{"id":9716,"date":"2017-05-07T21:19:02","date_gmt":"2017-05-07T19:19:02","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9716"},"modified":"2017-05-09T22:41:25","modified_gmt":"2017-05-09T20:41:25","slug":"corina-cimpoca-mkor-consulting-in-fashion-clientii-nu-sunt-neaparat-fideli-ci-se-inspira-si-din-ceea-ce-li-se-afiseaza-prin-google-display-ads-sau-facebook-ads-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/corina-cimpoca-mkor-consulting-in-fashion-clientii-nu-sunt-neaparat-fideli-ci-se-inspira-si-din-ceea-ce-li-se-afiseaza-prin-google-display-ads-sau-facebook-ads-video","title":{"rendered":"Corina Cimpoca, MKOR Consulting: \u00cen fashion, clien\u021bii nu sunt neap\u0103rat fideli, ci se inspir\u0103 \u0219i din ceea ce li se afi\u0219eaz\u0103 prin Google Display Ads sau Facebook Ads | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/corina-cimpoca-mkor-consulting-in-fashion-clientii-nu-sunt-neaparat-fideli-ci-se-inspira-si-din-ceea-ce-li-se-afiseaza-prin-google-display-ads-sau-facebook-ads-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.youtube.com\/watch?v=WnNqwOHshKM\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9717 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Corina-Cimpoca-MKOR-Consulting-GPeC-Summit-2016-300x155.jpg\" alt=\"Corina Cimpoca MKOR Consulting GPeC Summit 2016\" width=\"300\" height=\"155\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Corina-Cimpoca-MKOR-Consulting-GPeC-Summit-2016-300x155.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Corina-Cimpoca-MKOR-Consulting-GPeC-Summit-2016.jpg 843w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Industria\u00a0<em>fashion<\/em> \u0219i\u00a0<em>e-commerce<\/em>-ul au\u00a0una dintre cele mai frumoase \u201erela\u021bii\u201d \u00een <em>online<\/em> \u00een\u00a0momentul de fa\u021b\u0103. Am stat de vorb\u0103 cu\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/coricimpoca\/?ppe=1\" target=\"_blank\">Corina Cimpoca<\/a>\u00a0despre studiul\u00a0<a href=\"https:\/\/www.google.ro\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjfv5u0yuPTAhXNJVAKHVFeCxsQFggmMAA&amp;url=https%3A%2F%2Fmkor.ro%2F&amp;usg=AFQjCNGjzu6AWbZieeBUb7ZZB6r0hw_IzA&amp;sig2=-H-3gZDiWkrJhMERW_xInw\" target=\"_blank\">MKOR Consulting<\/a>\u00a0asupra obiceiurilor de cump\u0103rare ale femeilor care aleg magazinele\u00a0<em>online<\/em> vs. magazinele fizice \u0219i despre ce a\u0219tept\u0103ri au oamenii atunci c\u00e2nd \u00ee\u0219i fac \u201ecuraj\u201d s\u0103 mearg\u0103 spre pagina de\u00a0<em>Checkout<\/em>. Iat\u0103 c\u00e2teva idei principale din interviul realizat de Gabriela Bejan la GPeC Summit noiembrie 2016.<\/strong><\/p>\n<p>\u2022 Noi am comparat c\u00e2t de des \u00ee\u0219i cump\u0103r\u0103 femeile haine \u00een general\u00a0vs. c\u00e2t de des cump\u0103r\u0103 haine\u00a0<em>online.\u00a0<\/em>\u00cen general, \u00eenc\u0103 tindem s\u0103 ne cump\u0103r\u0103m haine mai des din magazine fizice &#8211; 50% dintre participantele la studiu\u00a0fac asta o dat\u0103 pe lun\u0103 sau mai des. Ele deschid, \u00eens\u0103, \u0219i magazinele\u00a0<em>online\u00a0<\/em>o dat\u0103 la c\u00e2teva luni \u0219i fac achizi\u021bii.<\/p>\n<p>\u2022 Am observat c\u0103 femeile<strong> nu sunt neap\u0103rat fidele unor magazine de\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/industria-fashion-una-din-cele-mai-performante-categorii-din-e-commerce-ul-european-studiu\" target=\"_blank\"><em>fashion<\/em><\/a><\/strong>, ci tind s\u0103 se inspire din ceea ce g\u0103sesc, ce bannere li se afi\u0219eaz\u0103 pe <strong>Facebook<\/strong> sau prin <strong>Google Display Ads<\/strong>, de exemplu. Consumatorii\u00a0<em>online<\/em> nu v\u0103d lucrurile acestea \u00een profunzimile lor tehnice, ci le v\u0103d ca pe un mesaj \u0219i le iau ca atare.<\/p>\n<p>\u2022 Oamenii <strong>nu au, \u00een continuare, suficient\u0103 \u00eencredere <\/strong>\u00een magazinele <em>online<\/em>\u00a0din care fac cump\u0103r\u0103turi \u0219i atunci vor s\u0103 se asigure c\u0103 primesc coletul \u0219i abia apoi \u00eel pl\u0103tesc.<\/p>\n<p>\u2022 Clien\u021bii din\u00a0<em>online<\/em> se \u00eentorc la magazinele care le \u00eendeplinesc ni\u0219te <strong>a\u0219tept\u0103ri de baz\u0103:<\/strong> s\u0103 primeasc\u0103 produsul comandat, a\u0219a cum l-au v\u0103zut pe\u00a0<em>site\u00a0<\/em>\u0219i \u00een intervalul de timp promis de magazin. Exist\u0103 magazine care nu mai livreaz\u0103, nu r\u0103spund la telefon, anuleaz\u0103 comenzi f\u0103r\u0103 motiv &#8211; genul acesta de lucruri aduc rela\u021bia cu clientul spre un sf\u00e2\u0219it.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/WnNqwOHshKM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 mai\u00a02017\u00a0(inclusiv) pentru a profita de iferta Early Bird!<\/a><\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/corina-cimpoca-mkor-consulting-in-fashion-clientii-nu-sunt-neaparat-fideli-ci-se-inspira-si-din-ceea-ce-li-se-afiseaza-prin-google-display-ads-sau-facebook-ads-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Industria\u00a0fashion \u0219i\u00a0e-commerce-ul au\u00a0una dintre cele mai frumoase \u201erela\u021bii\u201d \u00een online \u00een\u00a0momentul de fa\u021b\u0103. Am stat de vorb\u0103 cu\u00a0Corina Cimpoca\u00a0despre studiul\u00a0MKOR Consulting\u00a0asupra obiceiurilor de cump\u0103rare ale femeilor care aleg magazinele\u00a0online vs. magazinele fizice \u0219i despre ce a\u0219tept\u0103ri au oamenii atunci c\u00e2nd \u00ee\u0219i fac \u201ecuraj\u201d s\u0103 mearg\u0103 spre pagina de\u00a0Checkout. Iat\u0103 c\u00e2teva idei principale din interviul realizat de Gabriela Bejan la GPeC Summit noiembrie 2016. \u2022 Noi am comparat c\u00e2t de des \u00ee\u0219i cump\u0103r\u0103 femeile haine \u00een general\u00a0vs. c\u00e2t de des cump\u0103r\u0103 haine\u00a0online.\u00a0\u00cen general, \u00eenc\u0103 tindem s\u0103 ne cump\u0103r\u0103m haine mai des din magazine fizice &#8211; 50% dintre participantele la studiu\u00a0fac asta o dat\u0103 pe lun\u0103 sau mai des. Ele deschid, \u00eens\u0103, \u0219i magazinele\u00a0online\u00a0o dat\u0103 la c\u00e2teva luni \u0219i fac achizi\u021bii. \u2022 Am observat c\u0103 femeile nu sunt neap\u0103rat fidele unor magazine de\u00a0fashion, ci tind s\u0103 se inspire din ceea ce g\u0103sesc, ce bannere li se afi\u0219eaz\u0103 pe Facebook sau prin Google<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[692,368,215],"class_list":["post-9716","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-corina-cimpoca","tag-fashion","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9716"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9716\/revisions"}],"predecessor-version":[{"id":9722,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9716\/revisions\/9722"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}