{"id":9496,"date":"2017-04-23T21:57:49","date_gmt":"2017-04-23T19:57:49","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9496"},"modified":"2017-04-25T21:39:30","modified_gmt":"2017-04-25T19:39:30","slug":"raluca-kisescu-brand-barketing-strategist-cel-mai-important-e-sa-le-oferi-oamenilor-incredere-libertate-de-decizie-si-sentimentul-ca-fiecare-zi-trece-cu-sens-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/raluca-kisescu-brand-barketing-strategist-cel-mai-important-e-sa-le-oferi-oamenilor-incredere-libertate-de-decizie-si-sentimentul-ca-fiecare-zi-trece-cu-sens-video","title":{"rendered":"Raluca Ki\u0219escu, Brand Barketing Strategist: Cel mai important e s\u0103 le oferi oamenilor \u00eencredere, libertate \u0219i sentimentul c\u0103 fiecare zi trece cu sens | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raluca-kisescu-brand-barketing-strategist-cel-mai-important-e-sa-le-oferi-oamenilor-incredere-libertate-de-decizie-si-sentimentul-ca-fiecare-zi-trece-cu-sens-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Raluca-Kisescu-GPeC-Summit-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9497 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Raluca-Kisescu-GPeC-Summit-2016-300x154.jpg\" alt=\"Raluca Kisescu GPeC Summit 2016\" width=\"300\" height=\"154\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Raluca-Kisescu-GPeC-Summit-2016-300x154.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Raluca-Kisescu-GPeC-Summit-2016.jpg 835w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/ralucakisescu.ro\" target=\"_blank\">Raluca Ki\u0219escu<\/a>\u00a0ne-a vorbit la GPeC Summit 2016 despre mecanismele din spatele construirii unor echipe performante, formate din oameni cu adev\u0103rat potrivi\u021bi la locul potrivit. Urm\u0103ri\u021bi interviul realizat de reporterul nostru oficial, <a title=\"Gabriela Bejan este din nou reporterul oficial la GPeC Summit\" href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>, pentru a descoperi perspectiva unui marketer cu peste 15 ani de experien\u021b\u0103 asupra lucrurilor care fac oamenii s\u0103 r\u0103m\u00e2n\u0103 eficien\u021bi \u0219i ferici\u021bi \u00een echipele din care fac parte.<\/strong><\/p>\n<p>\u2022 E foarte greu s\u0103 motivezi oamenii, \u00een general. Cred c\u0103 cel mai important e s\u0103 le ar\u0103\u021bi c\u0103 tu e\u0219ti un exemplu de motiva\u021bie. \u0218i apoi s\u0103 te g\u00e2nde\u0219ti cu ce anume po\u021bi r\u0103spunde tu c\u00e2nd vine vorba de a\u0219tept\u0103rile \u0219i motiva\u021biile lor. Sunt oameni care \u00ee\u0219i doresc s\u0103 fie <strong>mereu informa\u021bi<\/strong>, al\u021bii s\u0103 fie <strong>permanent implica\u021bi<\/strong>, al\u021bii s\u0103 fie<strong> l\u0103sa\u021bi s\u0103 \u00ee\u0219i fac\u0103 treaba<\/strong>. Dar poate cel mai important e s\u0103 le oferi <strong>\u00eencredere<\/strong>, <strong>libertate<\/strong> de decizie \u0219i o <strong>atmosfer\u0103 pl\u0103cut\u0103<\/strong> \u2013 s\u0103 \u0219tie c\u0103 exist\u0103 \u0219i momente de respiro, s\u0103 intre \u00een contact cu oameni care s\u0103 \u00eei \u021bin\u0103 informa\u021bi \u0219i s\u0103 nu simt\u0103 c\u0103 doar vin zi de zi undeva \u0219i fac ni\u0219te task-uri.<!--more--><\/p>\n<p>\u2022 Nu po\u021bi evolua cu oameni autosuficien\u021bi. Dar nici nu po\u021bi s\u0103 renun\u021bi din prima, s\u0103 cedezi de la primele reac\u021bii negative pe care le au oamenii c\u00e2nd le propui ceva nou.<\/p>\n<p>\u2022 \u00cencurajarea hobby-urile trebuie s\u0103 existe \u2013 inclusiv prin acordarea de timp pentru dezvoltarea lor.<\/p>\n<p>\u2022 Categoric trebuie s\u0103 oferim oamenilor mereu ceva nou care s\u0103 \u00eei stimuleze. Orice rutin\u0103 devine obositoare psihic. Trebuie s\u0103-i felicit\u0103m \u0219i s\u0103 cre\u0103m momente ad-hoc \u00een care s\u0103 facem asta. \u00cen momentul \u00een care cineva vine la birou \u0219i simte c\u0103 acest lucru este important pentru ceilal\u021bi, se creeaz\u0103 un spirit autentic, neregizat care \u00eei motiveaz\u0103.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kzHYTV_IjLI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raluca-kisescu-brand-barketing-strategist-cel-mai-important-e-sa-le-oferi-oamenilor-incredere-libertate-de-decizie-si-sentimentul-ca-fiecare-zi-trece-cu-sens-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Raluca Ki\u0219escu\u00a0ne-a vorbit la GPeC Summit 2016 despre mecanismele din spatele construirii unor echipe performante, formate din oameni cu adev\u0103rat potrivi\u021bi la locul potrivit. Urm\u0103ri\u021bi interviul realizat de reporterul nostru oficial, Gabriela Bejan, pentru a descoperi perspectiva unui marketer cu peste 15 ani de experien\u021b\u0103 asupra lucrurilor care fac oamenii s\u0103 r\u0103m\u00e2n\u0103 eficien\u021bi \u0219i ferici\u021bi \u00een echipele din care fac parte. \u2022 E foarte greu s\u0103 motivezi oamenii, \u00een general. Cred c\u0103 cel mai important e s\u0103 le ar\u0103\u021bi c\u0103 tu e\u0219ti un exemplu de motiva\u021bie. \u0218i apoi s\u0103 te g\u00e2nde\u0219ti cu ce anume po\u021bi r\u0103spunde tu c\u00e2nd vine vorba de a\u0219tept\u0103rile \u0219i motiva\u021biile lor. Sunt oameni care \u00ee\u0219i doresc s\u0103 fie mereu informa\u021bi, al\u021bii s\u0103 fie permanent implica\u021bi, al\u021bii s\u0103 fie l\u0103sa\u021bi s\u0103 \u00ee\u0219i fac\u0103 treaba. Dar poate cel mai important e s\u0103 le oferi \u00eencredere, libertate de decizie \u0219i o atmosfer\u0103 pl\u0103cut\u0103 \u2013 s\u0103 \u0219tie c\u0103 exist\u0103 \u0219i<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215,684],"class_list":["post-9496","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec","tag-raluca-kisescu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9496"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9496\/revisions"}],"predecessor-version":[{"id":9511,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9496\/revisions\/9511"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}