{"id":9246,"date":"2017-03-30T16:04:27","date_gmt":"2017-03-30T14:04:27","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9246"},"modified":"2017-03-30T16:04:27","modified_gmt":"2017-03-30T14:04:27","slug":"criteriile-de-evaluare-gpec-2017-dezvaluite-astazi-homepage","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/criteriile-de-evaluare-gpec-2017-dezvaluite-astazi-homepage","title":{"rendered":"Criteriile de evaluare GPeC 2017 dezv\u0103luite &#8211; ast\u0103zi: Homepage"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/criteriile-de-evaluare-gpec-2017-dezvaluite-astazi-homepage\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A\u0219a cum am promis, dezv\u0103luim r\u00e2nd pe r\u00e2nd criteriile de evaluare actualizate GPeC 2017 &#8211; criterii care au la baz\u0103 experien\u021ba noastr\u0103 de 12 ani \u0219i studiile\/bunele practici \u00een e-commerce la nivel interna\u021bional recomandate de companiile prestigioase din domeniu (le ve\u021bi reg\u0103si citate ca surs\u0103 acolo unde este cazul).<\/p>\n<p>Luni am dezv\u0103luit <a href=\"https:\/\/www.gpec.ro\/blog\/primele-criterii-de-evaluare-gpec-2017-intregul-website\" target=\"_blank\">criteriile aplicabile \u00centregului Website<\/a>, iar ast\u0103zi pute\u021bi parcurge grupul de criterii aplicabil <strong>Homepage<\/strong>-ului \u0219i am \u00eenso\u021bit fiecare criteriu de scurte explica\u021bii sau exemple concrete pentru a putea fi c\u00e2t mai u\u0219or de parcurs.<\/p>\n<p>Fiecare magazin online care alege s\u0103 se \u00eenscrie la GPeC 2017 va fi auditat \u021bin\u00e2nd cont de aceste criterii \u0219i nu numai. \u00cen total, <strong>raportul de audit con\u021bine peste 150 de criterii<\/strong> care analizeaz\u0103 principalele pagini dintr-un magazin online &#8211; \u021bine\u021bi aproape pentru c\u0103 urmeaz\u0103 s\u0103 le dezv\u0103luim r\u00e2nd pe r\u00e2nd.<\/p>\n<p>Nu uita\u021bi c\u0103 <strong>doar p\u00e2n\u0103 m\u00e2ine, 31 Martie 2017, ora 23:59 pute\u021bi beneficia de cel mai mic pre\u021b posibil pentru a v\u0103 \u00eenscrie la GPeC 2017<\/strong>. \u00censcrierile se fac online complet\u00e2nd <a href=\"http:\/\/www.gpec.ro\/#competitie\" target=\"_blank\"><strong>formularul de pe website-ul nostru<\/strong><\/a>. Noi credem c\u0103 orice magazin online ar trebui s\u0103 se \u00eenscrie pentru a avea parte de un audit complex al site-ului s\u0103u at\u00e2t pentru varianta de Desktop, c\u00e2t \u0219i pentru Mobile.<\/p>\n<h4><b>Criterii de evaluare GPeC 2017 &#8211; HOMEPAGE<\/b><\/h4>\n<p><b>1. Value Proposition<\/b> (Cu ce este magazinul t\u0103u online \u201coriginal\/altfel\u201d? Cu ce te diferen\u021biezi fa\u021b\u0103 de competi\u021bie?):<\/p>\n<ul>\n<li>Amplasarea diferen\u021biatorilor \u00een primul ecran, \u201cabove the fold\u201d<\/li>\n<li>Relevan\u021ba diferen\u021biatorilor (sunt ace\u0219tia \u201coriginali\u201d sau \u00eei \u00eent\u00e2lnim la majoritatea magazinelor online?)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>2. Ierarhia vizual\u0103 corelat\u0103 cu importan\u021ba con\u021binutului din site<\/b> &#8211; cel mai important con\u021binut (ex.: zona de marketing, value proposition etc.) trebuie eviden\u021biat prin dimensiuni generoase \u0219i amplasare \u201cabove the fold\u201d. Pe m\u0103sur\u0103 ce importan\u021ba con\u021binutului scade, acesta trebuie amplasat mai jos \u00een pagin\u0103 \u0219i folosind elemente grafice mai mici ca dimensiuni (care s\u0103 nu atrag\u0103 aten\u021bia \u00een egal\u0103 m\u0103sur\u0103 cu cele importante).<\/p>\n<p><i>Exemplu: <\/i><\/p>\n<ul>\n<li><i><i>Walmart.com &#8211; cu excep\u021bia banner-ului central Free 2-Day Shipping (un pic mai mare ca dimensiuni), aproape toate elementele din site au aceea\u0219i dimensiune \u0219i toate se \u201clupt\u0103 s\u0103 \u00ee\u021bi atrag\u0103 aten\u021bia\u201d \u00een egal\u0103 m\u0103sur\u0103. Mai mult, meniul principal este pu\u021bin vizibil (pe alb, sub bara de search). <\/i><\/i><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_Walmart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9247\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_Walmart-647x1024.jpg\" alt=\"Ierarhia vizuala_Walmart\" width=\"647\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_Walmart-647x1024.jpg 647w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_Walmart-189x300.jpg 189w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_Walmart.jpg 830w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/a><\/p>\n<ul>\n<li><i>1800flowers.com &#8211; spre deosebire de Walmart, zonele principale de marketing sunt mai bine eviden\u021biate, respect\u00e2ndu-se ierarhia vizual\u0103 \u00een func\u021bie de importan\u021ba con\u021binutului (ce e important este mare \u0219i \u00een primul ecran\u2026 ce este mai pu\u021bin important e mai mic \u0219i mai jos \u00een pagin\u0103). <\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_1800floers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9248\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_1800floers-594x1024.jpg\" alt=\"Ierarhia vizuala_1800floers\" width=\"594\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_1800floers-594x1024.jpg 594w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_1800floers-174x300.jpg 174w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Ierarhia-vizuala_1800floers.jpg 762w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/a><b><\/b><\/p>\n<p><b>3. \u00cenlocuirea caruselelor \u0219i a slider-elor automate cu \u201cHero Images\u201d<\/b>. Ultimele cercet\u0103ri \u00een e-commerce arat\u0103 c\u0103 utilizatorii interac\u021bioneaz\u0103 foarte pu\u021bin sau chiar deloc cu clasicele bannere automate de tip carusel de pe homepage-ul magazinelor online. C\u00e2teva din motive: banner blindness, execu\u021bia proast\u0103 a caruselelor (butoane\/s\u0103ge\u021bi mici de navigare printre slide-uri sau chiar lipsa lor, derularea cadrelor prea repede sau prea \u00eencet), bombardarea utilizatorilor cu prea multe mesaje de marketing \u00een loc de &#8222;unul \u0219i bun&#8221; care s\u0103 \u00eel \u00eendemne la ac\u021biune. <b>Tendin\u021bele sunt de a \u00eenlocui vechiul carusel cu imagini statice (\u201chero images\u201d)<\/b>. Recomand\u0103m parcurgerea articolului publicat pe blogul ConversionXL: \u201c<em><a href=\"https:\/\/conversionxl.com\/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad\/\" target=\"_blank\"><b>Don\u2019t Use Automatic Image Sliders or Carousels, Ignore the Fad<\/b><\/a><\/em>\u201d<\/p>\n<p>Exemplu:<\/p>\n<p><i>&#8211; Toysrus.com folose\u0219te \u00eenc\u0103 slider-ul automat clasic cu 4 cadre \u00een carusel, prost executat (butoanele de navigare \u00eentre cadre sunt mici \u0219i de aceea\u0219i culoare cu fundalul unelor cadre &#8211; ceea ce le face aproape imposibil de v\u0103zut (marcate \u00een print-screen cu ro\u0219u) \u0219i nu exist\u0103 nici m\u0103car s\u0103ge\u021bi st\u00e2nga-dreapta pentru facilitarea navig\u0103rii).<\/i><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Toysrus_Slider.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9249\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Toysrus_Slider-1017x1024.jpg\" alt=\"Toysrus_Slider\" width=\"1017\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Toysrus_Slider-1017x1024.jpg 1017w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Toysrus_Slider-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Toysrus_Slider-298x300.jpg 298w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Toysrus_Slider.jpg 1140w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/a><\/p>\n<p><i>&#8211; HomeDepot.com a trecut la varianta unei singure imagini (Hero Image) cu un singur Call to Action mare \u0219i vizibil c\u0103tre categoria de corpuri de iluminat \u201cvintage\u201d. Simplu, elegant, de efect pentru utilizatori &#8211; ace\u0219tia nu trebuie s\u0103 navigheze prin slidere prost executate, nu sunt bombarda\u021bi cu mai multe mesaje de marketing, nu trebuie s\u0103 re\u021bin\u0103 pe al c\u00e2telea cadru din slider au g\u0103sit ceva de interes pentru ei etc.<\/i><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/HomeDepot_ImageHero.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9250\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/HomeDepot_ImageHero-1024x851.jpg\" alt=\"HomeDepot_ImageHero\" width=\"1024\" height=\"851\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/HomeDepot_ImageHero-1024x851.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/HomeDepot_ImageHero-300x249.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/HomeDepot_ImageHero.jpg 1552w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><strong>4.<\/strong> Dac\u0103 se folose\u0219te \u00eenc\u0103 <b>slider-ul clasic<\/b>, acesta trebuie s\u0103 respecte urm\u0103toarele elemente:<\/p>\n<ul>\n<li>Eliminarea rotirii automate a cadrelor, acord\u00e2nd posibilitatea utilizatorului s\u0103 navigheze manual prin cadrele caruselului<\/li>\n<li>3 p\u00e2n\u0103 la maximum 5 cadre \u00een \u00eentreg caruselul<\/li>\n<li>Call to Action clar \/ relevant<\/li>\n<li>Execu\u021bie grafic\u0103 \u0219i tehnic\u0103 bun\u0103 a caruselului (exemple, f\u0103r\u0103 a ne limita doar la acestea.: imagini high-quality, identificarea u\u0219oar\u0103 a butoanelor sau s\u0103ge\u021bilor de navigare \u00een slider, dimensiuni generoase ale slider-ului, integrarea \u00een layout-ul site-ului pentru a nu ar\u0103ta ca un ad clasic etc.)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>5. Promovarea celor mai populare produse<\/b> (conform bunelor practici \u00een e-commerce este necesar\u0103 eviden\u021bierea c\u00e2torva grupuri de produse pe homepage precum: <b>best sellers<\/b>, <b>best buy<\/b>, <b>new arrivals<\/b> etc. &#8211; <b>nu este obligatoriu s\u0103 fie acestea<\/b>, pot fi \u0219i altele \u00een func\u021bie de strategia de marketing a fiec\u0103rui magazin online)<\/p>\n<p><b>6. Produse \u00een stoc sau accesibile imediat<\/b> (toate produsele promovate pe homepage trebuie s\u0103 poat\u0103 fi comandate \u0219i livrate rapid &#8211; vor fi depunctate magazinele online care promoveaz\u0103 produse ce nu mai fac parte din oferta curent\u0103 sau al c\u0103ror termen de livrare este discutabil\/\u00eendep\u0103rtat)<\/p>\n<p><b>7. Eviden\u021bierea titlului \u0219i a pre\u021bului<\/b> produselor promovate pe homepage<\/p>\n<p><b>8. Eviden\u021bierea oric\u0103rui tip de marcaj de marketing care \u00eenso\u021be\u0219te produsul<\/b> <b>promovat pe homepage<\/b> (c\u00e2teva exemple, f\u0103r\u0103 a ne limita doar la acestea: discount, livrare gratuit\u0103, garan\u021bie extins\u0103, retur \u00een X zile, cel mai v\u00e2ndut produs, cel mai apreciat produs de c\u0103tre al\u021bi clien\u021bi etc.).<\/p>\n<p><b>9. Folosirea atent\u0103 a marcajelor de marketing, doar acolo unde este cazul<\/b> &#8211; dac\u0103 toate produsele promovate pe homepage sunt \u00eenso\u021bite de marcaje de marketing, va ap\u0103rea efectul de \u201cbanner blindness\u201d \u0219i, astfel, niciunul din produse nu va mai fi eviden\u021biat fa\u021b\u0103 de restul &#8211; utilizatorii nu vor mai vedea produsele-locomotiv\u0103.<\/p>\n<p><i>Exemplul 1: \u00cen print screen-ul de mai jos, toate produsele sunt \u00eenso\u021bite de marcaje de marketing &#8211; niciunul nu iese \u00een eviden\u021b\u0103 \u00een mod deosebit. \u00a0<\/i><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-in-exces.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9251\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-in-exces-1024x854.jpg\" alt=\"Marcaje de Marketing in exces\" width=\"1024\" height=\"854\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-in-exces-1024x854.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-in-exces-300x250.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-in-exces.jpg 1086w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><i>Exemplul 2: \u00cen urm\u0103torul caz, folosirea a doar c\u00e2teva marcaje de marketing eviden\u021biaz\u0103 mult mai bine anumite produse &#8211; <\/i><b><i>acele<\/i><\/b><i> produse pe care magazinul online dore\u0219te s\u0103 le aduc\u0103 \u00een aten\u021bia utilizatorilor.<\/i><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-care-evidentiaza-bine-anumite-produse.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9252\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-care-evidentiaza-bine-anumite-produse-890x1024.jpg\" alt=\"Marcaje de Marketing care evidentiaza bine anumite produse\" width=\"890\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-care-evidentiaza-bine-anumite-produse-890x1024.jpg 890w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-care-evidentiaza-bine-anumite-produse-260x300.jpg 260w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Marcaje-de-Marketing-care-evidentiaza-bine-anumite-produse.jpg 1079w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<p>Foarte cur\u00e2nd dezv\u0103luim criteriile aplicabile func\u021biei de <strong>SEARCH<\/strong> (c\u0103utarea intern\u0103 din site), deci fi\u021bi cu ochii pe noi. Iar dac\u0103 v\u0103 dori\u021bi un audit al magazinului vostru online, nu uita\u021bi c\u0103 <strong>cel mai mic pre\u021b este valabil doar p\u00e2n\u0103 m\u00e2ine, 31 Martie 2017, ora 23:59<\/strong>. <strong>\u00censcrierile se fac complet\u00e2nd <a href=\"http:\/\/www.gpec.ro\/#competitie\" target=\"_blank\">formularul online de pe site-ul nostru<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/criteriile-de-evaluare-gpec-2017-dezvaluite-astazi-homepage\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A\u0219a cum am promis, dezv\u0103luim r\u00e2nd pe r\u00e2nd criteriile de evaluare actualizate GPeC 2017 &#8211; criterii care au la baz\u0103 experien\u021ba noastr\u0103 de 12 ani \u0219i studiile\/bunele practici \u00een e-commerce la nivel interna\u021bional recomandate de companiile prestigioase din domeniu (le ve\u021bi reg\u0103si citate ca surs\u0103 acolo unde este cazul). Luni am dezv\u0103luit criteriile aplicabile \u00centregului Website, iar ast\u0103zi pute\u021bi parcurge grupul de criterii aplicabil Homepage-ului \u0219i am \u00eenso\u021bit fiecare criteriu de scurte explica\u021bii sau exemple concrete pentru a putea fi c\u00e2t mai u\u0219or de parcurs. Fiecare magazin online care alege s\u0103 se \u00eenscrie la GPeC 2017 va fi auditat \u021bin\u00e2nd cont de aceste criterii \u0219i nu numai. \u00cen total, raportul de audit con\u021bine peste 150 de criterii care analizeaz\u0103 principalele pagini dintr-un magazin online &#8211; \u021bine\u021bi aproape pentru c\u0103 urmeaz\u0103 s\u0103 le dezv\u0103luim r\u00e2nd pe r\u00e2nd. Nu uita\u021bi c\u0103 doar p\u00e2n\u0103 m\u00e2ine, 31 Martie 2017, ora 23:59 pute\u021bi beneficia de<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[668,436,669,591,671],"class_list":["post-9246","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","tag-audit-gpec","tag-competitia-magazinelor-online-gpec","tag-criterii-de-evaluare","tag-gpec-2017","tag-homepage"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9246"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9246\/revisions"}],"predecessor-version":[{"id":9261,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9246\/revisions\/9261"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}