{"id":8937,"date":"2017-03-01T19:40:24","date_gmt":"2017-03-01T17:40:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=8937"},"modified":"2017-03-01T19:44:45","modified_gmt":"2017-03-01T17:44:45","slug":"ovidiu-ababei-rata-de-retur-este-sub-3-pentru-altex-romania-si-media-galaxy-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ovidiu-ababei-rata-de-retur-este-sub-3-pentru-altex-romania-si-media-galaxy-video","title":{"rendered":"Ovidiu Ababei: Rata de retur este sub 3% pentru Altex Rom\u00e2nia \u0219i Media Galaxy | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ovidiu-ababei-rata-de-retur-este-sub-3-pentru-altex-romania-si-media-galaxy-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/ovidiu-ababei-si-gabriela-bejan-foto-interviu-gpec-summit-noiembrie-2016-BLOG.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8944\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/ovidiu-ababei-si-gabriela-bejan-foto-interviu-gpec-summit-noiembrie-2016-BLOG-300x166.jpg\" alt=\"ovidiu-ababei-si-gabriela-bejan-foto-interviu-gpec-summit-noiembrie-2016-BLOG\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/ovidiu-ababei-si-gabriela-bejan-foto-interviu-gpec-summit-noiembrie-2016-BLOG-300x166.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/ovidiu-ababei-si-gabriela-bejan-foto-interviu-gpec-summit-noiembrie-2016-BLOG-1024x569.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/02\/ovidiu-ababei-si-gabriela-bejan-foto-interviu-gpec-summit-noiembrie-2016-BLOG.jpg 1044w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Ovidiu Ababei<\/strong>, Online Director <a href=\"http:\/\/altex.ro\/\" target=\"_blank\"><strong>Altex Romania<\/strong><\/a>\u00a0\u0219i\u00a0<a href=\"http:\/\/mediagalaxy.ro\/\" target=\"_blank\"><strong>Media Galaxy<\/strong><\/a>, a stat de vorb\u0103 cu reporterul nostru oficial <a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>, la GPeC Summit &#8211; Cel Mai Important Eveniment de E-Commerce din Rom\u00e2nia.<\/p>\n<ul>\n<li>Cum a fost campania de <strong>Black Friday<\/strong> pe Altex \u0219i Media Galaxy \u00een 2016?<\/li>\n<li>Care sunt provoc\u0103rile pe pia\u021ba de e-commerce pentru Altex, leader pe pia\u021ba de retail electro-IT din Rom\u00e2nia? Vorbim despre un alt profil de public dec\u00e2t cel din online? Sunt diferen\u021be \u00een valoarea co\u0219ului mediu, tipul de client, rata de retur?<\/li>\n<li>Care sunt <strong>cele mai eficiente canale de marketing<\/strong> pentru voi \u00een zona de e-commerce?<\/li>\n<li>Pentru partea de e-commerce, c\u00e2t la sut\u0103 din buget este investit pentru <strong>achizi\u021bia de clien\u021bi<\/strong> \u0219i c\u00e2t la sut\u0103 pentru <strong>fidelizarea\u00a0clien\u021bilo<\/strong>r?<\/li>\n<li>Cum face\u021bi s\u0103 muta\u021bi focusul clientului de pe <strong>pre\u021b<\/strong>?<\/li>\n<li>Care sunt <strong>diferen\u021bele principale<\/strong> \u00eentre publicul Media Galaxy \u0219i cel al Altex \u00een online?<\/li>\n<li>Care sunt diferen\u021bele \u00een ceea ce prive\u0219te <strong>strategia de marketing<\/strong>?<\/li>\n<li>Ce \u00eenseamn\u0103 <strong>strategie omnichannel<\/strong> pentru Altex\/MediaGalaxy?<\/li>\n<li>La ce cre\u0219tere v\u0103 a\u0219tepta\u021bi pentru 2017 \u0219i care sunt planurile voastre de dezvoltare?<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/HR4JQCVJ_LM?start=102&#038;feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Interviu realizat la GPeC Summit \u00een noiembrie 2016.<\/em><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=HR4JQCVJ_LM\" target=\"_blank\"><strong>Vezi acum interviul video cu\u00a0Ovidiu Ababei!<\/strong><\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ovidiu-ababei-rata-de-retur-este-sub-3-pentru-altex-romania-si-media-galaxy-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ovidiu Ababei, Online Director Altex Romania\u00a0\u0219i\u00a0Media Galaxy, a stat de vorb\u0103 cu reporterul nostru oficial Gabriela Bejan, la GPeC Summit &#8211; Cel Mai Important Eveniment de E-Commerce din Rom\u00e2nia. Cum a fost campania de Black Friday pe Altex \u0219i Media Galaxy \u00een 2016? Care sunt provoc\u0103rile pe pia\u021ba de e-commerce pentru Altex, leader pe pia\u021ba de retail electro-IT din Rom\u00e2nia? Vorbim despre un alt profil de public dec\u00e2t cel din online? Sunt diferen\u021be \u00een valoarea co\u0219ului mediu, tipul de client, rata de retur? Care sunt cele mai eficiente canale de marketing pentru voi \u00een zona de e-commerce? Pentru partea de e-commerce, c\u00e2t la sut\u0103 din buget este investit pentru achizi\u021bia de clien\u021bi \u0219i c\u00e2t la sut\u0103 pentru fidelizarea\u00a0clien\u021bilor? Cum face\u021bi s\u0103 muta\u021bi focusul clientului de pe pre\u021b? Care sunt diferen\u021bele principale \u00eentre publicul Media Galaxy \u0219i cel al Altex \u00een online? Care sunt diferen\u021bele \u00een ceea ce prive\u0219te strategia de<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[527,215,656,233],"class_list":["post-8937","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-altex-romania","tag-interviu-gpec","tag-media-galaxy","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=8937"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8937\/revisions"}],"predecessor-version":[{"id":8946,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/8937\/revisions\/8946"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=8937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=8937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=8937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}