{"id":9343,"date":"2017-04-12T08:17:48","date_gmt":"2017-04-12T06:17:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9343"},"modified":"2017-04-12T08:17:48","modified_gmt":"2017-04-12T06:17:48","slug":"anabela-luca-adlemonade-in-2016-bugetele-pentru-adwords-au-crescut-cu-aproximativ-50-fata-de-anul-trecut-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/anabela-luca-adlemonade-in-2016-bugetele-pentru-adwords-au-crescut-cu-aproximativ-50-fata-de-anul-trecut-video","title":{"rendered":"Anabela Luca, adLemonade:  \u00cen 2016 bugetele pentru AdWords au crescut cu aproximativ 50% fa\u021b\u0103 de anul trecut | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/anabela-luca-adlemonade-in-2016-bugetele-pentru-adwords-au-crescut-cu-aproximativ-50-fata-de-anul-trecut-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.youtube.com\/watch?v=tIfs9yy8knc\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9347\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-anabela-luca-adlemonade-si-gabrieala-bejan-interviu-video-2017-300x146.jpg\" alt=\"gpec-summit-foto-anabela-luca-adlemonade-si-gabrieala-bejan-interviu-video-2017\" width=\"300\" height=\"146\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-anabela-luca-adlemonade-si-gabrieala-bejan-interviu-video-2017-300x146.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-anabela-luca-adlemonade-si-gabrieala-bejan-interviu-video-2017-1024x501.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/gpec-summit-foto-anabela-luca-adlemonade-si-gabrieala-bejan-interviu-video-2017.jpg 1243w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/www.linkedin.com\/in\/anabelaluca\/\" target=\"_blank\">Anabela Luca<\/a>, Managing Director <a href=\"http:\/\/www.adlemonade.com\/home\/\" target=\"_blank\">adLemonade<\/a>,\u00a0a oferit un interviu reporterului nostru oficial\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>\u00a0\u00een care vorbe\u0219te despre publicitatea online, reclame video,\u00a0strategia de publicitate prin Google \u0219i multe altele.<\/strong><\/p>\n<ul>\n<li>Din punctul nostru de vedere ca agen\u021bie care lucreaz\u0103 pe zona de <strong>AdWords<\/strong>, \u00ee<strong>n 2016 am observat cre\u0219teri semnificative \u00een bugete<\/strong> fa\u021b\u0103 de anul trecut, de aproximativ 50-70%. Pentru clien\u021bii foarte mari cre\u0219terile au fost undeva la 30%.<\/li>\n<li>M\u0103 bucur\u0103 foarte tare c\u0103 oamenii de marketing iau din ce \u00een ce mai serios zona de mobil, chiar se g\u00e2ndesc la campanii speciale pentru acest mediu, iar acest lucru vine din \u00een\u021belegerea profund\u0103 a comportamentului utilizatorului. <strong>Fiecare utilizator are \u00een jur de 200 de interac\u021biuni pe zi cu telefonul mobil.<\/strong><\/li>\n<li>Google men\u021bioneaz\u0103 c\u0103 \u00een 2018 con\u021binutul online va fi video \u00een propor\u021bie de 80%. Din p\u0103cate, \u00een Rom\u00e2nia \u00eenc\u0103 exist\u0103 preconcep\u021bia c\u0103 este foarte costisitor s\u0103 faci con\u021binut video. C\u00e2t despre publicitatea pe YouTube, costurile sunt foarte mici \u00een compara\u021bie cu <em>display ads\u00a0<\/em>de pe Google. De exemplu, <strong>costul pe vizualizare pe YouTube sau Facebook ajunge undeva la 1 cent sau poate chiar mai pu\u021bin<\/strong>. Reclamele video sunt foarte utile din punct de vedere al\u00a0<em>brand awareness<\/em>-ului, iar acesta sus\u021bine conversia pe termen lung.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>Acestea sunt doar c\u00e2teva din ideile din interviu. Mai multe detalii \u00een acest video realizat \u00een noiembrie 2016 la GPeC SUMMIT.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/tIfs9yy8knc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe\u00a028 aprilie 2017\u00a0(inclusiv) la un pre\u021b special!<\/a><\/strong><\/p>\n<p>\u00cen plus, \u00ee\u021bi asiguri\u00a01 loc gratuit\u00a0la evenimentele <strong>GPeC Summit 16-17-18 Mai 2017<\/strong> \u0219i Noiembrie 2017 \u0219i\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/anabela-luca-adlemonade-in-2016-bugetele-pentru-adwords-au-crescut-cu-aproximativ-50-fata-de-anul-trecut-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Anabela Luca, Managing Director adLemonade,\u00a0a oferit un interviu reporterului nostru oficial\u00a0Gabriela Bejan\u00a0\u00een care vorbe\u0219te despre publicitatea online, reclame video,\u00a0strategia de publicitate prin Google \u0219i multe altele. Din punctul nostru de vedere ca agen\u021bie care lucreaz\u0103 pe zona de AdWords, \u00een 2016 am observat cre\u0219teri semnificative \u00een bugete fa\u021b\u0103 de anul trecut, de aproximativ 50-70%. Pentru clien\u021bii foarte mari cre\u0219terile au fost undeva la 30%. M\u0103 bucur\u0103 foarte tare c\u0103 oamenii de marketing iau din ce \u00een ce mai serios zona de mobil, chiar se g\u00e2ndesc la campanii speciale pentru acest mediu, iar acest lucru vine din \u00een\u021belegerea profund\u0103 a comportamentului utilizatorului. Fiecare utilizator are \u00een jur de 200 de interac\u021biuni pe zi cu telefonul mobil. Google men\u021bioneaz\u0103 c\u0103 \u00een 2018 con\u021binutul online va fi video \u00een propor\u021bie de 80%. Din p\u0103cate, \u00een Rom\u00e2nia \u00eenc\u0103 exist\u0103 preconcep\u021bia c\u0103 este foarte costisitor s\u0103 faci con\u021binut video. C\u00e2t despre publicitatea pe YouTube, costurile<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[676,626,100,215],"class_list":["post-9343","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-adlemonade","tag-anabela-luca","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9343"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9343\/revisions"}],"predecessor-version":[{"id":9349,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9343\/revisions\/9349"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}