{"id":8749,"date":"2017-02-03T10:03:47","date_gmt":"2017-02-03T08:03:47","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8749"},"modified":"2017-02-03T10:03:47","modified_gmt":"2017-02-03T08:03:47","slug":"redesign-dkny-lectie","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/redesign-dkny-lectie","title":{"rendered":"Ce putem \u00eenv\u0103\u021ba din redesign-ului site-ului DKNY"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/redesign-dkny-lectie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/DKNY-watches.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-8747\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/DKNY-watches-225x300.jpg\" alt=\"DKNY watches\" width=\"138\" height=\"184\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/DKNY-watches-225x300.jpg 225w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/DKNY-watches.jpg 600w\" sizes=\"auto, (max-width: 138px) 100vw, 138px\" \/><\/a>DKNY lanseaz\u0103 o nou\u0103 fa\u021b\u0103 a site-ului companiei, \u00een parteneriat cu Farfetch, \u00een \u00eencercarea de a se reinventa. DKNY va pune accent pe personalizare \u0219i asisten\u021b\u0103 pentru consumatori, folosind tehnologii precum <strong>mesajele individuale<\/strong>, o <strong>platform\u0103 mobil\u0103 complet\u0103<\/strong> \u0219i un <strong>proces de checkout facil<\/strong>.<\/p>\n<blockquote><p>\u201cCredem c\u0103 site-urile simple \u0219i directe sunt cele mai bune \u00een e-commerce&#8221;, a spus John Sampogna, co-CEO \u0219i partener fondator la\u00a0Wondersauce, firma de publicitate care a adus conceptul noului site. &#8222;Le-am oferit flexibilitate maxim\u0103, pentru a-\u0219i putea exprima brand-ul \u00een moduri dinamice, f\u0103r\u0103 a pierde nimic din c\u0103ile u\u0219oare de conversie. \u00cen plus, exist\u0103 un <strong>sistem de checkout transparent<\/strong>, care ofer\u0103 vizibilitate complet\u0103 \u00een timpul procesului de comand\u0103&#8221;.<\/p><\/blockquote>\n<p><!--more--><\/p>\n<p>DKNY a trecut prin mai multe \u00eencerc\u0103ri de reinventare \u00een ultimii ani, \u00een urma sc\u0103derii v\u00e2nz\u0103rilor pe o pia\u021b\u0103 desoebit de concuren\u021bial\u0103.<\/p>\n<p>Lansarea site-ului a fost sincronizat\u0103 cu lansarea campaniei de prim\u0103var\u0103\/var\u0103 2017 a companiei DKNY, av\u00e2nd \u00een centru fotomodelul Bella Hadid, fotografiat\u0103 de\u00a0Collier Schorr.<\/p>\n<p><strong>Citi\u021bi detalii la\u00a0<a href=\"http:\/\/www.glossy.co\/ecommerce\/dkny-taps-farfetch-to-revitalize-e-commerce-strategy\" target=\"_blank\">Glossy.co<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/redesign-dkny-lectie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>DKNY lanseaz\u0103 o nou\u0103 fa\u021b\u0103 a site-ului companiei, \u00een parteneriat cu Farfetch, \u00een \u00eencercarea de a se reinventa. DKNY va pune accent pe personalizare \u0219i asisten\u021b\u0103 pentru consumatori, folosind tehnologii precum mesajele individuale, o platform\u0103 mobil\u0103 complet\u0103 \u0219i un proces de checkout facil. \u201cCredem c\u0103 site-urile simple \u0219i directe sunt cele mai bune \u00een e-commerce&#8221;, a spus John Sampogna, co-CEO \u0219i partener fondator la\u00a0Wondersauce, firma de publicitate care a adus conceptul noului site. &#8222;Le-am oferit flexibilitate maxim\u0103, pentru a-\u0219i putea exprima brand-ul \u00een moduri dinamice, f\u0103r\u0103 a pierde nimic din c\u0103ile u\u0219oare de conversie. \u00cen plus, exist\u0103 un sistem de checkout transparent, care ofer\u0103 vizibilitate complet\u0103 \u00een timpul procesului de comand\u0103&#8221;.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-8749","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8749"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8749\/revisions"}],"predecessor-version":[{"id":8750,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8749\/revisions\/8750"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}