{"id":9031,"date":"2017-03-13T19:39:24","date_gmt":"2017-03-13T17:39:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9031"},"modified":"2017-03-14T08:47:15","modified_gmt":"2017-03-14T06:47:15","slug":"mara-cristina-miniprix-tinerii-din-generatia-z-isi-doresc-si-sunt-obisnuiti-cu-o-experienta-online-simpla-usoara-si-naturala-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/mara-cristina-miniprix-tinerii-din-generatia-z-isi-doresc-si-sunt-obisnuiti-cu-o-experienta-online-simpla-usoara-si-naturala-video","title":{"rendered":"Mara Cristina, MiniPrix: Tinerii din genera\u021bia Z \u00ee\u0219i doresc \u0219i sunt obi\u0219nui\u021bi cu o experien\u021b\u0103 online simpl\u0103, u\u0219oar\u0103 \u0219i natural\u0103 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/mara-cristina-miniprix-tinerii-din-generatia-z-isi-doresc-si-sunt-obisnuiti-cu-o-experienta-online-simpla-usoara-si-naturala-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-mara-cristina-si-gabrieala-bejan-interviu-video-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9039\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-mara-cristina-si-gabrieala-bejan-interviu-video-2017-300x150.jpg\" alt=\"gpec-summit-foto-mara-cristina-si-gabrieala-bejan-interviu-video-2017\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-mara-cristina-si-gabrieala-bejan-interviu-video-2017-300x150.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-mara-cristina-si-gabrieala-bejan-interviu-video-2017-1024x514.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-mara-cristina-si-gabrieala-bejan-interviu-video-2017.jpg 1177w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Mara Cristina<\/strong>,\u00a0Brand\u00a0Manager <strong><a href=\"https:\/\/www.miniprix.ro\/\" target=\"_blank\">miniPRIX<\/a><\/strong>,\u00a0a fost prezent\u0103 la GPeC Summit \u2013 Cel Mai Importante Eveniment de E-Commerce din Rom\u00e2nia, unde a discutat cu reporterul nostru oficial\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>\u00a0despre genera\u021bia Z \u0219i preferin\u021bele acestora, de la consumul digital la preferin\u021bele legate de shopping-ul online.<\/p>\n<p>&#8211; <a href=\"http:\/\/ecompedia.ro\/sua-generatia-z-omoara-retailerii-de-moda-pentru-adolescenti.html\" target=\"_blank\">Tinerii\u00a0din genera\u021bia Z<\/a> \u00ee\u0219i doresc \u0219i sunt obi\u0219nui\u021bi cu o experien\u021b\u0103 online simpl\u0103, u\u0219oar\u0103 \u0219i natural\u0103 &#8211; <em>c\u00e2t mai smooth<\/em>, mai ales atunci c\u00e2nd vorbim despre cump\u0103r\u0103turile online. Este foarte important pentru ei s\u0103 nu existe niciun impediment, ne poveste\u0219te Mara Cristina de la MiniPrix, care face parte din aceast\u0103 genera\u021bie, fiind n\u0103scut\u0103 \u00een 1995.<\/p>\n<p>&#8211; \u00cen continuare\u00a0magazinele fizice (brick-and-mortar retail) sunt importante pentru aceast\u0103 genera\u021bie, dar nu mai sunt simple showroom-uri, locuri unde oamenii merg \u0219i \u00ee\u0219i fac cump\u0103r\u0103turile, ci devin spa\u021bii offline de desf\u0103\u0219urare ale brandurilor consacrate \u00een mediul digital.<\/p>\n<p><strong>\u00a0Vezi acum interviul video cu\u00a0Mara Cristina<\/strong>\u00a0pentru a afla mai multe detalii!<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/XxT_3qahzzw?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<p>&#8211; Nu exist\u0103 un r\u0103spuns universal la \u00eentrebarea la ce se uit\u0103 tinerii din genera\u021bia Z atunci c\u00e2nd intr\u0103 pe un site de e-commerce. Cu toate acestea, site-ul unui magazin online\u00a0trebui s\u0103 fie user-friendly \u0219i c\u00e2t mai bine organizat; trebuie s\u0103-i fie u\u0219or oric\u0103rui utilizator s\u0103 cumpere de pe site-ul respectiv.<\/p>\n<p>&#8211; C\u00e2nd intru pe un site ca simplu consumator, nu conteaz\u0103 reputa\u021bia magazinului respectiv, ci este mult mai important felul \u00een care m\u0103 simt atunci c\u00e2nd folosesc acel site. Normal, ca brand manager, m\u0103 uit s\u0103 v\u0103d despre cine este vorba, sunt curioas\u0103 cum se promoveaz\u0103\u00a0alte magazine \u0219i cum \u00ee\u0219i consolideaz\u0103 imaginea celelalte brand-uri online.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><em>Interviu realizat la <a href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-1\" target=\"_blank\">GPeC Summit \u00een noiembrie 2016<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/mara-cristina-miniprix-tinerii-din-generatia-z-isi-doresc-si-sunt-obisnuiti-cu-o-experienta-online-simpla-usoara-si-naturala-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Mara Cristina,\u00a0Brand\u00a0Manager miniPRIX,\u00a0a fost prezent\u0103 la GPeC Summit \u2013 Cel Mai Importante Eveniment de E-Commerce din Rom\u00e2nia, unde a discutat cu reporterul nostru oficial\u00a0Gabriela Bejan\u00a0despre genera\u021bia Z \u0219i preferin\u021bele acestora, de la consumul digital la preferin\u021bele legate de shopping-ul online. &#8211; Tinerii\u00a0din genera\u021bia Z \u00ee\u0219i doresc \u0219i sunt obi\u0219nui\u021bi cu o experien\u021b\u0103 online simpl\u0103, u\u0219oar\u0103 \u0219i natural\u0103 &#8211; c\u00e2t mai smooth, mai ales atunci c\u00e2nd vorbim despre cump\u0103r\u0103turile online. Este foarte important pentru ei s\u0103 nu existe niciun impediment, ne poveste\u0219te Mara Cristina de la MiniPrix, care face parte din aceast\u0103 genera\u021bie, fiind n\u0103scut\u0103 \u00een 1995. &#8211; \u00cen continuare\u00a0magazinele fizice (brick-and-mortar retail) sunt importante pentru aceast\u0103 genera\u021bie, dar nu mai sunt simple showroom-uri, locuri unde oamenii merg \u0219i \u00ee\u0219i fac cump\u0103r\u0103turile, ci devin spa\u021bii offline de desf\u0103\u0219urare ale brandurilor consacrate \u00een mediul digital. \u00a0Vezi acum interviul video cu\u00a0Mara Cristina\u00a0pentru a afla mai multe detalii!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215,660,233],"class_list":["post-9031","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec","tag-miniprix","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9031"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9031\/revisions"}],"predecessor-version":[{"id":9044,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9031\/revisions\/9044"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}