{"id":8771,"date":"2017-02-08T10:59:29","date_gmt":"2017-02-08T08:59:29","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8771"},"modified":"2017-02-08T11:03:31","modified_gmt":"2017-02-08T09:03:31","slug":"pe-22-februarie-incepe-o-noua-editie-a-cursului-de-initiere-in-e-commerce-de-12-saptamani","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/pe-22-februarie-incepe-o-noua-editie-a-cursului-de-initiere-in-e-commerce-de-12-saptamani","title":{"rendered":"Pe 22 Februarie \u00eencepe o nou\u0103 edi\u021bie a Cursului de Ini\u021biere \u00een E-Commerce de 12 s\u0103pt\u0103m\u00e2ni"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/pe-22-februarie-incepe-o-noua-editie-a-cursului-de-initiere-in-e-commerce-de-12-saptamani\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/curs-ecommerce-andrei-radu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6923 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/curs-ecommerce-andrei-radu-200x300.jpg\" alt=\"ecommernce andrei radu gpec\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/curs-ecommerce-andrei-radu-200x300.jpg 200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/06\/curs-ecommerce-andrei-radu.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>E-Commerce-ul \u0219i Marketingul Online s-au aflat clar pe lista rezolu\u021biilor de \u00eenceput de 2017 pentru mul\u021bi oameni. \u0218i ne d\u0103m seama de asta din multele \u00eentreb\u0103ri pe care le-am primit de la voi cu privire la data de \u00eencepere a Cursului de Ini\u021biere \u00een E-Commerce. Ei bine, iat\u0103 c\u0103 avem ve\u0219ti, \u00een sf\u00e2r\u0219it. Odat\u0103 cu finalul iernii, <strong>pe 22 februarie, \u00eencepe o nou\u0103 edi\u021bie a <a title=\"curs e-commerce dallesgo gpec\" href=\"http:\/\/dallesgo.ro\/cursuri-e-commerce\/\" target=\"_blank\">Cursului de Ini\u021biere \u00een E-Commerce<\/a> de 12 s\u0103pt\u0103m\u00e2ni organizat de DallesGO \u0219i GPeC<\/strong>. Traineri sunt, a\u0219a cum v-am obi\u0219nuit\u00a0\u00a0<a title=\"andrei radu gpec\" href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\" target=\"_blank\"><strong>Andrei Radu<\/strong><\/a> (CEO &amp; Founder <a title=\"gpec ecommerce\" href=\"http:\/\/www.gpec.ro\" target=\"_blank\"><strong>GPeC <\/strong><\/a>\u0219i<strong> Co-Founder <a title=\"trusted ecommerce\" href=\"http:\/\/www.trusted.ro\" target=\"_blank\">TRUSTED.ro<\/a><\/strong>) \u0219i <a title=\"raluca radu gpec answear mth\" href=\"https:\/\/www.linkedin.com\/in\/ralucaradumth\" target=\"_blank\"><strong>Raluca Radu<\/strong><\/a> (Country Manager <a title=\"answear tommy hilfiger\" href=\"http:\/\/www.answear.ro\" target=\"_blank\"><strong>Answear.ro<\/strong><\/a> \u0219i Owner <a title=\"mth digital marketing online\" href=\"http:\/\/www.mth.digital\" target=\"_blank\"><strong>MTH Digital<\/strong><\/a>) al\u0103turi de <a title=\"bogdan manolea legal ecommerce\" href=\"https:\/\/www.linkedin.com\/in\/bogdan-manolea-6b6b2\" target=\"_blank\"><strong>Bogdan Manolea<\/strong><\/a> (Co-Fondator <strong><a title=\"trusted ecommerce\" href=\"http:\/\/www.trusted.ro\" target=\"_blank\">TRUSTED.ro<\/a><\/strong>) \u0219i <a title=\"roxana magopet fan courier marketing\" href=\"https:\/\/www.linkedin.com\/in\/roxana-magopet-a2957061\" target=\"_blank\"><strong>Roxana Magope\u021b<\/strong><\/a> (Marketing &amp; PR Manager <a title=\"fan courier lider curierat romania\" href=\"http:\/\/www.fancourier.ro\/\" target=\"_blank\"><strong>FAN Courier<\/strong><\/a>) va fi invitat\u0103 pentru a sus\u021bine o sesiune intensiv\u0103 de Q&amp;A despre rela\u021bia dintre firmele de curierat \u0219i magazinele online.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1077-low.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7563\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1077-low-300x199.jpg\" alt=\"817C1077-low\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1077-low-300x199.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1077-low-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1077-low.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pe parcursul celor 12 s\u0103pt\u0103m\u00e2ni cursan\u021bii se pot a\u0219tepta la un curs practic, plin de studii de caz \u0219i exemple concrete \u0219i exerci\u021bii \u0219i teme de cas\u0103, toate cu scopul de a-i introduce pe ace\u0219tia c\u00e2t mai bine \u00een universul marketingului online \u0219i comer\u021bului electronic. Vom discuta despre tot ce \u021bine de pornirea \u0219i cre\u0219terea unui magazin online, dar vom aborda \u0219i principalele strategii de promovare \u0219i cre\u0219tere a v\u00e2nz\u0103rilor.<\/p>\n<p><strong>Cursul dureaz\u0103 12 s\u0103pt\u0103m\u00e2ni \u0219i se va \u021bine \u00een fiecare miercuri \u00eentre orele 18:30 \u0219i 21:30<\/strong> cu o pauz\u0103 de 10 minute.<em><strong> Cursul cost\u0103 2600 lei \u0219i se poate achita \u00een 2 rate, dar cei care fac plata integral\u0103 beneficiaz\u0103 de 10% discount<\/strong><\/em>. <strong>\u00censcrierile<\/strong> se fac pe situl DallesGO pe pagina <a title=\"curs e-commerce dallesgo gpec\" href=\"http:\/\/dallesgo.ro\/cursuri-e-commerce\/\" target=\"_blank\">Cursului de Ini\u021biere \u00een E-Commerce<\/a>.<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1015-LOW.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7561\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1015-LOW-300x199.jpg\" alt=\"817C1015-LOW\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1015-LOW-300x199.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1015-LOW-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/09\/817C1015-LOW.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/strong>Programa cursului poate fi consultat\u0103 mai jos, cu singura men\u021biune c\u0103 aceasta mai poate suferi modific\u0103ri \u00een func\u021bie de nivelul de cuno\u0219tin\u021be al participan\u021bilor \u0219i de temele de interes pentru ace\u0219tia:<\/p>\n<ul>\n<li><strong>Radiografia pie\u021bei de e-commerce din Rom\u00e2nia<\/strong> comparativ cu restul Europei. Evolu\u021bie. Categorii \u00een cre\u0219tere, oportunit\u0103\u021bi de ni\u0219e. Profilul cump\u0103r\u0103torului online din Rom\u00e2nia, particularit\u0103\u021bi ale pie\u021bei.<\/li>\n<li>Alegerea platformei de e-commerce. <strong>KPI principali \u00een e-commerce \u0219i modul de m\u0103surare al acestora. Bazele Google Analytics<\/strong> \u0219i principii de baz\u0103 \u00een m\u0103surarea performan\u021belor magazinului meu online \u0219i canalelor principale de marketing online.<\/li>\n<li><strong>Bune practici de Usability \u0219i Mobile Usability \u00een E-Commerce<\/strong>. Cum organiz\u0103m magazinul nostru online \u0219i cum facem s\u0103 fie u\u0219or de navigat \u0219i s\u0103 r\u0103spunda nevoilor clientului. Studii de caz \u0219i exemple concrete bazate pe experien\u021ba GPeC de auditare a peste 1000 de magazine online din Rom\u00e2nia.<\/li>\n<li>Principalele canale de marketing online pentru promovare \u00een e-commerce:<strong> principii de baz\u0103 SEO<\/strong> \u0219i top direc\u021bii pentru a lucra eficient cu agen\u021bia SEO sau specialistul SEO in-house. <strong>Google AdWords. Google Display Network. Remarketing. Programmatic.<\/strong> Principii de baz\u0103 <strong>Social Media Marketing<\/strong>. Despre <strong>brand<\/strong> \u00een e-commerce. <strong>Facebook Ads<\/strong>. Principii de baz\u0103 <strong>Email Marketing \u0219i Affiliate Marketing. Web PR, Video &amp; Content Marketing<\/strong>.<\/li>\n<li>Strategia de marketing online. G\u00e2ndirea strategiei \u0219i \u00eemp\u0103r\u021birea bugetului.<\/li>\n<li>Legisla\u021bia aplicabil\u0103 \u00een e-commerce \u00een Rom\u00e2nia \u0219i bune practici care trebuie respectate de magazinele online. Rela\u021bia magazinelor online cu firmele de curierat. Sesiune deschis\u0103 Q&amp;A.<\/li>\n<\/ul>\n<p><strong>Pe scurt, despre traineri<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Andrei-Radu-e1426707018380-287x300.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-7972\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/10\/Andrei-Radu-e1426707018380-287x300-150x150.jpg\" alt=\"andrei radu gpec\" width=\"150\" height=\"150\" \/><\/a><a title=\"andrei radu gpec\" href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\" target=\"_blank\">Andrei Radu<\/a> <\/strong>este CEO &amp; Founder GPeC \u2013 de 11 ani, cel mai important eveniment de e-commerce din Rom\u00e2nia (powered by FAN Courier). Anterior, Andrei Radu a fost fondatorul Link2E-Commerce, prima \u0219i singura revista de comer\u021b electronic din Rom\u00e2nia. Andrei este specialist usability, particip\u00e2nd la auditarea a peste 1000 de magazine online rom\u00e2ne\u0219ti \u0219i fiind primul care a adus (al\u0103turi de Liviu Taloi) primele teste de eye-tracking \u0219i neuromarketing \u00een e-commerce-ul rom\u00e2nesc. Andrei este de asemenea \u0219i Co-Fondator TRUSTED.ro \u2013 programul na\u021bional pentru certificarea magazinelor online rom\u00e2ne\u0219ti. GPeC a crescut odat\u0103 cu pia\u021ba de e-commerce din Rom\u00e2nia \u0219i a devenit autoritatea nr. 1 pentru pia\u021b\u0103, GPeC fiind \u0219i entitatea care centralizeaz\u0103 \u0219i transmite anual cifrele oficiale pentru pia\u021ba de e-commerce din Rom\u00e2nia, dar \u0219i afiliat\u0103 la principalele asocia\u021bii de e-commerce din Europa.<\/p>\n<p><a title=\"raluca radu gpec answear mth\" href=\"https:\/\/www.linkedin.com\/in\/ralucaradumth\" target=\"_blank\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/01\/Raluca-Radu-MTH-Digital.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-8616\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/01\/Raluca-Radu-MTH-Digital-150x150.jpg\" alt=\"Raluca Radu MTH Digital\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/01\/Raluca-Radu-MTH-Digital-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/01\/Raluca-Radu-MTH-Digital.jpg 912w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Raluca Radu<\/strong><\/a>\u00a0lucreaz\u0103 de peste 11 ani \u00een marketing \u0219i business online, trec\u00e2nd prin diverse modele de business de la publishing online \u0219i anun\u021buri online \u0219i p\u00e2n\u0103 la e-commerce. Background-ul ei tehnic, fiind absolvent\u0103 de Automatica \u0219i Calculatoare \u0219i pasionat\u0103 de matematic\u0103, a ajutat-o s\u0103 g\u00e2ndeasc\u0103 \u00eentotdeauna partea de business \u0219i marketing online pornind de la date concrete. Printre cele mai importante realiz\u0103ri \u0219i pozi\u021bii ocupate de-a lungul carierei, Raluca a fost timp de 4 ani Country Manager Naspers Rom\u00e2nia (fiind cea care a lansat brandul OLX.ro pe pia\u021ba rom\u00e2neasc\u0103, aduc\u00e2ndu-l \u00een top \u00een termen de 3 ani de la lansare), Director de Marketing F64, iar \u00een prezent este Country Manager answear.ro. Din 2012, Raluca este implicat\u0103 \u0219i \u00een organizarea GPeC, al\u0103turi de echipa de aici. \u00cen 2015, Raluca Radu \u0219i-a lansat agen\u021bia de strategie de business online \u0219i marketing digital <a title=\"mth digital marketing online\" href=\"http:\/\/www.mth.digital\" target=\"_blank\"><strong>MTH Digital<\/strong><\/a>, agen\u021bie care dezvolt\u0103 strategii personalizate de marketing online pentru clien\u021bii s\u0103i av\u00e2nd ca scop principal cre\u0219terea v\u00e2nz\u0103rilor e-commerce.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pub\/bogdan-manolea\/0\/b2\/6b6\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/06\/bogdan-manolea-gpec-2006.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-2633\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/06\/bogdan-manolea-gpec-2006-150x150.jpg\" alt=\"bogdan manolea trusted\" width=\"150\" height=\"150\" \/><\/a>Bogdan Manolea<\/strong><\/a> este consultant juridic interesat de domenii ca dreptul tehnologiei informa\u021biilor, proprietate intelectual\u0103\/industriala \u00eens\u0103 \u0219i de orice domeniu implic\u00e2nd dreptul, Internetul \u0219i atitudinea civic\u0103. Proprietar al paginii web Legile Internetului \u2013 legi-internet.ro, care prezint\u0103 din 2001 principalele evolu\u021bii din dreptul tehnologiei informa\u021biei. Autor a suficiente prezent\u0103ri \u0219i articole pe teme legate de Drept \u0219i Tehnologia Informa\u021biei (comer\u021b electronic, semn\u0103tura electronic\u0103, nume de domenii, jurisdic\u021bie \u0219i Internet, dreptul la via\u021ba privat\u0103 etc.) f\u0103cute la evenimente na\u021bionale \u0219i interna\u021bionale. Bogdan este de asemenea \u0219i Co-fondator <strong><a href=\"http:\/\/www.trusted.ro\/\">TRUSTED.ro<\/a><\/strong>.<\/p>\n<p><a title=\"roxana magopet fan courier marketing\" href=\"https:\/\/www.linkedin.com\/in\/roxana-magopet-a2957061\" target=\"_blank\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/04\/foto-roxana-magopet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-6325\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/04\/foto-roxana-magopet-150x150.jpg\" alt=\"foto-roxana-magopet\" width=\"150\" height=\"150\" \/><\/a>Roxana Magope\u021b<\/strong><\/a> \u00a0este Marketing &amp; PR Manager al companiei de curierat lider de pia\u021b\u0103 <a href=\"http:\/\/www.fancourier.ro\/\"><strong>FAN Courier<\/strong><\/a>. Parte a echipei din 2005, dup\u0103 o pozi\u021bie de nivel de entry-level ca dispecer, Roxana conduce departamentul de marketing \u00eencep\u00e2nd cu anul 2009, coordoneaz\u0103 managementul de brand si comunicare, PR , strategia de marketing \u0219i campaniile desfasurate, precum \u0219i organizarea evenimentelor companiei. Serviciile dezvoltate de FAN Courier sunt menite s\u0103 sus\u021bin\u0103 afacerile clien\u021bilor s\u0103i,\u00a0 pentru a simplifica via\u021ba consumatorilor \u0219i s\u0103 p\u0103streze \u021bara \u00een mi\u0219care.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/pe-22-februarie-incepe-o-noua-editie-a-cursului-de-initiere-in-e-commerce-de-12-saptamani\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>E-Commerce-ul \u0219i Marketingul Online s-au aflat clar pe lista rezolu\u021biilor de \u00eenceput de 2017 pentru mul\u021bi oameni. \u0218i ne d\u0103m seama de asta din multele \u00eentreb\u0103ri pe care le-am primit de la voi cu privire la data de \u00eencepere a Cursului de Ini\u021biere \u00een E-Commerce. Ei bine, iat\u0103 c\u0103 avem ve\u0219ti, \u00een sf\u00e2r\u0219it. Odat\u0103 cu finalul iernii, pe 22 februarie, \u00eencepe o nou\u0103 edi\u021bie a Cursului de Ini\u021biere \u00een E-Commerce de 12 s\u0103pt\u0103m\u00e2ni organizat de DallesGO \u0219i GPeC. Traineri sunt, a\u0219a cum v-am obi\u0219nuit\u00a0\u00a0Andrei Radu (CEO &amp; Founder GPeC \u0219i Co-Founder TRUSTED.ro) \u0219i Raluca Radu (Country Manager Answear.ro \u0219i Owner MTH Digital) al\u0103turi de Bogdan Manolea (Co-Fondator TRUSTED.ro) \u0219i Roxana Magope\u021b (Marketing &amp; PR Manager FAN Courier) va fi invitat\u0103 pentru a sus\u021bine o sesiune intensiv\u0103 de Q&amp;A despre rela\u021bia dintre firmele de curierat \u0219i magazinele online. Pe parcursul celor 12 s\u0103pt\u0103m\u00e2ni cursan\u021bii se pot a\u0219tepta la un curs practic,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,43],"tags":[],"class_list":["post-8771","post","type-post","status-publish","format-standard","hentry","category-evenimente-recomandate","category-noutati-si-stiri-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8771"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8771\/revisions"}],"predecessor-version":[{"id":8775,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8771\/revisions\/8775"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}