{"id":9306,"date":"2017-04-10T06:05:13","date_gmt":"2017-04-10T04:05:13","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9306"},"modified":"2017-04-11T08:46:15","modified_gmt":"2017-04-11T06:46:15","slug":"eugen-potlog-conversion-multe-magazin-online-spun-ca-au-versiuni-pentru-mobil-dar-nu-sunt-adaptate-acestui-mediu-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eugen-potlog-conversion-multe-magazin-online-spun-ca-au-versiuni-pentru-mobil-dar-nu-sunt-adaptate-acestui-mediu-video","title":{"rendered":"Eugen Potlog, Conversion: Multe magazine online spun c\u0103 au versiuni pentru mobil, dar nu sunt adaptate acestui mediu | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eugen-potlog-conversion-multe-magazin-online-spun-ca-au-versiuni-pentru-mobil-dar-nu-sunt-adaptate-acestui-mediu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.linkedin.com\/in\/eugenpotlog\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9319 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-eugen-potlog-conversion-si-gabrieala-bejan-interviu-video-2017-300x170.jpg\" alt=\"gpec-summit-foto-eugen-potlog-conversion-si-gabrieala-bejan-interviu-video-2017\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-eugen-potlog-conversion-si-gabrieala-bejan-interviu-video-2017-300x170.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-eugen-potlog-conversion-si-gabrieala-bejan-interviu-video-2017-1024x583.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-eugen-potlog-conversion-si-gabrieala-bejan-interviu-video-2017.jpg 1110w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Eugen Potlog<\/a>, User Experience Specialist @ <a href=\"http:\/\/www.conversion.ro\/\" target=\"_blank\">Conversion<\/a>, ne poveste\u0219te \u00een acest interviu video despre \u00a0competi\u021bia GPeC 2016, despre principalele probleme \u00eent\u00e2lnite la magazinele online, User Experience, pia\u021ba din Rom\u00e2nia \u0219i ofer\u0103 magazinelor online sfaturi \u0219i sugestii pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi rata de conversie.\u00a0<\/strong><\/p>\n<p>\u00cen cadrul companiei Conversion, Eugen a lucrat cu brand-uri importante, precum eMAG, Flanco, Banca Transilvania, BRD \u0219i multe altele.\u00a0\u00cen iunie 2016 a ob\u021binut certificarea UX din partea Nielsen Norman Group (NN\/g) &#8211; lider mondial \u00een domeniul user experience.<\/p>\n<p>\u201eO mare parte din\u00a0magazine online pe care le-am \u00eent\u00e2lnit la GPeC declar\u0103 au o <strong>variant\u0103 de mobil a site-ului<\/strong>, dar de cele mai multe ori varianta de\u021binut\u0103 nu este optimizat\u0103 pentru telefoanele mobile, <strong>con\u021binutul nu este adaptat<\/strong>, iar informa\u021biile livrate nu sunt cele de care au nevoie clien\u021bii.<\/p>\n<p>Este luat site-ul de pe desktop \u0219i se folosesc de design-ul\u00a0<em>responsive <\/em>pentru a face o versiune \u0219i pentru mobil . De fapt, conceptul corect este <em>adaptive &#8211;\u00a0<\/em>magazinele online ar trebuie s\u0103 se adapteze acestui mediu, nu doar s\u0103 afi\u0219eze site-ul complet sub o alt\u0103 dimensiune. De exemplu, sunt mul\u021bi clien\u021bi care intr\u0103 de pe telefon pentru a g\u0103si un contact &#8211; fie au o comand\u0103 \u00een a\u0219teptare, fie au o nel\u0103murire. \u00cen cazul acesta num\u0103rul de telefon trebuie s\u0103 fie u\u0219or de g\u0103sit \u0219i scos \u00een fa\u021b\u0103 pe varianta de mobil. <strong>Vrei ca un posibil client sau un client actual s\u0103 te poat\u0103 contacta rapid<\/strong>.<\/p>\n<p>Un alt exemplu, dac\u0103 ai un showroom sau un magazin fizic, clientul intr\u0103 pe mobil pentru a afla loca\u021bia \u0219i pentru a ajunge u\u0219or la tine. La fel, trebui s\u0103 sco\u021bi \u00een fa\u021b\u0103 aceast\u0103 informa\u021bie \u00een versiunea de mobil, eventual s\u0103-i oferi posibilitatea de a deschide adresa \u00eentr-o aplica\u021bie de naviga\u021bie\u201d, poveste\u0219te Eugen Potlog \u00een interviul video oferit reporterului nostru <a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\"><strong>Gabriela Bejan<\/strong><\/a>.<!--more--><\/p>\n<ul>\n<li>\u201eAm mai observat c\u0103 multe dintre site-uri, at\u00e2t cele mobil, c\u00e2t \u0219i cele de pe desktop, afi\u0219eaz\u0103 foarte multe informa\u021bii clien\u021bilor, \u00eei deruteaz\u0103 cu tot felul de detalii, iar unor clien\u021bi le este greu s\u0103 afle care este pasul urm\u0103tor. Acest concept este numit <em><strong><a href=\"https:\/\/www.google.ro\/search?q=paradox+of+choice&amp;oq=paradox+of+choice&amp;aqs=chrome..69i57j0l5.216j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\">paradox of choice<\/a><\/strong>.<\/em>\u201d<\/li>\n<li>\u201e<strong>Prezentarea produsului<\/strong> este foarte important\u0103 &#8211; fotografii calitative, imagini 360, video-uri. Descrierile de produs de cele mai multe ori sunt evident copiate de la produc\u0103tor. Se poate face o poveste la nivel de descriere, iar informa\u021biile tehnice trebuie s\u0103 fie afi\u0219ate c\u00e2t mai clar.\u201d<\/li>\n<li>\u201e<strong>Tool-urile gratuite<\/strong> pe care le folosesc magazinele trebuie folosite inteligent, nu doar instalate versiunile default. De exemplu, \u00een Google Analytics trebuie instalat modulul de e-commerce, trebuie urm\u0103rite micro-conversiile, trebuie analizate cuvintele cheie care \u00eei aduc pe utilizatori la tine \u0219i apoi optimizat con\u021binutul \u00een func\u021bie de rezultate.\u201d<\/li>\n<\/ul>\n<p>Acestea sunt doar c\u00e2teva din ideile prezentate de <strong>Eugen Potlog<\/strong> \u00een interviul realizat \u00een <strong>Noiembrie 2017 la GPeC SUMMIT<\/strong>.<strong> Vezi acum materialul complet<\/strong> pentru mai multe detalii! Sau salveaz\u0103-l pentru mai t\u00e2rziu.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/_VpklOfb2J0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h2><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"300\" height=\"315\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/h2>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe\u00a028 aprilie 2017\u00a0(inclusiv) la un pre\u021b special!<\/a><\/strong><\/p>\n<p>\u00cen plus, \u00ee\u021bi asiguri\u00a01 loc gratuit\u00a0la evenimentele <strong>GPeC Summit 16-17-18 Mai 2017<\/strong> \u0219i Noiembrie 2017 \u0219i\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eugen-potlog-conversion-multe-magazin-online-spun-ca-au-versiuni-pentru-mobil-dar-nu-sunt-adaptate-acestui-mediu-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Eugen Potlog, User Experience Specialist @ Conversion, ne poveste\u0219te \u00een acest interviu video despre \u00a0competi\u021bia GPeC 2016, despre principalele probleme \u00eent\u00e2lnite la magazinele online, User Experience, pia\u021ba din Rom\u00e2nia \u0219i ofer\u0103 magazinelor online sfaturi \u0219i sugestii pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi rata de conversie.\u00a0 \u00cen cadrul companiei Conversion, Eugen a lucrat cu brand-uri importante, precum eMAG, Flanco, Banca Transilvania, BRD \u0219i multe altele.\u00a0\u00cen iunie 2016 a ob\u021binut certificarea UX din partea Nielsen Norman Group (NN\/g) &#8211; lider mondial \u00een domeniul user experience. \u201eO mare parte din\u00a0magazine online pe care le-am \u00eent\u00e2lnit la GPeC declar\u0103 au o variant\u0103 de mobil a site-ului, dar de cele mai multe ori varianta de\u021binut\u0103 nu este optimizat\u0103 pentru telefoanele mobile, con\u021binutul nu este adaptat, iar informa\u021biile livrate nu sunt cele de care au nevoie clien\u021bii. Este luat site-ul de pe desktop \u0219i se folosesc de design-ul\u00a0responsive pentru a face o versiune \u0219i pentru mobil . De fapt,<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[675,624,100,215],"class_list":["post-9306","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-conversion","tag-eugen-potlog","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9306"}],"version-history":[{"count":16,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9306\/revisions"}],"predecessor-version":[{"id":9337,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9306\/revisions\/9337"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}