{"id":8487,"date":"2016-11-30T10:35:51","date_gmt":"2016-11-30T08:35:51","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8487"},"modified":"2016-11-30T18:13:56","modified_gmt":"2016-11-30T16:13:56","slug":"studiu-marea-britanie-parerile-clientilor","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-marea-britanie-parerile-clientilor","title":{"rendered":"STUDIU P\u0103rerile clien\u021bilor \u00eei fac pe al\u021bi clien\u021bi s\u0103 cumpere mai mult"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-marea-britanie-parerile-clientilor\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/webloyaltycorporatecontent.s3.amazonaws.com\/the-unfaithful-consumer-report-webloyalty_1457431881.pdf\" target=\"_blank\">The Unfaithful Consumer<\/a>, o cercetare despre obiceiurile de cump\u0103rare,\u00a0realizat\u0103 \u00een Marea Britanie, arat\u0103 c\u0103 se scriu \u00een jur de 119 milioane de cronici de produs pe an, arat\u0103\u00a0<a href=\"http:\/\/internetretailing.net\/2016\/11\/guest-comment-retailers-shouldnt-underestimate-power-online-reviews\/\" target=\"_blank\">Internet Retailer<\/a>. Deoarece tot mai mul\u021bi oameni\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/unfaithful-consumer-report.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8485\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/unfaithful-consumer-report.jpg\" alt=\"unfaithful-consumer-report\" width=\"344\" height=\"237\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/unfaithful-consumer-report.jpg 557w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/unfaithful-consumer-report-300x206.jpg 300w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/a>public\u0103 review-uri, mai multe persoane le citesc \u0219i ofer\u0103 propriul lor feedback care este apoi citit de un nou grup de clien\u021bi. Continuatoare ale forumurilor de discu\u021bii, cronicile online au devenit un instrument preferat al cump\u0103r\u0103torilor \u0219i o parte important\u0103 a procesului de descoperire \u0219i cump\u0103rare.<\/p>\n<p>Clien\u021bii au \u00eencredere \u00een experien\u021bele altor oameni \u0219i acest lucru devine un element de influen\u021b\u0103 puternic \u00een luarea deciziilor. Potrivit raportului citat, <strong>76% dintre cump\u0103r\u0103torii online spun c\u0103 descoper\u0103 produse noi prin cronici<\/strong> \u0219i recomand\u0103ri pe site-urile \u0219i pe re\u021belele sociale. \u00cen plus, mai mult de jum\u0103tate dintre ei spun c\u0103 se bazeaz\u0103 pe review-uri c\u00e2nd decid s\u0103 cumpere ceva.<\/p>\n<p><!--more--><\/p>\n<p>Cronicile online \u0219i viralitatea au devenit instrumente puternice de marketing \u0219i un indicator real pentru consumatori, mai mult dec\u00e2t publicitatea la televizor. De aceea, este vital ca retailerii s\u0103 ofere o experien\u021b\u0103 pentru consumator la cele mai \u00eenalte standarde, pentru c\u0103 oamenii nu vor ezita s\u0103-\u0219i spun\u0103 p\u0103rerea \u00een public. \u00cen mod clar, acest proces va avea un efect extrem de important asupra v\u00e2nz\u0103rilor \u0219i popularit\u0103\u021bii brand-urilor.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-marea-britanie-parerile-clientilor\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>The Unfaithful Consumer, o cercetare despre obiceiurile de cump\u0103rare,\u00a0realizat\u0103 \u00een Marea Britanie, arat\u0103 c\u0103 se scriu \u00een jur de 119 milioane de cronici de produs pe an, arat\u0103\u00a0Internet Retailer. Deoarece tot mai mul\u021bi oameni\u00a0public\u0103 review-uri, mai multe persoane le citesc \u0219i ofer\u0103 propriul lor feedback care este apoi citit de un nou grup de clien\u021bi. Continuatoare ale forumurilor de discu\u021bii, cronicile online au devenit un instrument preferat al cump\u0103r\u0103torilor \u0219i o parte important\u0103 a procesului de descoperire \u0219i cump\u0103rare. Clien\u021bii au \u00eencredere \u00een experien\u021bele altor oameni \u0219i acest lucru devine un element de influen\u021b\u0103 puternic \u00een luarea deciziilor. Potrivit raportului citat, 76% dintre cump\u0103r\u0103torii online spun c\u0103 descoper\u0103 produse noi prin cronici \u0219i recomand\u0103ri pe site-urile \u0219i pe re\u021belele sociale. \u00cen plus, mai mult de jum\u0103tate dintre ei spun c\u0103 se bazeaz\u0103 pe review-uri c\u00e2nd decid s\u0103 cumpere ceva.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[381,600,601],"class_list":["post-8487","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-cercetare-de-piata","tag-marea-britanie","tag-review-uri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8487"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8487\/revisions"}],"predecessor-version":[{"id":8493,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8487\/revisions\/8493"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}