{"id":9513,"date":"2017-05-03T07:47:57","date_gmt":"2017-05-03T05:47:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9513"},"modified":"2017-05-04T09:50:27","modified_gmt":"2017-05-04T07:50:27","slug":"irina-dan-criteo-a-face-o-optimizare-manuala-astazi-e-departe-de-a-fi-eficient-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/irina-dan-criteo-a-face-o-optimizare-manuala-astazi-e-departe-de-a-fi-eficient-video","title":{"rendered":"Irina Dan, Criteo: A face o optimizare manual\u0103 ast\u0103zi e departe de a fi eficient| VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/irina-dan-criteo-a-face-o-optimizare-manuala-astazi-e-departe-de-a-fi-eficient-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.youtube.com\/watch?v=jxUloXJm-Uk\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9588 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Irina-Dan-Criteo-GPeC-Summit-2016-300x165.jpg\" alt=\"Irina Dan Criteo GPeC Summit 2016\" width=\"300\" height=\"165\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Irina-Dan-Criteo-GPeC-Summit-2016-300x165.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Irina-Dan-Criteo-GPeC-Summit-2016.jpg 796w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>La GPeC Summit analiz\u0103m fiecare\u00a0tehnologie ce poate ajuta e-commerce-ul s\u0103 creasc\u0103. \u00cen interviul oferit de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/irinadan\/\" target=\"_blank\">Irina Dan<\/a> (<a href=\"http:\/\/www.criteo.com\/\" target=\"_blank\">Criteo<\/a>) afl\u0103m c\u00e2teva informa\u021bii importante despre\u00a0<em>cross-device tracking<\/em>, avantajele optimiz\u0103rii prin automatizare \u0219i zonele \u00een care ar trebui s\u0103 investim mai mult \u00een viitor.<\/strong><\/p>\n<p>\u2022 Mai pu\u021bin de 3% din <em>retail<\/em>-ul total este reprezentat de e-commerce, dar cu o cre\u0219tere de peste 70% al num\u0103rului de tranzac\u021bii online, e clar c\u0103 Rom\u00e2nia este o pia\u021b\u0103 prioritar\u0103 \u00een Europa de Est.<\/p>\n<p>\u2022 Pentru clien\u021bii no\u0219tri la nivel global, jum\u0103tate din venituri vin din mobile, iar aplica\u021biile devin din ce \u00een ce mai importante. Noi oper\u0103m cu o solu\u021bie de tip <em>cross-device<\/em> (<em>Universal match<\/em>) \u0219i detect\u0103m acum faptul c\u0103 mai bine de 30% din useri vin de pe mai multe device-uri diferite.<!--more--><\/p>\n<p>\u2022 Investi\u021bia \u00een tehnologie, \u00een oameni creativi \u0219i buni \u00een ceea ce fac \u0219i faptul c\u0103 noi credem \u00eentr-o solu\u021bie total automatizat\u0103 &#8211; acestea ne sunt punctele forte. A face o optimizare manual\u0103 este departe de a fi eficient.<\/p>\n<p>\u2022 \u00cen urm\u0103torii ani va continua s\u0103 creasc\u0103 tot ce \u021bine de mobile, retailerii vor investi tot mai mult \u00een aplica\u021bii mobile, iar publicitatea nativ\u0103 va fi tot mai popular\u0103. Fiecare <em>user<\/em> are a\u0219tept\u0103ri mari de la advertiseri \u0219i \u00ee\u0219i dore\u0219te\u00a0o experien\u021b\u0103 personalizat\u0103.<\/p>\n<p><strong>Interviul complet realizat de <a title=\"Gabriela Bejan este din nou reporterul oficial la GPeC Summit\" href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>\u00a0la GPeC Summit noiembrie 2016:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jxUloXJm-Uk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/irina-dan-criteo-a-face-o-optimizare-manuala-astazi-e-departe-de-a-fi-eficient-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La GPeC Summit analiz\u0103m fiecare\u00a0tehnologie ce poate ajuta e-commerce-ul s\u0103 creasc\u0103. \u00cen interviul oferit de\u00a0Irina Dan (Criteo) afl\u0103m c\u00e2teva informa\u021bii importante despre\u00a0cross-device tracking, avantajele optimiz\u0103rii prin automatizare \u0219i zonele \u00een care ar trebui s\u0103 investim mai mult \u00een viitor. \u2022 Mai pu\u021bin de 3% din retail-ul total este reprezentat de e-commerce, dar cu o cre\u0219tere de peste 70% al num\u0103rului de tranzac\u021bii online, e clar c\u0103 Rom\u00e2nia este o pia\u021b\u0103 prioritar\u0103 \u00een Europa de Est. \u2022 Pentru clien\u021bii no\u0219tri la nivel global, jum\u0103tate din venituri vin din mobile, iar aplica\u021biile devin din ce \u00een ce mai importante. Noi oper\u0103m cu o solu\u021bie de tip cross-device (Universal match) \u0219i detect\u0103m acum faptul c\u0103 mai bine de 30% din useri vin de pe mai multe device-uri diferite.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215],"class_list":["post-9513","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9513"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9513\/revisions"}],"predecessor-version":[{"id":9632,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9513\/revisions\/9632"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}