{"id":8699,"date":"2017-01-26T12:08:38","date_gmt":"2017-01-26T10:08:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8699"},"modified":"2018-05-07T10:29:29","modified_gmt":"2018-05-07T07:29:29","slug":"stirile-saptamanii-emag-alibaba-dash-amazon","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-emag-alibaba-dash-amazon","title":{"rendered":"Tendin\u021be 2017, marketplace eMAG pentru micii antreprenori, Alibaba devine un pic european"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-emag-alibaba-dash-amazon\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3>Principalele tendin\u021be \u00een marketing online pentru e-commerce \u00een 2017<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/GPeC-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8104\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/GPeC-logo-300x300.png\" alt=\"gpec-logo\" width=\"121\" height=\"121\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/GPeC-logo-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/GPeC-logo-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/11\/GPeC-logo.png 400w\" sizes=\"auto, (max-width: 121px) 100vw, 121px\" \/><\/a>GPeC te \u021bine mereu conectat la realitatea \u0219i trend-urile din e-commerce \u0219i marketing online, at\u00e2t din Rom\u00e2nia, c\u00e2t \u0219i de peste hotare. La \u00eenceput de 2017, am stat de vorb\u0103 cu principalii speciali\u0219ti \u00een marketing online pentru e-commerce din Rom\u00e2nia pentru a observa unde v\u0103d ace\u0219tia prezentul \u0219i viitorul \u00een materie de marketing digital generator de v\u00e2nz\u0103ri online. Totul a fost pus \u00een contextul \u00een care Google \u0219i Facebook vor domina \u00een continuare bugetele de marketing online \u0219i s-a pus foarte mult accent pe <strong>personalizarea tot mai bun\u0103 a mesajului<\/strong> de marketing \u0219i pe relevan\u021b\u0103.<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/principalele-tendinte-in-marketing-online-pentru-e-commerce-in-2017\">Citi\u021bi detalii pe blog-ul GPeC<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>eMag lanseaz\u0103 un marketplace pentru micii antreprenori rom\u00e2ni<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/04\/emag.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3512\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/04\/emag.png\" alt=\"emag\" width=\"150\" height=\"56\" \/><\/a>eMag a lansat o sec\u021biune dedicat\u0103 exclusiv micilor antreprenori rom\u00e2ni, ace\u0219tia put\u00e2nd astfel s\u0103 aib\u0103 acces la \u00eentreaga pia\u021b\u0103 din Rom\u00e2nia, prin intermediul platformei celui mai mare comerciant online\u00a0din \u021bar\u0103. Compania se adreseaz\u0103 produc\u0103torilor locali, ONG-urilor \u0219i \u00eentreprinderilor sociale, PFA-urilor. Antreprenorii vin cu produsele, selecteaz\u0103 programul \u201cDeschide Rom\u00e2nia\u201d, apoi dureaz\u0103 circa 30 de zile p\u00e2n\u0103 c\u00e2nd produsele sunt \u00eenc\u0103rcate \u00een site; \u00eentre timp, <strong>angaja\u021bii eMag \u00eei sus\u021bin \u0219i le ofer\u0103 consiliere<\/strong>. Produsele trebuie s\u0103 fie utile \u0219i s\u0103 respecte standardele de calitate legale.<\/p>\n<p><strong><a href=\"http:\/\/www.wall-street.ro\/articol\/eCommerce\/207079\/emag-lanseaza-un-marketplace-pentru-micii-antreprenori-romani.html\" target=\"_blank\" rel=\"noopener\">Citi\u021bi detalii la Wall-street.ro<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Site-urile incomplete nu atrag clien\u021bi<\/h3>\n<p>Un nou studiu arat\u0103 c\u0103 98% dintre clien\u021bi nu cump\u0103r\u0103 de pe site-uri incomplete ale magazinelor online. Compania Episerver a efectuat cercetarea pe mai mult de <strong>1.100 de clien\u021bi online din SUA<\/strong>, \u00eentre 4 &#8211; 10 octombrie. Majoritatea clien\u021bilor doresc s\u0103 \u00eencerce \u00eenainte s\u0103 cumpere, de aceea 92% dintre ei au spus c\u0103 nu au cump\u0103rat de la prima vizit\u0103 pe un anumit site. 45% dintre ei au c\u0103utat un produs\/serviciu, 26% au comparat\u00a0pre\u021buri sau alte informa\u021bii despre\u00a0m\u0103rci, 11% au c\u0103utat informa\u021bii utile precum orarul magazinului online \u0219i adresa sediului. 59% dintre cei\u00a0care au r\u0103spuns la sondaj au\u00a0spus c\u0103 o experien\u021b\u0103 de shopping personalizat\u0103\u00a0este important\u0103, iar 10% consider\u0103 c\u0103 personalizarea este cel mai important aspect al experien\u021bei de cump\u0103rare.<\/p>\n<p><strong><a href=\"https:\/\/www.internetretailer.com\/2017\/01\/20\/why-incomplete-website-content-leads-lost-sales\" target=\"_blank\" rel=\"noopener\">Citi\u021bi detalii la Internet Retailer<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Dash de la Amazon este acum \u0219i online<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/04\/Amazon-buton.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3511\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/04\/Amazon-buton.jpg\" alt=\"Amazon buton\" width=\"150\" height=\"93\" \/><\/a>Butonul Dash de la Amazon.com, prin care puteai comanda produsele uzuale pe care le-ai mai comandat \u00een trecut se mut\u0103 de pe frigider pe site-ul magazinului online \u0219i \u00een aplica\u021bia Amazon. <strong>Modulul\u00a0\u201cYour Dash Buttons\u201d<\/strong> afi\u0219eaz\u0103 butoanele Dash pe care clientul Prime le-a legat la contul s\u0103u de la Amazon. Modulul adaug\u0103 alte butoane Dash la produsele care au fost comandate \u00een trecut \u0219i al c\u0103ror stoc trebuie ref\u0103cut, indiferent dac\u0103 un buton Dash fizic este disponibil sau nu pentru acel brand sau produs. Clien\u021bii din programul Prime \u00ee\u0219i pot \u00eens\u0103 crea \u0219i propriile butoane Dash \u0219i le pot afi\u0219a pe prima pagin\u0103 a site-ului sau \u00een aplica\u021bie.<\/p>\n<p><strong><a href=\"https:\/\/www.internetretailer.com\/2017\/01\/20\/amazon-dash-buttons-move-online\" target=\"_blank\" rel=\"noopener\">Citi\u021bi detalii la Internet Retailer<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Site-ul chinezesc Alibaba intr\u0103 \u00een asocia\u021bia european\u0103 EMOTA<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/03\/alibaba.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3429\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/03\/alibaba.jpg\" alt=\"alibaba\" width=\"150\" height=\"97\" \/><\/a>Grupul Alibaba a devenit membru \u00een\u00a0European eCommerce &amp; Omni-Channel Trade Association (EMOTA). Fondat\u0103 \u00een 1999, compania chinez\u0103 a devenit un <strong>gigant al comer\u021bului electronic mondial<\/strong>.<\/p>\n<p>Potrivit comunicatului EMOTA, Alibaba va ad\u0103uga mai mult\u0103 consisten\u021b\u0103 pozi\u021biei de advocacy a asocia\u021biei EMOTA \u0219i va veni cu o perspectiv\u0103 global\u0103 asupra trend-urilor \u0219i problemelor din e-commerce.<\/p>\n<p><strong><a href=\"http:\/\/www.emota.eu\/so\/9LcJIwTK?cid=b6012394-6fab-403c-80a8-f2911c96c4de#\/main\" target=\"_blank\" rel=\"noopener\">Citi\u021bi detalii la Emota.eu<\/a><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em>Acestea sunt\u00a0cele mai importante \u0219tiri din comer\u021bul electronic din ultimele 7 zile.<br \/>\n<\/em><em>Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite,<br \/>\ntrimite\u021bi-ne un email\u00a0la adresa\u00a0echipa (@) gpec.ro\u00a0<\/em><em>sau l\u0103sa\u021bi un comentariu mai jos.<br \/>\n<\/em><em>V\u0103 mul\u021bumim!<\/em><\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-emag-alibaba-dash-amazon\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Principalele tendin\u021be \u00een marketing online pentru e-commerce \u00een 2017 GPeC te \u021bine mereu conectat la realitatea \u0219i trend-urile din e-commerce \u0219i marketing online, at\u00e2t din Rom\u00e2nia, c\u00e2t \u0219i de peste hotare. La \u00eenceput de 2017, am stat de vorb\u0103 cu principalii speciali\u0219ti \u00een marketing online pentru e-commerce din Rom\u00e2nia pentru a observa unde v\u0103d ace\u0219tia prezentul \u0219i viitorul \u00een materie de marketing digital generator de v\u00e2nz\u0103ri online. Totul a fost pus \u00een contextul \u00een care Google \u0219i Facebook vor domina \u00een continuare bugetele de marketing online \u0219i s-a pus foarte mult accent pe personalizarea tot mai bun\u0103 a mesajului de marketing \u0219i pe relevan\u021b\u0103. Citi\u021bi detalii pe blog-ul GPeC eMag lanseaz\u0103 un marketplace pentru micii antreprenori rom\u00e2ni eMag a lansat o sec\u021biune dedicat\u0103 exclusiv micilor antreprenori rom\u00e2ni, ace\u0219tia put\u00e2nd astfel s\u0103 aib\u0103 acces la \u00eentreaga pia\u021b\u0103 din Rom\u00e2nia, prin intermediul platformei celui mai mare comerciant online\u00a0din \u021bar\u0103. Compania se adreseaz\u0103<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-8699","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8699"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8699\/revisions"}],"predecessor-version":[{"id":12886,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8699\/revisions\/12886"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}