{"id":8426,"date":"2016-11-22T14:07:23","date_gmt":"2016-11-22T12:07:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8426"},"modified":"2016-11-22T15:01:48","modified_gmt":"2016-11-22T13:01:48","slug":"cercetare-black-friday-mondial","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cercetare-black-friday-mondial","title":{"rendered":"CERCETARE Este oficial: Black Friday este un fenomen mondial!"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cercetare-black-friday-mondial\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-sale.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8424\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-sale.png\" alt=\"black-friday-sale\" width=\"129\" height=\"141\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-sale.png 550w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-sale-275x300.png 275w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/><\/a>Un studiu realizat \u00een noiembrie 2016 de One Hour Translation indic\u0103 faptul c\u0103 shopping-ul de Black Friday se extinde cu repeziciune dincolo de SUA \u0219i c\u00e2\u0219tig\u0103 popularitate \u0219i \u00een alte \u021b\u0103ri \u00een curs de dezvoltare.<\/p>\n<p>Studiul a fost realizat \u00een cooperare cu\u00a0Google Consumer Surveys, pe 3.600 de subiec\u021bi din 8 \u021b\u0103ri dezvoltate. <!--more-->Iat\u0103 care au fost acestea:<\/p>\n<ol>\n<li>SUA<\/li>\n<li>Canada<\/li>\n<li>Marea Britanie<\/li>\n<li>Fran\u021ba<\/li>\n<li>Germania<\/li>\n<li>Spania<\/li>\n<li>Australia<\/li>\n<li>Japonia.<\/li>\n<\/ol>\n<p>\u00cen cadrul cercet\u0103rii, One Hour Translation a \u00eentrebat:<\/p>\n<blockquote><p><em>&#8222;\u00cen ce zi sau zile inten\u021biona\u021bi s\u0103 v\u0103 face\u021bi cump\u0103r\u0103turile online \u00een acest an?&#8221;<\/em><\/p><\/blockquote>\n<p>Responden\u021bii au putut selecta mai multe r\u0103spunsuri. Au fost \u00eenregistrate:<\/p>\n<ul>\n<li>1.000 de r\u0103spunsuri \u00een SUA<\/li>\n<li>600 \u00een Marea Britanie<\/li>\n<li>300 \u00een fiecare dintre celelalte \u0219ase \u021b\u0103ri.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-vs-Cyber-Monday-ro.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8447\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-vs-Cyber-Monday-ro.png\" alt=\"black-friday-vs-cyber-monday-ro\" width=\"683\" height=\"459\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-vs-Cyber-Monday-ro.png 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday-vs-Cyber-Monday-ro-300x201.png 300w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/p>\n<p>\u00cen <strong>SUA<\/strong>, cca 26% dintre responden\u021bi pl\u0103nuiesc s\u0103 cumpere online de Black Friday, care \u00een acest an pic\u0103 \u00een 25 noiembrie, \u00een timp ce \u00een jur de 28% pl\u0103nuiesc s\u0103 fac\u0103 acest lucru de Cyber Monday (CM) (28 nov.).<\/p>\n<p>\u00cen <strong>Canada<\/strong>, 1,5% au spus c\u0103 vor cump\u0103ra de BF, comparativ cu 8% de CM.<\/p>\n<p>\u00cen <strong>Marea Britanie<\/strong>, propor\u021biile au fost de 27% pentru BF \u0219i 10% pentru CM, iar \u00een <strong>Germania<\/strong> 12%, respectiv 8%.<\/p>\n<p><strong>Spaniolii<\/strong> vor cump\u0103ra \u00een propor\u021bie de 29% de BF \u0219i 5% de CM. <strong>Australia<\/strong>: 11%, comparativ cu 6%. B\u0103rba\u021bii australieni au manifestat interes pentru BF \u00een propor\u021bie de 17%.<\/p>\n<p>Black Friday este ceva mai pu\u021bin interesant \u00een <strong>Fran\u021ba<\/strong>. Doar 18% dintre responden\u021bii de aici cu v\u00e2rste \u00eentre 25 \u0219i 44 de ani au spus c\u0103 vor profita de promo\u021bii, dar nu a existat deloc interes \u00een r\u00e2ndul celor de peste 45 de ani. Nivelul de interes pentru BF \u00een Fran\u021ba a fost de 7% \u0219i pentru CM de 2%.<\/p>\n<p>Situa\u021bia \u00een <strong>Japonia<\/strong> este \u0219i mai trist\u0103: doar 5% pentru BF \u0219i 3% pentru CM.<\/p>\n<h3>Tinerii se \u00eenghesuie la cump\u0103r\u0103turi<\/h3>\n<p>Potrivit studiului, tinerii cu v\u00e2rste \u00eentre 18 \u0219i 34 de ani demonstreaz\u0103 un interes crescut pentru cump\u0103r\u0103turile online de BF \u0219i CM. Dar \u00een Spania, Fran\u021ba, Japonia \u0219i Canada, tinerii nu sunt deloc interesa\u021bi de CM, comparativ cu 5% \u00een Australia \u0219i 14,5% \u00een Germania.\u00a0Prin contrast, 36% dintre cei de peste 65 de ani care locuiesc \u00een Spania spun c\u0103 ar cump\u0103ra de BF, comparativ cu 9% din acest segment de v\u00e2rst\u0103 \u00een Australia \u0219i Germania \u0219i zero \u00een Fran\u021ba, Japonia \u0219i Canada.<\/p>\n<h5>Sursa: <a href=\"http:\/\/www.sdcexec.com\/news\/12279715\/latest-survey-finds-black-friday-has-gone-global\" target=\"_blank\">Supply &amp; Demand Chain Executive<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cercetare-black-friday-mondial\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Un studiu realizat \u00een noiembrie 2016 de One Hour Translation indic\u0103 faptul c\u0103 shopping-ul de Black Friday se extinde cu repeziciune dincolo de SUA \u0219i c\u00e2\u0219tig\u0103 popularitate \u0219i \u00een alte \u021b\u0103ri \u00een curs de dezvoltare. Studiul a fost realizat \u00een cooperare cu\u00a0Google Consumer Surveys, pe 3.600 de subiec\u021bi din 8 \u021b\u0103ri dezvoltate.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[158,595,596],"class_list":["post-8426","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-black-friday","tag-statistici","tag-study-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8426"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8426\/revisions"}],"predecessor-version":[{"id":8454,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8426\/revisions\/8454"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}