{"id":8703,"date":"2017-01-26T12:27:44","date_gmt":"2017-01-26T10:27:44","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8703"},"modified":"2017-02-02T16:50:47","modified_gmt":"2017-02-02T14:50:47","slug":"weekly-news-emag-alibaba-dash-amazon","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/weekly-news-emag-alibaba-dash-amazon","title":{"rendered":"Weekly news: the trends for 2017, eMAG launches a new marketplace, Alibaba joins EMOTA"},"content":{"rendered":"
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The main trends in online marketing for 2017<\/h3>\n

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GPeC always keeps you connected to the Romanian and worldwide trends in e-commerce and online marketing. As a new year begins, we sat with the most important experts in online marketing and e-commerce from Romania<\/strong>, to ask them about the present and the future of digital marketing as a generator of online sales. While doing this, we considered the dominant position of Google and Facebook in terms of investment in online marketing and we also took into account the growing personalization rate of the marketing message.<\/p>\n

Read more on the GPeC blog<\/a><\/strong><\/p>\n

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eMag launches a new marketplace for small enterprises<\/h3>\n

\"emag\"<\/a>eMag launched a dedicated section for small Romanian entrepreneurs. They can now access the national market with the help of the platform launched by the biggest Romanian online shopping website.\u00a0Entrepreneurs will propose products for the special program called „Open Romania”, then after around 30 days, the products will be uploaded in the website’s stock. Meanwhile, experts from eMAG will offer support and advice<\/strong>. The products have to be useful and to respect legal quality standards.<\/p>\n

More details on Wall-street.ro<\/a><\/strong><\/p>\n

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Incomplete website content leads to lost sales<\/h3>\n

Retailers have to make sure the content on their sites is correct and complete\u2014or they risk losing a sale. A study from multichannel marketing platform Episerver, which surveyed more than 1,100 U.S. online shoppers<\/strong> from Oct. 4-10, finds that 98% of shoppers have decided against buying from a retailer at least once due to content that was incorrect or incomplete.<\/p>\n

This is especially important given that two-thirds of shoppers plan to buy more online this year than last year, Episerver\u2019s survey says.<\/p>\n

More at Internet Retailer<\/a><\/strong><\/p>\n

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Amazon Dash ‘buttons\u2019 move online<\/h3>\n

\"Amazon<\/a>Now Amazon has added the \u201cbutton\u201d function to Amazon.com and the Amazon Shopping app. A module labeled \u201cYour Dash Buttons\u201d<\/strong> displays any Dash button the Prime shopper may already have linked to her Amazon account, and it adds others for products previously ordered that typically need replenishment, regardless of whether a physical Dash button is available for that brand or product.\u00a0Amazon calls the on-screen buttons \u201cpersonalized shortcuts to reorder all your favorite products.\u201d<\/p>\n

More at Internet Retailer<\/a><\/strong><\/p>\n

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Chinese Alibaba joins European EMOTA<\/h3>\n

\"alibaba\"<\/a>The European eCommerce & Omni-Channel Trade Association (EMOTA) announced its latest corporate member \u2013 Alibaba Group. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.<\/p>\n

More details at Emota.eu<\/a><\/strong><\/p>\n

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Do you have something to add to this news selection?
\nDrop\u00a0us an e-mail at echipa@gpec.ro or leave a comment below.
\nOr check us out on Facebook<\/a>.<\/em><\/p>\n

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The main trends in online marketing for 2017 GPeC always keeps you connected to the Romanian and worldwide trends in e-commerce and online marketing. As a new year begins, we sat with the most important experts in online marketing and e-commerce from Romania, to ask them about the present and the future of digital marketing as a generator of online sales. While doing this, we considered the dominant position of Google and Facebook in terms of investment in online marketing and we also took into account the growing personalization rate of the marketing message. Read more on the GPeC blog eMag launches a new marketplace for small enterprises eMag launched a dedicated section for small Romanian entrepreneurs. They can now access the national market with the help of the platform launched by the biggest Romanian online shopping website.\u00a0Entrepreneurs will propose products for the special program called „Open Romania”, then after<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478],"tags":[],"class_list":["post-8703","post","type-post","status-publish","format-standard","hentry","category-e-commerce-weekly-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8703"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8703\/revisions"}],"predecessor-version":[{"id":8743,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8703\/revisions\/8743"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}