{"id":9002,"date":"2017-03-07T18:32:18","date_gmt":"2017-03-07T16:32:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9002"},"modified":"2017-03-07T18:42:17","modified_gmt":"2017-03-07T16:42:17","slug":"dorin-boerescu-2performant-marketing-ul-de-afiliere-ar-trebui-sa-fie-cel-mai-eficient-canal-de-promovare-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/dorin-boerescu-2performant-marketing-ul-de-afiliere-ar-trebui-sa-fie-cel-mai-eficient-canal-de-promovare-video","title":{"rendered":"Dorin Boerescu, 2Performant: Marketing-ul de afiliere ar trebui s\u0103 fie cel mai eficient canal de promovare | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dorin-boerescu-2performant-marketing-ul-de-afiliere-ar-trebui-sa-fie-cel-mai-eficient-canal-de-promovare-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p style=\"text-align: left;\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/dorin-boerescu-2performant-foto-interviu-gpec-2017-cu-gabriela-bejan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9003\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/dorin-boerescu-2performant-foto-interviu-gpec-2017-cu-gabriela-bejan-300x166.jpg\" alt=\"dorin-boerescu-2performant-foto-interviu-gpec-2017-cu-gabriela-bejan\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/dorin-boerescu-2performant-foto-interviu-gpec-2017-cu-gabriela-bejan-300x166.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/dorin-boerescu-2performant-foto-interviu-gpec-2017-cu-gabriela-bejan.jpg 769w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Dorin Boerescu<\/strong>, CEO <strong>2Performant<\/strong>, a f\u0103cut parte din juriul Competi\u021biei GPeC 2016 \u0219i a participat \u0219i la GPeC Summit\u00a0\u2013 Cel Mai Important Eveniment de E-Commerce din Rom\u00e2nia.<\/p>\n<p style=\"text-align: left;\">&#8211; Ne apropiem de o maturizare a pie\u021bei de e-commerce din Rom\u00e2nia. Au venit deja juc\u0103tori interna\u021bionali la noi \u00een \u021bar\u0103 \u0219i o mare parte din juc\u0103torii\u00a0<em>brick and mortar\u00a0<\/em>tradi\u021bionali au \u00eenceput s\u0103 acorde aten\u021bie \u0219i bugete considerabile mediului online.<\/p>\n<p style=\"text-align: left;\">&#8211; Rata de conversie\u00a0din re\u021beaua 2Performant a ajuns la 1,37%, \u00a0dup\u0103 o cre\u0219tere de\u00a030% \u00een luna octombrie 2016, fa\u021b\u0103 de octombrie 2015.<\/p>\n<p style=\"text-align: left;\">&#8211; A crescut \u0219i co\u0219ul mediu de cump\u0103r\u0103turi, de la 40 euro \u00een 2015 la 50 euro \u00een 2016.<\/p>\n<p style=\"text-align: left;\">&#8211; Pe 2016 estim\u0103m o cre\u0219tere de peste 40% pentru 2Performant, pe pia\u021ba de e-commerce din \u021bar\u0103. (Vezi <a href=\"https:\/\/www.gpec.ro\/blog\/cum-arata-anul-2016-pentru-2performant-780-000-de-vanzari-online-peste-500-de-magazine-in-retea-394-milioane-de-euro\" target=\"_blank\"><strong>raportul 2Performant pe anul 2016<\/strong><\/a> pentru mai multe detalii)<\/p>\n<p style=\"text-align: left;\">&#8211; Anul 2016 cred c\u0103 a fost un <em>tipping point<\/em> pentru comer\u021bul electronic din Rom\u00e2nia.<\/p>\n<p style=\"text-align: left;\">&#8211; Categoriile home &amp; deco \u0219i fashion au crescut foarte mult \u00een ultimul an.<\/p>\n<p style=\"text-align: left;\">&#8211; \u00cen ultimul an am trecut de la brandul 2Parale la 2Performant \u0219i am extins serviciul \u0219i \u00een \u021b\u0103rile din jur.<\/p>\n<p style=\"text-align: left;\">&#8211; ANSWEAR.ro \u0219i Zoot au venit \u00een Rom\u00e2nia \u0219i, unul dintre primele lucruri pe care le-au f\u0103cut, au pornit un program de afiliere cu 2Performant.<\/p>\n<p style=\"text-align: left;\">&#8211; Maturizarea din e-commerce se \u00eent\u00e2mpl\u0103 \u0219i \u00een marketing-ul de afiliere.<\/p>\n<p style=\"text-align: left;\">&#8211; Marketing-ul de afiliere ar trebui s\u0103 fie cel mai eficient canal de promovare pentru orice juc\u0103tor de pe pia\u021b\u0103, pentru c\u0103 pl\u0103te\u0219ti doar \u00een urma v\u00e2nz\u0103rilor.<\/p>\n<p style=\"text-align: left;\">&#8211; Clien\u021bii no\u0219tri de top v\u00e2nd \u00eentre 10-30% prin programul de afiliere.<\/p>\n<p><strong>Pentru mai multe detalii, vezi acum interviul video realizat de\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>!<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/3Nsuixh245w?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<p><em>Interviu realizat la GPeC Summit \u00een noiembrie 2016.<\/em><\/p>\n<hr \/>\n<p><a title=\"dorin boerescu 2parale\" href=\"https:\/\/www.linkedin.com\/in\/boerescu\" target=\"_blank\"><strong>Dorin Boerescu<\/strong><\/a> este CEO\u00a0<strong><a href=\"http:\/\/2performant.com\/\" target=\"_blank\">2Performant<\/a><\/strong> \u2013 cea mai mare re\u021bea de afiliere din Rom\u00e2nia \u0219i una dintre cele mai importante companii de performance marketing. Portofoliul 2Performant include peste 450 de clien\u021bi \u2013 lideri de pia\u021b\u0103 locali sau juc\u0103tori interna\u021bionali \u0219i peste 38.000 de afilia\u021bi.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dorin-boerescu-2performant-marketing-ul-de-afiliere-ar-trebui-sa-fie-cel-mai-eficient-canal-de-promovare-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dorin Boerescu, CEO 2Performant, a f\u0103cut parte din juriul Competi\u021biei GPeC 2016 \u0219i a participat \u0219i la GPeC Summit\u00a0\u2013 Cel Mai Important Eveniment de E-Commerce din Rom\u00e2nia. &#8211; Ne apropiem de o maturizare a pie\u021bei de e-commerce din Rom\u00e2nia. Au venit deja juc\u0103tori interna\u021bionali la noi \u00een \u021bar\u0103 \u0219i o mare parte din juc\u0103torii\u00a0brick and mortar\u00a0tradi\u021bionali au \u00eenceput s\u0103 acorde aten\u021bie \u0219i bugete considerabile mediului online. &#8211; Rata de conversie\u00a0din re\u021beaua 2Performant a ajuns la 1,37%, \u00a0dup\u0103 o cre\u0219tere de\u00a030% \u00een luna octombrie 2016, fa\u021b\u0103 de octombrie 2015. &#8211; A crescut \u0219i co\u0219ul mediu de cump\u0103r\u0103turi, de la 40 euro \u00een 2015 la 50 euro \u00een 2016. &#8211; Pe 2016 estim\u0103m o cre\u0219tere de peste 40% pentru 2Performant, pe pia\u021ba de e-commerce din \u021bar\u0103. (Vezi raportul 2Performant pe anul 2016 pentru mai multe detalii) &#8211; Anul 2016 cred c\u0103 a fost un tipping point pentru comer\u021bul electronic din Rom\u00e2nia. &#8211;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[613,615,100,215,233],"class_list":["post-9002","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-2performant","tag-dorin-boerescu-ro","tag-gpec-summit","tag-interviu-gpec","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9002"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9002\/revisions"}],"predecessor-version":[{"id":9009,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9002\/revisions\/9009"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}