{"id":9046,"date":"2017-03-15T09:48:37","date_gmt":"2017-03-15T07:48:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9046"},"modified":"2017-03-15T10:10:19","modified_gmt":"2017-03-15T08:10:19","slug":"razvan-acsente-olx-in-continuare-piata-de-e-commerce-din-romania-este-reactiva-si-mai-putin-proactiva-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/razvan-acsente-olx-in-continuare-piata-de-e-commerce-din-romania-este-reactiva-si-mai-putin-proactiva-video","title":{"rendered":"R\u0103zvan Acsente, OLX:  \u00cen continuare pia\u021ba de e-commerce din Rom\u00e2nia este reactiv\u0103 \u0219i mai pu\u021bin proactiv\u0103 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/razvan-acsente-olx-in-continuare-piata-de-e-commerce-din-romania-este-reactiva-si-mai-putin-proactiva-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-razvan-acsente-si-gabrieala-bejan-interviu-video-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9050\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-razvan-acsente-si-gabrieala-bejan-interviu-video-2017-300x152.jpg\" alt=\"gpec-summit-foto-razvan-acsente-si-gabrieala-bejan-interviu-video-2017\" width=\"300\" height=\"152\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-razvan-acsente-si-gabrieala-bejan-interviu-video-2017-300x152.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-razvan-acsente-si-gabrieala-bejan-interviu-video-2017.jpg 840w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>R\u0103zvan Acsente<\/strong>, Head Of Marketing <strong><a href=\"https:\/\/www.naspers.com\/\" target=\"_blank\">Naspers<\/a> <\/strong>\u0219i Europe CLM Group Expert Lead <strong><a href=\"https:\/\/www.olx.ro\/\" target=\"_blank\">OLX<\/a><\/strong>, a oferit un interviu\u00a0reporterului nostru oficial\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>, \u00een care discut\u0103\u00a0despre experien\u021ba ca jurat \u00een Competi\u021biei GPeC, despre pia\u021ba de e-commerce din Rom\u00e2nia, despre cele mai eficiente canale de marketing \u0219i multe altele.<\/p>\n<p>&#8211; Pentru mine este a treia oar\u0103 c\u00e2nd fac parte din juriul <strong><a href=\"http:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/\" target=\"_blank\">Competi\u021biei GPeC<\/a><\/strong>.<strong>\u00a0<\/strong>Participarea ca jurat \u00een aceast\u0103 competi\u021bie a magazinelor online \u00eemi este forte util\u0103 \u0219i este o experien\u021b\u0103 fain\u0103. Intri \u00een leg\u0103tur\u0103 direct\u0103 cu pia\u021ba de e-commerce de la noi, cu reprezenta\u021bii magazinelor online, vorbe\u0219ti cu ei \u0219i afli care le sunt provoc\u0103rile.<\/p>\n<p>&#8211; <strong>Legat de pia\u021b\u0103 am dou\u0103 observa\u021bii<\/strong>: cea pozitiv\u0103 &#8211; este evident\u0103 trecerea spre zona de mobil, magazinele au \u00eenceput s\u0103-\u0219i adapteze con\u021binutul \u0219i partea de comunicare, \u0219i cea negativ\u0103 &#8211; zona de personalizare r\u0103m\u00e2ne \u00een continuare o mare\u00a0problem\u0103 pentru magazinele online din Rom\u00e2nia.<\/p>\n<p>&#8211; <strong>Pia\u021ba este \u00eenc\u0103 dictat\u0103 puternic de consumator<\/strong>, un\u00a0lucru foarte bun\u00a0pentru c\u0103 \u00een felul acesta\u00a0<strong>magazinele reac\u021bioneaz\u0103 la nevoile utilizatorilor<\/strong>. Dar pe de alt\u0103 parte, din acest motiv <strong>este \u00eengreunat\u0103 inova\u021bia<\/strong>, magazinele nu sunt for\u021bate s\u0103 ias\u0103 din g\u00e2ndirea clasic\u0103. Cred c\u0103 \u00een continuare pia\u021ba de e-commerce este reactiv\u0103 \u0219i mai pu\u021bin proactiv\u0103.<\/p>\n<p>&#8211; Rata de conversie este mic\u0103 pentru c\u0103 o mare parte dintre consumatori \u00eenc\u0103 nu sunt \u00een stadiul de\u00a0cump\u0103rare. Din acest motiv <strong>segmentarea clien\u021bilor<\/strong> este foarte important\u0103, trebuie s\u0103 \u0219tim care este comportamentul lor organic.<\/p>\n<p>Acestea sunt doar c\u00e2teva din ideile prezentate \u00een acest material video.<strong>\u00a0Vezi acum interviul complet cu\u00a0R\u0103zvan Acsente<\/strong>\u00a0pentru a afla mai multe detalii!<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/aZjkr0PNTsc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<hr \/>\n<p><em>Interviu realizat la <a href=\"https:\/\/www.gpec.ro\/blog\/live-blogging-gpec-summit-2016-ziua-1\" target=\"_blank\">GPeC Summit \u00een noiembrie 2016<\/a>.<\/em><\/p>\n<div id=\"wp_rp_first\" class=\"wp_rp_wrap  wp_rp_vertical_m\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/razvan-acsente-olx-in-continuare-piata-de-e-commerce-din-romania-este-reactiva-si-mai-putin-proactiva-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>R\u0103zvan Acsente, Head Of Marketing Naspers \u0219i Europe CLM Group Expert Lead OLX, a oferit un interviu\u00a0reporterului nostru oficial\u00a0Gabriela Bejan, \u00een care discut\u0103\u00a0despre experien\u021ba ca jurat \u00een Competi\u021biei GPeC, despre pia\u021ba de e-commerce din Rom\u00e2nia, despre cele mai eficiente canale de marketing \u0219i multe altele. &#8211; Pentru mine este a treia oar\u0103 c\u00e2nd fac parte din juriul Competi\u021biei GPeC.\u00a0Participarea ca jurat \u00een aceast\u0103 competi\u021bie a magazinelor online \u00eemi este forte util\u0103 \u0219i este o experien\u021b\u0103 fain\u0103. Intri \u00een leg\u0103tur\u0103 direct\u0103 cu pia\u021ba de e-commerce de la noi, cu reprezenta\u021bii magazinelor online, vorbe\u0219ti cu ei \u0219i afli care le sunt provoc\u0103rile. &#8211; Legat de pia\u021b\u0103 am dou\u0103 observa\u021bii: cea pozitiv\u0103 &#8211; este evident\u0103 trecerea spre zona de mobil, magazinele au \u00eenceput s\u0103-\u0219i adapteze con\u021binutul \u0219i partea de comunicare, \u0219i cea negativ\u0103 &#8211; zona de personalizare r\u0103m\u00e2ne \u00een continuare o mare\u00a0problem\u0103 pentru magazinele online din Rom\u00e2nia. &#8211; Pia\u021ba este \u00eenc\u0103 dictat\u0103 puternic<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215,661,233],"class_list":["post-9046","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec","tag-naspers","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9046"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9046\/revisions"}],"predecessor-version":[{"id":9054,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9046\/revisions\/9054"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}