{"id":8549,"date":"2017-01-06T12:46:11","date_gmt":"2017-01-06T10:46:11","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8549"},"modified":"2017-01-06T12:46:11","modified_gmt":"2017-01-06T10:46:11","slug":"reportaj-gpec-sinteza-pietei-de-e-commerce-din-romania-2016-partea-2-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/reportaj-gpec-sinteza-pietei-de-e-commerce-din-romania-2016-partea-2-video","title":{"rendered":"Reportaj GPeC: Sinteza pie\u021bei de e-commerce din Rom\u00e2nia 2016 &#8211; partea 2 (VIDEO)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/reportaj-gpec-sinteza-pietei-de-e-commerce-din-romania-2016-partea-2-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A\u0219a cum am promis, ast\u0103zi revenim cu partea a doua a <strong>Reportajului GPeC &#8211; Sinteza pie\u021bei de e-commerce din Rom\u00e2nia pentru anul 2016<\/strong>.<\/p>\n<p>\u00cen acest episod ve\u021bi afla ultimele informa\u021bii despre: <strong>bilan\u021bul e-tail-ului rom\u00e2nesc, trend-uri 2016-2017, adaptarea magazinelor online la device-urile mobile, cifre despre Black Friday 2016 \u0219i diluarea sau nu a conceptului BF, top categorii de produse v\u00e2ndute online, Bucure\u0219ti vs. provincie, problemele industriei, Marketplace, evolu\u021bia industriei de e-commerce \u00een 2016.<\/strong><\/p>\n<p>Intervieva\u021bi \u00een episodul de ast\u0103zi (\u00een ordinea apari\u021biei): <strong>Marius Ghenea<\/strong> (Investment Director 3TS Capital), <strong>Dan V\u00eertopeanu<\/strong> (Managing Partner Breeze Mobile), <strong>Mihai P\u0103tra\u0219cu<\/strong> (CEO evoMAG), <strong>Daniel Mirea<\/strong> (Director Retail ALTEX Rom\u00e2nia), <strong>Liviu Taloi<\/strong> (Co-Founder Ecompedia.ro), <strong>Felix P\u0103tr\u0103\u0219canu<\/strong> (Managing Partner FAN Courier), <strong>Lucian Aldescu<\/strong> (CEO DPD Rom\u00e2nia), <strong>Dorin Boerescu<\/strong> (CEO 2Performant)<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/c7xPn7Nj6rc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>Cifre \u0219i informa\u021bii importante extrase din reportaj<\/h4>\n<ul>\n<li>Pia\u021ba de e-tail din Rom\u00e2nia (exclusiv produse fizice\/palpabile comercializate online) se \u00eendreapt\u0103 c\u0103tre pragul de 2 miliarde EUR. Baz\u00e2ndu-ne pe procentele de cre\u0219tere raportate de juc\u0103torii importan\u021bi din pia\u021b\u0103, estim\u0103rile GPeC pentru 2016 se cifreaz\u0103 \u00een jurul a <strong>1,8 miliarde EUR ca bilan\u021b al pie\u021bei rom\u00e2ne\u0219ti de e-commerce pentru anul 2016<\/strong> vs. 1,3-1,4 miliarde EUR \u00eenregistrate \u00een 2015. \u00cen aceast\u0103 cifr\u0103 <strong>nu<\/strong> sunt incluse serviciile, plata facturilor la utilit\u0103\u021bi, bilete de avion, bilete la spectacole, vacan\u021be \u0219i c\u0103l\u0103torii etc., ci doar produsele fizice (e-tail).<\/li>\n<li>Principalul trend pentru 2016, dar \u0219i pentru anul \u00een curs a fost migrarea masiv\u0103 c\u0103tre Mobile. Mul\u021bi retaileri online, dar \u0219i publisheri au raportat cre\u0219teri semnificative de trafic de pe device-urile mobile \u00een 2016 vs. 2015.<\/li>\n<li>Traficul \u00eenregistrat de marile magazine online vine preponderent de pe device-urile mobile \u00een detrimentul desktop-ului.<\/li>\n<li>Num\u0103rul comenzilor plasate de pe dispozitivele mobile se situeaz\u0103 \u00eentre 35 \u0219i 40% \u00een 2016 comparativ cu 25-30% \u00een 2015.<\/li>\n<li>Magazinele online rom\u00e2ne\u0219ti sunt \u00een pas cu trend-ul Mobile. Dac\u0103 \u00een 2015, 10-15% din magazinele online \u00eenscrise \u00een Competi\u021bia GPeC (peste 100) nu aveau versiune de mobil, \u00een 2016 a fost un singur astfel de caz.<\/li>\n<li>Totu\u0219i, sunt \u00eenc\u0103 multe magazine online care au o tem\u0103 insuficient optimizat\u0103 pentru mobil din punct de vedere vitez\u0103 de \u00eenc\u0103rcare, dimensiuni mari ale imaginilor, num\u0103r de script-uri apelate.<\/li>\n<li>Conceptul Black Friday \u0219i campaniile de discount-uri de tip BF fun\u021bioneaz\u0103 \u0219i aduc magazinelor online cre\u0219teri de 30-40% \u00een v\u00e2nz\u0103ri.<\/li>\n<li>\u00cen viitor exist\u0103, \u00eens\u0103, riscul de obi\u0219nuire a consumatorilor s\u0103 cumpere doar produse care au reduceri semnificative de pre\u021b.<\/li>\n<li>Rata de neonorare a comenzilor finalizate este mult mai mare de BF, de\u0219i magazinele raporteaz\u0103 doar num\u0103rul total de comenzi.<\/li>\n<li>Electro-IT, Fashion &amp; Beauty, Home &amp; Deco \u0219i Articolele pentru Copii sunt principalele categorii de produse achizi\u021bionate online \u00een 2016.<\/li>\n<li>Resursa uman\u0103 este una din principalele probleme ale companiilor de curierat, dar \u0219i ale magazinelor online.<\/li>\n<li>Ca for\u021b\u0103 de munc\u0103, \u00een 2015 Rom\u00e2nia a pierdut dou\u0103 ora\u0219e medii &#8211; mul\u021bi aleg\u00e2nd s\u0103 plece din \u021bar\u0103.<\/li>\n<li>Ownerii de magazine online importante au \u00een plan dezvoltarea propriilor marketplace-uri.<\/li>\n<li>Ideal ar fi s\u0103 existe un Marketplace neutru \u00een pia\u021b\u0103, de\u021binut de o companie care nu vinde online \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 fie echidistant fa\u021b\u0103 de to\u021bi comercian\u021bii care v\u00e2nd prin acel marketplace.<\/li>\n<li>2016 este primul an \u00een care asist\u0103m la profesionalizarea industriei \u00een adev\u0103ratul sens al cuv\u00e2ntului.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Luni, 9 ianuarie, public\u0103m ultima parte a Reportajului GPeC (episodul al treilea), a\u0219adar fi\u021bi cu ochii pe noi!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/reportaj-gpec-sinteza-pietei-de-e-commerce-din-romania-2016-partea-2-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A\u0219a cum am promis, ast\u0103zi revenim cu partea a doua a Reportajului GPeC &#8211; Sinteza pie\u021bei de e-commerce din Rom\u00e2nia pentru anul 2016. \u00cen acest episod ve\u021bi afla ultimele informa\u021bii despre: bilan\u021bul e-tail-ului rom\u00e2nesc, trend-uri 2016-2017, adaptarea magazinelor online la device-urile mobile, cifre despre Black Friday 2016 \u0219i diluarea sau nu a conceptului BF, top categorii de produse v\u00e2ndute online, Bucure\u0219ti vs. provincie, problemele industriei, Marketplace, evolu\u021bia industriei de e-commerce \u00een 2016. Intervieva\u021bi \u00een episodul de ast\u0103zi (\u00een ordinea apari\u021biei): Marius Ghenea (Investment Director 3TS Capital), Dan V\u00eertopeanu (Managing Partner Breeze Mobile), Mihai P\u0103tra\u0219cu (CEO evoMAG), Daniel Mirea (Director Retail ALTEX Rom\u00e2nia), Liviu Taloi (Co-Founder Ecompedia.ro), Felix P\u0103tr\u0103\u0219canu (Managing Partner FAN Courier), Lucian Aldescu (CEO DPD Rom\u00e2nia), Dorin Boerescu (CEO 2Performant) Cifre \u0219i informa\u021bii importante extrase din reportaj Pia\u021ba de e-tail din Rom\u00e2nia (exclusiv produse fizice\/palpabile comercializate online) se \u00eendreapt\u0103 c\u0103tre pragul de 2 miliarde EUR. Baz\u00e2ndu-ne pe procentele de<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43,45],"tags":[611,608,604,605,607,606,595,610],"class_list":["post-8549","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","category-piata-de-ecommerce-din-romania","tag-cifre-e-commerce","tag-comertul-electronic-romanesc","tag-e-commerce-romania-2016","tag-piata-de-e-commerce-din-romania","tag-reportaj-gpec-2016","tag-sinteza-pietei-de-e-commerce","tag-statistici","tag-trends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8549"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8549\/revisions"}],"predecessor-version":[{"id":8556,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8549\/revisions\/8556"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}