{"id":8460,"date":"2016-11-24T18:11:01","date_gmt":"2016-11-24T16:11:01","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8460"},"modified":"2018-05-07T10:29:50","modified_gmt":"2018-05-07T07:29:50","slug":"stirile-saptamanii-black-friday-inovatii-lidl-carrefour-studiu-retur","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-black-friday-inovatii-lidl-carrefour-studiu-retur","title":{"rendered":"Black Friday, inova\u021bii de la Lidl \u0219i Carrefour, studiu despre returul \u00een online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-black-friday-inovatii-lidl-carrefour-studiu-retur\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday_2013-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-8418\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday_2013-2016-150x150.jpg\" alt=\"black-friday_2013-2016\" width=\"150\" height=\"150\" \/><\/a>Black Friday, luna reducerilor din online-ul rom\u00e2nesc<\/h3>\n<p>De\u0219i denumirea de Black Friday este puternic folosit\u0103 pe tot parcursul anului \u00een marketing-ul din Rom\u00e2nia, luna noiembrie este momentul \u00een care se adun\u0103 toate magazinele online \u0219i fac reduceri. Pe 18 noiembrie a fost primul mare Black Friday din 2016 \u0219i la unele magazine a continuat \u0219i peste weekend. Rezultate \u0219i statistici de la\u00a0eMAG, F64, PC Garage, 2Performant, PayU Romania, Bicicletele Pegas, Zelist, Fashion Days, FashionUP, Rossery, BestKids \u0219i Vola.ro &#8211; Bilete Avion am publicat \u0219i noi pe <strong><a href=\"https:\/\/www.gpec.ro\/blog\/cifre-si-statistici-de-la-black-friday-2016-emag-2-performant-f64-si-alte-magazine-online\" target=\"_blank\" rel=\"noopener\">blogul GPeC<\/a><\/strong>. Al doilea Black Friday din online-ul rom\u00e2nesc va fi pe 25 noiembrie.<\/p>\n<p>C\u00e2t de popular este aceast\u0103 \u201es\u0103rb\u0103toare a reducerilor\u201d afla\u021bi din <a href=\"https:\/\/www.gpec.ro\/blog\/cercetare-black-friday-mondial\" target=\"_blank\" rel=\"noopener\"><strong>acest studiu<\/strong><\/a> realizat \u00een noiembrie 2016 de One Hour Translation, \u00een\u00a0cooperare cu\u00a0Google Consumer Surveys.<\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/the-social-price-drop-lidl-foto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-8466\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/the-social-price-drop-lidl-foto-150x150.jpg\" alt=\"the-social-price-drop-lidl-foto\" width=\"150\" height=\"150\" \/><\/a><\/h3>\n<h3><\/h3>\n<h3>Consumatorul stabile\u0219te pre\u021bul la Lidl, pe Twitter<\/h3>\n<p>Lidl UK va sc\u0103dea pre\u021bul anumitor produse \u00een func\u021bie de c\u00e2t de multe discu\u021bii vor st\u00e2rni clien\u021bii despre acestea pe Twitter. Ini\u021biativa face parte din campania din Marea Britanie denumit\u0103 \u201eThe Social Price Drop\u201d \u0219i este una dintre primele de acest fel din lume, potrivit celor de la <strong><a href=\"https:\/\/www.marketingweek.com\/2016\/11\/21\/lidl-lets-customers-vote-christmas-prices-social-media-first\/\" target=\"_blank\" rel=\"noopener\">marketingweek.com<\/a><\/strong>.<!--more--><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/carrefour-supermarket-lumini-experminent-franta-foto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-8465\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/carrefour-supermarket-lumini-experminent-franta-foto-150x150.jpg\" alt=\"carrefour-supermarket-lumini-experminent-franta-foto\" width=\"150\" height=\"150\" \/><\/a>Cum se aprinde becul \u00een supermarket<\/h3>\n<p>\u00cen\u00a0Fran\u021ba, Carrefour se joac\u0103 cu luminile din supermarket pentru a oferi o experien\u021b\u0103 personalizat\u0103 clien\u021bilor. Luminile se aprind \u0219i se sting cu o vitez\u0103 mai mare dec\u00e2t poate percepe ochiul uman \u0219i transmit mesaje receptate de camera telefonului mobil \u0219i decodate de aplica\u021bia lan\u021bului de magazine. \u00cen func\u021bie de cerin\u021bele clientului, aplica\u021bia \u00eel ajut\u0103 la navigarea \u00een magazin \u0219i \u00eei trimite oferte personalizate pe e-mail, \u00een func\u021bie de traseul \u0219i comportamentul acestuia din magazin. Citi\u021bi mai multe despre acest experiment \u0219i despre cum a pornit, \u00een acest articol pe <strong><a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2016\/11\/how-light-bulbs-watch-you-buy-groceries\/508061\/\" target=\"_blank\" rel=\"noopener\">theatlantic.com<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/studiu-retur-foto-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-8464\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/studiu-retur-foto-2016-150x150.jpg\" alt=\"studiu-retur-foto-2016\" width=\"150\" height=\"150\" \/><\/a><\/h3>\n<h3>Studiu despre returul \u00een online<\/h3>\n<p>The H\u00e4ndlerbund, cea mai mare asocia\u021bie de e-commerce din Europa, a realizat un studiu despre returul produselor achizi\u021bionate online (denumit \u201eProduct Returns Study 2016\u201d). Din concluziile studiului, la care au participat 856 de comercian\u021bi online din UE, afl\u0103m c\u0103\u00a0produsele cel mai des returnate cu ambalajul deteriorat sunt electronicele (36%) \u0219i \u00eembr\u0103c\u0103mintea (21%), iar\u00a044% dintre retururi con\u021bin bunuri deteriorate. Mai multe detalii pe <strong><a href=\"http:\/\/ecompedia.ro\/ue-44-dintre-retururi-contin-bunuri-deteriorate-studiu.html\" target=\"_blank\" rel=\"noopener\">Ecompedia.ro<\/a><\/strong>.<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>\u0218tiri pe scurt din\u00a0comer\u021bul electronic<\/h3>\n<ul>\n<li>Liviu Taloi (Ecompedia) \u0219i Creadiv au realizat un <a href=\"https:\/\/creadiv.ro\/decalog\/\" target=\"_blank\" rel=\"noopener\">decalog al succesului \u00een e-commerce (VIDEO)<\/a><\/li>\n<li>Aplica\u021bia Amazon care te ajut\u0103 s\u0103 vezi <a href=\"https:\/\/www.youtube.com\/watch?v=pMqq2XDJLU8\" target=\"_blank\" rel=\"noopener\">ce ai \u00een coletele cump\u0103rate (video)<\/a><\/li>\n<li>Jum\u0103tate dintre consumatori vor s\u0103 li se anticipeze nevoile <a href=\"http:\/\/ecompedia.ro\/57-dintre-consumatori-vor-sa-li-se-anticipeze-nevoile-raport.html\" target=\"_blank\" rel=\"noopener\">(raport)<\/a><\/li>\n<li>Cum vor cump\u0103r\u0103 clien\u021bii de s\u0103rb\u0103tori <a href=\"https:\/\/www.thinkwithgoogle.com\/articles\/black-friday-shopping-holiday-season.html\" target=\"_blank\" rel=\"noopener\">(raport Google Think)<\/a><\/li>\n<li><a href=\"http:\/\/www.wall-street.ro\/articol\/Money\/205001\/catalin-cretu-visa-piata-de-ecommerce-poate-depasi-2-miliarde-de-euro-anul-viitor.html\" target=\"_blank\" rel=\"noopener\">C\u0103t\u0103lin Cre\u021bu, Visa<\/a>: Pia\u021ba de eCommerce poate dep\u0103\u0219i 2 miliarde de euro anul viitor<\/li>\n<li>Instagram pune bazele unei <a href=\"http:\/\/fortune.com\/2016\/11\/23\/instagram-ecommerce-new-york\/\" target=\"_blank\" rel=\"noopener\">echipe specializate pe e-commerce<\/a> \u00een New York<\/li>\n<li><a href=\"http:\/\/www.forbes.com\/sites\/haroldstark\/2016\/11\/23\/utilizing-virtual-reality-to-revolutionize-the-ecommerce-market\/#107c4b553d44\" target=\"_blank\" rel=\"noopener\">VR-ul va revolu\u021biona pia\u021ba de e-commerce<\/a> din \u00eentreaga lume<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em>Acestea sunt\u00a0cele mai importante \u0219tiri din comer\u021bul electronic din ultimele 7 zile.<br \/>\n<\/em><em>Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite,\u00a0trimite\u021bi-ne un email\u00a0la adresa\u00a0echipa (@) gpec.ro<br \/>\nsau l\u0103sa\u021bi un comentariu mai jos.\u00a0<\/em><em>V\u0103 mul\u021bumim!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-black-friday-inovatii-lidl-carrefour-studiu-retur\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Black Friday, luna reducerilor din online-ul rom\u00e2nesc De\u0219i denumirea de Black Friday este puternic folosit\u0103 pe tot parcursul anului \u00een marketing-ul din Rom\u00e2nia, luna noiembrie este momentul \u00een care se adun\u0103 toate magazinele online \u0219i fac reduceri. Pe 18 noiembrie a fost primul mare Black Friday din 2016 \u0219i la unele magazine a continuat \u0219i peste weekend. Rezultate \u0219i statistici de la\u00a0eMAG, F64, PC Garage, 2Performant, PayU Romania, Bicicletele Pegas, Zelist, Fashion Days, FashionUP, Rossery, BestKids \u0219i Vola.ro &#8211; Bilete Avion am publicat \u0219i noi pe blogul GPeC. Al doilea Black Friday din online-ul rom\u00e2nesc va fi pe 25 noiembrie. C\u00e2t de popular este aceast\u0103 \u201es\u0103rb\u0103toare a reducerilor\u201d afla\u021bi din acest studiu realizat \u00een noiembrie 2016 de One Hour Translation, \u00een\u00a0cooperare cu\u00a0Google Consumer Surveys. Consumatorul stabile\u0219te pre\u021bul la Lidl, pe Twitter Lidl UK va sc\u0103dea pre\u021bul anumitor produse \u00een func\u021bie de c\u00e2t de multe discu\u021bii vor st\u00e2rni clien\u021bii despre acestea<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-8460","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8460"}],"version-history":[{"count":14,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8460\/revisions"}],"predecessor-version":[{"id":12890,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8460\/revisions\/12890"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}