{"id":8808,"date":"2017-02-15T09:29:48","date_gmt":"2017-02-15T07:29:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8808"},"modified":"2017-02-16T20:51:26","modified_gmt":"2017-02-16T18:51:26","slug":"craig-sullivan-trebuie-sa-investim-timp-si-resurse-pentru-a-invata-sa-folosim-corect-tool-urile-gratuite-precum-google-analytics-video-gpec-summit","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/craig-sullivan-trebuie-sa-investim-timp-si-resurse-pentru-a-invata-sa-folosim-corect-tool-urile-gratuite-precum-google-analytics-video-gpec-summit","title":{"rendered":"Craig Sullivan: Trebuie sa investim timp si resurse pentru a invata sa folosim corect tool-urile gratuite precum Google Analytics  | VIDEO GPeC Summit"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/craig-sullivan-trebuie-sa-investim-timp-si-resurse-pentru-a-invata-sa-folosim-corect-tool-urile-gratuite-precum-google-analytics-video-gpec-summit\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.youtube.com\/watch?v=lz8OwKOXrt0\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8820 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/INTERVIU-video-craig-sullivan-foto-gpec-summit-gabriela-bejan-2017-300x147.jpg\" alt=\"FOTO Craig Sullivan si Gabriela Bejan, GPeC Summit Noiembrie 2016 - Interviu VIDEO\" width=\"300\" height=\"147\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/INTERVIU-video-craig-sullivan-foto-gpec-summit-gabriela-bejan-2017-300x147.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/INTERVIU-video-craig-sullivan-foto-gpec-summit-gabriela-bejan-2017.jpg 843w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Craig Sullivan<\/strong> este\u00a0unul dintre cei mai cunoscuti experti la nivel mondial in UX, Usability Testing, User Centered Design, Web Analytics, Optimizarea Conversiilor, Online Marketing si Voice of Customer. El a fost prezent la <strong>GPeC Summit<\/strong>, Cel Mai Important Eveniment de E-Commerce din Romania, unde a sustinut o prezentare pe subiectul \u201eGrowth Optimisation and A\/B Testing for a Mobile World: Getting it Right\u201d, la finalul caruia a oferit un interivu reporterului nostru oficial <a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\"><strong>Gabriela Bejan<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=lz8OwKOXrt0\" target=\"_blank\"><em><strong>Vezi acum interviul video cu Craig Sullivan!\u00a0<\/strong><\/em><\/a><\/p>\n<p><!--more--><\/p>\n<ul>\n<li>\u201eMagazinele online trebuie sa afle unde si de ce sunt necesare modificarile. Nu trebuie sa incepem prin a schimba\u00a0site-ul si a face\u00a0diverse teste &#8211; AB \u00a0Testing. Inainte de toate trebuie sa facem un reasearch serios, sa aflam care sunt problemele site-ului, iar cel mai bine este daca aflam problemele direct de la clientii nostri.\u201d<\/li>\n<li>\u201eChiar daca folosim tool-uri\u00a0gratuite precum Google Analytics, nu inseamna ca nu trebuie sa investim timp si resurse pentru a folosi corect aceste tool-uri. Este foarte important\u00a0sa ne asiguram ca datele pe care le colectam sunt cele potrivite pentru afacerea noastra si ne ajuta sa intelegem clientul, nevoile acestuia.\u201d<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/lz8OwKOXrt0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>CRAIG SULLIVAN,\u00a0<em>Optimiser of Everything<\/em><\/h3>\n<p><a title=\"Craig Sullivan - Optimiser of Everything\" href=\"https:\/\/uk.linkedin.com\/in\/craigsullivan\" target=\"_blank\"><strong>Craig Sullivan<\/strong><\/a>\u00a0se pozitioneaza ca fiind cel care ajuta companiile sa isi creasca conversiile si sa imi imbunatateasca partea de user experience pentru business-urilor lor multi-channel si multi-platforma. A contribuit la dezvoltarea echipelor si la cresterea prezentei online a companiilor de top precum: Google, LOVEFiLM, Lego, John Lewis, eBay etc. Prin tehnicile de optimizare a conversiilor si testele rapide, Craig a adus companiilor cu care lucreaza in ultimii 5 ani un beneficiu de peste 500 de milioane de Euro. Este speaker la evenimente de renume mondial in domeniu precum conferintele Econsultancy, Conversion Conference, eMetrics, Etail, Drapers, Internet World si Conversion Summit. Craig a fost unul dintre cei mai apreciati speakeri GPeC 2015 si a fost cerut de participanti din nou pentru editia 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/craig-sullivan-trebuie-sa-investim-timp-si-resurse-pentru-a-invata-sa-folosim-corect-tool-urile-gratuite-precum-google-analytics-video-gpec-summit\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Craig Sullivan este\u00a0unul dintre cei mai cunoscuti experti la nivel mondial in UX, Usability Testing, User Centered Design, Web Analytics, Optimizarea Conversiilor, Online Marketing si Voice of Customer. El a fost prezent la GPeC Summit, Cel Mai Important Eveniment de E-Commerce din Romania, unde a sustinut o prezentare pe subiectul \u201eGrowth Optimisation and A\/B Testing for a Mobile World: Getting it Right\u201d, la finalul caruia a oferit un interivu reporterului nostru oficial Gabriela Bejan. Vezi acum interviul video cu Craig Sullivan!\u00a0<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[579,100,215,233],"class_list":["post-8808","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-craig-sullivan-ro","tag-gpec-summit","tag-interviu-gpec","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8808"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8808\/revisions"}],"predecessor-version":[{"id":8853,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8808\/revisions\/8853"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}