{"id":8293,"date":"2016-11-16T10:28:26","date_gmt":"2016-11-16T07:28:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8293"},"modified":"2016-11-17T08:18:27","modified_gmt":"2016-11-17T05:18:27","slug":"live-blogging-gpec-summit-2016-ziua-2","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-2","title":{"rendered":"Live blogging: GPeC SUMMIT 2016, Ziua 2"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A doua zi de <strong>GPeC Summit 2016<\/strong> o petrecem cu\u00a0<span style=\"color: #ff0000;\"><strong>BRYAN EISENBERG<\/strong><\/span>. GPeC aduce \u00een Rom\u00e2nia un concept nou, acela de\u00a0All-Day Event, de aceea 16 septembrie este pentru noi \u0219i pentru voi <strong>#GPeC_AllDayBryan<\/strong>. Aici v\u0103 vom \u021bine la curent cu cele mai importante lucruri pe care Bryan le va transmite participan\u021bilor la GPeC Summit, dar mai pute\u021bi arunca o privire \u0219i pe <a href=\"http:\/\/facebook.com\/gpecro\" target=\"_blank\">pagina noastr\u0103 de Facebook<\/a>, unde vom publica fotografii proaspete.\u00a0Consulta\u021bi <a href=\"http:\/\/www.gpec.ro\/agenda-gpec-summit-noiembrie\/#tab-1477899573481-10\" target=\"_blank\">agenda zilei de azi<\/a> pe site-ul nostru.<\/p>\n<p>Disear\u0103, pe scen\u0103 vor urca pe scen\u0103 \u0219i magazinele c\u00e2\u0219tig\u0103toare la Gala Premiilor E-Commerce, \u00een cadrul festivit\u0103\u021bii prezentate de <strong>George Buhnici<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-selfie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8297\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-selfie.jpg\" alt=\"bryan-eisenberg-selfie\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-selfie.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-selfie-300x168.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><!--more--><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>09:30 \u2013 11:00 SESSION 1 \u2013 THE 4 PILLARS OF E-COMMERCE SUCCESS (CASE STUDY: AMAZON)<\/strong><\/span><\/p>\n<ul>\n<li>Amazon este super pentru c\u0103-\u021bi personalizeaz\u0103 permanent oferta din momentul \u00een care devii clientul lor. Anul trecut, de s\u0103rb\u0103tori, 40% din comer\u021bul online mondial a fost la Amazon. Clien\u021bii Prime convertesc \u00een propor\u021bie de 74%.<\/li>\n<li>Amazon a pornit focalizat pe &#8222;obsesia&#8221; pe client: spre deosebire de comercian\u021bii de dinaintea lor, <strong>Amazon \u0219tie s\u0103 valorizeze clientul<\/strong>. E-commerce-ul \u00eenseamn\u0103 s\u0103-\u021bi \u00een\u021belegi clien\u021bii, nu doar s\u0103 le vinzi produse.<\/li>\n<li>Chiar dac\u0103 investe\u0219ti \u00een rela\u021bia cu clien\u021bii, nu vei primi rezultatele imediat. Fii bun pe termen lung \u0219i vei c\u00e2\u0219tiga!<\/li>\n<li>Anul acesta, Amazon va investi de 2,5 ori mai mult \u00een cercetare \u0219i dezvoltare dec\u00e2t veniturile editurii Barnes&amp;Noble (s\u0103 nu uit\u0103m c\u0103 Amazon a pornit de la a vinde c\u0103r\u021bi). De asemenea, Amazon va deveni \u00een cur\u00e2nd mai mare dec\u00e2t Walmart, datorit\u0103 investi\u021biilor \u00een tehnologie \u0219i logistic\u0103, dar \u0219i pentru c\u0103 Walmart nu este o companie orientat\u0103 c\u0103tre rela\u021bia personal\u0103 cu clientul.<\/li>\n<\/ul>\n<p><strong>Cei 4 st\u00e2lpi ai succesului \u00een e-commerce:<\/strong><\/p>\n<ol>\n<li>Focalizarea pe client<\/li>\n<li>Optimizarea continu\u0103<\/li>\n<li>Cultura inova\u021biei<\/li>\n<li>Agilitate corporativ\u0103<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cei 4 st\u00e2lpi nu-\u021bi vor aduce succesul imediat, ci pe termen lung.<\/li>\n<li>2\/3 dintre clien\u021bii Amazon Prime se \u00eentorc pe site \u0219i cheltuiesc de 3-5 ori mai mult dec\u00e2t ceilal\u021bi clien\u021bi.<\/li>\n<li>Cred c\u0103 \u00een urm\u0103torii 2-3 ani, Amazon va lansa un frigider propriu \u0219i-\u021bi va comanda automat produsele care-\u021bi lipsesc, pe baza preferin\u021belor tale.<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-focus-on-client.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8303\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-focus-on-client-300x168.jpg\" alt=\"bryan-eisenberg-focus-on-client\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-focus-on-client-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-focus-on-client.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>I. Focalizarea pe client<\/span><\/p>\n<ul>\n<li>Pune-\u021bi urm\u0103toarele \u00eentreb\u0103ri despre afacerea ta:\n<ul>\n<li>Ce faci pentru a-\u021bi \u00een\u021belege clientul mai bine?<\/li>\n<li>Ce faci pentru a colecta date despre clien\u021bi?<\/li>\n<li>Ce faci s\u0103 le oferi clien\u021bilor o experien\u021b\u0103 de 5 stele?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\">II. Optimizarea continu\u0103<\/span><\/p>\n<ul>\n<li>Orice este \u00een prima jum\u0103tate a ecranului la Amazon nu poate fi testat f\u0103r\u0103 aprobarea lui Jeff Bezos.<\/li>\n<li>Ei testeaz\u0103 pentru impact, nu pentru varia\u021bii.<\/li>\n<li>Ei sincronizeaz\u0103 clien\u021bii cu obiectivele de business. La fiecare schimbare major\u0103 pentru clien\u021bi, \u0219i-au schimbat modelul de business.<\/li>\n<li>Pentru ei, datele se transform\u0103 \u00een experien\u021be personalizate. Ei nu se uit\u0103 la statistici a\u0219a cum se uit\u0103 al\u021bi proprietari de magazine online.<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\">III. Cultura inova\u021biei<\/span><\/p>\n<ul>\n<li>Trebuie s\u0103 reg\u00e2ndim datele despre clien\u021bi pe baza a 4 elemente:\n<ul>\n<li><strong>Selec\u021bie de produse<\/strong> de 7 ori mai mare dec\u00e2t cea a clien\u021bilor<\/li>\n<li><strong>Pre\u021b<\/strong> \u00eentre 5-13% mai mic dec\u00e2t al celor mai mari 5 concuren\u021bi<\/li>\n<li><strong>Disponibilitate<\/strong>: ciclu rapid de v\u00e2nzare<\/li>\n<li><strong>Experien\u021b\u0103<\/strong> extrem de satisf\u0103c\u0103toare pentru client<\/li>\n<\/ul>\n<\/li>\n<li>Amazon adaug\u0103 constant produse \u0219i servicii: de exemplu, vor introduce \u00eemprumuturi pentru studen\u021bi.<\/li>\n<li>Uimitor este c\u0103 Amazon nu face de fapt marketing de con\u021binut, pentru c\u0103 Google nu \u021bine cont de content marketing, ci de experien\u021ba utilizatorului.<\/li>\n<li><strong>V\u0103 promit c\u0103 \u00een urm\u0103torii cinci ani, nu se va mai vorbi de mobile, ci de voce<\/strong> (mai multe detalii despre aceast\u0103 previziune, \u00een <a title=\"INTERVIU VIDEO cu Bryan Eisenberg, invitatul special la GPeC Summit: \u201cVocea va fi urm\u0103torul lucru extraordinar \u00een marketing-ul online din viitorii doi ani\u201d\" href=\"https:\/\/www.gpec.ro\/blog\/interviu-bryan-eisenberg-alldaybryan-gpec-summit\">interviul video acordat de Bryan echipei GPeC<\/a>).<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-QA-with-participants.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8310\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-QA-with-participants-300x201.jpg\" alt=\"bryan-eisenberg-qa-with-participants\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-QA-with-participants-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-QA-with-participants.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>III. Agilitate corporativ\u0103<\/span><\/p>\n<ul>\n<li>\u00ce\u021bi po\u021bi evalua nivelul de flexibilitate r\u0103spunz\u00e2nd la urm\u0103toarele \u00eentreb\u0103ri:\n<ul>\n<li>\u00cen c\u00e2t timp \u00ee\u021bi po\u021bi schimba homepage-ul magazinului t\u0103u?<\/li>\n<li>\u00cen c\u00e2t timp po\u021bi preg\u0103ti un produs pentru livrare?<\/li>\n<li>C\u00e2t de repede po\u021bi face schimb\u0103ri \u00een compania ta?<\/li>\n<\/ul>\n<\/li>\n<li>\u00cenva\u021b\u0103 constant \u0219i tranform\u0103 ceea ce ai \u00eenv\u0103\u021bat \u00een ac\u021biune!<\/li>\n<\/ul>\n<ul>\n<li>Am \u00eenv\u0103\u021bat din experien\u021ba mea de p\u00e2n\u0103 acum c\u0103 o mare companie este cea axat\u0103 pe clien\u021bi. F\u0103 din ei ni\u0219te eroi, nu simpli cump\u0103r\u0103tori!<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>11:30 \u2013 13:00 SESSION 2 \u2013 A PROCESS FOR CREATING A LEGENDARY BRAND<\/strong><\/span><\/p>\n<ul>\n<li>Buyer Legends a fost dezvoltat dup\u0103 o activitate de doi ani cu una dintre cele mai mari companii digitale din lume. Este un proces de business care folose\u0219te tehnici de storytelling pentru a eviden\u021bia traseele critice pe care un poten\u021bial cump\u0103r\u0103tor le va parcurge \u00een c\u0103l\u0103toria lui.<\/li>\n<li>Studii de caz:<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/mzCBkofiZBA?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Abtkb8EVQjM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li>Noi trebuie s\u0103 cre\u0103m legende ale clien\u021bilor, s\u0103-i transform\u0103m \u00een eroi. Pove\u0219tile bune sunt transmise de la o persoan\u0103 la alta, acest lucru este valabil \u0219i \u00een e-commerce.<\/li>\n<li>Studiu de caz: <a href=\"https:\/\/www.geico.com\/\" target=\"_blank\">Geico.com<\/a>.<\/li>\n<li>Studiu de caz: discursul lui Steve Jobs dup\u0103 ce s-a \u00eentors la Apple, despre valorile de marketing ale companiei:<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"683\" src=\"https:\/\/www.youtube.com\/embed\/keCwRdbwNQY?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li>\u00a0Studiu de caz: Airbnb (despre arhitectura de persuasiune, care cere timp dar are rezultate pe termen lung):<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/nT7Irq8YuSo?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li>Procesul Buyer Legends poate s\u0103:\n<ul>\n<li>\u00ce\u021bi \u00eembun\u0103t\u0103\u021beasc\u0103 procesul de comunicare<\/li>\n<li>\u00ce\u021bi \u00eembun\u0103t\u0103\u021beasc\u0103 execu\u021bia<\/li>\n<li>\u00ce\u021bi amelioreze testele<\/li>\n<li>C\u00e2\u0219tigi mai mul\u021bi bani<\/li>\n<\/ul>\n<\/li>\n<li><strong>Empatia fa\u021b\u0103 de clien\u021bi te va transforma \u00eentr-unul dintre cei mai buni marketeri.<\/strong> Folose\u0219te empatia \u00een pove\u0219tile pe care le concepi pentru a crea legende despre clien\u021bii t\u0103i.<\/li>\n<li>Este greu \u00eens\u0103 s\u0103 ai empatie pentru milioane de oameni, de aceea vei face segmentare pentru a-\u021bi cunoa\u0219te publicul. \u00cens\u0103 alege caracteristicile din perspectiva clientului, nu doar a ta, g\u00e2nde\u0219te-te ce lucruri despre ei sunt importante pentru clien\u021bi.<\/li>\n<li>Apoi generaz\u0103 idei de pove\u0219ti: texte, benzi desenate, clipuri video, scurtmetraje.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8322\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-1-300x225.jpg\" alt=\"bryan-eisenberg-1\" width=\"241\" height=\"181\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-1-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/BRYAN-EISENBERG-1.jpg 1000w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/a>Caracteristici ale marketingului viral<\/strong>:<\/p>\n<ol>\n<li>Arhitectura (ceva din modul de construc\u021bie\/design al produsului iese \u00een eviden\u021b\u0103)<\/li>\n<li>Mi\u0219carea (ceva din modul \u00een care se mi\u0219c\u0103\/ac\u021bioneaz\u0103 produsul)<\/li>\n<li>Generozitatea (oferi ceva gratuit sau o promo\u021bie deosebit\u0103)<\/li>\n<li>Identitatea (oamenii au nevoie s\u0103 se identifice cu un &#8222;trib&#8221;)<\/li>\n<\/ol>\n<p><strong>Crearea de buyer persona:<\/strong><\/p>\n<ul>\n<li>Nu trebuie s\u0103 iei foarte multe caracteristici la \u00eenceput, ci porne\u0219ti de la o perspectiv\u0103 restr\u00e2ns\u0103 \u0219i apoi adaugi straturi; astfel creezi profiluri.<\/li>\n<li>Po\u021bi folosi fereastra lui Johari pentru a enumera \u00eensu\u0219irile:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/nobine.files.wordpress.com\/2013\/12\/image010.gif\" alt=\"\" width=\"273\" height=\"253\" \/><\/p>\n<ul>\n<li>Caracteristici ale unui <em>buyer persona<\/em> bun:\n<ul>\n<li>Scenariu narativ: compania \u0219tie ce vrea clientul \u0219i cum va lua decizia de cump\u0103rare<\/li>\n<li>Personaj construit: compania \u0219tie ce factori \u00eel vor determina pe client s\u0103 cumpere<\/li>\n<li>Lucruri deja \u0219tiute<\/li>\n<li>Lucruri care pot fi b\u0103nuite\/verificate<\/li>\n<\/ul>\n<\/li>\n<li>Exerci\u021biu: crearea unui buyer persona bazat pe personajul care nu vorbe\u0219te deloc \u00een acest clip:<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/P81bb0Tzwbo?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>14:00 \u2013 15:30 SESSION 3 \u2013 THE UNEXPECTED TECHNIQUE TO IMPROVE CUSTOMER EXPERIENCE<\/strong><\/span><\/p>\n<p>Participan\u021bii sunt organiza\u021bi pe grupuri \u0219i realizeaz\u0103 un exerci\u021biu bazat pe sesiunile anterioare.<\/p>\n<div id='gallery-1' class='gallery galleryid-8293 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-exercitiu-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-exercitiu-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-exercitiu-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-exercitiu-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-exercitiu-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-exercitiu-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>16:00 \u2013 17:00 SESSION 4 \u2013 AN UNUSUAL TWIST TO MAPPING THE CUSTOMER JOURNEY<\/strong><\/span><\/p>\n<p><strong>Cronologia invers\u0103<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8338\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret1-300x200.jpg\" alt=\"bryan-eisenberg-portret\" width=\"240\" height=\"160\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret1-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Bryan-Eisenberg-portret1.jpg 1000w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a>Pornim de la momentul \u00een care vrem ca povestea creat\u0103 cu buyer persona s\u0103 se termine. Apoi parcurgem drumul \u00eenapoi, pas cu pas, f\u0103r\u0103 a trece peste vreun detaliu.<\/li>\n<li>Ideea este de a pleca de la succes (achizi\u021bie) \u0219i a ajunge la momentul \u00een care clientul a auzit de magazinul vostru online.<\/li>\n<\/ul>\n<p><em>Participan\u021bii fac un exerci\u021biu \u00een care identific\u0103 o problem\u0103 \u0219i parcurg drumul \u00eenapoi, conform celor explicate de Bryan, pentru a alege elementul care trebuie m\u0103surat.<\/em><\/p>\n<ul>\n<li>Dup\u0103 ce a\u021bi parcurs acest pas, lucra\u021bi cu un creator pentru a crea povestea, de la \u00eenceput la sf\u00e2r\u0219it, de data aceasta.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>16:30 \u2013 17:30 Q&amp;A SESSION \u2013 ASK BRYAN ANYTHING<\/strong><\/span><\/p>\n<ul>\n<li>Carte recomandat\u0103 de Bryan: <a href=\"http:\/\/heathbrothers.com\/books\/made-to-stick\/\" target=\"_blank\">&#8222;Made to Stick: Why Some Ideas Survive and Others Die&#8221;<\/a><\/li>\n<li>Despre <strong>inteligen\u021ba artificial\u0103<\/strong>: pentru big management, este foarte indicat\u0103. \u0218tiu c\u0103 IBM lucreaz\u0103 la o solu\u021bie care poate schimba dinamic pre\u021burile pe site-urile magazinelor online. Vom mai auzi multe despre acest domeniu \u00een cur\u00e2nd.<\/li>\n<li><strong>Sfat<\/strong>: g\u0103si\u021bi un mod de a avea perspective diferite de ale voastre, c\u0103uta\u021bi noi provoc\u0103ri. De exemplu, face\u021bi \u00eent\u00e2lniri la care s\u0103 aduce\u021bi un expert exterior firmei, care s\u0103 v\u0103 dea idei noi.<\/li>\n<li>Se fac tot felul de inova\u021bii, inclusiv \u00een AR (<a href=\"https:\/\/www.luxurydaily.com\/sephoras-virtual-artist-brings-augmented-reality-to-large-beauty-audience\/\" target=\"_blank\">exemplu Sephora<\/a>). C\u00e2t despre VR, cred c\u0103 e mai greu de adoptat.<\/li>\n<li>Pasiunea este foarte important\u0103 \u00een acest business, dar activitatea poate deveni rutin\u0103. De ce nu \u00eencerca\u021bi uneori s\u0103 merge\u021bi \u00een \u00eentr-o alt\u0103 companie \u0219i s\u0103 schimba\u021bi rolurile cu cineva de acolo, de exemplu?<\/li>\n<li><strong>Pentru a face s\u0103 mearg\u0103 \u00eempreun\u0103 procesele, oameni \u0219i proceduri, folosi\u021bi Buyer Legends. Implica\u021bi oamenii din companie \u00een crearea pove\u0219tilor, l\u0103sa\u021bi-i s\u0103 se exprime \u0219i astfel se va crea sau se va \u00eembun\u0103t\u0103\u021bi cultura organiza\u021bional\u0103!<\/strong><\/li>\n<li>Dac\u0103 m-a\u021bi angaja vreodat\u0103:\n<ul>\n<li>a\u0219 vrea s\u0103 \u0219tiu totul despre clien\u021bii vo\u0219tri;<\/li>\n<li>a\u0219 vrea s\u0103 aflu care sunt valorile care v\u0103 fac diferi\u021bi;<\/li>\n<li>a\u0219 dori s\u0103 \u0219tiu cum lucreaz\u0103 echipa voastr\u0103.<\/li>\n<\/ul>\n<\/li>\n<li>Pentru a identifica <em>unique selling proposition<\/em>, a\u0219 \u00eentreba clien\u021bii.<\/li>\n<li>Strategii pentru magazine online pentru a c\u00e2\u0219tiga \u00eencrederea:\n<ol>\n<li>Creeaz\u0103 experien\u021be deosebite;<\/li>\n<li>Folose\u0219te organisme ter\u021be pentru a colecta opinii de la clien\u021bi<\/li>\n<li>Detaliile de design: asigur\u0103-te c\u0103 totul este \u00een regul\u0103;<\/li>\n<li>Construi\u021bi o pagin\u0103 <strong>Despre Noi<\/strong> excelent\u0103, cu texte bine scrise, fotografii ale angaja\u021bilor.<\/li>\n<\/ol>\n<\/li>\n<li>Blog-ul unui magazin online este important \u00een propor\u021bie de 90%, dar depinde de industrie. Sau pute\u021bi crea mai multe bloguri specializate, ca s\u0103 nu &#8222;sup\u0103ra\u021bi&#8221; anumite categorii de clien\u021bi dac\u0103 scrie\u021bi despre anumite produse.<\/li>\n<li>Conceptul de calculator personal va disp\u0103rea, pentru c\u0103 el va deveni ubicuu (vezi conceptul <a href=\"https:\/\/www.microsoft.com\/en-us\/windows\/Continuum\" target=\"_blank\">Windows Continuum<\/a>), computerele vor fi \u00een lucruri \u0219i peste tot.<\/li>\n<li>Este \u00een regul\u0103 s\u0103 folose\u0219ti materialele \u0219i resursele sugerate de client, dar arat\u0103-le \u0219i datele statistice \u0219i explic\u0103-le c\u0103 se poate crea \u0219i con\u021binut nou care s\u0103 aduc\u0103 rezultate.<\/li>\n<li>Suportul video pentru clien\u021bi este nemaipomenit, foarte apreciat. \u00cens\u0103 suportul complet automatizat poate s\u0103 ridice nivelul de frustrare al clien\u021bilor. Suportul semi-automatizat poate fi o solu\u021bie.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A doua zi de GPeC Summit 2016 o petrecem cu\u00a0BRYAN EISENBERG. GPeC aduce \u00een Rom\u00e2nia un concept nou, acela de\u00a0All-Day Event, de aceea 16 septembrie este pentru noi \u0219i pentru voi #GPeC_AllDayBryan. Aici v\u0103 vom \u021bine la curent cu cele mai importante lucruri pe care Bryan le va transmite participan\u021bilor la GPeC Summit, dar mai pute\u021bi arunca o privire \u0219i pe pagina noastr\u0103 de Facebook, unde vom publica fotografii proaspete.\u00a0Consulta\u021bi agenda zilei de azi pe site-ul nostru. Disear\u0103, pe scen\u0103 vor urca pe scen\u0103 \u0219i magazinele c\u00e2\u0219tig\u0103toare la Gala Premiilor E-Commerce, \u00een cadrul festivit\u0103\u021bii prezentate de George Buhnici.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[59,583,100,589],"class_list":["post-8293","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-bryan-eisenberg","tag-gpec-all-day-bryan-eisenberg","tag-gpec-summit","tag-live-blogging"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8293"}],"version-history":[{"count":41,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8293\/revisions"}],"predecessor-version":[{"id":8359,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8293\/revisions\/8359"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}