{"id":9660,"date":"2017-05-06T15:14:17","date_gmt":"2017-05-06T13:14:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9660"},"modified":"2017-05-08T08:05:30","modified_gmt":"2017-05-08T06:05:30","slug":"bianca-dancila-gripads-inca-nu-lasam-oamenii-care-au-autoritate-sa-ne-spuna-unde-gresim-si-nu-ne-uitam-pe-statistici-cu-atentie-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/bianca-dancila-gripads-inca-nu-lasam-oamenii-care-au-autoritate-sa-ne-spuna-unde-gresim-si-nu-ne-uitam-pe-statistici-cu-atentie-video","title":{"rendered":"Bianca D\u0103ncil\u0103, GripAds: \u00cenc\u0103 nu l\u0103s\u0103m oamenii care au autoritate s\u0103 ne spun\u0103 unde gre\u0219im \u0219i nu ne uit\u0103m pe statistici cu aten\u021bie | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/bianca-dancila-gripads-inca-nu-lasam-oamenii-care-au-autoritate-sa-ne-spuna-unde-gresim-si-nu-ne-uitam-pe-statistici-cu-atentie-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Bianca-Dancila-GripAds-GPeC-Summit-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9661 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Bianca-Dancila-GripAds-GPeC-Summit-2016-300x158.jpg\" alt=\"Bianca Dancila GripAds GPeC Summit 2016\" width=\"300\" height=\"158\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Bianca-Dancila-GripAds-GPeC-Summit-2016-300x158.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Bianca-Dancila-GripAds-GPeC-Summit-2016.jpg 841w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong><em>E-commerce<\/em>-ul rom\u00e2nesc a prins gustul rezultatelor ob\u021binute cu ajutorul publicit\u0103\u021bii <em>online<\/em>, iar cre\u0219terea investi\u021biilor \u00een promovare ne arat\u0103 acest lucru f\u0103r\u0103 \u00eendoial\u0103. \u00cens\u0103 decizia de a investi mai mult nu e suficient\u0103 &#8211; e nevoie de un mix perfect de branding, educare, con\u021binut bun \u0219i aten\u021bie la cifrele din spate, ne spune\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/biancagrip\/\" target=\"_blank\">Bianca D\u0103ncil\u0103<\/a>, Managing Director <a href=\"http:\/\/www.gripads.ro\/\" target=\"_blank\">GripAds<\/a>. Urm\u0103ri\u021bi interviul realizat de reporterul nostru oficial, <a title=\"Gabriela Bejan este din nou reporterul oficial la GPeC Summit\" href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>, la GPeC Summit noiembrie 2016 pentru mai multe detalii.\u00a0<\/strong><\/p>\n<p>\u2022 E foarte important s\u0103 <strong>\u201eThink big!\u201d<\/strong>, mai ales \u00een condi\u021biile \u00een care <em>e-commerc<\/em>e-ul \u00ee\u021bi permite s\u0103 vinzi oriunde \u00een lume. E foarte important s\u0103 fim competitivi, at\u00e2t ca pre\u021buri c\u00e2t \u0219i pe partea tehnic\u0103 \u2013 ne trebuie<strong> speciali\u0219ti<\/strong> buni. Nu-\u021bi po\u021bi permite s\u0103 nu lucrezi cu profesioni\u0219ti sau s\u0103 nu interpretezi rezultatele cum trebuie pentru c\u0103 astfel pierzi bani.<\/p>\n<p>\u2022 \u00cen general clien\u021bii rom\u00e2ni nu vor s\u0103 investeasc\u0103 \u00een <strong><em>branding<\/em><\/strong>. \u0218i ajung \u00een situa\u021bia de a se lista \u00eentr-un <em>marketplace<\/em>, iar cifra lor de afaceri se dubleaz\u0103. Atunci \u00ee\u0219i dau seama c\u0103<strong> pre\u021bul nu face diferen\u021ba \u00een totalitate<\/strong>, ci \u0219i promovarea \u0219i alegerea atent\u0103 a segmentului de clien\u021bi.<!--more--><\/p>\n<p>\u2022 \u00cen <em>social media<\/em>\u00a0promovarea e un mix foarte interesant de <strong>recomand\u0103ri<\/strong> din partea clien\u021bilor \u0219i <strong>educa\u021bie<\/strong>. Clien\u021bii trebuie s\u0103 \u00een\u021beleag\u0103 ce fac produsele tale, iar con\u021binutul care \u00eei ajut\u0103 \u00een sensul acesta nu trebuie g\u00e2ndit doar pentru v\u00e2nzare ci \u0219i pentru educare.<\/p>\n<p>\u2022 Zona de con\u021binut e o provocare imens\u0103 \u00een momentul de fa\u021b\u0103 \u00een Rom\u00e2nia. Conteaz\u0103 s\u0103 fii <strong>real<\/strong>, <strong>autentic<\/strong>, <strong>uman<\/strong>, s\u0103 ai texte apropiate de audien\u021ba ta. Daca ai un brand <em>cool<\/em>, de exemplu, nu po\u021bi merge pe o comunicare academic\u0103.<\/p>\n<p>\u2022 O problem\u0103 mare \u00een Rom\u00e2nia este c\u0103 \u00eenc\u0103 nu l\u0103s\u0103m oamenii care au <strong>autoritate<\/strong> s\u0103 ne spun\u0103 unde gre\u0219im \u0219i nu ne uit\u0103m pe statistici cu aten\u021bie. Degeaba ne uit\u0103m la ce fac marii juc\u0103tori din e-commerce dac\u0103 nu ne uit\u0103m \u0219i pe cifrele noastre din spate.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/doe7LorcqTM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/bianca-dancila-gripads-inca-nu-lasam-oamenii-care-au-autoritate-sa-ne-spuna-unde-gresim-si-nu-ne-uitam-pe-statistici-cu-atentie-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>E-commerce-ul rom\u00e2nesc a prins gustul rezultatelor ob\u021binute cu ajutorul publicit\u0103\u021bii online, iar cre\u0219terea investi\u021biilor \u00een promovare ne arat\u0103 acest lucru f\u0103r\u0103 \u00eendoial\u0103. \u00cens\u0103 decizia de a investi mai mult nu e suficient\u0103 &#8211; e nevoie de un mix perfect de branding, educare, con\u021binut bun \u0219i aten\u021bie la cifrele din spate, ne spune\u00a0Bianca D\u0103ncil\u0103, Managing Director GripAds. Urm\u0103ri\u021bi interviul realizat de reporterul nostru oficial, Gabriela Bejan, la GPeC Summit noiembrie 2016 pentru mai multe detalii.\u00a0 \u2022 E foarte important s\u0103 \u201eThink big!\u201d, mai ales \u00een condi\u021biile \u00een care e-commerce-ul \u00ee\u021bi permite s\u0103 vinzi oriunde \u00een lume. E foarte important s\u0103 fim competitivi, at\u00e2t ca pre\u021buri c\u00e2t \u0219i pe partea tehnic\u0103 \u2013 ne trebuie speciali\u0219ti buni. Nu-\u021bi po\u021bi permite s\u0103 nu lucrezi cu profesioni\u0219ti sau s\u0103 nu interpretezi rezultatele cum trebuie pentru c\u0103 astfel pierzi bani. \u2022 \u00cen general clien\u021bii rom\u00e2ni nu vor s\u0103 investeasc\u0103 \u00een branding. \u0218i ajung \u00een situa\u021bia de<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[416,100,215],"class_list":["post-9660","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-bianca-dancila","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9660"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9660\/revisions"}],"predecessor-version":[{"id":9686,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9660\/revisions\/9686"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}