{"id":9136,"date":"2017-03-22T19:05:45","date_gmt":"2017-03-22T17:05:45","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9136"},"modified":"2017-03-22T19:49:00","modified_gmt":"2017-03-22T17:49:00","slug":"ionut-munteanu-webdigital-reclamele-pe-youtube-au-inceput-sa-fie-tot-mai-des-folosite-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ionut-munteanu-webdigital-reclamele-pe-youtube-au-inceput-sa-fie-tot-mai-des-folosite-video","title":{"rendered":"Ionu\u021b Munteanu, WebDigital:  Reclamele pe YouTube au \u00eenceput s\u0103 fie tot mai des folosite | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ionut-munteanu-webdigital-reclamele-pe-youtube-au-inceput-sa-fie-tot-mai-des-folosite-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/ionut-munteanu-webdigital-interviu-video-gpec-summit-FOTO-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-9152\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/ionut-munteanu-webdigital-interviu-video-gpec-summit-FOTO-2016-300x246.jpg\" alt=\"ionut-munteanu-webdigital-interviu-video-gpec-summit-FOTO-2016\" width=\"245\" height=\"201\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/ionut-munteanu-webdigital-interviu-video-gpec-summit-FOTO-2016-300x246.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/ionut-munteanu-webdigital-interviu-video-gpec-summit-FOTO-2016.jpg 779w\" sizes=\"auto, (max-width: 245px) 100vw, 245px\" \/><\/a><a href=\"https:\/\/www.linkedin.com\/in\/imunteanu\/\" target=\"_blank\">Ionu\u021b Munteanu<\/a><\/strong>, Managing Partner &amp; Trainer @ <a href=\"https:\/\/webdigital.ro\/\" target=\"_blank\"><strong>WebDigital<\/strong><\/a>, prezint\u0103 evolu\u021bia pie\u021bei de PPC marketing din Rom\u00e2nia \u00een 2016, ne vorbe\u0219te despre pia\u021ba de publicitate online, despre nout\u0103\u021bile din domeniu, despre s\u0103pt\u0103m\u00e2na de 4 zile lucr\u0103toare introdus\u0103 \u00een companie \u0219i multe altele.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.youtube.com\/watch?v=hBi438GoeYc\" target=\"_blank\">Vezi acum interviu VIDEO cu Ionu\u021b Munteanu<\/a>,<\/strong>\u00a0realizat de c\u0103tre reporterul nostru oficial <a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a> la <a href=\"http:\/\/www.gpec.ro\" target=\"_blank\">GPeC Summit<\/a> Noiembrie 2016!<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>&#8211; \u00cen 2016,<strong> pia\u021ba de PPC marketing din Rom\u00e2nia<\/strong> a mers foarte bine. Am observat\u00a0o cre\u0219tere a bugetelor \u0219i un num\u0103r din ce \u00een ce mai mare de advertiseri care au \u00eenceput s\u0103 se promoveze prin variantele clasice. (<a href=\"https:\/\/www.youtube.com\/watch?v=hBi438GoeYc&amp;feature=youtu.be&amp;t=43s\" target=\"_blank\"><em>minutul 0.43<\/em><\/a>)<\/p>\n<p>&#8211; Ast\u0103zi cam toate formele de PPC marketing sunt de baz\u0103 \u0219i\u00a0destul de folosite; <strong>advertiserul mediu a \u00een\u021beles c\u0103 search-ul este foarte important<\/strong>. \u00cen continuare, exist\u0103 \u0219i unele lucruri deosebite \u00een PPC, precum\u00a0<em>dynamic remarketing<\/em>,<em>\u00a0dynamic retargeting, <\/em>promovarea aplica\u021biilor<em>\u00a0<\/em>sau reclamele pe YouTube, de\u0219i acestea din urm\u0103 au \u00eenceput s\u0103 atrag\u0103 din ce \u00een ce mai mult\u0103 aten\u021bie \u00een ultima perioad\u0103.<\/p>\n<p>&#8211; Tot ecosistemul se \u00eenv\u00e2rte \u00een jurul companiilor\u00a0<strong>Google \u0219i Facebook<\/strong> \u0219i este normal ca acestea\u00a0s\u0103 aduc\u0103 modific\u0103ri constante platformelor de publicitate. Cineva care prive\u0219te din afar\u0103 poate fi pu\u021bin dep\u0103\u0219it de c\u0103tre aceste update-uri constante, dar pentru noi sunt lucruri fire\u0219ti. \u00a0(<a href=\"https:\/\/www.youtube.com\/watch?v=hBi438GoeYc&amp;feature=youtu.be&amp;t=2m20s\" target=\"_blank\"><em>minutul 2.20<\/em><\/a>)<\/p>\n<p>&#8211; Mobilul c\u00e2\u0219tig\u0103 foarte mult teren \u00een r\u00e2ndul utilizatorilor \u0219i din acest motiv apar diverse ad-uri speciale pentru acest mediu. De exemplu, <strong>canvas-ul <\/strong>sau<strong> lead ad-urile<\/strong> care te ajut\u0103 s\u0103 prezin\u021bi foarte multe informa\u021bii \u00eentr-un singur ad. Este foarte important c\u0103 po\u021bi s\u0103 construie\u0219ti campanii foarte pu\u021bin dependente de landing page. (<em><a href=\"https:\/\/www.youtube.com\/watch?v=hBi438GoeYc&amp;feature=youtu.be&amp;t=3m23s\" target=\"_blank\">minutul 3.23<\/a><\/em>)<\/p>\n<p>&#8211; \u00cen 2016, de la mijlocul lunii august am introdus la WebDigital<strong> <a href=\"http:\/\/www.mediafax.ro\/economic\/webdigital-este-prima-companie-din-romania-care-a-decis-reducerea-saptamanii-de-lucru-la-4-zile-15711582\" target=\"_blank\">s\u0103pt\u0103m\u00e2na de 4 zile lucr\u0103toare<\/a><\/strong>. \u00cen continuare colect\u0103m informa\u021bii \u0219i date legate de eficien\u021ba echipei,\u00a0realiz\u0103m mai multe rapoarte \u00een acest sens; avem inclusiv c\u00e2\u021biva indici care \u00eei urm\u0103rim \u00een timp real. Un lucru pe care l-am observat este c\u0103 angaja\u021bii se organizeaz\u0103 mai bine \u0219i au \u00eenceput s\u0103 foloseasc\u0103 mai mult automatiz\u0103rile.\u00a0(<em><a href=\"https:\/\/www.youtube.com\/watch?v=hBi438GoeYc&amp;feature=youtu.be&amp;t=8m14s\" target=\"_blank\">minutul 8.14<\/a><\/em>)<\/p>\n<p>Acestea sunt doar c\u00e2teva din ideile prezentate \u00een acest material video, vezi acum interviul de mai jos sau salveaz\u0103-l pentru weekend.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/hBi438GoeYc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ionut-munteanu-webdigital-reclamele-pe-youtube-au-inceput-sa-fie-tot-mai-des-folosite-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ionu\u021b Munteanu, Managing Partner &amp; Trainer @ WebDigital, prezint\u0103 evolu\u021bia pie\u021bei de PPC marketing din Rom\u00e2nia \u00een 2016, ne vorbe\u0219te despre pia\u021ba de publicitate online, despre nout\u0103\u021bile din domeniu, despre s\u0103pt\u0103m\u00e2na de 4 zile lucr\u0103toare introdus\u0103 \u00een companie \u0219i multe altele. Vezi acum interviu VIDEO cu Ionu\u021b Munteanu,\u00a0realizat de c\u0103tre reporterul nostru oficial Gabriela Bejan la GPeC Summit Noiembrie 2016!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215,143,233,667],"class_list":["post-9136","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec","tag-ionut-munteanu","tag-video","tag-webdigital"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9136"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9136\/revisions"}],"predecessor-version":[{"id":9156,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9136\/revisions\/9156"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}