{"id":9283,"date":"2017-04-03T17:06:35","date_gmt":"2017-04-03T15:06:35","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9283"},"modified":"2017-04-05T05:24:49","modified_gmt":"2017-04-05T03:24:49","slug":"lucia-ciuca-quantum-data-science-este-foarte-important-ca-magazinele-online-sa-renunte-la-mesaje-de-tip-spam-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/lucia-ciuca-quantum-data-science-este-foarte-important-ca-magazinele-online-sa-renunte-la-mesaje-de-tip-spam-video","title":{"rendered":"Lucia Ciuc\u0103, Quantum Data Science: Este foarte important ca magazinele online s\u0103 renun\u021be la mesajele de tip spam | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/lucia-ciuca-quantum-data-science-este-foarte-important-ca-magazinele-online-sa-renunte-la-mesaje-de-tip-spam-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-lucia-ciuca-quantum-data-science-si-gabrieala-bejan-interviu-video-2017.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9286 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-lucia-ciuca-quantum-data-science-si-gabrieala-bejan-interviu-video-2017-300x163.jpg\" alt=\"gpec-summit-foto-lucia-ciuca-quantum-data-science-si-gabrieala-bejan-interviu-video-2017\" width=\"300\" height=\"163\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-lucia-ciuca-quantum-data-science-si-gabrieala-bejan-interviu-video-2017-300x163.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-lucia-ciuca-quantum-data-science-si-gabrieala-bejan-interviu-video-2017-1024x558.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-lucia-ciuca-quantum-data-science-si-gabrieala-bejan-interviu-video-2017.jpg 1197w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Top trei indicatori pe care ar trebui s\u0103-i analiz\u0103m online, principalele probleme ale magazinelor, strategii de promovare \u0219i viitorul publicit\u0103\u021bii online, cum optimiz\u0103m rata de conversie \u0219i multe alte subiect sunt atinse \u00een acest interviu cu <a href=\"https:\/\/www.linkedin.com\/in\/lucia-ciuca-a754b63\/\" target=\"_blank\"><strong>Lucia Ciuc\u0103<\/strong><\/a>, Managing Director <strong><a href=\"http:\/\/www.quantumdatascience.ro\/\" target=\"_blank\">Quantum Data Science<\/a>.<\/strong><\/p>\n<p>\u201eMagazinele online din Rom\u00e2nia au \u00eenceput s\u0103 foloseasc\u0103 din ce \u00een ce mai mult informa\u021biile \u0219i datele despre clien\u021bi. Google Analytics a deschis drumul \u00een acest sens, precum \u0219i alte tool-uri gratuite sau foarte avantajoase\u201d, ne poveste\u0219te Lucia \u00een <a href=\"https:\/\/www.youtube.com\/watch?v=YRJAC-f2sJ0\" target=\"_blank\"><strong>interviul VIDEO<\/strong><\/a> realizat la GPeC Summit, Noiembrie 2016. \u201eDe la un an la altul, tot mai multe persoane care lucreaz\u0103 \u00een e-commerce sunt interesate de date, de informa\u021bii \u0219i de KPI-uri.\u201d<!--more--><\/p>\n<p>\u201eDin punctul meu de vedere rata de conversie &#8211; a\u0219a numitul\u00a0<em>Sf\u00e2ntul Graal al afacerilor online<\/em> &#8211; este indicatorul cel mai important, indicatorul ce trebuie urm\u0103rit constant de oamenii din online.<\/p>\n<p>Comunicare cu clientul este o alt\u0103 problem\u0103 &#8211; de cele mai multe ori magazinele nu-i comunic\u0103 clientului datele necesare dup\u0103 comand\u0103 (confirmare, tracking \u0219i altele) \u0219i uneori nici nu-i mul\u021bumim c\u0103 s-a abonat la newsletter, de exemplu. Cel mai dureros, \u00een primul r\u00e2nd \u00een calitate de client, a fost faptul c\u0103 am \u00eent\u00e2lnit magazine \u00eenscrise \u00een Competi\u021bia GPeC 2016 care trimiteau informa\u021bii gre\u0219ite\u201d, a declarat Lucia Ciuc\u0103.<\/p>\n<p>\u201eDup\u0103 ce ai ap\u0103sat butonul de <em>trimite comanda<\/em> trebuie\u00a0s\u0103 fie foarte clar ce se va \u00eent\u00e2mpl\u0103. \u00cen magazinele fizice vorbim cu clien\u021bii \u0219i le d\u0103m toate informa\u021biile necesare &#8211; acest lucru trebuie s\u0103 se \u00eent\u00e2mple \u0219i \u00een comer\u021bul electronic. Putem trimite email-uri, SMS-uri, notific\u0103ri pe telefon, trebuie doar s\u0103 ne folosim de acestea.\u201d<\/p>\n<p>\u201eEste foarte important s\u0103 renun\u021b\u0103m la spam. Campaniile unui magazin trebuie s\u0103 aib\u0103 un target bine stabilit, iar reclamele s\u0103 fie relevante.\u201d<\/p>\n<p>Acestea sunt doar c\u00e2teva din ideile prezentate \u00een acest material realizat de reporterului nostru oficial <a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>. Vezi acum interviul video pentru a afla mai multe detalii despre subiectele discutate!<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/YRJAC-f2sJ0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h2><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9123 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017-300x180.png\" alt=\"Early Bird Blind GPeC 2017\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017-300x180.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/03\/Early-Bird-Blind-GPeC-2017-1024x615.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/h2>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe\u00a028 aprilie 2017\u00a0(inclusiv) la un pre\u021b special!<\/a><\/strong><\/p>\n<p>\u00cen plus, \u00ee\u021bi asiguri\u00a01 loc gratuit\u00a0la evenimentele <strong>GPeC Summit 16-17-18 Mai 2017<\/strong> \u0219i Noiembrie 2017 \u0219i\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/lucia-ciuca-quantum-data-science-este-foarte-important-ca-magazinele-online-sa-renunte-la-mesaje-de-tip-spam-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Top trei indicatori pe care ar trebui s\u0103-i analiz\u0103m online, principalele probleme ale magazinelor, strategii de promovare \u0219i viitorul publicit\u0103\u021bii online, cum optimiz\u0103m rata de conversie \u0219i multe alte subiect sunt atinse \u00een acest interviu cu Lucia Ciuc\u0103, Managing Director Quantum Data Science. \u201eMagazinele online din Rom\u00e2nia au \u00eenceput s\u0103 foloseasc\u0103 din ce \u00een ce mai mult informa\u021biile \u0219i datele despre clien\u021bi. Google Analytics a deschis drumul \u00een acest sens, precum \u0219i alte tool-uri gratuite sau foarte avantajoase\u201d, ne poveste\u0219te Lucia \u00een interviul VIDEO realizat la GPeC Summit, Noiembrie 2016. \u201eDe la un an la altul, tot mai multe persoane care lucreaz\u0103 \u00een e-commerce sunt interesate de date, de informa\u021bii \u0219i de KPI-uri.\u201d<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215,469,673],"class_list":["post-9283","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec","tag-lucia-ciuca","tag-quantum-data-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9283"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9283\/revisions"}],"predecessor-version":[{"id":9291,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9283\/revisions\/9291"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}