{"id":9206,"date":"2017-03-27T18:32:09","date_gmt":"2017-03-27T16:32:09","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9206"},"modified":"2017-03-27T20:37:41","modified_gmt":"2017-03-27T18:37:41","slug":"horia-neagu-mobile-ul-nu-mai-poate-fi-ignorat-si-trebuie-luat-in-serios-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/horia-neagu-mobile-ul-nu-mai-poate-fi-ignorat-si-trebuie-luat-in-serios-video","title":{"rendered":"Horia Neagu: Mobile-ul nu mai poate fi ignorat \u0219i trebuie luat \u00een serios | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/horia-neagu-mobile-ul-nu-mai-poate-fi-ignorat-si-trebuie-luat-in-serios-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p class=\"Sans-17px-black-85%-semibold\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-horia-neagu-si-gabrieala-bejan-interviu-video-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9211\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-horia-neagu-si-gabrieala-bejan-interviu-video-2017-300x151.jpg\" alt=\"gpec-summit-foto-horia-neagu-si-gabrieala-bejan-interviu-video-2017\" width=\"300\" height=\"151\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-horia-neagu-si-gabrieala-bejan-interviu-video-2017-300x151.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/gpec-summit-foto-horia-neagu-si-gabrieala-bejan-interviu-video-2017.jpg 833w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/www.linkedin.com\/in\/neaguhoria\/\" target=\"_blank\">Horia Neagu<\/a>, Digital Marketing Consultant,<\/strong>\u00a0ne arat\u0103 \u00een acest interviu care sunt\u00a0principalele probleme de User Experience ale magazinelor online \u00eenscrise \u00een <a href=\"http:\/\/www.gpec.ro\" target=\"_blank\">Competi\u021bia GPeC<\/a><strong>, <\/strong>ne vorbe\u0219te despre<strong>\u00a0<\/strong>principalele oportunit\u0103\u021bi pe partea de SEO, a\u0219tept\u0103rile pentru anul 207 pentru pia\u021ba de e-comemrce \u0219i multe altele.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.youtube.com\/watch?v=cvP7epaxFVQ\" target=\"_blank\">Vezi acum interviu VIDEO cu Horia Neagu<\/a>,<\/strong>\u00a0realizat de c\u0103tre reporterul nostru oficial <a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a> la GPeC Summit Noiembrie 2016!<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>&#8211; Opiniile clien\u021bilor sunt din ce \u00een ce mai importante din punct de vedere SEO, dar \u0219i ca <em>social proof\u00a0<\/em>pentru cump\u0103r\u0103torii online. Cu toate acestea <strong>majoritatea magazinelor online ignor\u0103 feedback-ul clien\u021bilor<\/strong> \u0219i g\u0103sesc diferite scuze (\u201esunt un magazin de ni\u0219\u0103\u201d, \u201eprimesc foarte pu\u021bine review-uri de la clien\u021bi\u201d \u0219i altele).<\/p>\n<p>&#8211; O alt\u0103 problem\u0103 este legat\u0103 de <strong>social media<\/strong>, unde majoritatea post\u0103rilor de pe Facebook sunt <em>sales posts<\/em>.\u00a0De exemplu, foarte pu\u021bini folosesc regula 70-20-10 (70% dintre post\u0103ri ar trebuie s\u0103 fie interesante, amuzante sau informative, 20% s\u0103 fie share-uri de la al\u021bii \u0219i 10% s\u0103 fie post\u0103ri de tip sales &#8211; \u201ecump\u0103r\u0103 acest produs\u201d).<\/p>\n<p>&#8211; \u00cen condi\u021biile \u00een care aproximativ <a href=\"http:\/\/searchengineland.com\/report-nearly-60-percent-searches-now-mobile-devices-255025\" target=\"_blank\">60% dintre c\u0103ut\u0103rile de pe Google<\/a> sunt f\u0103cute de pe telefon, <strong>zona de\u00a0mobile<\/strong> nu mai poate fi ignorat\u0103 \u0219i trebuie luat\u0103 \u00een serios.\u00a0\u00cen continuare se fac variante de mobil nepotrivite din punct de vedere UX \u0219i care nu respect\u0103 linia brand-ului \u2013 pe desktop avem o variant\u0103 de site, pe mobil avem o alt\u0103 variant\u0103 complet diferit\u0103.<\/p>\n<p>&#8211; Un magazin online are foarte multe <strong>oportunit\u0103\u021bi pentru a crea con\u021binut valoros<\/strong>\u00a0(pagina de produs, pagina de categorie, pagina furnizorului \u0219i altele). Din p\u0103cate multe magazine nu profit\u0103 de acestea \u0219i iau descrierea direct de la furnizor sau o iau de pe un site de afar\u0103 sau scriu 2-3 r\u00e2nduri, cu foarte pu\u021bine informa\u021bii.<\/p>\n<p>&#8211; Pentru a cre\u0219te<strong> rata de conversie<\/strong> magazinele online trebuie \u00een primul r\u00e2nd s\u0103 lucreze la partea de comunicare.<\/p>\n<p>Acestea sunt doar c\u00e2teva din ideile prezentate de Horia Neagu, vezi interviul video de mai jos pentru mai multe detalii.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/cvP7epaxFVQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9123\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017-300x180.png\" alt=\"Early Bird Blind GPeC 2017\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017-300x180.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017-1024x615.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pre-\u00eenscrie-te \u00een blind la evenimentele GPeC<\/h2>\n<p>Crezi \u00een 12 ani de GPeC? <a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\"><strong>\u00censcrie-te \u201c\u00een blind\u201d p\u00e2n\u0103 pe 31 Martie 2017, ora 23:59<\/strong><\/a>, iar noi <strong>\u00ee\u021bi r\u0103spl\u0103tim fidelitatea cu un pre\u021b unic<\/strong> \u2013 pentru prietenii GPeC.<\/p>\n<p>Tot ce trebuie s\u0103 faci este s\u0103 <a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\"><strong>completezi formularul de pre-comand\u0103 online<\/strong><\/a> de pe site-ul nostru (fie pentru<strong> GPeC SUMMIT<\/strong>, fie pentru <strong>Competi\u021bia GPeC<\/strong>) p\u00e2n\u0103 pe 31 Martie. \u00ce\u021bi emitem factura, o achi\u021bi \u0219i te-ai asigurat c\u0103 nu ratezi evenimentele GPeC care te vor ajuta \u00een succesul afacerii tale!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/horia-neagu-mobile-ul-nu-mai-poate-fi-ignorat-si-trebuie-luat-in-serios-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Horia Neagu, Digital Marketing Consultant,\u00a0ne arat\u0103 \u00een acest interviu care sunt\u00a0principalele probleme de User Experience ale magazinelor online \u00eenscrise \u00een Competi\u021bia GPeC, ne vorbe\u0219te despre\u00a0principalele oportunit\u0103\u021bi pe partea de SEO, a\u0219tept\u0103rile pentru anul 207 pentru pia\u021ba de e-comemrce \u0219i multe altele. Vezi acum interviu VIDEO cu Horia Neagu,\u00a0realizat de c\u0103tre reporterul nostru oficial Gabriela Bejan la GPeC Summit Noiembrie 2016!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,558,215,233],"class_list":["post-9206","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-horia-neagu","tag-interviu-gpec","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9206"}],"version-history":[{"count":12,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9206\/revisions"}],"predecessor-version":[{"id":9219,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9206\/revisions\/9219"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}