{"id":9958,"date":"2017-05-19T22:31:52","date_gmt":"2017-05-19T20:31:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9958"},"modified":"2017-05-29T08:34:32","modified_gmt":"2017-05-29T06:34:32","slug":"adina-filculescu-enrose-pe-primul-loc-ca-eficienta-in-promovarea-noastra-se-afla-recomandarile-de-la-clienti-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/adina-filculescu-enrose-pe-primul-loc-ca-eficienta-in-promovarea-noastra-se-afla-recomandarile-de-la-clienti-video","title":{"rendered":"Adina Filculescu, enRose: Pe primul loc ca eficien\u021b\u0103 \u00een promovarea noastr\u0103 se afl\u0103 recomand\u0103rile de la clien\u021bi | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/adina-filculescu-enrose-pe-primul-loc-ca-eficienta-in-promovarea-noastra-se-afla-recomandarile-de-la-clienti-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Adina-Filculescu-enRose-GPeC-Summit-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9959 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Adina-Filculescu-enRose-GPeC-Summit-2016-300x161.jpg\" alt=\"Adina Filculescu enRose GPeC Summit 2016\" width=\"300\" height=\"161\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Adina-Filculescu-enRose-GPeC-Summit-2016-300x161.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Adina-Filculescu-enRose-GPeC-Summit-2016.jpg 811w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Tehnologia a permis, clien\u021bii au cerut, a\u0219a c\u0103 tot mai multe categorii de\u00a0<em>business<\/em>-uri au intrat \u00een \u201ejocul\u201d comer\u021bului\u00a0<em>online<\/em>. Am stat de vorb\u0103 cu <a href=\"https:\/\/www.facebook.com\/AdinaFilculescuEnrose\/\" target=\"_blank\">Adina Filculescu<\/a> &#8211; <a href=\"enrose.ro\" target=\"_blank\">enRose<\/a>\u00a0despre cum s-a adaptat un concept creativ din\u00a0<em>offline<\/em> &#8211; o flor\u0103rie-atelier cu venituri predominant venite din evenimente &#8211; la obiceiurile de consum din\u00a0<em>online<\/em>. Urm\u0103ri\u021bi interviul realizat de reporterul nostru oficial, Gabriela Bejan, la GPeC Summit noiembrie 2016.<\/strong><!--more--><\/p>\n<p>\u2022 Procentul \u00eencasat din v\u00e2nz\u0103rile online este undeva la <strong>20%<\/strong> momentan, iar procentul de clien\u021bi este de <strong>35-37%<\/strong>.<\/p>\n<p>\u2022 \u00cenainte de a avea magazin <em>online<\/em>, clien\u021bii erau preponderent femei, \u00eens\u0103 acest lucru s-a schimbat odat\u0103 cu lansarea \u00een <em>e-commerce<\/em>. \u00cen plus, avem o <strong>cerere tot mai mare de plat\u0103 la livrare cu cardul<\/strong>.<\/p>\n<p>\u2022 Clien\u021bii din <em>offline<\/em> apeleaz\u0103 la noi pentru c\u0103 le oferim un produs <strong>personalizat<\/strong> \u0219i discu\u021bia devine mult mai ampl\u0103 fa\u021b\u0103 de interac\u021biunea din <em>online<\/em>.<\/p>\n<p>\u2022 Pe primul loc \u00een promovarea noastr\u0103 au fost <strong>recomand\u0103rile<\/strong> de la clien\u021bi, urmate de Google Adwords \u0219i Facebook Ads.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Ufpvk7fC_Vs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC 2017<\/a>!\u00a0Ultima zi \u00een care te po\u021bi \u00eenscrie: 31 mai, ora 23:59.<\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/adina-filculescu-enrose-pe-primul-loc-ca-eficienta-in-promovarea-noastra-se-afla-recomandarile-de-la-clienti-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Tehnologia a permis, clien\u021bii au cerut, a\u0219a c\u0103 tot mai multe categorii de\u00a0business-uri au intrat \u00een \u201ejocul\u201d comer\u021bului\u00a0online. Am stat de vorb\u0103 cu Adina Filculescu &#8211; enRose\u00a0despre cum s-a adaptat un concept creativ din\u00a0offline &#8211; o flor\u0103rie-atelier cu venituri predominant venite din evenimente &#8211; la obiceiurile de consum din\u00a0online. Urm\u0103ri\u021bi interviul realizat de reporterul nostru oficial, Gabriela Bejan, la GPeC Summit noiembrie 2016.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[698,697,215],"class_list":["post-9958","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-adina-filculescu","tag-enrose","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9958"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9958\/revisions"}],"predecessor-version":[{"id":10011,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9958\/revisions\/10011"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}