{"id":9991,"date":"2017-05-27T14:43:25","date_gmt":"2017-05-27T12:43:25","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=9991"},"modified":"2017-05-29T08:33:51","modified_gmt":"2017-05-29T06:33:51","slug":"georgiana-gheorghe-sephora-valoarea-cosului-de-cumparaturi-in-magazinul-online-este-mai-mare-decat-in-magazinele-fizice-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/georgiana-gheorghe-sephora-valoarea-cosului-de-cumparaturi-in-magazinul-online-este-mai-mare-decat-in-magazinele-fizice-video","title":{"rendered":"Georgiana Gheorghe, Sephora:  Valoarea co\u0219ului de cump\u0103r\u0103turi \u00een magazinul online este mai mare dec\u00e2t \u00een magazinele fizice | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/georgiana-gheorghe-sephora-valoarea-cosului-de-cumparaturi-in-magazinul-online-este-mai-mare-decat-in-magazinele-fizice-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/youtu.be\/YWBgN24zaRw\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9992 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Georgiana-Gheorghe-Sephora-GPeC-Summit-2016-300x155.jpg\" alt=\"Georgiana Gheorghe Sephora GPeC Summit 2016\" width=\"300\" height=\"155\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Georgiana-Gheorghe-Sephora-GPeC-Summit-2016-300x155.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/05\/Georgiana-Gheorghe-Sephora-GPeC-Summit-2016.jpg 845w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>La doar c\u00e2teva luni de la <a href=\"https:\/\/www.profit.ro\/stiri\/sephora-si-a-lansat-vanzarile-online-in-romania-15041374\" target=\"_blank\">lansarea <\/a>\u00een\u00a0<em>e-commerce, <\/em>echipa Sephora Rom\u00e2nia a urcat pe scena GPeC Summit \u00een noiembrie 2016 pentru a ridica premiul pentru cel mai bun magazin\u00a0<em>online\u00a0<\/em>din<a href=\"https:\/\/www.gpec.ro\/blog\/gala-premiilor-ecommerce-editia-a-11-a-a-desemnat-castigatorii-anului-in-comertul-electronic\" target=\"_blank\"> categoria Health &amp; Beauty<\/a>. Am vorbit atunci cu\u00a0<\/strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/ggheorghe\/\">Georgiana Gheorghe<\/a>, E-Commerce Manager <a href=\"sephora.ro\" target=\"_blank\">Sephora<\/a>, despre ce a \u00eensemnat competi\u021bia GPeC \u0219i care sunt planurile de viitor \u00een ceea ce prive\u0219te cre\u0219terea\u00a0<em>business<\/em>-ului\u00a0<em>online.\u00a0<\/em>Urm\u0103ri\u021bi interviul video complet pentru toate detaliile!<\/strong><\/p>\n<p>\u2022 Au fost 8 luni (de competi\u021bie GPeC) \u00een care am muncit \u0219i \u00eenv\u0103\u021bat foarte mult. <strong>Mediul <em>online<\/em> este diferit<\/strong>, \u00eens\u0103 ne-am dorit mult s\u0103 progres\u0103m \u00een a le oferi clien\u021bilor aceea\u0219i experien\u021b\u0103 pe care o au \u0219i \u00een <em>offline<\/em>.<\/p>\n<p><!--more--><\/p>\n<p>\u2022 Nu am avut o cre\u0219tere spectaculoas\u0103 lun\u0103 dup\u0103 lun\u0103, \u00eens\u0103 comparativ cu obiectivele pe care ni le-am setat <strong>rezultatele sunt foarte bune<\/strong>.<\/p>\n<p>\u2022 Profilul clientului <em>online<\/em> este diferit \u2013 majoritatea sunt concentra\u021bi pe promo\u021bii, <em>discount<\/em>-uri sau pachete speciale. Iar <strong>valoarea co\u0219ului de cump\u0103r\u0103turi este mai mare<\/strong> dec\u00e2t \u00een magazinele fizice.<\/p>\n<p>\u2022 <strong>40%<\/strong> din tranzac\u021bii sunt lansate de pe mobil.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/YWBgN24zaRw?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><em>Nu ai timp s\u0103 urm\u0103re\u0219ti acest video? Salveaz\u0103-l pentru mai t\u00e2rziu!<\/em><\/p>\n<hr \/>\n<h2><\/h2>\n<h2>\u00censcrie magazinul t\u0103u online \u00een Competi\u021bia GPeC 2017<a href=\"http:\/\/www.gpec.ro\/inscriere-competitia-magazinelor-online\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9316 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg\" alt=\"BANNER-nl-competitia-gpec-2017\" width=\"286\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017-286x300.jpg 286w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/04\/BANNER-nl-competitia-gpec-2017.jpg 824w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/h2>\n<p>Vrei un audit complex de site at\u00e2t pe varianta Desktop, c\u00e2t \u0219i pe Mobile? \u00ce\u021bi audit\u0103m site-ul \u0219i \u00eentreaga prezen\u021b\u0103 online prin peste 150 de criterii. Cei peste\u00a020 de speciali\u0219ti\u00a0din juriul GPeC 2017 \u00ee\u021bi vor spune exact unde excelezi \u0219i mai ales, ce poate fi \u00eembun\u0103t\u0103\u021bit la site-ul t\u0103u\u00a0pentru a cre\u0219te rata de conversie.<\/p>\n<p>\u2192 <strong><a href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\">\u00censcrie-te acum \u00een Competi\u021bia GPeC 2017<\/a>!\u00a0Ultima zi \u00een care te po\u021bi \u00eenscrie: 31 mai, ora 23:59.<\/strong><\/p>\n<p>\u00cen plus,\u00a0prime\u0219ti <strong>Marca de \u00cencredere TRUSTED.ro<\/strong>, \u00eempreun\u0103 cu sistemul de feedback <a href=\"https:\/\/feedback.trusted.ro\/\" target=\"_blank\"><strong>Opinii de \u00cencredere<\/strong><\/a> (gratuit pentru 12 luni).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/georgiana-gheorghe-sephora-valoarea-cosului-de-cumparaturi-in-magazinul-online-este-mai-mare-decat-in-magazinele-fizice-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La doar c\u00e2teva luni de la lansarea \u00een\u00a0e-commerce, echipa Sephora Rom\u00e2nia a urcat pe scena GPeC Summit \u00een noiembrie 2016 pentru a ridica premiul pentru cel mai bun magazin\u00a0online\u00a0din categoria Health &amp; Beauty. Am vorbit atunci cu\u00a0Georgiana Gheorghe, E-Commerce Manager Sephora, despre ce a \u00eensemnat competi\u021bia GPeC \u0219i care sunt planurile de viitor \u00een ceea ce prive\u0219te cre\u0219terea\u00a0business-ului\u00a0online.\u00a0Urm\u0103ri\u021bi interviul video complet pentru toate detaliile! \u2022 Au fost 8 luni (de competi\u021bie GPeC) \u00een care am muncit \u0219i \u00eenv\u0103\u021bat foarte mult. Mediul online este diferit, \u00eens\u0103 ne-am dorit mult s\u0103 progres\u0103m \u00een a le oferi clien\u021bilor aceea\u0219i experien\u021b\u0103 pe care o au \u0219i \u00een offline.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[418,215,700],"class_list":["post-9991","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-competitia-gpec","tag-interviu-gpec","tag-sephora"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=9991"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9991\/revisions"}],"predecessor-version":[{"id":10009,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/9991\/revisions\/10009"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=9991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=9991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=9991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}