{"id":9700,"date":"2017-05-09T07:40:41","date_gmt":"2017-05-09T05:40:41","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9700"},"modified":"2017-05-09T07:50:16","modified_gmt":"2017-05-09T05:50:16","slug":"andrei-canda-isense-solutions-jumatate-din-cumparatorii-online-de-pe-mobile-sunt-millennials-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/andrei-canda-isense-solutions-jumatate-din-cumparatorii-online-de-pe-mobile-sunt-millennials-video","title":{"rendered":"Andrei C\u00e2nda, iSense Solutions: Jum\u0103tate din cump\u0103r\u0103torii online de pe mobile sunt Millennials | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andrei-canda-isense-solutions-jumatate-din-cumparatorii-online-de-pe-mobile-sunt-millennials-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.youtube.com\/watch?v=-Lym2HLteoI\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9703 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Andrei-Canda-isense-solutions-GPeC-Summit-2016-300x155.jpg\" alt=\"Andrei Canda isense solutions GPeC Summit 2016\" width=\"300\" height=\"155\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Andrei-Canda-isense-solutions-GPeC-Summit-2016-300x155.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Andrei-Canda-isense-solutions-GPeC-Summit-2016.jpg 848w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>\u00cen\u021belegerea profilului cump\u0103r\u0103torului\u00a0<em>online<\/em> din comunitatea c\u0103reia se adreseaz\u0103 fiec\u0103re magazin <em>online<\/em> este, \u00eenc\u0103, un avantaj competitiv.\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andrei-canda-ph-d-671156a\/?ppe=1\" target=\"_blank\">Andrei C\u00e2nda<\/a>, Managing Partner<a href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\"> iSense Solutions<\/a>\u00a0ne-a vorbit la GPeC Summit noiembrie 2016 despre comportamentul rom\u00e2nilor care fac cump\u0103r\u0103turi\u00a0<em>online<\/em>\u00a0\u00een func\u021bie de genera\u021bia din care fac parte, dar \u0219i de anumite nevoi. Urm\u0103ri\u021bi interviul integral realizat de reporterul nostru oficial, <a title=\"Gabriela Bejan este din nou reporterul oficial la GPeC Summit\" href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>.<\/strong><\/p>\n<p>\u2022 Din cercet\u0103rile noastre reiese c\u0103 cump\u0103r\u0103torul online rom\u00e2n nu este foarte diferit de utilizatorul de Internet \u00een general. \u00cen medie, sunt <em>pu\u021bin<\/em> mai educa\u021bi, au un venit <em>pu\u021bin<\/em> mai mare \u0219i sunt <em>pu\u021bin<\/em> mai tineri. \u00cen schimb, la cump\u0103r\u0103torul de <strong><em>mobile <\/em><\/strong>exist\u0103 ceva mai multe diferen\u021be: jum\u0103tate dintre ei sunt din genera\u021bia <em>Millennials<\/em>, iar ceilal\u021bi au p\u00e2n\u0103 \u00een 45 de ani. \u00cen plus, sunt mult mai ata\u0219a\u021bi de <em>device<\/em>-ul mobil \u0219i sunt mult <strong>mai activi social.<\/strong><\/p>\n<p>\u2022 Exist\u0103 tendin\u021be mai mari \u00een r\u00e2ndul <strong>b\u0103rba\u021bilor s\u0103 cumpere de pe mobil<\/strong>.<\/p>\n<p><!--more-->\u2022 Magazinele <em>online<\/em> pot convinge \u0219i categoria de oameni care \u00ee\u0219i doresc s\u0103 afle detalii de la un consultant din magazinul fizic prin con\u021binut video despre produse, spre exemplu.<\/p>\n<p>\u2022 Principalele caracteristici dup\u0103 care \u00ee\u0219i aleg rom\u00e2nii magazinul online din care cump\u0103r\u0103: <strong>pre\u021bul<\/strong>, <strong>\u00eencrederea<\/strong> pe care o ofer\u0103 magazinul (confirmat\u0103 prin experien\u021ba de cump\u0103rare \u0219i post-cump\u0103rare \u2013 mesaje personalizare, feedback) \u0219i <strong>diversitatea<\/strong> <strong>produselor<\/strong>.<\/p>\n<p>\u2022 Tinerii rom\u00e2ni sunt familiariza\u021bi cu conceptul de <strong>Internet of Things<\/strong> \u0219i sunt interesa\u021bi de <em>smartphone<\/em>-uri, br\u0103\u021b\u0103ri fitness \u0219i alte <em>device<\/em>-uri inteligente. Ad\u0103ug\u00e2nd categoriile acestea de produse \u00een portofoliul lor, retailerii nu \u00ee\u0219i vor aduce neap\u0103rat v\u00e2nz\u0103ri mari, dar vor aduce trafic mai mult \u0219i v\u00e2nz\u0103ri pe celelate categorii din <em>site<\/em>.<\/p>\n<p>\u2022 \u00cen medie, la<strong> 8 ani<\/strong> copiii primesc <strong>tablet\u0103<\/strong>, la<strong> 9 laptop<\/strong>, la <strong>10 telefon mobil<\/strong> \u0219i la<strong> 11 alte device<\/strong>-uri precum un ceas inteligent sau chiar dron\u0103.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/-Lym2HLteoI?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andrei-canda-isense-solutions-jumatate-din-cumparatorii-online-de-pe-mobile-sunt-millennials-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen\u021belegerea profilului cump\u0103r\u0103torului\u00a0online din comunitatea c\u0103reia se adreseaz\u0103 fiec\u0103re magazin online este, \u00eenc\u0103, un avantaj competitiv.\u00a0Andrei C\u00e2nda, Managing Partner iSense Solutions\u00a0ne-a vorbit la GPeC Summit noiembrie 2016 despre comportamentul rom\u00e2nilor care fac cump\u0103r\u0103turi\u00a0online\u00a0\u00een func\u021bie de genera\u021bia din care fac parte, dar \u0219i de anumite nevoi. Urm\u0103ri\u021bi interviul integral realizat de reporterul nostru oficial, Gabriela Bejan. \u2022 Din cercet\u0103rile noastre reiese c\u0103 cump\u0103r\u0103torul online rom\u00e2n nu este foarte diferit de utilizatorul de Internet \u00een general. \u00cen medie, sunt pu\u021bin mai educa\u021bi, au un venit pu\u021bin mai mare \u0219i sunt pu\u021bin mai tineri. \u00cen schimb, la cump\u0103r\u0103torul de mobile exist\u0103 ceva mai multe diferen\u021be: jum\u0103tate dintre ei sunt din genera\u021bia Millennials, iar ceilal\u021bi au p\u00e2n\u0103 \u00een 45 de ani. \u00cen plus, sunt mult mai ata\u0219a\u021bi de device-ul mobil \u0219i sunt mult mai activi social. \u2022 Exist\u0103 tendin\u021be mai mari \u00een r\u00e2ndul b\u0103rba\u021bilor s\u0103 cumpere de pe mobil.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[690,640,215],"class_list":["post-9700","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-andrei-canda","tag-cercetare","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9700"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9700\/revisions"}],"predecessor-version":[{"id":9709,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9700\/revisions\/9709"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}