMIN-FRUNZETTI.jpg 1000w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><\/a>C\u00e2nd am pus bazele la Retargeting, primul lucru a fost s\u0103 \u00eentreb dac\u0103 putem introduce inteligen\u021ba artificial\u0103.<\/li>\n<li>Ma\u0219ina \u00eenva\u021b\u0103 pe m\u0103sur\u0103 ce un client viziteaz\u0103 site-ul \u0219i-i ofer\u0103 tot timpul rezultate mai bune.<\/li>\n<li>Noi construim o ma\u0219in\u0103 beta care livreaz\u0103 mesaje standard \u00een func\u021bie de ce a f\u0103cut clientul \u00een magazin; v\u0103z\u00e2nd aceste mesaje, mi-am dat seama c\u0103 nu sunt atins emo\u021bional de ele; a\u0219a c\u0103 le-am personalizat un pic, ad\u0103ug\u00e2nd adresarea \u00een func\u021bie de sex sau de calitatea clientului (&#8222;Tati, tati&#8221;, dac\u0103 acel consumator este b\u0103rbat \u0219i tat\u0103, de exemplu);<\/li>\n<li><strong>Deep learning<\/strong> nu va putea niciodat\u0103 s\u0103 \u00eenlocuiasc\u0103 emo\u021bia uman\u0103, oric\u00e2t de avansat va fi.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>14:25 \u2013 14:45 <span style=\"color: #ff0000;\">VLAD T\u0102U\u0218ANCE<\/span> (CONSULTANT \u00ceN STRATEGIE &amp; TRAINER \u00ceN CREATIVITATE APLICAT\u0102) \u2013 CUM S\u0102 VINZI CULTUR\u0102 ONLINE?<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Vlad-Ta\u0306us\u0326ance.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8246\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Vlad-Ta\u0306us\u0326ance-300x168.jpg\" alt=\"vlad-ta%cc%86us%cc%a6ance\" width=\"252\" height=\"141\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Vlad-Ta\u0306us\u0326ance-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Vlad-Ta\u0306us\u0326ance.jpg 1000w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/a>Internetul este un mediu reactiv \u0219i umoral;<\/li>\n<li>Barometrul de consum cultural:\n<ul>\n<li>58% dintre oameni nu particip\u0103 la evenimente cultural\u0103 nici dac\u0103 se \u00eent\u00e2mpl\u0103 \u00een ora\u0219ul lor;<\/li>\n<li>mul\u021bi oameni nici nu \u0219tiu c\u0103 se \u00eent\u00e2mpl\u0103 evenimente culturale \u00een \u021bar\u0103;<\/li>\n<li>44% nu folosesc Internetul \u00een scopuri culturale;<\/li>\n<\/ul>\n<\/li>\n<li>Cel mai pu\u021bin &#8222;gust\u0103&#8221; oamenii statisticile, cercet\u0103rile; apoi, artele spectacolului \u0219i literatura; \u00een schimb, <strong>se interac\u021bioneaz\u0103 cu teatrul, filmul, muzica \u0219i fotografia<\/strong>. La nivel declarativ \u00eens\u0103, cursurile studiile \u0219i analizele sunt preferate, apoi fotografia \u0219i filmul.<\/li>\n<li>Formula de succes = exclusivitate + comunitate + capital social + trac\u021biune online + oportunit\u0103\u021bi.<\/li>\n<li>Capital social crescut au: festivalele de teatru, literatura contemporan\u0103, teatrul contemporan.<\/li>\n<li>Brand-urile ar trebuie s\u0103 se &#8222;joace&#8221; cu playeri din domenii colaterale, ca s\u0103-\u0219i creasc\u0103 audien\u021ba.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>14:45 \u2013 15:25 STAGE ON FIRE: THE CALM BEFORE\u2026 BLACK FRIDAY &#8211;\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/bogdancolceriu\" target=\"_blank\">Bogdan Colceriu<\/a> (<span lang=\"EN-GB\">CEO Frisbo<\/span>); C\u0103t\u0103lin <\/strong>Ciurezu<strong> (Director <\/strong>Executiv<strong> Mediapost Hit Mail),\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ionut-grossu-55342111\" target=\"_blank\">Ionu\u021b Grossu<\/a> (Managing Director &amp; Co-founder Service-Return), <a href=\"https:\/\/ro.linkedin.com\/in\/lucian-aldescu-11096a1a\" target=\"_blank\">Lucian Aldescu<\/a> (CEO DPD Rom\u00e2nia), <a href=\"https:\/\/www.linkedin.com\/in\/roxana-magopet-a2957061\" target=\"_blank\">Roxana Magope\u021b<\/a>\u00a0(Marketing &amp; PR Manager FAN Courier). Moderator: Andrei Radu (Founder &amp; CEO GPeC).<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-CALM-BEFORE-BLACK-FRIDAY.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8251\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-CALM-BEFORE-BLACK-FRIDAY-300x150.jpg\" alt=\"stage-on-fire-the-calm-before-black-friday\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-CALM-BEFORE-BLACK-FRIDAY-300x150.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-THE-CALM-BEFORE-BLACK-FRIDAY.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Roxana Magope\u021b<\/em>:<\/p>\n<ul>\n<li>Companiile de curierat din Rom\u00e2nia \u00eencearc\u0103 s\u0103 g\u0103seasc\u0103 solu\u021bii pentru livrarea f\u0103r\u0103 curier; avem \u00een preg\u0103tire o solu\u021bie cu un juc\u0103tor important, dar a\u0219tept\u0103m s\u0103 treac\u0103 &#8222;furtuna&#8221; de Black Friday &#8211; pilotul va fi \u00een Bucure\u0219ti;<\/li>\n<li>a doua solu\u021bie e bazat\u0103 pe lockere, o vom lansa \u00een ianuarie &#8211; coletul va fi disponibil 7 zile.<\/li>\n<li><strong>\u00cen cur\u00e2nd vom avea \u0219i noi POS-uri mobile pe teren.<\/strong><\/li>\n<li>Fiecare curier al nostru are un carnet de puncte calculate pe mai multe criterii \u0219i la sf\u00e2r\u0219itul lunii tragem linie \u0219i analiz\u0103m cazurile \u00een care curierul a min\u021bit c\u0103 a fost la adres\u0103 \u0219i clientul spune c\u0103 de fapt nu a fost.<\/li>\n<\/ul>\n<p><em>Lucian Aldescu<\/em>:<\/p>\n<ul>\n<li>Lucr\u0103m la acurate\u021bea livr\u0103rii \u0219i sunt sigur c\u0103 la anul <strong>vom putea prezice cu 1 or\u0103 termenul livr\u0103rii<\/strong>.<\/li>\n<li>Avem pe teren curieri care au POS mobil, av\u00e2nd ca parteneri banca, magazinele online \u0219i clien\u021bii; dar avem nevoie de acordul magazinelor online\u00a0pentru a putea \u00eencasa banii.<\/li>\n<li>Putem afla unde este mereu curierul, dar avem nevoie de ajutorul magazinelor pentru a ne spune despre situa\u021biile \u00een care curierul spune c\u0103 a fost la destinatar \u0219i nu l-a g\u0103sit acas\u0103.<\/li>\n<\/ul>\n<p><em>Ionu\u021b Grossu<\/em>:<\/p>\n<ul>\n<li>Dorim s\u0103 oferim service return \u0219i online, nu numai offline.<\/li>\n<li>Ne integr\u0103m cu retaileri, importatori \u0219i distribuitori.<\/li>\n<li>Noi putem lucra foarte bine cu magazinele care livreaz\u0103 produse mai pu\u021bin voluminoase.<\/li>\n<\/ul>\n<p><em>Bogdan Colceriu<\/em>:<\/p>\n<ul>\n<li>Noi am reu\u0219it s\u0103 facem integrarea cu eMag Marketplace, de azi <strong>orice comerciant de acolo poate beneficia de serviciile noastre<\/strong>.<\/li>\n<li>E-fulfillment-ul este solu\u021bia cea mai bun\u0103 \u0219i mai ieftin\u0103 pentru magazinele mici \u0219i medii.<\/li>\n<\/ul>\n<p><em>C\u0103t\u0103lin Ciurezu<\/em>:<\/p>\n<ul>\n<li>Pe m\u0103sur\u0103 ce aceste servicii apar \u0219i se dezvolt\u0103, magazinele se vor focaliza pe v\u00e2nz\u0103ri \u0219i mai pu\u021bin pe after-sales.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>15:30 \u2013 15:45 \u00ceN SPATELE ORIC\u0102RUI MAGAZIN ONLINE PUTERNIC ST\u0102 O ECHIP\u0102 PUTERNIC\u0102 \u2013 <span style=\"color: #ff0000;\">RALUCA KI\u0218ESCU <span style=\"color: #000000;\">(CREATIVE BRAND CONSULTANT &amp; PEOPLE MATCHMAKER)<\/span><\/span>\u00a0\u00een dialog cu\u00a0<span style=\"color: #ff0000;\">RALUCA RADU<\/span><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/RALUCA-KIS\u0326ESCU-i\u0302n-dialog-cu-RALUCA-RADU.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8255\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/RALUCA-KIS\u0326ESCU-i\u0302n-dialog-cu-RALUCA-RADU-300x165.jpg\" alt=\"raluca-kis%cc%a6escu-i%cc%82n-dialog-cu-raluca-radu\" width=\"300\" height=\"165\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/RALUCA-KIS\u0326ESCU-i\u0302n-dialog-cu-RALUCA-RADU-300x165.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/RALUCA-KIS\u0326ESCU-i\u0302n-dialog-cu-RALUCA-RADU.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Tot mai multe magazine online se pl\u00e2ng de lipsa resurselor umane.<\/li>\n<li>Probabil faptul c\u0103 managerii nu le acord\u0103 \u00eencredere angaja\u021bilor este cea mai important\u0103 problem\u0103.<\/li>\n<li>Nu te folosi de angaja\u021bii t\u0103i ca de ni\u0219te piese pentru a-\u021bi atinge scopul; arat\u0103 c\u0103 e\u0219ti interesat de succesul t\u0103u \u0219i f\u0103-i \u0219i pe ei s\u0103 se simt\u0103 a\u0219a.<\/li>\n<li>\u00centr-o echip\u0103 mic\u0103, este nevoie de training pentru ca oamenii s\u0103 se simt\u0103 motiva\u021bi \u0219i inspira\u021bi.<\/li>\n<li>Nu le spune\u021bi cum se lucra &#8222;pe vremea voastr\u0103&#8221;;<\/li>\n<li>Oamenii nu caut\u0103 \u0219efi, ci oameni care s\u0103-i inspire;<\/li>\n<li>Este \u00een regul\u0103 s\u0103 delegi \u0219i trebuie s\u0103 ai \u00eencredere \u00een delegat;<\/li>\n<li><strong>Trei lucruri pe care le caut c\u00e2nd recrutez: <\/strong>\n<ol>\n<li><strong>caracterul<\/strong><\/li>\n<li><strong>aptitudinile<\/strong><\/li>\n<li><strong>s\u0103 aib\u0103 chef \u0219i curiozitate.<\/strong><\/li>\n<\/ol>\n<\/li>\n<li>Sus\u021bin ideea de interviu la angajare \u0219i de a vedea c\u00e2t mai mul\u021bi oameni, nu cred c\u0103 e bine s\u0103 te iei dup\u0103 prima recomandare care \u021bi se face.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>15:45 \u2013 16:30 KEYNOTE <span style=\"color: #ff0000;\">CRAIG SULLIVAN<\/span> (OPTIMISER OF EVERYTHING) \u2013 GROWTH OPTIMISATION AND A\/B TESTING FOR A MOBILE WORLD: GETTING IT RIGHT<\/strong><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/CRAIG-SULLIVAN.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8258\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/CRAIG-SULLIVAN-300x168.jpg\" alt=\"craig-sullivan\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/CRAIG-SULLIVAN-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/CRAIG-SULLIVAN.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><em>Topul problemelor de optimizare:<\/em><\/p>\n<ol>\n<li><strong>Responsive-ul nu rezolv\u0103 totul<\/strong>: merge bine pe mobil, dar nu pe desktop, de exemplu<\/li>\n<li>Ceea ce vezi pe telefonul sau calculatorul t\u0103u nu este ceea ce vede toat\u0103 lumea<\/li>\n<li>Ai optimizat pentru cea mai slab\u0103 experien\u021b\u0103: de exemplu \u00eencearc\u0103 introducerea parolelor, verificarea ortografiei<\/li>\n<li>Customer journey este \u00een mintea ta<\/li>\n<li><strong>Urm\u0103re\u0219ti dispozitive \u0219i vizite pe site, nu oameni<\/strong>; ai nevoie de o strategie de urm\u0103rire \u0219i trebuie s\u0103 oferi motiva\u021bii clien\u021bilor care \u00eendeplinesc anumite sarcini (s\u0103-\u0219i fac\u0103 un cont pe site, de exemplu)<\/li>\n<li>Nu mai fi obsedat de rata de conversie! Poate clientul nu este interesat de scopul stabilit de tine, ci de altele pe termen lung.<\/li>\n<li>Doar \u00ee\u021bi imaginezi contextul. Viitorul pentru mobil este contextul \u00een care se afl\u0103 utilizatorul. Pute\u021bi \u00eencerca cercet\u0103ri bazate pe jurnalul de usability, \u00een care utilizatorul \u00ee\u0219i noteaz\u0103 experien\u021bele sale cu dispozitivele.<\/li>\n<li>Trebuie s\u0103 afli cu adev\u0103rat ce aparate \u0219i c\u00e2te de\u021bine un utilizator.<\/li>\n<li>Site-ul \u00ee\u021bi merge bine numai pe Wi-Fi.<\/li>\n<li>Ui\u021bi c\u0103 mobilul este folosit \u0219i pentru apeluri telefonice.<\/li>\n<li>Nu iei \u00een considerare micile interac\u021biuni cu dispozitivul mobil: s\u0103 introduc\u0103 parola, num\u0103rul c\u0103r\u021bii de credit, adresa exact\u0103 etc.<\/li>\n<li><strong>Ai bug-uri \u00een aplica\u021bia mobil\u0103 sau pe site.<\/strong> Aceste probleme sunt foarte costisitoare.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Gre\u0219eli frecvente:<\/em><\/p>\n<ol>\n<li>Nu e suficient doar s\u0103 \u00eencepi s\u0103 testezi, trebuie s\u0103 urmezi un plan.<\/li>\n<li><strong>Nu mai copia de la concuren\u021bii t\u0103i<\/strong> \u0219i nu mai urma orice bune practici.<\/li>\n<li>Crezi c\u0103 ai o ipotez\u0103.<\/li>\n<li>Nu folose\u0219ti un calculator de test, nu \u0219tii c\u00e2t timp va dura testul.<\/li>\n<li>Nu integrezi instrumentul de testare cu Analytics.<\/li>\n<li>F\u0103 targetare \u0219i segmentare bazate pe layout \u0219i design.<\/li>\n<li>Nu \u00een\u021belegi statisticile.<\/li>\n<li>E\u0219ti prea focalizat pe o singur\u0103 clas\u0103 de dispozitive.<\/li>\n<li><strong>Lansezi un test A\/B f\u0103r\u0103 asigurarea calit\u0103\u021bii.<\/strong><\/li>\n<li>Nu evoluezi \u00een urma testelor sau nu \u00eenve\u021bi din ele.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00censcrie\u021bi-v\u0103 pentru acces la Cross Device Optimisation Pack la\u00a0<a href=\"http:\/\/Profitgrid.io\" target=\"_blank\">Profitgrid.io<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>17:05 \u2013 17:35 STAGE ON FIRE: TURBO-CHARGE YOUR WEBSITE\u2019S UX &#8211;\u00a0 <span style=\"color: #ff0000;\">Dan V\u00eertopeanu<\/span> (Managing Partner Breeze Mobile), <span style=\"color: #ff0000;\">Doina V\u00eelceanu<\/span> (CMO ContentSpeed), <span style=\"color: #ff0000;\">Eugen Potlog<\/span> (UX Expert Conversion), <span style=\"color: #ff0000;\">Marius Deak<\/span> (Founder &amp; CEO Avandor Consumer Profiling), <span style=\"color: #ff0000;\">Octavian Dumitrescu<\/span> (CEO CustomSoft). Moderator: <span style=\"color: #ff0000;\">Dorin Boerescu<\/span> (2Performant).<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-TURBO-CHARGE-YOUR-WEBSITE\u2019S-UX.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8267\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-TURBO-CHARGE-YOUR-WEBSITE\u2019S-UX-300x174.jpg\" alt=\"stage-on-fire-turbo-charge-your-websites-ux\" width=\"300\" height=\"174\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-TURBO-CHARGE-YOUR-WEBSITE\u2019S-UX-300x174.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-TURBO-CHARGE-YOUR-WEBSITE\u2019S-UX.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Doina V\u00eelceanu<\/em>:<\/p>\n<ul>\n<li><strong>Nu mai este cazul s\u0103 fim creativi cu design-ul magazinului online \u0219i trebuie s\u0103 ne ocup\u0103m de experien\u021ba utilizatorului; trebuie s\u0103 respect\u0103m uzan\u021bele \u00een domeniu<\/strong>, de aceea am lansat teme de design pe care le modific\u0103m constant.<\/li>\n<li>Po\u021bi folosi instrumente gratuite de UX, nu trebuie s\u0103 investe\u0219ti.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Eugen Potlog<\/em>:<\/p>\n<ul>\n<li>UX-ul completeaz\u0103 optimizarea ratei de conversie, pentru c\u0103 te g\u00e2nde\u0219ti la mai multe aspecte ale p\u0103r\u021bii din spatele achizi\u021biei, la procesare.<\/li>\n<li>Pentru asta, fie ave\u021bi resurse in-house specializate pe UX, fie aloca\u021bi aceste resurse pe o perioad\u0103 de timp.<\/li>\n<li>Designerii \u0219i programatorii ar trebui s\u0103 \u0219tie UX; dar designerii au un background artistic, asta nu se \u00eempac\u0103 cu partea de usability.<\/li>\n<li>Nu trimite newslettere c\u00e2nd trimite toat\u0103 lume, pentru c\u0103 vor avea inbox-ul plin \u00een acel moment to\u021bi consumatorii.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Dan V\u00eertopeanu<\/em>:<\/p>\n<ul>\n<li>Dac\u0103 nu ai resursele necesare, limiteaz\u0103-te la o experien\u021b\u0103 rezonabil\u0103. Totul \u021bine de buget, de fapt.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Marius Deak<\/em>:<\/p>\n<ul>\n<li>Nu porni site-ul p\u00e2n\u0103 c\u00e2nd nu arat\u0103 bine totul; dar singurul lucru pe care-l po\u021bi face este s\u0103 scazi pre\u021burile, dac\u0103 nu ai alt atu la \u00eenceput.<\/li>\n<li>\u00cen Rom\u00e2nia, la momentul de fa\u021b\u0103, <a href=\"http:\/\/www.gpec.ro\/jurizarea-magazinelor-online\/\" target=\"_blank\">GPeC ofer\u0103<\/a>, cred, singurul instrument de UX, pentru c\u0103 jura\u021bii se pun \u00een pielea cump\u0103r\u0103torilor \u0219i exist\u0103 \u00eent\u00e2lnirile dintre magazine \u0219i jura\u021bi.<\/li>\n<li>\u00cen online-ul rom\u00e2nesc nu se \u00eent\u00e2mpl\u0103 personalizare.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Octavian Dumitrescu<\/em>:<\/p>\n<ul>\n<li>\u00cen momentul de fa\u021b\u0103, fiecare magazin online are specificul lui, chiar dac\u0103 vinde produse de acela\u0219i tip cu altele.<\/li>\n<li>Exist\u0103 principii UX care se pot aplica \u00een mai multe industrii.<\/li>\n<li>Nu mai trimitem newslettere c\u00e2nd vrem noi, ci c\u00e2nd vrea clientul.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>17:40 \u2013 18:00 <span style=\"color: #ff0000;\">ALEXANDRU COSTEA<\/span> (COUNTRY MANAGER SALESMANAGO MARKETING AUTOMATION) \u2013 MARKETING AUTOMATION \u0218I BEHAVIORAL PROFILING<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/ALEXANDRU-COSTEA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8274\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/ALEXANDRU-COSTEA-300x178.jpg\" alt=\"alexandru-costea\" width=\"300\" height=\"178\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/ALEXANDRU-COSTEA-300x178.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/ALEXANDRU-COSTEA.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Ne focaliz\u0103m pe obiective macro, dar uit\u0103m comportamentul pe site al utilizatorilor; suntem \u00een era \u00een care putem s\u0103 vedem ce fac ei \u00een timpul experien\u021bei de consumator.<\/li>\n<li>Cu SALESmanago, identific\u0103m oamenii \u0219i companiile care viziteaz\u0103 site-ul \u0219i apoi le urm\u0103rim comportamentul online.<\/li>\n<li>Din <em>mobile data<\/em>, putem afla locul unde se afl\u0103 clientul, ba chiar c\u00e2nd este \u00een deplasare.<\/li>\n<li>\u00cencerc\u0103m s\u0103 cre\u0103m o persoan\u0103 c\u00e2t mai relevant\u0103 pentru segmentul din care face parte.<\/li>\n<li>Mai putem afla zilele \u0219i orele c\u00e2nd este cel mai activ clientul.<\/li>\n<li>Dup\u0103 toate acestea, cre\u0103m ni\u0219te reguli automatizate. eCommerce NextGen ne ajut\u0103 \u00een partea de automatizare.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>18:00 \u2013 18:35 STAGE ON FIRE: CELE MAI FRECVENTE GRE\u0218ELI F\u0102CUTE DE MAGAZINELE ONLINE &#8211;\u00a0 <span style=\"color: #ff0000;\">Alexandru L\u0103pu\u0219an<\/span> (CEO &amp; Founding Partner Zitec), <span style=\"color: #ff0000;\">Anabela Luca<\/span> (Managing Director &amp; Online Marketing Consultant adLemonade.com), <span style=\"color: #ff0000;\">Bianca D\u0103ncil\u0103<\/span> (Managing Director GripAds), <span style=\"color: #ff0000;\">Cristian Ignat<\/span> (Chief Canopyst @Canopy), <span style=\"color: #ff0000;\">Doina V\u00eelceanu<\/span> (CMO ContentSpeed), <span style=\"color: #ff0000;\">Horia Neagu<\/span> (Digital Marketing Consultant), <span style=\"color: #ff0000;\">Lucia Ciuc\u0103<\/span> (Managing Director Quantum Data Science), <span style=\"color: #ff0000;\">Mihai V\u00een\u0103toru<\/span> (Head of SEO &amp; Managing Partner DWF). Moderator: <span style=\"color: #ff0000;\">Andrei Radu<\/span> (CEO GPeC).<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-CELE-MAI-FRECVENTE-GRES\u0326ELI-FA\u0306CUTE-DE-MAGAZINELE-ONLINE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8277\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-CELE-MAI-FRECVENTE-GRES\u0326ELI-FA\u0306CUTE-DE-MAGAZINELE-ONLINE-300x169.jpg\" alt=\"stage-on-fire-cele-mai-frecvente-gres%cc%a6eli-fa%cc%86cute-de-magazinele-online\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-CELE-MAI-FRECVENTE-GRES\u0326ELI-FA\u0306CUTE-DE-MAGAZINELE-ONLINE-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/STAGE-ON-FIRE-CELE-MAI-FRECVENTE-GRES\u0326ELI-FA\u0306CUTE-DE-MAGAZINELE-ONLINE.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Lucia Ciuc\u0103:<\/em><\/p>\n<ol>\n<li>Descrierea produselor este dezam\u0103gitoare + poze neinteresante<\/li>\n<li>Stocul nu este interesant pentru client, ci c\u00e2nd va ajunge la el<\/li>\n<li>Lipsa adres\u0103rii de mul\u021bumiri la plasarea comenzii sau la abonarea la newsletter<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Mihai V\u00een\u0103toru:<\/em><\/p>\n<ol>\n<li>Con\u021binut duplicat generat de probleme tehnice, incorect canonicalizat<\/li>\n<li>Tratarea incorect\u0103 a op\u021biunilor de filtrare disponibile \u00een site<\/li>\n<li>Implementarea incorect\u0103 a versiunii SSL pe site<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Alexandru L\u0103pu\u0219an:<\/em> Am anulat o singur\u0103 comand\u0103 de mystery shopping, pentru c\u0103 celelalte nu au ajuns deloc. Pentru mine a fost un \u0219oc. Poate de aceea avem o rat\u0103 mare de plat\u0103 ramburs, poate dac\u0103 pl\u0103team cu card-ul era mai eficient.<\/p>\n<ol>\n<li>Produse care nu erau \u00een stoc<\/li>\n<li>Nu da\u021bi vina pe al\u021bii (pe furnizori de exemplu)<\/li>\n<li>Goana dup\u0103 note \u00een competi\u021bie<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Anabela Luca:<\/em><\/p>\n<ol>\n<li>Nu func\u021biona butonul de ad\u0103ugat produsul \u00een co\u0219 (\u0219i dup\u0103 ce am sunat mi s-a spus c\u0103 nu func\u021bioneaz\u0103 de c\u00e2teva zile)<\/li>\n<li>Produse promovate pe site dar care nu mai sunt pe stoc<\/li>\n<li>Lipsa de user friendliness dup\u0103\u00a0plasarea comenzii<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Bianca D\u0103ncil\u0103:<\/em><\/p>\n<ol>\n<li>Viteza foarte mare de \u00eenc\u0103rcare a site-ului<\/li>\n<li>E-mail-ul de confirmare a comenzii nu exist\u0103<\/li>\n<li>Lipsa \u00eencerc\u0103rii de a fideliza clien\u021bii<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Cristian Ignat:<\/em><\/p>\n<ol>\n<li>Fi\u021bi diferi\u021bi de concuren\u021bi, face\u021bi s\u0103 fi\u021bi \u021binu\u021bi minte<\/li>\n<li>Spune\u021bi o poveste despre voi clien\u021bilor, despre brand sau despre produse<\/li>\n<li>Concentra\u021bi-v\u0103 pe clien\u021bii existen\u021bi \u0219i apoi pe c\u00e2\u0219tigarea de noi clien\u021bi<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Doina V\u00eelceanu:<\/em><\/p>\n<ol>\n<li>Supraaglomerarea site-ului cu con\u021binut, scoate\u021bi pe prima pagin\u0103 cele mai interesante produse<\/li>\n<li>Lipsa confirm\u0103rii plas\u0103rii comenzii (sau situa\u021bii \u00een care prime\u0219ti pe site avertizarea c\u0103 ai co\u0219ul gol imediat dup\u0103 ce ai plasat comanda)<\/li>\n<li>Adun\u0103 p\u0103reri de la clien\u021bi, dar nu le inventa<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Horia Neagu &#8211; <\/em><strong>3 metode pentru a evita conversiile :-)<\/strong><\/p>\n<ol>\n<li>Evita\u021bi cronicile de produs scrise de clien\u021bi, pentru c\u0103 exist\u0103 riscul ca achizi\u021biile s\u0103 creasc\u0103!<\/li>\n<li>Inunda\u021bi Facebook-ul cu mesaje publicitare despre produsele voastre!<\/li>\n<li>Adopta\u021bi mobile UX total diferit de desktop UX!<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-1\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Momentul\u00a0mult a\u0219teptat a sosit, ast\u0103zi este\u00a0prima zi de GPeC Summit, cel mai important eveniment de e-commerce din\u00a0Rom\u00e2nia. V\u0103 vom \u021bine la curent cu cele mai importante cifre din pia\u021b\u0103, p\u0103reri ale speciali\u0219tilor, sfaturi ale exper\u021bilor rom\u00e2ni \u0219i interna\u021bionali. Pute\u021bi s\u0103 mai arunca\u021bi o privire \u0219i pe pagina noastr\u0103 de Facebook\u00a0unde vom publica fotografii proaspete.\u00a0Consulta\u021bi agenda zilei de azi pe site-ul nostru.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[100,589],"class_list":["post-8202","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-gpec-summit","tag-live-blogging"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8202"}],"version-history":[{"count":75,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8202\/revisions"}],"predecessor-version":[{"id":8332,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8202\/revisions\/8332"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}