GPeC SUMMIT November 14-15 2017 Agenda
GPeC SUMMIT – Day 1, Conference, November 14 2017 – Bucharest
Crystal Palace Ballrooms (Rahovei Street 198A, District 5, Bucharest), Rooms London & Bucharest
08:00 – 09:00 Registration & Welcome Coffee / Fine Selection of Tea from Tea Forte
Atendee Registration & Morning Coffee and Tea: Networking with the main E-Commerce services providers at GPeC Expo and the Romanian and Central and Eastern European e-commerce elite (500+ Top Management representatives)
09:00 – 09:15 GPeC SUMMIT Opening – Andrei Radu (CEO & Founder GPeC)
09:15 – 10:15 GPeC RED – Regional Expansion Debate
E-Commerce doesn’t take borders into consideration – why not sell across the whole Europe? Find out all there is to know about the CEE e-commerce markets: the main product categories, unexplored niche categories, number of online shops on the market, top players, e-commerce preffered payment methods, delivery options, market figures, online shopping frequency, average order value for each market and category, buyer behavior characteristics, desktop vs mobile traffic and conversions and a lot of other HOT information from representatives of e-commerce associations across Europe like Netherlands, Czech Republic, Austria, Poland, Hungary and Romania.
Debate Guests: Jorij Abraham (Managing Director E-Commerce Foundation), Simona Kijonková (Founder Packeta Group Cehia), Stephan Grad (Founder A-Commerce Austria), Justyna Skorupska (E-Commerce Poland – Chamber of Digital Economy), Zoltán Ormos (Președinte Ecommerce Hungary) and Florinel Chiș (Executive Director ARMO Romania).
Debate Moderator: Andrei Radu (CEO & Founder GPeC).
10:25 – 10:50 Fireside Chat with Iulian Stanciu (CEO eMAG)
Open dialogue with Iulian Stanciu (CEO eMAG) about the latest e-commerce market figures and analyses for 2017, shifts in customer behavior, e-commerce trends for 2017 and the near future, online business models, Black Friday, eMAG figures and services etc.
10:55 – 11:10 Bitcoin: the digital gold – Antonio Éram (CEO & Founder Netopia mobilPay)
All there is to know about the criptocurrency evaluated at almost 6000 USD/1 BTC: what is Bitcoin, how do you use it, why is it considered the digital gold, how many transactions in Bitcoin are done in Romania, how many online shops accept Bitcoin payment, how to implement Bitcoin and what are the evolution trends and predictions etc.
11:45 – 12:05 Marius Costin (Country Manager PayU România) – Your ticket to anywhere!
Every business is a journey. What’s your next station? Let’s break boundaries and conquer a whole new world of brand new markets.
12:05 – 12:50 Keynote “Data-Driven Design (3D)” – Oli Gardner (Co-Founder Unbounce)
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Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional, but it doesn’t have to be this way. Enter Data-Driven Design (3D). It’s Oli’s actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today.
12:55 – 13:15 Alexandru Volocaru (Online Marketing Expert Orange Romania) – How to run ecommerce marketing like a SaaS company
Most analytics services that are used by ecommerce businesses (including even Google Analytics) rely on cookies to identify users. Most analytics services for performance actions rely on a username, user id or email, so a user is the same no matter when she accesses an app, a website or uses her email. Our focus changed from “Buy Now” to “Activate – Retain – Acquisition – Revenue – Refer”. The ‘buy now’ moment is the main advantage ecommerce has over SaaS (Software As a Service). In SaaS the first engagement almost never starts with a payment. We use advanced algorithms on our data to expose behavior patterns that drive user engagement during every lifecycle stage, from onboarding to recurring revenue. Do not forget! Provide a stellar experience to your users and the conversion will come.
14:20 – 14:35 Innovate User Segmentation in Retargeting – Vladimir Houba (Regional Commercial Director RTB House)
How to use data you have about users in order to maximize effect of your retargeting campaigns.
14:35 – 15:20 Keynote “7 E-Commerce Hacks That’ll Double Your Conversion Rate” – Neil Patel (Co-Founder Crazy Egg, Hello Bar, KISSmetrics)
Neil will break down the steps you need to take to double your conversion rate. He will also share the tools you can use to grow your e-commerce site.
15:25 – 16:05 STAGE ON FIRE: E-Commerce on Wheels
You get the chance to address your most important questions to Romanian e-fulfillment and courier companies in a debate openly targeting online shops problems and finding the best solutions in order to deliver happiness to customers. You will find out the latest updates on Black Friday preparations, estimated delivery times, expected volumes, post-transaction potential issues and dedicated services, new services implemented especially for e-commerce and trends and shifts in customer behavior.
Debate Guests: Bogdan Colceriu (CEO Frisbo); Felix Pătrășcanu (Founder & Managing Partner FAN Courier), Jim Kearney (Managing Director UPS Romania, Hungary and Greece), Lucian Aldescu (CEO DPD Romania), Marian Șeitan (General Manager Mediapost Hit Mail). Debate Moderator: Andrei Radu (Founder & CEO GPeC).
16:10 – 16:20 Bringing trust in global e-commerce: one step forward from Safe.Shop & Trusted.ro – Bogdan Manolea (Co-Founder Trusted.ro) & Jorij Abraham (Managing Director E-Commerce Foundation)
Earn your customers’ trust and expand your business internationally! Trusted.ro launches the new international trustmark service by joining Safe.Shop (global trustmark promoted by E-Commerce Foundation to which the main e-commerce associations and companies are affiliated). Increase in number of conversions, legal complience, avoiding potential fines and cross-border sales increase are just some of the advantages of the Trusted.ro & Safe.Shop trustmark.
16:50 – 17:35 Keynote: “The Customer Disconnect: How Inside-Out Copy Makes You Invisible” – Amy Harrison (Owner Write With Influence)
When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customers don’t realise the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.
17:40 – 18:30 STAGE ON FIRE: Top 30 most frequent e-commerce mistakes
Approximately 100 online shops participating in the GPeC 2017 Online Shops Competition have been analysed by 28 e-commerce and digital marketing specialists, for the past 5 months taking into account approximately 200 evaluation criteria essential for any online business. During this session, part of the GPeC Jury will reveal the most frequent mistakes they have noticed in online shops during the evaluation process – mistakes that can be also met at larger market scale and that online merchants should avoid at all costs.
No less than 30 practical mistakes will be revealed by the GPeC Jury – must-attend!
Debate Guests: Alexandru Lăpușan (CEO & Founding Partner Zitec), Andrei Georgescu (Managing Director White Image), Bianca Grip (Managing Director GripAds), Cristian Ignat (Chief Canopyst @Canopy), Dan Vîrtopeanu (Founder Breeze Mobile), Doina Vîlceanu (CMO ContentSpeed), Eugen Potlog (Founder & Chief Optimizer @ UX Studio), Horia Neagu (Digital Marketing Consultant), Lucia Ciucă (Managing Director Quantum Data Science), Mihai Vînătoru (Head of SEO & Managing Partner DWF).
GPeC SUMMIT – Day 2, GPeC Special Day & GPeC E-Commerce Awards Gala – November 15 2017, Bucharest
Crystal Palace Ballrooms (Rahovei Street 198A, district 5, Bucharest), London & Bucharest Rooms
Attendee Registration & Morning Coffee/Tea: Networking with the lead E-Commerce service providers at GPeC Expo and the Romanian and CEE e-commerce elite (500+ Top Management representatives)
09:30 – 11:00 Keynote: How to Sell Better than Amazon – Sam Mallikarjunan (Executive Strategist HubSpot)
Amazon makes more than $300,000/minute — every minute of every day. In this talk, we’re going to learn about the business model frameworks and acquisition marketing methodologies that help eCommerce businesses remain competitive and avoid the never-ending race to the bottom. If your growth strategy relies on just having the lowest prices, you’re going to lose. There will always be someone willing to make less money than you. Instead, this talk will cover the things that websites like Amazon cannot yet do — but that give you an advantage in designing and operating your eCommerce businesses.
11:30 – 13:00 Keynote: Back to the Future: SEO Best Practices in 2018 – Cyrus Shepard (Founder Fazillion Media)
14:00 – 15:30 Keynote & Practical Session: The Customer Disconnect: How Inside-Out Copy Makes You Invisible (part 2) – Amy Harrison (Founder Write With Influence)
How to recognise if you even HAVE a disconnect
Beat the blank page – know what to include (and what to miss out) for every piece of copy you create
How to make even commoditised products sound different and fresh to your customer
16:00 – 17:30 Keynote: How to Outrank Amazon Without Spending a Dollar on SEO – Neil Patel (Co-Founder Crazy Egg, Hello Bar, KISSmetrics)
Neil will teach you how to do SEO without spending money. He will break down the exact steps you need to take to outrank large companies when you are a startup and don’t have big marketing budgets.
19:00 – 20:45 The 12th Annual Edition of the Romanian E-Commerce Awards Gala 2017 (Your Host: Andi Moisescu, Pro TV Star)
The evening of November 15 brings you the 12th Annual Edition of the GPeC Romanian E-Commerce Awards Gala. You will be the first to find out the winners of the year in Romanian e-commerce, you will get the chance to network with the e-commerce industry elite and you will raise a glass of champagne together at the e-commerce show of the year hosted by Andi Moisescu, the host of GPeC Romanian E-Commerce Awards Gala. What are you waiting for?