{"id":9515,"date":"2017-04-27T22:23:30","date_gmt":"2017-04-27T20:23:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9515"},"modified":"2017-04-27T22:52:49","modified_gmt":"2017-04-27T20:52:49","slug":"monica-cadogan-vivre-cresterea-in-e-commerce-inseamna-un-efort-mare-in-zona-de-logistica-si-interactiune-cu-clientul-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/monica-cadogan-vivre-cresterea-in-e-commerce-inseamna-un-efort-mare-in-zona-de-logistica-si-interactiune-cu-clientul-video","title":{"rendered":"Monica Cadogan, Vivre: Cre\u0219terea \u00een e-commerce \u00eenseamn\u0103 un efort mare \u00een zona de logistic\u0103 \u0219i interac\u021biune cu clientul | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/monica-cadogan-vivre-cresterea-in-e-commerce-inseamna-un-efort-mare-in-zona-de-logistica-si-interactiune-cu-clientul-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.youtube.com\/embed\/8RcpPHT0JRQ\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9563 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Monica-Cadogan-Vivre-GPeC-Summit-2016-300x158.jpg\" alt=\"Monica Cadogan Vivre GPeC Summit 2016\" width=\"300\" height=\"158\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Monica-Cadogan-Vivre-GPeC-Summit-2016-300x158.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/Monica-Cadogan-Vivre-GPeC-Summit-2016.jpg 819w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><b>\u00cen 2016, zona de home &amp; deco a crescut \u00een ochii cump\u0103r\u0103torilor\u00a0<em>online <\/em>\u0219i, implicit, \u00een v\u00e2nz\u0103ri<em>,\u00a0<\/em><a href=\"https:\/\/www.gpec.ro\/blog\/bilantul-pietei-de-e-commerce-2016-romanii-au-cumparat-online-de-peste-18-miliarde-de-euro-infografic\" target=\"_blank\">valoarea medie a tranzac\u021biei dubl\u00e2ndu-se<\/a> fa\u021b\u0103 de 2015. Am discutat la GPeC Summit 2016 cu Monica Cadogan, CEO &amp; Co-founder <a href=\"www.vivre.ro\" target=\"_blank\">Vivre<\/a>, despre poten\u021bialul acestui segment \u00een comer\u021bul electronic, \u021bin\u00e2nd cont de obiceiurile de cump\u0103rare orientate p\u00e2n\u0103 nu demult exclusiv \u00eenspre magazinele fizice \u00een ceea ce prive\u0219te mobilierul \u0219i decora\u021biunile. Urm\u0103ri\u021bi interviul realizat de reporterul nostru, <a title=\"Gabriela Bejan este din nou reporterul oficial la GPeC Summit\" href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>, pentru\u00a0a afla c\u00e2teva detalii esen\u021biale despre statutul\u00a0<em>home &amp; deco<\/em> \u00een<em> e-commerce<\/em>.<\/b><\/p>\n<p>\u2022 Exist\u0103 foarte mult poten\u021bial pentru home &amp; deco \u00een <em>e-commerce<\/em>. Au fost \u0219i \u00eenc\u0103 exist\u0103 oameni ne\u00eencrez\u0103tori c\u0103 se pot cuump\u0103ra canapele <em>online<\/em> sau c\u0103 oamenii pot alege s\u0103 \u00ee\u0219i mobileze dormitorul cu piese pe care nu le-au v\u0103zut \u0219i atins \u00eenainte, dar pia\u021ba valideaz\u0103 aceast\u0103 tendin\u021b\u0103.<\/p>\n<p>\u2022 Cre\u0219terea \u00een <em>e-commerce<\/em> \u00eenseamn\u0103 un efort mare \u00een zona de logistic\u0103 \u0219i interac\u021biune cu clientul.<\/p>\n<p>\u2022 Brandul este important atunci c\u00e2nd este relevant. \u00cen acest segment exist\u0103 multe pove\u0219ti de spus, dar e adev\u0103rat c\u0103 \u00een<em> home d\u00e9cor<\/em> nu exist\u0103 at\u00e2t de multe branduri care s\u0103 promoveze agresiv. Mai pu\u021bin de 10% din produsele pe care le comercializ\u0103m au un brand recognoscibil.<\/p>\n<p>\u2022 Canalele foarte eficiente sunt cele care \u0219i m\u0103soar\u0103 foarte bine ce se \u00eent\u00e2mpl\u0103.<\/p>\n<p>\u2022 \u00cencerc\u0103m s\u0103 nu comunic\u0103m doar o reducere tranzac\u021bional\u0103, ci s\u0103 cre\u0219tem calitatea interac\u021biunii cu produsul \u0219i brandul.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8RcpPHT0JRQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/monica-cadogan-vivre-cresterea-in-e-commerce-inseamna-un-efort-mare-in-zona-de-logistica-si-interactiune-cu-clientul-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen 2016, zona de home &amp; deco a crescut \u00een ochii cump\u0103r\u0103torilor\u00a0online \u0219i, implicit, \u00een v\u00e2nz\u0103ri,\u00a0valoarea medie a tranzac\u021biei dubl\u00e2ndu-se fa\u021b\u0103 de 2015. Am discutat la GPeC Summit 2016 cu Monica Cadogan, CEO &amp; Co-founder Vivre, despre poten\u021bialul acestui segment \u00een comer\u021bul electronic, \u021bin\u00e2nd cont de obiceiurile de cump\u0103rare orientate p\u00e2n\u0103 nu demult exclusiv \u00eenspre magazinele fizice \u00een ceea ce prive\u0219te mobilierul \u0219i decora\u021biunile. Urm\u0103ri\u021bi interviul realizat de reporterul nostru, Gabriela Bejan, pentru\u00a0a afla c\u00e2teva detalii esen\u021biale despre statutul\u00a0home &amp; deco \u00een e-commerce. \u2022 Exist\u0103 foarte mult poten\u021bial pentru home &amp; deco \u00een e-commerce. Au fost \u0219i \u00eenc\u0103 exist\u0103 oameni ne\u00eencrez\u0103tori c\u0103 se pot cuump\u0103ra canapele online sau c\u0103 oamenii pot alege s\u0103 \u00ee\u0219i mobileze dormitorul cu piese pe care nu le-au v\u0103zut \u0219i atins \u00eenainte, dar pia\u021ba valideaz\u0103 aceast\u0103 tendin\u021b\u0103. \u2022 Cre\u0219terea \u00een e-commerce \u00eenseamn\u0103 un efort mare \u00een zona de logistic\u0103 \u0219i interac\u021biune cu clientul. \u2022 Brandul este<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,215],"class_list":["post-9515","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9515"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9515\/revisions"}],"predecessor-version":[{"id":9566,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9515\/revisions\/9566"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}