{"id":9988,"date":"2017-05-28T14:40:52","date_gmt":"2017-05-28T12:40:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9988"},"modified":"2017-05-29T09:17:51","modified_gmt":"2017-05-29T07:17:51","slug":"sorin-manica-turind-ads-un-newsletter-este-o-publicatie-in-sine-si-face-parte-dintr-o-strategie-de-retentie-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/sorin-manica-turind-ads-un-newsletter-este-o-publicatie-in-sine-si-face-parte-dintr-o-strategie-de-retentie-video","title":{"rendered":"Sorin Manic\u0103, TuringAds: Un newsletter este o publica\u021bie \u00een sine \u0219i face parte dintr-o strategie de reten\u021bie | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/sorin-manica-turind-ads-un-newsletter-este-o-publicatie-in-sine-si-face-parte-dintr-o-strategie-de-retentie-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Sorin-Manica-Turing-Ads-GPeC-Summit-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9989 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Sorin-Manica-Turing-Ads-GPeC-Summit-2016-300x154.jpg\" alt=\"Sorin Manica Turing Ads GPeC Summit 2016\" width=\"300\" height=\"154\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Sorin-Manica-Turing-Ads-GPeC-Summit-2016-300x154.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Sorin-Manica-Turing-Ads-GPeC-Summit-2016.jpg 852w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/bilantul-pietei-de-e-commerce-2016-romanii-au-cumparat-online-de-peste-18-miliarde-de-euro-infografic\" target=\"_blank\">Consumer Report 2016 <\/a>arat\u0103 c\u0103 verificarea e-mail-ului este pe locul al doilea \u00een topul activit\u0103\u021bilor pe care oamenii le fac pe\u00a0<em>mobile<\/em>. Am discutat despre oportunit\u0103\u021bile pe care le deschide aceast\u0103 informa\u021bie \u00een e-mail marketing \u0219i multe altele cu\u00a0<\/strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/manica\/\" target=\"_blank\">Sorin Manic\u0103<\/a>, <a href=\"http:\/\/turingads.com\/\" target=\"_blank\">TuringAds<\/a>. Urm\u0103ri\u021bi interviul complet realizat de <a title=\"Gabriela Bejan este din nou reporterul oficial la GPeC Summit\" href=\"https:\/\/www.gpec.ro\/blog\/gabriela-bejan-reporter-oficial-gpec-summit\" target=\"_blank\">Gabriela Bejan<\/a>.<\/strong><\/p>\n<p>\u2022 Strategia de <em>e-mail marketing<\/em> conteaz\u0103 cam c\u00e2t de mult vrea un magazin s\u0103 conteze. Exist\u0103 magazine <em>online<\/em> care nu investesc foarte mult \u00een partea de reten\u021bie a clien\u021bilor.<em><br \/>\n<\/em><\/p>\n<p><!--more--><\/p>\n<p><em>\u2022 E-mail marketing<\/em>-ul a fost poten\u021bat de cre\u0219terea <em>mobile<\/em>-ului. Cu to\u021bii avem m\u0103car o aplica\u021bie de e-mail instalat\u0103 \u0219i o deschidem frecvent \u2013 <strong>peste 70%<\/strong> din oamenii care \u00ee\u0219i verific\u0103 e-mail-ul \u00een mod obi\u0219nuit o fac \u0219i pe mobil.<\/p>\n<p>\u2022 Targetarea \u00een func\u021bie de context ne permite s\u0103 observ\u0103m anumite modele de <strong>comportament anterior cump\u0103r\u0103rii<\/strong>.<\/p>\n<p>\u2022 E indicat s\u0103 fii creativ \u00een func\u021bie de cifrele pe care le ai.<\/p>\n<p>\u2022 Un marketing de\u0219tept este rezultatul unei corela\u021bii foarte complicate. \u00cen zona de e-mail trebuie s\u0103 m\u0103sori atent <strong><em>engagement<\/em><\/strong>-ul pentru c\u0103 uun <em>newsletter <\/em>este un produs aparte. Este o publica\u021bie \u00een sine \u0219i face parte dintr-o strategie de reten\u021bie.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Md8xxmaZHfM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC 2017<\/a>!\u00a0Ultima zi \u00een care te po\u021bi \u00eenscrie: 31 mai, ora 23:59.<\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/sorin-manica-turind-ads-un-newsletter-este-o-publicatie-in-sine-si-face-parte-dintr-o-strategie-de-retentie-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Consumer Report 2016 arat\u0103 c\u0103 verificarea e-mail-ului este pe locul al doilea \u00een topul activit\u0103\u021bilor pe care oamenii le fac pe\u00a0mobile. Am discutat despre oportunit\u0103\u021bile pe care le deschide aceast\u0103 informa\u021bie \u00een e-mail marketing \u0219i multe altele cu\u00a0Sorin Manic\u0103, TuringAds. Urm\u0103ri\u021bi interviul complet realizat de Gabriela Bejan. \u2022 Strategia de e-mail marketing conteaz\u0103 cam c\u00e2t de mult vrea un magazin s\u0103 conteze. Exist\u0103 magazine online care nu investesc foarte mult \u00een partea de reten\u021bie a clien\u021bilor.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[51,215,699],"class_list":["post-9988","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-email-marketing","tag-interviu-gpec","tag-turing-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9988"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9988\/revisions"}],"predecessor-version":[{"id":10014,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9988\/revisions\/10014"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}