{"id":9378,"date":"2017-04-14T16:03:28","date_gmt":"2017-04-14T14:03:28","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9378"},"modified":"2017-04-14T16:05:08","modified_gmt":"2017-04-14T14:05:08","slug":"maciek-mikolajczak-rtb-house-in-ultimii-trei-ani-bugetele-directionate-catre-serviciile-de-retargeting-in-romania-au-crescut-de-2-3-ori-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/maciek-mikolajczak-rtb-house-in-ultimii-trei-ani-bugetele-directionate-catre-serviciile-de-retargeting-in-romania-au-crescut-de-2-3-ori-video","title":{"rendered":"Maciek Mikolajczak, RTB House: \u00cen ultimii trei ani, bugetele direc\u021bionate c\u0103tre serviciile de retargeting \u00een Rom\u00e2nia au crescut de 2-3 ori | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/maciek-mikolajczak-rtb-house-in-ultimii-trei-ani-bugetele-directionate-catre-serviciile-de-retargeting-in-romania-au-crescut-de-2-3-ori-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9379 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/rtb-house-300x148.jpg\" alt=\"RTB House GPeC Summit 2016\" width=\"300\" height=\"148\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/rtb-house-300x148.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/rtb-house.jpg 637w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/maciek-mikolajczak-2159aa65\/\" target=\"_blank\">Maciek Mikolajczak<\/a>, Business Development Director CEE<a href=\"https:\/\/www.rtbhouse.com\" target=\"_blank\"> RTB House<\/a>\u00a0a discutat\u00a0cu reporterul nostru oficial,\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>,\u00a0despre viitorul <em>retargeting<\/em>-ului\u00a0\u00een Rom\u00e2nia \u0219i la nivel global, despre tehnologiile care au func\u021bionat cel mai bine p\u00e2n\u0103 acum \u0219i cele pe care le vom vedea tot mai des folosite \u00een viitor.<\/strong><\/p>\n<p><strong>\u2022 <\/strong>Lucr\u0103m cu clien\u021bi din Rom\u00e2nia din 2013 \u0219i pot spune c\u0103 \u00een doar trei ani de experien\u021b\u0103 cu aceast\u0103 pia\u021b\u0103 <strong>bugetele direc\u021bionate c\u0103tre serviciile de <em>retargeting<\/em> au crescut de 2-3 ori<\/strong>. Ele depind, clar, de performan\u021bele pe care le livr\u0103m, dar este oricum evident c\u0103 tot mai multe industrii &#8211; nu doar <em>fashion<\/em> \u0219i IT &amp; C &#8211; devin juc\u0103tori importan\u021bi \u00een zona aceasta. Iar Rom\u00e2nia e clar una dintre pie\u021bele \u00een cre\u0219tere foarte rapid\u0103 \u00een Europa de Est \u0219i Central\u0103.<\/p>\n<p>\u2022<strong> Rata de conversie<\/strong> pe care o ob\u021binem \u00een\u00a0<em>fashion\u00a0<\/em>poate trece de 5%, iar \u00een IT &amp; C este de 1-2%. Dar asta depinde foarte mult \u0219i de calitatea magazinului \u0219i de valoarea pe care acestea o ofer\u0103 clien\u021bilor.<\/p>\n<p>\u2022 Nu ne mai limit\u0103m doar la industriile unde\u00a0<em>retargeting<\/em>-ul func\u021bioneaz\u0103 \u00een mod \u201etradi\u021bional\u201d, cum e cea de\u00a0<em>fashion<\/em>.\u00a0Magazine din tot felul de domenii \u00ee\u0219i caut\u0103 clien\u021bii\u00a0<em>online<\/em> \u0219i aici devine foarte important\u0103 <strong>calitatea ofertelor lor<\/strong>, <strong>experien\u021ba<\/strong> utilizatorului pe\u00a0<em>site\u00a0<\/em>\u0219i <strong>targetarea<\/strong> <strong>publicului<\/strong> <strong>potrivit<\/strong>.<\/p>\n<p>\u2022 Ne concentr\u0103m pe \u00eembun\u0103t\u0103\u021birea <strong>algoritmilor de <em>deep learning<\/em><\/strong>\u00a0\u00een detrimentul <em>retargeting<\/em>-ului\u00a0<em><strong>cross device<\/strong>,\u00a0<\/em> spre exemplu, pentru c\u0103 am reu\u0219it s\u0103 ob\u021binem o <strong>cre\u0219tere de 25%<\/strong> \u00een ceea ce prive\u0219te conversiile clien\u021bilor no\u0219tri folosing acest tip de inteligen\u021b\u0103 artificial\u0103, cu acela\u0219i buget.<\/p>\n<p>\u2022 <strong>Factorul uman<\/strong> va fi mereu important \u00een <strong>strategie<\/strong>, dar algoritmii<em> deep learning<\/em>\u00a0sunt revolu\u021bia \u00een acest moment pentru c\u0103 preiau o bun\u0103 parte din procesul decizional.<\/p>\n<p>Interviul complet realizat \u00een noiembrie 2016, la GPeC Summit \u00eel pute\u021bi urm\u0103ri aici:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xHDdkd5xrYU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus, \u00ee\u021bi asiguri\u00a01 loc gratuit\u00a0la evenimentele <a href=\"http:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\"><strong>GPeC Summit 16-17-18 Mai 2017<\/strong><\/a> \u0219i Noiembrie 2017 \u0219i\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/maciek-mikolajczak-rtb-house-in-ultimii-trei-ani-bugetele-directionate-catre-serviciile-de-retargeting-in-romania-au-crescut-de-2-3-ori-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Maciek Mikolajczak, Business Development Director CEE RTB House\u00a0a discutat\u00a0cu reporterul nostru oficial,\u00a0Gabriela Bejan,\u00a0despre viitorul retargeting-ului\u00a0\u00een Rom\u00e2nia \u0219i la nivel global, despre tehnologiile care au func\u021bionat cel mai bine p\u00e2n\u0103 acum \u0219i cele pe care le vom vedea tot mai des folosite \u00een viitor. \u2022 Lucr\u0103m cu clien\u021bi din Rom\u00e2nia din 2013 \u0219i pot spune c\u0103 \u00een doar trei ani de experien\u021b\u0103 cu aceast\u0103 pia\u021b\u0103 bugetele direc\u021bionate c\u0103tre serviciile de retargeting au crescut de 2-3 ori. Ele depind, clar, de performan\u021bele pe care le livr\u0103m, dar este oricum evident c\u0103 tot mai multe industrii &#8211; nu doar fashion \u0219i IT &amp; C &#8211; devin juc\u0103tori importan\u021bi \u00een zona aceasta. Iar Rom\u00e2nia e clar una dintre pie\u021bele \u00een cre\u0219tere foarte rapid\u0103 \u00een Europa de Est \u0219i Central\u0103. \u2022 Rata de conversie pe care o ob\u021binem \u00een\u00a0fashion\u00a0poate trece de 5%, iar \u00een IT &amp; C este de 1-2%. Dar asta depinde foarte mult<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215,678],"class_list":["post-9378","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec","tag-rtb-house"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9378"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9378\/revisions"}],"predecessor-version":[{"id":9386,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9378\/revisions\/9386"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}